Christina (Dr.) Dudko
Digital Brand Strategy & Web Presence
Experience
Digital Brand Strategy & Web Presence
Ingdilligenz GmbH
- Strategic project management in a digital environment
- Developing a website concept with a focus on brand positioning and user experience
- Content and landing page strategies
- Integration of sustainable brand messages
- Green marketing
- Project management
- Brand management
Sustainable Brand and Marketing Strategy
Ingdilligenz GmbH
- Building and positioning a sustainable brand
- Developing a holistic marketing and sales strategy with a sustainability focus
- Strategic target audience approach and differentiation
- Concept development
- Brand management
Strategic Business Expansion: Sustainability as a Service
Ingdilligenz GmbH
- Developing a sustainable marketing concept for a digital service model
- Conducting market analyses
- Brand management
- Campaign control
- Change management
- Green marketing
- Marketing strategy
Software Development for Materiality Analysis under CSRD
Ingdilligenz GmbH
- Communication during software design, testing, and feedback loops
- Interface between development and marketing
- Change communication
- Design
Sustainability Compliance CSRD
Ingdilligenz GmbH
- Designing and facilitating workshops on double materiality
- Developing consulting formats for CSRD implementation in marketing and sales environments
Materiality Analysis according to CSRD and EU Taxonomy
Ingdilligenz GmbH
- Designing and moderating workshops on double materiality
- Developing consulting formats for CSRD implementation and EU Taxonomy in the marketing and sales environment
Materiality Analysis according to CSRD
Ingdilligenz GmbH
- Conducting workshops on double materiality with a focus on regulatory sustainability communication and strategic alignment in the tech context
Designing Materiality Analysis, especially Longlist and Shortlist
Ingdilligenz GmbH
- Developing a standardized concept for the longlist of the materiality analysis
- Deriving relevant strategic aspects for communication and marketing based on regulatory requirements
- Creating and maintaining an Excel tool for documentation
Materiality Analysis according to CSRD
Ingdilligenz GmbH
- Designing and conducting workshops
- Strategic stakeholder communication
- Briefing and gathering ideas
- Task distribution
- Strategy planning
Sustainability Strategy and CSRD Reporting
Ingdilligenz GmbH
- Conducting workshops
- Advising on positioning in the sustainability context
- Stakeholder communication
- Follow-up
EU Taxonomy Concept
Ingdilligenz GmbH
- Strategic project management in the field of circular economy
- Development of a questionnaire for the EU taxonomy for operational and communication implementation in marketing and reporting
Campaign Execution for Seasonal Product
Ingdilligenz GmbH
- Project management
- Full responsibility for the concept, execution, and debrief of a seasonal campaign with multiple internal and external stakeholders
- Coordination and briefings
- Communication strategy
- Task distribution
- Strategy planning and marketing
- Debrief
Development of a Stakeholder Guide
Ingdilligenz GmbH
- Project management
- Content and visual preparation of relevant topics for internal and external target groups
- Structured project planning and coordination of distribution
Corporate Reorganization and Brand Strategy
Ingdilligenz GmbH
- Strategic realignment of the company including internal communication
- Team leadership
- Brand and sales development
- Opportunity and risk assessment as well as stakeholder coordination
- Strategy planning
- Project management
- Data collection
Development of Marketing Concepts
Ingdilligenz GmbH
- Target group analysis and creation of data-driven marketing approaches
- Design of targeted measures with a focus on market research, objective and strategy preparation
KPI Strategy for Marketing
Ingdilligenz GmbH
- Development of a data-driven strategy for KPI collection and analysis
- Preparation of a reporting framework for marketing teams
- Project management
- Data collection
- Requirements analysis
- KPI selection
- Market research
Product Launches
Ingdilligenz GmbH
- Project leadership and overall responsibility for multiple product launches
- Coordination with stakeholders
- Project planning
- Marketing concept and operational implementation
- Task allocation
Introduction of Agile Communication Processes
