Consultant

Marketing of SRH Holding's healthcare facilities on social networks

• Development, design, launch and rollout of a comprehensive strategy to introduce a social media flagship presence for the “SRH Gesundheit” brand to increase brand awareness and improve the image

• Definition of core target groups, strategic approach, KPIs, channel selection, content mix, media strategy, budgeting & resource requirements, and implementation plan

• Advising on the development of key messages, creative concept and content formats

• Advising on optimization of the paid media strategy & campaign performance

• Preparing decision proposals for the board in close coordination with relevant interfaces

Coordination and development of cross-department IT projects and strategic development of 1&1's fixed-line product portfolio.

• Leading, executing & controlling complex cross-department IT projects for developing new telecom products and optimizing existing IT processes

• Launching new telecom products and managing existing technologies/infrastructures such as FTTH, VDSL, ADSL & VoIP

• Planning, budgeting and controlling the business roadmap for fixed-line products

• Preparing structured decision proposals for management in close coordination with relevant interfaces such as product development, operations, marketing

Marketing of O2's B2C products & services across social networks.

• End-to-end responsibility for planning, design, execution and optimization of B2C social media campaigns, including project management of the campaign team.
• Design, production and distribution of campaigns & creative assets.
• KPI reporting, data-driven analysis, generating insights and performance monitoring.
• Cross-department stakeholder management as the lead campaign manager and coordination of agencies in creative, media & digital.

• Introduction of the Telefónica brand as a corporate and employer brand, including training for agencies and employees, management of communication measures, as well as budget and project coordination.

• Design and update of corporate stationery according to branding guidelines, as well as collaboration on the guardianship process to ensure consistent brand management.

• Planning and support of the office branding rollout at multiple locations (including Munich, Nuremberg, Hamburg, Rostock).

• Restructuring and maintenance of central intranet content using a CMS, as well as organizing internal events (Brand Inductions, Brand Centre Jour Fixes).

• Responsibility for the introduction of the O₂ Brand Room in the German market and acting as the administrative interface for international stakeholders.

• Implementation of the corporate name change in close coordination with internal departments and external agencies.