Katja Wagener
Freelancer
Experience
Freelancer
Freelancer
- Derived requirements from various business units during the creation of a new IT strategy and summarized them in concepts
- Interim manager: Head of Customer Relationship Management at a B2B e-commerce company
- Supported the implementation of an international outsourcing strategy (from preparing the RFP and selecting an international partner to running a pilot and company-wide rollout in DACH and Nordics)
- Designed a customer feedback program
- Analyzed call center performance and defined optimization measures
- Developed and implemented direct marketing concepts
Senior Consultant
DMC Direct-Marketing-Consulting GmbH
- Concept and implementation support for customer-focused data management (Big Data)
- Supported the advancement of direct marketing
Head of Existing Customer Management
EWE TEL GmbH
- Analyzed, designed, implemented, and monitored all initiatives for customer development and retention (up-/cross-sell, churn prevention, win-back)
- Responsible for developing and introducing a customer value model and churn scores
- Advanced customer insight management
- Supported the rollout of an in-house dialer for outbound campaigns and developed reporting for campaign monitoring
- Designed and implemented customer acquisition measures through telesales and online channels
Various Positions
HanseNet Telekommunikation GmbH (ab 2011 Telefónica Germany GmbH & Co. OHG)
- Created business plans, budgets, and profitability analyses, and performed budget forecasts and sales projections
- Developed and assessed turnaround and restructuring plans, validated business concepts and plans, and conducted market and industry analyses
- Designed and implemented a customer loyalty strategy, including management of all communication activities for existing customers
- Enhanced the online customer center and developed a go-to-market strategy for the IPTV product
- Built, managed, and continuously improved cancellation and retention processes, analyzing and implementing measures for churn prevention and win-back
- Led the Alice customer base and coordination team with staff responsibility, optimizing call center performance
- Department head for churn management
Consultant
KPMG AG
- Validated business concepts and plans
- Developed and evaluated turnaround and restructuring plans
- Conducted market and industry analyses
Strategy Consultant
Accenture GmbH
- Analyses and scenario development in the automotive industry
- Conceptualizing a model for location optimization
- Preparation, design, execution, evaluation, and documentation of (client) workshops
Research Associate
Eberhard Karls University of Tübingen
- Supporting teaching and research activities
- Contributing to writing and revising academic publications
- Providing professional guidance to research assistants
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Telecommunication (13 years), Retail (7 years), Advertising (2.5 years), Professional Services (1 year), Automotive (0.5 years), and Education (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (23 years), Customer Service (20 years), Business Intelligence (16 years), Strategy (8.5 years), Finance (8 years), and Operations (7.5 years).
Summary
I am highly self-motivated with a strong drive to shape projects, and I am ready to learn and take on responsibility. My strengths include excellent analytical skills combined with a practical, solution-focused approach.
Skills
- Ms Office
- Communication Training
- Leadership Training
Languages
Education
Comenius University Bratislava, Faculty of Management
PhD, Contribution of network controlling to coordination in corporate networks · Management · Bratislava, Slovakia
Eberhard Karls University of Tübingen
Diploma in Business Administration · Business Administration · Tübingen, Germany
Profile
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