Consultant

Marketing of O2 B2C products & services on social networks.

• End-to-end responsibility for planning, concept, execution and optimization of B2C social media campaigns with project leadership of the campaign team.
• Concept, production and management of campaigns & ad materials.
• KPI reporting, data-driven analysis, insight generation and performance monitoring.
• Cross-functional stakeholder management as campaign manager and management of agencies in creation, media & digital.

Introduction and marketing of holistic propositions and campaigns as well as development of the 1&1 offering portfolio for DSL existing customers.

• Concept, planning, management & evaluation of marketing campaigns for the DSL existing customer portfolio of 1&1.
• Execution of cross-functional product management projects, defining requirements and implementation in close coordination with teams from IT, customer management, operations, marketing, finance, legal, etc.

Introduction, marketing and establishment of the O2 B2C fiber optic product offering.

• Consulting on the launch of O2’s fiber optic offering and development of holistic FTTH marketing strategies in B2C (go-to-market).
• Concept, planning, management & evaluation of marketing & sales campaigns (new customers) for O2’s fiber offering with DTAG FTTH as line provider.
• Cross-functional project & stakeholder management as responsible campaign manager for O2 fiber campaigns, including agency management.
• Strategic development & optimization of fiber marketing activities.