Ingdilligenz GmbH
- Project leadership
- Implementation of agile methods in communication management
- Establishment of agile routines
- Coaching of project participants
Master's Thesis
Ingdilligenz GmbH
Topic: Circular Economy: An analysis of best practices
Successful implementation of a circular economy based on theoretical foundations and their practical applications
Analysis of companies in the IT, FMCG, and automotive industries
Derivation of concrete success factors for sustainable corporate strategies in an international comparison
Marketing Roadmap 2021
Ingdilligenz GmbH
- Development and visualization of strategic marketing goals
- Central communication interface for the marketing team
- Visualization of the marketing roadmap
Building a central cloud SharePoint
Ingdilligenz GmbH
- Co-built and took charge of a central cloud SharePoint
- Helped set up an internal communication structure
- Main responsibility for content management and structure
Cloud Foundation Project
Ingdilligenz GmbH
- Scrum Master role including sprint planning, daily moderation, product backlog refinements
- Agile marketing responsibility in the project team
- Main point of contact for communication with external consultants and providers
Jira board in an agile environment
Ingdilligenz GmbH
- Set up a Jira process for agile project management
- Coordinated with internal teams and external consultants and providers as the main point of contact
- Created and maintained a Jira board
Sustainability concept for FMCG products
Ingdilligenz GmbH
- Developed a circular economy concept
- Analyzed target groups and identified marketing opportunities for sustainable products
- Conducted market research
International social media campaigns
Ingdilligenz GmbH
- Designed and ran international social media campaigns
- Created content
- Planned editorial calendars
- Measured performance
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (4.5 years), Advertising (3 years), Information Technology (1 year), Food and Beverage (1 year), and Automotive (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (5.5 years), Project Management (4.5 years), Product Development (3.5 years), Research and Development (3 years), Strategy (2.5 years), and Sustainability Management (2 years).
Summary
As a marketing expert and business developer, I help companies develop sustainable brand strategies and innovation-driven growth – focusing on positioning, communication, and future-proof business models.
Skills
Agile Project Management
International Management
Sustainable Transformation
Change Management
Marketing & Sales: Online Marketing, Content Marketing, Email Marketing, Social Media Marketing, Campaign Management, International Marketing, Brand Management, Green Marketing, Marketing Strategy, Positioning, Target Group Analysis, Greenwashing, Market Research, Performance Marketing, Crm, Agile Marketing, Cross-cultural Marketing
Sustainability Management: Sustainable Brand, Sustainable Strategy, Circular Economy, Greenwashing, Sustainable Management, Esg, Esrs, Eu Taxonomy, Green Marketing, Materiality Analysis, Csrd
International Management: Innovation, Corporate Management, Intercultural Skills
Project Management: Scrum, Agile Project Management, Kanban, Program Planning, Product Launch, Change Management, Innovation Management, Marketing
Data Management: Kpis, Business Analytics, Reporting
Marketing And Sales, Strategy Development, Business Development, Project Leadership, Life Cycle Assessment (Lca), Cti, Csrd, Circular Economy, Esg, Esrs, Communication, Intercultural Skills, Innovation Management
Market And Target Group Analysis, Benchmarking, Swot, Pestel, Campaign Management, Agile Project Management, Project Communication, Business Analysis, Requirements Management, Scrum, Design Thinking, Lean Management, Process Analysis, Gap Analysis
Ms Office, Canva, Asana, Jira, Beepro, Mailchimp, Trello, Sap, Xecm, Smartsheet, Lineupr, Ads Manager, Bi-analyzer, Databases, Spss, Confluence, Kdp, Fb Insights, Social Media Platforms, Airtable, Sharepoint, Iwork, Miro, Planner, Powerapps
Fmcg, E-commerce, Consumer Goods, Media, Retail, It, Automotive Industry, Publishing, Cosmetics, Stationery, Banking, Services
Languages
Education
Master Business Management, Marketing Intelligence & Innovation Management · Business Management
Bachelor in Economics · Economics
Profile
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