Benedict (Jan) Bauer
Head of Sales
Experience
Head of Sales
Future Demand GmbH
- Generate new customers while developing a fully integrated sales approach to maximize efficiency along newly developed process
- Responsible for the entire sales process, from prospecting to closing deals
- Analyze sales data and customer feedback to redefine pricing structure
- Develop and implement a sales pipeline that balances short-term and long-term sales opportunities
- Collaborate with cross-functional teams, including finance and operations, to streamline the sales process and improve overall efficiency
- Adapt the SaaS product and pricing strategy to the specifics of the sports industry
Co-Founder
SHOTSONGOAL GmbH
- Developed sustainable and innovative NFT marketing concepts for rightsholders in the sports industry, including fan engagement platforms based on blockchain technology
- Created new sponsorship and marketing approaches for one of the largest sports associations in the world with leading minds from the sports and advertising industry
Manager Business Development and Manager Global Partnerships
Fanatics International Ltd.
Strategic development, adaption and optimization of existing US business model to central Europe
Built partnerships in German and European sports, including DFB, Paris St. Germain, Manchester City, FC Bayern Munich (intl.), The FA, Formula 1, Ryder Cup
Managed partnerships and business development for US leagues in Europe, including NFL, NBA, MLB, NHL
Negotiated partnership agreements with rightsholders in close coordination with legal teams
Established new revenue streams by taking over licensed sports products categories of retailers, online retailers, and marketplaces, including Rebel, Rakuten, SportScheck
Expanded the traditional Fanatics model for media partnerships to maximize digital real estate, including Seven One Sports, Sky Sports
Used data-driven sales, communication and online marketing as competitive edge for rightsholders
Developed expansion strategy for Fanatics merchandising business into NFT sector, trading cards and betting
Identified potential M&A targets to expand verticality and horizontality of the business
Conducted discussions and negotiations with M&A targets
Opened the Chinese market by establishing a joint venture with Hillhouse Capital and the NBA
Consultant
Batten & Company GmbH
- Founded a B2B advertising agency within the BBDO network
- Developed and established digital sales strategy for a German medium-sized company
- Established new role models and optimized organizational structure based on newly defined processes
- Digitized marketing processes and selected the software partner
- Made strategic M&A decision to buy the loyalty program of a German based airline
- Designed B2B online strategy for a large German telecommunications company
Intern
Batten & Company GmbH
- Digitized and optimized a marketing organization and communication strategy of an international trading company
- Developed product and cross-selling strategy for an international direct bank
Intern
Lagardère Unlimited Consulting
- Conducted profitability analysis and strategic activities for a Greek football club
- Investigated feasibility of an Amber League in Lithuania and Latvia
- Developed sales strategy for Ferencvaros Budapest
Intern
Die Deutsche Fußball Liga Sports Enterprises
- Distributed and sold global Bundesliga audiovisual rights
- Designed highlight clips with external service providers
- Conducted market analysis of the five major soccer leagues in Europe
- Conceived, planned and executed the Media Days
Intern
Vivaldi Partners
- Analyzed the food industry in America compared to Europe, especially Germany, and provided strategic recommendations for American partner
- Conducted industry-specific research for Fortune 500 companies
Intern
Sportfive / Team Hamburger SV
- Prepared sales presentations for potential new sponsors
- Created offers for new customers
- Conducted research on the German sponsoring market
- Prepared hospitality matchday operations
Summary
Performance driven self-starter, with professional background in strategic consultancy, business development, sales and a deep understanding of the sports and entertainment industry.
Languages
Education
ESCP Europe
Master in International Management with a triple degree: Master of Science, Grande École Diploma and Master in Management · International Management · Paris, France
International School of Management
Bachelor of Arts in International Business Administration · International Business Administration · Dortmund, Germany
Humanistisches Gymnasium Christianeum
Abitur / Higher School Diploma · Hamburg, Germany
Certifications & licenses
C-License
Hamburger Polo Club
Profile
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