Stefan Fröhlich - Managing Partner & Co-Founder

Q: Where is Stefan based?

Stefan is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Stefan speak?

Stefan speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Stefan have?

Stefan has at least 13 years of experience. During this time, Stefan has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 2 years and 2 months . Note that Stefan may not have shared all experience and actually has more experience.

Q: What is Stefan's latest experience?

Stefan's most recent position is Managing Partner & Co-Founder at Implenex – Management-Beratung für Digitale Transformation .

Q: What companies has Stefan worked for in recent years?

In recent years, Stefan has worked for Implenex – Management-Beratung für Digitale Transformation , Freiberufliche Unternehmensberatungen , and Fröhlich Digital Strategy & Consulting .

Q: Which industries is Stefan most experienced in?

Stefan is most experienced in industries like Professional Services , Telecommunication , and Banking and Finance . Stefan also has some experience in Insurance , Media and Entertainment and Publishing .

Q: Which business areas is Stefan most experienced in?

Stefan is most experienced in business areas like Information Technology (IT) , Strategy and Planning , and Marketing . Stefan also has some experience in Project Management .

Q: Which industries has Stefan worked in recently?

Stefan has recently worked in industries like Professional Services .

Q: Which business areas has Stefan worked in recently?

Stefan has recently worked in business areas like Information Technology (IT) and Strategy and Planning .

Recommended expert

Munich, Germany

Experience

Nov 2024 - Present

1 year 5 months

Managing Partner & Co-Founder

Implenex – Management-Beratung für Digitale Transformation

Sep 2021 - Present

4 years 7 months

Management Consultant

Freiberufliche Unternehmensberatungen

Oct 2019 - Present

6 years 6 months

Freelance Management Consultant

Fröhlich Digital Strategy & Consulting

Jan 2017 - Dec 2019

3 years

Marketing & Digitalization Specialist

ADAC Finanzdienste GmbH

Jan 2014 - Dec 2017

4 years

Germany

Social Media & Content Manager O2

Telefónica Germany GmbH & Co. OHG

Jan 2013 - Dec 2014

2 years

Project Manager Sports & Lifestyle

powerpress medien GmbH

Senior Consultant CRM & Product Management

1&1 Telecommunication SE

Analysis, design, and end-to-end management of complex CRM campaign processes for existing DSL customers, focusing on retention, upsell, and churn prevention
Developing and optimizing data-driven segmentation, selection, and trigger mechanisms in CRM, online, and telesales channels
Close coordination with data/IT to map business logic, data flows, and customer-specific profiling strategies
KPI-based analysis, performance monitoring, deriving optimizations, and creating decision-making materials for management
Consulting on implementing an AI-driven churn model, including data requirements, segmentation logic, and cross-channel automated execution

Marketing & Digitalization Manager

ADAC Finanzdienste GmbH

Managing 360° campaigns along the customer journey, including segmentation logic, personalization, and data-driven optimization
Designing and implementing landing pages & customer flows as a Product Owner (agile), including testing, QA, and KPI monitoring
Developing data-driven marketing and sales mechanisms to increase conversion & retention

Project Lead / Product Owner

AccorHotels Deutschland GmbH

Leading the design and launch of a digital marketing platform to automate and scale marketing and campaign processes for franchise hotels in DACH
Defining use cases, requirements, features, roadmap, user stories, and automation logic in collaboration with software development, marketing, and IT
End-to-end responsibility for the go-to-market rollout, including test planning, quality assurance, and monitoring
Stakeholder management and implementing digital transformation in the marketing ecosystem

Senior Marketing Consultant - Go2Market

Telefónica Germany GmbH & Co. OHG

Conceptualizing, planning, managing & evaluating 360° marketing communication for o2's fiber-optic offering (e.g., OOH, direct mail, online & social media, CRM, POS communication, telesales, door-to-door, promotions, info truck, PR)
Strategic development & optimization of the fiber-optic marketing activities based on campaign KPIs, data-driven segmentation, conversion analysis, and channel performance
KPI-based reporting, monitoring, and testing to optimize campaign performance and customer engagement
Cross-functional project & stakeholder management as the responsible campaign manager, including managing agencies and service providers

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (6.5 years), Telecommunication (4 years), Banking and Finance (3 years), Insurance (3 years), and Media and Entertainment (2 years).

