Alana Rokus - Principal Consultant

Q: Where is Alana based?

Alana is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Alana speak?

Alana speaks the following languages: German (Native), English (Advanced), Bosnian (Elementary) .

Q: How many years of experience does Alana have?

Alana has at least 11 years of experience. During this time, Alana has worked in at least 4 different roles and for 2 different companies . The average length of individual experience is 3 years and 9 months . Note that Alana may not have shared all experience and actually has more experience.

Q: What is Alana's latest experience?

Alana's most recent position is Principal Consultant at Digital Experience Company d.o.o. .

Q: What companies has Alana worked for in recent years?

In recent years, Alana has worked for Digital Experience Company d.o.o. .

Q: Which industries is Alana most experienced in?

Alana is most experienced in industries like Professional Services , Information Technology (IT) , and Advertising .

Q: Which business areas is Alana most experienced in?

Alana is most experienced in business areas like Marketing , Business Intelligence , and Customer Service . Alana also has some experience in Project Management and Sales .

Q: Which industries has Alana worked in recently?

Alana has recently worked in industries like Information Technology (IT) and Professional Services .

Q: Which business areas has Alana worked in recently?

Alana has recently worked in business areas like Business Intelligence , Customer Service , and Marketing .

Recommended expert

Munich, Germany

Experience

Jan 2020 - Present

6 years 2 months

Principal Consultant

Digital Experience Company d.o.o.

End-to-end ownership of various journeys, leading the conception phase and translation of business requirements into technical specification.
Designing and creating omnichannel customer journeys across key touchpoints for a seamless customer experience (e.g., welcome or reactivation journey for online and offline buyers, including planning, execution, and reporting).
Utilizing customer journey mapping to identify pain points and key moments that matter.
Leveraging AI use cases for e.g. content mapping.
Analyzing journey and survey results to identify optimization measurements for KPI improvements.
Deep diving into data collection and activation strategies.
Creation of profound CRM playbooks for markets to leverage full CRM potential.
Benchmarking industry standards and analyzing competitors.
Advising on loyalty program development and embedding into CRM activities.
Leading CRM migration stream within a cross-cloud enterprise project.
Preparing management presentations.
Designing, creating, and analyzing customer surveys & campaigns.
Supporting the customer service team in optimizing processes with service tools.
Always adopting a customer-centric approach.
Engaging in requirements engineering and working in agile scrum teams daily.

Jul 2017 - Jan 2020

2 years 7 months

Munich, Germany

Senior Consultant

ec4u marketing experts

Identifying key touchpoints and ‘moments that matter’ using the customer journey mapping methodology.
Delivering the right content to the right persona, at the right time, via the right channel.
Developing personalized, triggered campaigns based on website and behavioral data.
Leading and documenting customer workshops.
Designing KPI dashboards and reporting concepts.
Analyzing dashboards with multi-perspective recommendations (customer relationship and revenue).
Understanding the relationship between marketing automation and CRM tools.
Conducting requirements engineering and project scoping.
Senior project leader and primary contact for the world’s largest FMCG company.
Managing global customer journey strategy and campaign rollouts in 49 countries.
Leading a team of five employees.
Budget and risk management.

Jul 2016 - Jun 2017

1 year

Munich, Germany

Consultant

ec4u marketing experts

Helping B2B clients optimize lead nurturing, scoring, funnel processes, and persona development.
Gaining expertise in platform requirements and functionalities.
Preparing and conducting customer workshops.
Collaborating with the marketing and sales teams to shape and optimize the client's lead management processes, utilizing best practices.
Supporting 20 countries in campaign implementation.
Coordinating mid-sized projects.

Mar 2015 - Jun 2016

1 year 4 months

Munich, Germany

Junior Account Manager & Associate Consultant

ec4u marketing experts

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (11 years), Information Technology (6 years), and Advertising (1.5 years).

Professional Services

Information Technology

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (11 years), Business Intelligence (8.5 years), Customer Service (6 years), Project Management (3.5 years), and Sales (2.5 years).

Marketing

Business Intelligence

Customer Service

Project Management

Sales

Skills

Customer Journey Management
Project Management
Crm
Marketing
Loyalty
Retail
Salesforce Marketing Cloud
Salesforce Service Cloud
Confluence
Jira
Miro
Lucid
Qualtrics
Ms Office
Certified Professional For Requirements Engineering
Strong Leadership And Teamwork Skills, With A Solution-oriented Mindset
Performance-driven And Customer-centric Approach
Excellent Intercultural Communication And Empathy, Combined With Mental Resilience And Creativity
Skilled In Presentations, Responsible, And Proactive With A Hands-on Approach
Eager To Learn, Tackle New Challenges, And Continuously Grow

Languages

German

Native

English

Advanced

Bosnian

Elementary

Certifications & licenses

Certified Professional for Requirements Engineering

Profile

Created

October 2023

Last Update

April 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Alana based?

Alana is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Alana speak?

Alana speaks the following languages: German (Native), English (Advanced), Bosnian (Elementary).

How many years of experience does Alana have?

Alana has at least 11 years of experience. During this time, Alana has worked in at least 4 different roles and for 2 different companies. The average length of individual experience is 3 years and 9 months. Note that Alana may not have shared all experience and actually has more experience.

What roles would Alana be best suited for?

Based on recent experience, Alana would be well-suited for roles such as: Principal Consultant, Senior Consultant, Consultant.

What is Alana's latest experience?

Alana's most recent position is Principal Consultant at Digital Experience Company d.o.o..

What companies has Alana worked for in recent years?

In recent years, Alana has worked for Digital Experience Company d.o.o..

Which industries is Alana most experienced in?

Alana is most experienced in industries like Professional Services, Information Technology (IT), and Advertising.

Which business areas is Alana most experienced in?

Alana is most experienced in business areas like Marketing, Business Intelligence, and Customer Service. Alana also has some experience in Project Management and Sales.

Which industries has Alana worked in recently?

Alana has recently worked in industries like Information Technology (IT) and Professional Services.

Which business areas has Alana worked in recently?

Alana has recently worked in business areas like Business Intelligence, Customer Service, and Marketing.

Does Alana have any certificates?

Alana has 1 certificate: Certified Professional for Requirements Engineering.

What is the availability of Alana?

Alana is immediately available part-time for suitable projects.

What is the rate of Alana?

Alana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.