Reinhard Schroers

Business Development and Sales Management

Hamburg, Germany
Experience
May 2023 - May 2025
2 years 1 month
Hamburg, Germany

Site Director and Business Development

Cyberport IT-Services, Hubert Burda Media

  • Built and strategically developed the newly founded company to establish new business areas and partnerships in the IT services sector.
  • Successfully restructured the sales team, including the use of AI in sales.
  • Introduced professional Managed Services including the required service structures.
  • Increased recurring revenue from 10% to 25%.
Sep 2020 - Apr 2023
2 years 8 months
Kiel, Germany

Marketing and Sales Director

AMC Business IT, ERP Software

  • Achieved strong profit growth for ERP software and professionalized customer support.
  • Introduced strategic customer management and realigned the website.
  • Built a consulting team to strengthen long-term advisory services.
  • Increased revenue by 30% and created a future-oriented online presence.
Sep 2019 - Aug 2020
1 year
Hamburg, Germany

Interim COO

Staffomatic, Start-Up

  • Analyzed and adjusted the go-to-market strategy; introduced suitable sales structures to win and support large clients.
  • Developed and implemented new sales processes, built a key account management team, and introduced CRM systems for sales and marketing management.
  • Acquired numerous large clients and grew the team from 6 to 19 employees.
Mar 2016 - Aug 2019
3 years 6 months
Hamburg, Germany

Member of Management Board, Head of Sales and Consulting

Active Network Systems

  • Led technical and sales teams (approx. 60 employees), drove strategic business development.
  • Launched new business models by expanding service contracts and setting up professional partner management systems to secure sustainable growth and high returns.
  • Introduced new processes for time tracking, workforce planning and billing systems.
  • Improved efficiency with integrated processes and boosted results by raising service share to 30% of revenue.
May 2002 - Oct 2015
13 years 6 months
Hamburg, Germany

Member of Management Board, COO

Janz IT AG

  • Managed operations and scaled business units.
  • Drove strategic sales development.
  • Established new regions.
  • Built new sales teams (by skill, region, industry).
  • Introduced lead management and developed strategic partnerships.
  • Increased revenue from €10 M to €50 M, launched three new sales regions, and systematically advanced sales.
Apr 2001 - Apr 2002
1 year 1 month
Hamburg, Germany

Founder and CEO

Exenion GmbH (Start-Up)

  • Designed and launched an online headhunting portal.
  • Developed the business model and business planning.
  • Executed sales and marketing.
  • Secured external investors (venture capital).
  • Successfully sold the company.
Jan 1997 - Mar 2001
4 years 3 months
Hamburg, Germany

Branch Manager

m+s Elektronik AG

  • Started as a trainee.
  • Account Manager.
  • Key Account Manager.
  • Branch Manager.
  • Won major clients EDEKA, Jungheinrich.
  • Introduced IT consulting services, grew team from 30 to 55 employees.
Jan 1996 - Dec 1996
1 year
Dortmund, Germany

Regional Manager

Continentale Versicherung

  • Sales coaching and region development.
Summary

I connect strategy with sales transformation implementation – for measurable growth and sustainable scaling.

Experienced IT executive and business developer who specializes in transforming companies through strategic realignment, sales optimization and operational excellence to achieve measurable results.

  • Identifying and removing growth barriers

  • Designing processes and setting up cross-functional, efficient workflows

  • Strategy: Developing and implementing changed strategic customer acquisition doubling revenue

  • Structuring sales processes: from technical seller to service leader

  • Building new time tracking and sales system: changed region, industry, billing system

  • Implementing lead management

  • Developing motivating compensation models

  • Digitalization: analyzing and introducing CRM, ERP

  • Building and introducing time tracking and billing system

  • ABC customer analysis with changed support process. 50% revenue increase in 18 months

  • Long-time security and ISO officer

  • Active triathlete and coach

Married, two children aged 15 and 17

Languages
German
Native
English
Advanced
French
Elementary
Education

Georg-August-University Göttingen

Diplom-Kaufmann, focus on Marketing / Sales · Göttingen, Germany · Grade 2.3

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