Martin Kreienkamp - Research Associate (50%) in the Department of Psychology

Cologne, Germany

Experience

Oct 2019 - Sep 2021

2 years

Cologne, Germany

Mar 2018 - Present

7 years 10 months

Coaching: mental coaching and systemic coaching for new mindsets and holistic, lasting behavior changes (altering the unconscious on a scientific basis)
Trainer for leadership development: e.g. healthy leadership, personality and leadership
Trainer for occupational health promotion: e.g. resilience and stress management
Lecturer (freelance) at Hochschule Fresenius, Hochschule Macromedia, International School of Management, University of Cologne, Pathräus Academy

Jan 2016 - Feb 2018

2 years 2 months

Cologne, Germany

Strategic client support for annual marketing plans and workshops
Operational campaign management for multiple countries: campaign planning, conversion optimization, media bookings, content planning, reporting (budgets over €100,000)
Target audience analyses (buyer personas): from market research design to evaluation
Management of video productions and creation of one-pagers, microsites, and content hubs for Europe-wide use

Mar 2014 - Dec 2015

1 year 10 months

Düsseldorf, Germany

Client support for branding and positioning, design and organization of promotional and sales campaigns
Online marketing campaign management using email marketing tools, SEO, SEA ads, keyword analysis, content optimization, channel selection, and social media management

Aug 2011 - Dec 2012

1 year 5 months

Bonn, Germany

Jan 2008 - Jul 2011

3 years 7 months

Trade show and event marketing
Sales promotion campaigns: schedule and route planning as well as co-organization
Location scouting and staff recruitment
Product consulting, event support and documentation

Ms Office 2016 (Word, Powerpoint, Excel)
Team & Project Management
Seo And Sea
Scrum Project Management
Train The Trainer (Ihk)
Design Thinking
Photoshop (Image Editing)
Premiere (Video Editing)
Spss Statistics
Google Analytics And Keyword Planner
Various Email Marketing Tools
Cms Systems: Drupal, Typo3, Wordpress
Analytical And Conceptual Thinking Skills (Acquired During Studies)
Teamwork Skills (Team Experiences And Personnel Responsibility In Numerous Projects)
Strong Problem-solving Orientation (Due To Travels To Over 50 Countries)
High Initiative And Willingness To Learn (Desire For Continuous Development And Openness)
Communication Skills (Learned Through Stays Abroad And Training Seminars)
Resilience Skills (Developed Through Doctoral Studies And Work As A Freelancer And Lecturer)
Earned A Phd In Psychology Without Having Studied It Beforehand
Project Manager For Europe-wide Marketing Campaigns (With Significant Lead Generation)
Conceptualization Of New Methods In Personality And Health Psychology