Martin K.
Trainer & Coach for Corporate Training and Workplace Health Management
Experience
Oct 2019 - Sep 2021
2 yearsCologne, Germany
Research Associate (50%) in the Department of Psychology
HMKW University of Media, Communication and Business
- Teaching activities
- Managing the test library
- Supervising final theses
- Co-designing the department
Mar 2018 - Present
7 years 9 monthsGermany
Coach, Speaker/Trainer, University Lecturer
Freelance
- Coaching: mental coaching and systemic coaching for new mindsets and sustainable, holistic behavior change (scientific basis for unconscious change)
- Leadership development trainer: e.g., healthy leadership, personality and leadership
- Corporate health promotion trainer: e.g., resilience and stress management
- Adjunct lecturer (honorary lecturer) at: Fresenius University of Applied Sciences, Macromedia University, International School of Management, University of Cologne, Pathräus Academy
Jan 2016 - Feb 2018
2 years 2 monthsCologne, Germany
Project Manager (Inbound & Content Marketing)
PARK 7 | Office for Digital Value Creation
- Strategic client support for annual marketing planning and workshops
- Operational campaign management for multiple countries: campaign planning, conversion optimization, media bookings, content planning, reporting (budgets over EUR 100,000)
- Target audience analysis (buyer personas): from market research design to analysis
- Management (team lead role) of video productions and development of one-pagers/microsites/content hubs for Europe-wide use
Mar 2014 - Dec 2015
1 year 10 monthsDüsseldorf, Germany
Junior Account Manager
FORCE – The Communications Agency
- Client support in branding and positioning, sales promotion, and sales campaign planning & coordination
- Online marketing campaign management using email marketing tools, SEO, SEA ad placement, keyword analysis, content optimization, channel selection, social media management
Aug 2011 - Dec 2012
1 year 5 monthsBonn, Germany
Working Student in Public Relations and Online Marketing
Doctors Without Borders
- Social media marketing on Xing & Facebook, developing webinars, editing and content creation
Jan 2008 - Jul 2011
3 years 7 monthsFreelance consultant and project associate for campaigns and events
Various agencies
- Trade fair and event marketing, sales promotion activities: scheduling or tour planning and co-organization, location scouting, staff recruitment, product advising, event staffing, documentation, etc.
Summary
I support people and companies in unlocking their potential and achieving lasting change. With my experience in coaching, training, and digital marketing, I combine scientific insights with practical application. I have empowered leaders in healthy leadership and resilience, driven workplace health promotion, and developed strategies in digital marketing.
In my academic and practical work, I have deepened topics in both psychology and communication science. My focus is always on cultivating new mindsets and implementing holistic change processes that create long-term value.
Languages
German
NativeEnglish
AdvancedSpanish
IntermediateEducation
Oct 2015 - Nov 2020
University of Cologne
Doctoral Studies · Psychology · Cologne, Germany
Oct 2010 - Sep 2013
University of Bonn and Aarhus University
Master of Arts in International Sociology and Politics · International Sociology and Politics · Bonn, Germany
Oct 2007 - Aug 2010
University of Bonn
Bachelor of Arts in Communication Studies · Communication Studies · Bonn, Germany
...and 1 more
Certifications & licenses
Train the Trainer (IHK)
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