Reinhard Schroers
Business Development and Sales Management
Site Director and Business Development
Cyberport IT-Services, Hubert Burda Media
- Built and strategically developed the newly founded company to establish new business areas and partnerships in the IT services sector.
- Successfully restructured the sales team, including the use of AI in sales.
- Introduced professional Managed Services including the required service structures.
- Increased recurring revenue from 10% to 25%.
Marketing and Sales Director
AMC Business IT, ERP Software
- Achieved strong profit growth for ERP software and professionalized customer support.
- Introduced strategic customer management and realigned the website.
- Built a consulting team to strengthen long-term advisory services.
- Increased revenue by 30% and created a future-oriented online presence.
Interim COO
Staffomatic, Start-Up
- Analyzed and adjusted the go-to-market strategy; introduced suitable sales structures to win and support large clients.
- Developed and implemented new sales processes, built a key account management team, and introduced CRM systems for sales and marketing management.
- Acquired numerous large clients and grew the team from 6 to 19 employees.
Member of Management Board, Head of Sales and Consulting
Active Network Systems
- Led technical and sales teams (approx. 60 employees), drove strategic business development.
- Launched new business models by expanding service contracts and setting up professional partner management systems to secure sustainable growth and high returns.
- Introduced new processes for time tracking, workforce planning and billing systems.
- Improved efficiency with integrated processes and boosted results by raising service share to 30% of revenue.
Member of Management Board, COO
Janz IT AG
- Managed operations and scaled business units.
- Drove strategic sales development.
- Established new regions.
- Built new sales teams (by skill, region, industry).
- Introduced lead management and developed strategic partnerships.
- Increased revenue from €10 M to €50 M, launched three new sales regions, and systematically advanced sales.
Founder and CEO
Exenion GmbH (Start-Up)
- Designed and launched an online headhunting portal.
- Developed the business model and business planning.
- Executed sales and marketing.
- Secured external investors (venture capital).
- Successfully sold the company.
Branch Manager
m+s Elektronik AG
- Started as a trainee.
- Account Manager.
- Key Account Manager.
- Branch Manager.
- Won major clients EDEKA, Jungheinrich.
- Introduced IT consulting services, grew team from 30 to 55 employees.
Regional Manager
Continentale Versicherung
- Sales coaching and region development.
I connect strategy with sales transformation implementation – for measurable growth and sustainable scaling.
Experienced IT executive and business developer who specializes in transforming companies through strategic realignment, sales optimization and operational excellence to achieve measurable results.
Identifying and removing growth barriers
Designing processes and setting up cross-functional, efficient workflows
Strategy: Developing and implementing changed strategic customer acquisition doubling revenue
Structuring sales processes: from technical seller to service leader
Building new time tracking and sales system: changed region, industry, billing system
Implementing lead management
Developing motivating compensation models
Digitalization: analyzing and introducing CRM, ERP
Building and introducing time tracking and billing system
ABC customer analysis with changed support process. 50% revenue increase in 18 months
Long-time security and ISO officer
Active triathlete and coach
Married, two children aged 15 and 17
Georg-August-University Göttingen
Diplom-Kaufmann, focus on Marketing / Sales · Göttingen, Germany · Grade 2.3
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