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Katja Wagener

Freelancer

Katja Wagener
Osnabrück, Germany

Experience

Mar 2019 - Present
7 years

Freelancer

Freelancer

  • Derived requirements from various business units during the creation of a new IT strategy and summarized them in concepts
  • Interim manager: Head of Customer Relationship Management at a B2B e-commerce company
  • Supported the implementation of an international outsourcing strategy (from preparing the RFP and selecting an international partner to running a pilot and company-wide rollout in DACH and Nordics)
  • Designed a customer feedback program
  • Analyzed call center performance and defined optimization measures
  • Developed and implemented direct marketing concepts
Jul 2016 - Feb 2019
2 years 8 months
Hamburg, Germany

Senior Consultant

DMC Direct-Marketing-Consulting GmbH

  • Concept and implementation support for customer-focused data management (Big Data)
  • Supported the advancement of direct marketing
Apr 2011 - Jun 2016
5 years 3 months
Oldenburg, Germany

Head of Existing Customer Management

EWE TEL GmbH

  • Analyzed, designed, implemented, and monitored all initiatives for customer development and retention (up-/cross-sell, churn prevention, win-back)
  • Responsible for developing and introducing a customer value model and churn scores
  • Advanced customer insight management
  • Supported the rollout of an in-house dialer for outbound campaigns and developed reporting for campaign monitoring
  • Designed and implemented customer acquisition measures through telesales and online channels
Apr 2003 - Mar 2011
8 years

Various Positions

HanseNet Telekommunikation GmbH (ab 2011 Telefónica Germany GmbH & Co. OHG)

  • Created business plans, budgets, and profitability analyses, and performed budget forecasts and sales projections
  • Developed and assessed turnaround and restructuring plans, validated business concepts and plans, and conducted market and industry analyses
  • Designed and implemented a customer loyalty strategy, including management of all communication activities for existing customers
  • Enhanced the online customer center and developed a go-to-market strategy for the IPTV product
  • Built, managed, and continuously improved cancellation and retention processes, analyzing and implementing measures for churn prevention and win-back
  • Led the Alice customer base and coordination team with staff responsibility, optimizing call center performance
  • Department head for churn management
Mar 2002 - Mar 2003
1 year 1 month

Consultant

KPMG AG

  • Validated business concepts and plans
  • Developed and evaluated turnaround and restructuring plans
  • Conducted market and industry analyses
Apr 2001 - Oct 2001
7 months

Strategy Consultant

Accenture GmbH

  • Analyses and scenario development in the automotive industry
  • Conceptualizing a model for location optimization
  • Preparation, design, execution, evaluation, and documentation of (client) workshops
Jan 1998 - Jul 1998
7 months

Research Associate

Eberhard Karls University of Tübingen

  • Supporting teaching and research activities
  • Contributing to writing and revising academic publications
  • Providing professional guidance to research assistants

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Telecommunication (13 years), Retail (7 years), Advertising (2.5 years), Professional Services (1 year), Automotive (0.5 years), and Education (0.5 years).

Telecommunication
Retail
Advertising
Professional Services
Automotive
Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (23 years), Customer Service (20 years), Business Intelligence (16 years), Strategy (8.5 years), Finance (8 years), and Operations (7.5 years).

Marketing
Customer Service
Business Intelligence
Strategy
Finance
Operations

Summary

I am highly self-motivated with a strong drive to shape projects, and I am ready to learn and take on responsibility. My strengths include excellent analytical skills combined with a practical, solution-focused approach.

Skills

  • Ms Office
  • Communication Training
  • Leadership Training

Languages

German
Native
English
Advanced

Education

Aug 1998 - Nov 2005

Comenius University Bratislava, Faculty of Management

PhD, Contribution of network controlling to coordination in corporate networks · Management · Bratislava, Slovakia

Oct 1992 - May 1997

Eberhard Karls University of Tübingen

Diploma in Business Administration · Business Administration · Tübingen, Germany

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Katja based?

Katja is based in Osnabrück, Germany.

What languages does Katja speak?

Katja speaks the following languages: German (Native), English (Advanced).

How many years of experience does Katja have?

Katja has at least 25 years of experience. During this time, Katja has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 4 years and 7 months. Note that Katja may not have shared all experience and actually has more experience.

What roles would Katja be best suited for?

Based on recent experience, Katja would be well-suited for roles such as: Freelancer, Senior Consultant, Head of Existing Customer Management.

What is Katja's latest experience?

Katja's most recent position is Freelancer at Freelancer.

What companies has Katja worked for in recent years?

In recent years, Katja has worked for Freelancer.

Which industries is Katja most experienced in?

Katja is most experienced in industries like Telecommunication, Retail, and Advertising. Katja also has some experience in Professional Services, Automotive, and Education.

Which business areas is Katja most experienced in?

Katja is most experienced in business areas like Marketing, Customer Service, and Business Intelligence. Katja also has some experience in Strategy and Planning, Finance, and Operations.

Which industries has Katja worked in recently?

Katja has recently worked in industries like Retail.

Which business areas has Katja worked in recently?

Katja has recently worked in business areas like Business Intelligence, Customer Service, and Information Technology (IT).

What is Katja's education?

Katja holds a Doctorate in Management from Comenius University Bratislava, Faculty of Management and a Bachelor in Business Administration from Eberhard Karls University of Tübingen.

What is the availability of Katja?

Katja is immediately available for suitable projects.

What is the rate of Katja?

Katja's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Katja?

To hire Katja, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 710-870 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.