Recommended expert

Thomas (Dr.) Suwelack

Founder & CEO

Thomas Suwelack
Hamburg, Germany

Experience

Aug 2020 - Present
5 years 6 months
Hamburg, Germany

Founder & CEO

21done Startup

  • Founding, building and leading a company
  • Leading up to 6 FTE to achieve company and investor goals
  • Strategic Management: Mission, USP, Goals, Strategy & Roadmap
  • CX Management: customer-oriented products, offerings and touchpoints
  • Marketing & Sales: B2C marketing, B2B sales, market research
Oct 2018 - Present
7 years 4 months
Hamburg, Germany

Professor of Digital Customer Experience

Brand University of Applied Sciences

  • Taught modules in the master's program: Digital Marketing, Digital Customer Experience, Data Science, AI, Digital Technologies
  • Book publication: Suwelack (2022), Creating a Customer Experience-Centric Startup, Springer Gabler
Oct 2017 - Jul 2020
2 years 10 months
Hamburg, Germany

Independent Business Consultant

Customer Management Consulting

  • Led various consulting projects in customer management for the following companies:
  • Vodafone: optimizing the management of online and offline sales channels
  • Beiersdorf: conceptualized a new brand in the personal care sector
  • Muuuh! Group: worked as an interim business developer, among other things developing a corporate strategy and designing new digital market offerings
Sep 2015 - Sep 2017
2 years 1 month
Düsseldorf, Germany

Business Consultant

Iskander Business Partner GmbH

  • Led various consulting projects in the areas of customer centricity, marketing, sales and service for the following companies:
  • Metro: relaunched the customer card program
  • Unitymedia: developed an AI-based recommendation system with next-best-offer logic for sales channels and automation of service processes
  • Swisscard: assessed opportunities and risks from digitalization in the payment market and identified strategic action areas
  • BMW: developed a concept for value-based sales management
  • ProSiebenSat.1: competitive analysis in content marketing
  • Vodafone: designed a more effective B2B sales process
Jun 2012 - May 2015
3 years
Osnabrück, Germany

In-house Consultant and CRM Project Manager

BUW Group (now: Concentrix)

  • Restructured customer acquisition and retention processes
  • Designed and implemented a key account management approach
  • Selected, adapted and implemented a new CRM system (including change management, e.g. through e-learning)
Mar 2008 - Feb 2010
2 years
Münster, Germany

Managing Director

Marketing Alumni Münster e.V.

  • Organization and hosting of marketing symposia and career fairs
  • Financial management (including year-end closing)
Nov 2007 - Feb 2012
4 years 4 months
Münster, Germany

Research Associate

Institut für Marketing der Universität Münster

  • Support for the Market Research course
  • Managing Director of Marketing Alumni Münster, responsible for HR
  • Title of cumulative dissertation: "Essays on the Effects of Money-Back and Low Price Guarantees on Consumer Behavior"
  • PhD in Economics, November 2011 (summa cum laude)
Aug 2006 - Nov 2006
4 months
Heilbronn, Germany

Marketing Internship

Unilever Deutschland GmbH

  • Creation of a portfolio concept for the European market
Jan 2006 - Mar 2006
3 months
Münster, Germany

Controlling Internship

BASF Coatings AG

  • Preparation of financial documents for reports to the supervisory board

Skills

Professional Skills

  • Strategic Management: Mission, Usp, Goals, Strategy & Roadmap
  • Cx Management: Customer-oriented Products, Offerings And Touchpoints
  • Marketing & Sales: B2c Marketing, B2b Sales, Market Research
  • Leadership & Hr: Goals, Roles, Employee Motivation, Personnel Development
  • Digital Business: Digitalization, Data Science, Ai, Online Marketplaces, App Industry

Personal Skills

  • Foresight, Growth Mindset, Self-reflection
  • Entrepreneurship, Solution And Success Focus, Courage, Judgment, Decisiveness
  • Agility, Creativity And Intuition
  • Openness, Curiosity And Optimism
  • Resilience And Perseverance
  • Leadership Skills, Social Intelligence, Humor
  • Sensitivity To Context, Details, Dynamics
  • Value Focus, Conscientiousness, Reliability, Strong Work Ethic

Languages

German
Native
English
Advanced
French
Intermediate
Spanish
Elementary

Education

Aug 2005 - Dec 2005

San Diego State University

San Diego, United States

Feb 2004 - Jun 2004

HEC Liège

Liège, Belgium

Oct 2001 - Jul 2007

University of Münster

Diploma in Business Administration · Business Administration · Münster, Germany

...and 1 more

Certifications & licenses

Best of Technology Award 2025

WirtschaftsWoche

Startup of the Year 2023

Manager for Artificial Intelligence

MIT Management Executive Education Program

Professional Scrum Master

Transfer Award from the Heribert Meffert Foundation, University of Münster

Award from the University of Münster

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