Stefan Fröhlich - Managing Partner & Co-Founder

Recommended expert

Munich, Germany

Experience

Nov 2024 - Present

1 year 3 months

Sep 2021 - Present

4 years 5 months

Oct 2019 - Present

6 years 4 months

Jan 2017 - Dec 2019

3 years

Jan 2014 - Dec 2017

4 years

Germany

Jan 2013 - Dec 2014

2 years

Analysis, design, and end-to-end management of complex CRM campaign processes for existing DSL customers, focusing on retention, upsell, and churn prevention
Developing and optimizing data-driven segmentation, selection, and trigger mechanisms in CRM, online, and telesales channels
Close coordination with data/IT to map business logic, data flows, and customer-specific profiling strategies
KPI-based analysis, performance monitoring, deriving optimizations, and creating decision-making materials for management
Consulting on implementing an AI-driven churn model, including data requirements, segmentation logic, and cross-channel automated execution

Managing 360° campaigns along the customer journey, including segmentation logic, personalization, and data-driven optimization
Designing and implementing landing pages & customer flows as a Product Owner (agile), including testing, QA, and KPI monitoring
Developing data-driven marketing and sales mechanisms to increase conversion & retention

Leading the design and launch of a digital marketing platform to automate and scale marketing and campaign processes for franchise hotels in DACH
Defining use cases, requirements, features, roadmap, user stories, and automation logic in collaboration with software development, marketing, and IT
End-to-end responsibility for the go-to-market rollout, including test planning, quality assurance, and monitoring
Stakeholder management and implementing digital transformation in the marketing ecosystem

Conceptualizing, planning, managing & evaluating 360° marketing communication for o2's fiber-optic offering (e.g., OOH, direct mail, online & social media, CRM, POS communication, telesales, door-to-door, promotions, info truck, PR)
Strategic development & optimization of the fiber-optic marketing activities based on campaign KPIs, data-driven segmentation, conversion analysis, and channel performance
KPI-based reporting, monitoring, and testing to optimize campaign performance and customer engagement
Cross-functional project & stakeholder management as the responsible campaign manager, including managing agencies and service providers

Senior Consultant with 12+ years of experience in CRM, marketing, sales, product management, go-to-market and digital transformation in telecommunications, financial services, healthcare and hospitality with leading consumer brands.
Specialized in data-driven campaign management, customer segmentation, retention mechanisms, as well as end-to-end development and optimization of multi-channel campaigns for new and existing customers.
Experienced in analyzing and optimizing campaign processes, customer journeys and business logic in close collaboration with data, IT, product and marketing teams.
Skilled in KPI-based performance analysis, customer insights, testing/QA and developing business requirements for CRM and marketing tech platforms.
Excellent strategic and analytical thinking, strong focus on results, high commitment and hands-on mentality, emotional intelligence and extensive technical expertise.