Experience
Aug 2020 - Present
5 years 2 months
- Founded, built and led a company
- Managed up to 6 FTE to meet company and investor goals
- Strategic Management: mission, USP, goals, strategy & roadmap
- CX Management: customer-oriented products, offers and touchpoints
- Marketing & Sales: B2C marketing, B2B sales, market research
Oct 2018 - Present
7 years
- Taught modules in the master’s program: Digital Marketing, Digital Customer Experience, Data Science, AI, Digital Technologies
- Published book: Suwelack (2022), Creating a Customer Experience-Centric Startup, Springer Gabler
Oct 2017 - Jul 2020
2 years 10 months
- Led various consulting projects in customer management at the following companies (including project topics):
- Vodafone: optimizing the management of online and offline sales channels
- Beiersdorf: concept for a new personal care brand
- Muuuh! Group: interim business developer, among others developing company strategy and designing new digital market offerings
Sep 2015 - Sep 2017
2 years 1 month
- Led various consulting projects in customer centricity, marketing, sales and service at the following companies:
- Metro: relaunch of customer card program
- Unitymedia: 1) developed an AI-based recommendation system with next-best-offer logic for sales channels, 2) automated service processes
- Swisscard: analyzed opportunities and risks from digitalization in the payment market and identified strategic action fields
- BMW: developed a concept for value-based sales management
- ProSiebenSat.1: competitor analysis in content marketing
- Vodafone: designed a more effective B2B sales process
Jun 2012 - May 2015
3 years
- Restructured customer acquisition and retention processes
- Designed & implemented a key account management approach
- Selected, adapted and implemented a new CRM system (including change management, e.g., through e-learning)
Mar 2008 - Feb 2010
2 years
- Organized and hosted marketing symposiums & career fairs
- Managed finances (including year-end closing)
Nov 2007 - Feb 2012
4 years 4 months
- Supported the Market Research lecture, managed Marketing Alumni Münster, responsible for HR
- Title of cumulative dissertation: “Essays on the Effects of Money-Back and Low Price Guarantees on Consumer Behavior”
- Graduated Dr. rer. pol. 11/2011 (grade: summa cum laude)
Aug 2006 - Nov 2006
4 months
- Developed a portfolio concept for the European market
Jan 2006 - Mar 2006
3 months
- Prepared financial reports for supervisory board reporting