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Benedict (Jan) Bauer

Head of Sales

Benedict Bauer
Hamburg, Germany

Experience

Jan 2022 - Present
4 years 1 month
Berlin, Germany

Head of Sales

Future Demand GmbH

  • Generate new customers while developing a fully integrated sales approach to maximize efficiency along newly developed process
  • Responsible for the entire sales process, from prospecting to closing deals
  • Analyze sales data and customer feedback to redefine pricing structure
  • Develop and implement a sales pipeline that balances short-term and long-term sales opportunities
  • Collaborate with cross-functional teams, including finance and operations, to streamline the sales process and improve overall efficiency
  • Adapt the SaaS product and pricing strategy to the specifics of the sports industry
Jan 2021 - Dec 2021
1 year

Co-Founder

SHOTSONGOAL GmbH

  • Developed sustainable and innovative NFT marketing concepts for rightsholders in the sports industry, including fan engagement platforms based on blockchain technology
  • Created new sponsorship and marketing approaches for one of the largest sports associations in the world with leading minds from the sports and advertising industry
Jan 2018 - Dec 2022
5 years
Hamburg, Germany

Manager Business Development and Manager Global Partnerships

Fanatics International Ltd.

  • Strategic development, adaption and optimization of existing US business model to central Europe

  • Built partnerships in German and European sports, including DFB, Paris St. Germain, Manchester City, FC Bayern Munich (intl.), The FA, Formula 1, Ryder Cup

  • Managed partnerships and business development for US leagues in Europe, including NFL, NBA, MLB, NHL

  • Negotiated partnership agreements with rightsholders in close coordination with legal teams

  • Established new revenue streams by taking over licensed sports products categories of retailers, online retailers, and marketplaces, including Rebel, Rakuten, SportScheck

  • Expanded the traditional Fanatics model for media partnerships to maximize digital real estate, including Seven One Sports, Sky Sports

  • Used data-driven sales, communication and online marketing as competitive edge for rightsholders

  • Developed expansion strategy for Fanatics merchandising business into NFT sector, trading cards and betting

  • Identified potential M&A targets to expand verticality and horizontality of the business

  • Conducted discussions and negotiations with M&A targets

  • Opened the Chinese market by establishing a joint venture with Hillhouse Capital and the NBA

Jan 2016 - Dec 2018
3 years
Düsseldorf, Germany

Consultant

Batten & Company GmbH

  • Founded a B2B advertising agency within the BBDO network
  • Developed and established digital sales strategy for a German medium-sized company
  • Established new role models and optimized organizational structure based on newly defined processes
  • Digitized marketing processes and selected the software partner
  • Made strategic M&A decision to buy the loyalty program of a German based airline
  • Designed B2B online strategy for a large German telecommunications company
Jan 2015 - Dec 2015
1 year
Düsseldorf, Germany

Intern

Batten & Company GmbH

  • Digitized and optimized a marketing organization and communication strategy of an international trading company
  • Developed product and cross-selling strategy for an international direct bank
Jan 2014 - Dec 2014
1 year
Hamburg, Germany

Intern

Lagardère Unlimited Consulting

  • Conducted profitability analysis and strategic activities for a Greek football club
  • Investigated feasibility of an Amber League in Lithuania and Latvia
  • Developed sales strategy for Ferencvaros Budapest
Jan 2013 - Dec 2013
1 year
Frankfurt, Germany

Intern

Die Deutsche Fußball Liga Sports Enterprises

  • Distributed and sold global Bundesliga audiovisual rights
  • Designed highlight clips with external service providers
  • Conducted market analysis of the five major soccer leagues in Europe
  • Conceived, planned and executed the Media Days
Jan 2011 - Dec 2011
1 year
New York, United States

Intern

Vivaldi Partners

  • Analyzed the food industry in America compared to Europe, especially Germany, and provided strategic recommendations for American partner
  • Conducted industry-specific research for Fortune 500 companies
Jan 2010 - Dec 2010
1 year
Hamburg, Germany

Intern

Sportfive / Team Hamburger SV

  • Prepared sales presentations for potential new sponsors
  • Created offers for new customers
  • Conducted research on the German sponsoring market
  • Prepared hospitality matchday operations

Summary

Performance driven self-starter, with professional background in strategic consultancy, business development, sales and a deep understanding of the sports and entertainment industry.

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Oct 2013 - Jun 2015

ESCP Europe

Master in International Management with a triple degree: Master of Science, Grande École Diploma and Master in Management · International Management · Paris, France

Oct 2009 - Jun 2012

International School of Management

Bachelor of Arts in International Business Administration · International Business Administration · Dortmund, Germany

Humanistisches Gymnasium Christianeum

Abitur / Higher School Diploma · Hamburg, Germany

Certifications & licenses

C-License

Hamburger Polo Club

Profile

Created
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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Benedict based?

Benedict is based in Hamburg, Germany.

What languages does Benedict speak?

Benedict speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Benedict have?

Benedict has at least 14 years of experience. During this time, Benedict has worked in at least 5 different roles and for 8 different companies. The average length of individual experience is 1 year and 7 months. Note that Benedict may not have shared all experience and actually has more experience.

What roles would Benedict be best suited for?

Based on recent experience, Benedict would be well-suited for roles such as: Head of Sales, Co-Founder, Manager Business Development and Manager Global Partnerships.

What is Benedict's latest experience?

Benedict's most recent position is Head of Sales at Future Demand GmbH.

What companies has Benedict worked for in recent years?

In recent years, Benedict has worked for Future Demand GmbH, SHOTSONGOAL GmbH, and Fanatics International Ltd..

Which industries is Benedict most experienced in?

Benedict is most experienced in industries like Sport and Recreation, Retail, and Information Technology (IT). Benedict also has some experience in Advertising, Telecommunication, and Banking and Finance.

Which business areas is Benedict most experienced in?

Benedict is most experienced in business areas like Sales, Strategy and Planning, and Marketing. Benedict also has some experience in Research and Development (R&D), Product Development, and Finance.

Which industries has Benedict worked in recently?

Benedict has recently worked in industries like Sport and Recreation, Retail, and Information Technology (IT).

Which business areas has Benedict worked in recently?

Benedict has recently worked in business areas like Sales, Marketing, and Strategy and Planning.

What is Benedict's education?

Benedict holds a Master in International Management from ESCP Europe and a Bachelor in International Business Administration from International School of Management.

Does Benedict have any certificates?

Benedict has 1 certificate: C-License.

What is the availability of Benedict?

The availability of Benedict needs to be confirmed.

What is the rate of Benedict?

Benedict's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Benedict?

To hire Benedict, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 900-1060 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.