Professional Services

Telecommunication

Banking and Finance

Insurance

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Information Technology (9 years), Strategy (6.5 years), Marketing (6 years), and Project Management (2 years).

Information Technology

Strategy

Marketing

Project Management

Summary

Senior Consultant with 12+ years of experience in CRM, marketing, sales, product management, go-to-market and digital transformation in telecommunications, financial services, healthcare and hospitality with leading consumer brands.
Specialized in data-driven campaign management, customer segmentation, retention mechanisms, as well as end-to-end development and optimization of multi-channel campaigns for new and existing customers.
Experienced in analyzing and optimizing campaign processes, customer journeys and business logic in close collaboration with data, IT, product and marketing teams.
Skilled in KPI-based performance analysis, customer insights, testing/QA and developing business requirements for CRM and marketing tech platforms.
Excellent strategic and analytical thinking, strong focus on results, high commitment and hands-on mentality, emotional intelligence and extensive technical expertise.

Skills

Consulting And Development Of Marketing, Crm & Sales Strategies
Project Management For Crm, Marketing & Sales, Digital Transformation & It
Conceptualizing, Planning, Developing & Managing Campaigns
Consulting On Digital Transformation In Marketing & Sales
Telecommunications
Healthcare
Financial Services & Insurance
Marketing & Advertising
Hospitality

Languages

German

Native

English

Advanced

Education

Hochschule für angewandtes Management

Diploma in Business Administration (FH) · Business Administration · Erding, Germany · 2,1

Certifications & licenses

AGILE PROJECT MANAGEMENT - SCRUM TRAINING

ADAC SE

AI BUSINESS STRATEGIES & APPLICATIONS

University of California, Berkeley

AI FOR BUSINESS

Wharton Business School, University of Philadelphia

DIGITAL MARKETING & LEADERSHIP PROGRAM

Squared by Google

LEAN SIX SIGMA YELLOW BELT

Telefónica Germany GmbH & Co. OHG

Profile

Created

October 2021

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Stefan based?

Stefan is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Stefan speak?

Stefan speaks the following languages: German (Native), English (Advanced).

How many years of experience does Stefan have?

Stefan has at least 13 years of experience. During this time, Stefan has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 2 years and 2 months. Note that Stefan may not have shared all experience and actually has more experience.

What roles would Stefan be best suited for?

Based on recent experience, Stefan would be well-suited for roles such as: Managing Partner & Co-Founder, Management Consultant, Freelance Management Consultant.

What is Stefan's latest experience?

Stefan's most recent position is Managing Partner & Co-Founder at Implenex – Management-Beratung für Digitale Transformation.

What companies has Stefan worked for in recent years?

In recent years, Stefan has worked for Implenex – Management-Beratung für Digitale Transformation, Freiberufliche Unternehmensberatungen, and Fröhlich Digital Strategy & Consulting.

Which industries is Stefan most experienced in?

Stefan is most experienced in industries like Professional Services, Telecommunication, and Banking and Finance. Stefan also has some experience in Insurance, Media and Entertainment and Publishing.

Which business areas is Stefan most experienced in?

Stefan is most experienced in business areas like Information Technology (IT), Strategy and Planning, and Marketing. Stefan also has some experience in Project Management.

Which industries has Stefan worked in recently?

Stefan has recently worked in industries like Professional Services.

Which business areas has Stefan worked in recently?

Stefan has recently worked in business areas like Information Technology (IT) and Strategy and Planning.

What is Stefan's education?

Stefan attended Hochschule für angewandtes Management for Business Administration.

Does Stefan have any certificates?

Stefan has 5 certificates. Among them, these include: AGILE PROJECT MANAGEMENT - SCRUM TRAINING, AI BUSINESS STRATEGIES & APPLICATIONS, and AI FOR BUSINESS.

What is the availability of Stefan?

Stefan is immediately available part-time for suitable projects.

What is the rate of Stefan?

Stefan's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.