Dr Thomas Suwelack
Founder & CEO
Experience
Aug 2020 - Present
5 yearsHamburg, Germany
Founder & CEO
21Done Startup
- Founded, built and led a company
- Managed up to 6 FTE to meet company and investor goals
- Strategic Management: mission, USP, goals, strategy & roadmap
- CX Management: customer-oriented products, offers and touchpoints
- Marketing & Sales: B2C marketing, B2B sales, market research
Oct 2018 - Present
6 years 10 monthsHamburg, Germany
Professor of Digital Customer Experience (Part-time)
Brand University of Applied Sciences
- Taught modules in the master’s program: Digital Marketing, Digital Customer Experience, Data Science, AI, Digital Technologies
- Published book: Suwelack (2022), Creating a Customer Experience-Centric Startup, Springer Gabler
Oct 2017 - Jul 2020
2 years 10 monthsHamburg, Germany
Independent Management Consultant
Kundenmanagementberatung
- Led various consulting projects in customer management at the following companies (including project topics):
- Vodafone: optimizing the management of online and offline sales channels
- Beiersdorf: concept for a new personal care brand
- Muuuh! Group: interim business developer, among others developing company strategy and designing new digital market offerings
Sep 2015 - Sep 2017
2 years 1 monthDüsseldorf, Germany
Management Consultant
Iskander Business Partner GmbH
- Led various consulting projects in customer centricity, marketing, sales and service at the following companies:
- Metro: relaunch of customer card program
- Unitymedia: 1) developed an AI-based recommendation system with next-best-offer logic for sales channels, 2) automated service processes
- Swisscard: analyzed opportunities and risks from digitalization in the payment market and identified strategic action fields
- BMW: developed a concept for value-based sales management
- ProSiebenSat.1: competitor analysis in content marketing
- Vodafone: designed a more effective B2B sales process
Jun 2012 - May 2015
3 yearsOsnabrück, Germany
Inhouse Consultant and CRM Project Manager
BUW Unternehmensgruppe (now Concentrix)
- Restructured customer acquisition and retention processes
- Designed & implemented a key account management approach
- Selected, adapted and implemented a new CRM system (including change management, e.g., through e-learning)
Mar 2008 - Feb 2010
2 yearsMünster, Germany
Managing Director
Marketing Alumni Münster e.V.
- Organized and hosted marketing symposiums & career fairs
- Managed finances (including year-end closing)
Nov 2007 - Feb 2012
4 years 4 monthsMünster, Germany
Research Associate
Institut für Marketing der Universität Münster
- Supported the Market Research lecture, managed Marketing Alumni Münster, responsible for HR
- Title of cumulative dissertation: “Essays on the Effects of Money-Back and Low Price Guarantees on Consumer Behavior”
- Graduated Dr. rer. pol. 11/2011 (grade: summa cum laude)
Aug 2006 - Nov 2006
4 monthsHeilbronn, Germany
Marketing Internship
Unilever Deutschland GmbH
- Developed a portfolio concept for the European market
Jan 2006 - Mar 2006
3 monthsMünster, Germany
Controlling Internship
BASF Coatings AG
- Prepared financial reports for supervisory board reporting
Summary
PROFESSIONAL SKILLS:
- Strategic Management: mission, USP, goals, strategy & roadmap
- CX Management: customer-oriented products, offers and touchpoints
- Marketing & Sales: B2C marketing, B2B sales, market research
- Leadership & People: goals, roles, employee motivation, talent development
- Digital Business: digitalization, data science, AI, online marketplaces, app industry
PERSONAL SKILLS:
- Foresight, growth mindset, self-reflection
- Entrepreneurship, solution and success focus, courage, judgment, decisiveness
- Agility, creativity and intuition
- Openness, curiosity and optimism
- Resilience and perseverance
- Leadership skills, social intelligence, humor
- Sensitivity to context, details, dynamics
- Value focus, conscientiousness, reliability, strong work ethic
Languages
German
NativeEnglish
AdvancedFrench
IntermediateSpanish
Elementary Education
Nov 2007 - Feb 2012
Universität Münster
Dr. rer. pol. · Marketing · Münster, Germany · summa cum laude
Aug 2005 - Dec 2005
San Diego State University
San Diego, United States
Feb 2004 - Jun 2004
HEC Liège
Liège, Belgium
...and 2 more
Certifications & licenses
Manager for Artificial Intelligence
MIT Management Executive Education Program
Professional Scrum Master
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