Niklas W.

Freelance Planner & Strategy Director

Hamburg, Germany

Experience

Jun 2017 - Present
8 years 3 months
Hamburg, Germany
Hybrid

Freelance Planner & Strategy Director

Niklas Wecker

I'm a freelance Brand & Communication Strategist with 20 years of experience in the leading ad and strategy agencies. I'm passionate about people, brands and communication.

Range of services:

  • Communication strategy
  • Brand purpose & positioning
  • Creative planning
  • Campaign dramaturgy
  • Content strategy
  • Workshop conception & moderation
  • Interim management
  • Pitch support
  • Marketing & brand studies

Client Brands (extract):

  • Kaufland
  • Eurowings
  • Knorr
  • Bosch
  • OTTO
  • EDEKA
  • Thomy
  • Bündnis 90 Die Grünen
  • mobilcom-debitel
  • DB
  • Ricola
  • Astra
  • Subway
  • Schüco
  • maxdome
  • DEVK
  • Vodafone
  • Mister Spex
  • Targobank
  • Guhl
  • Apollo
  • Siemens
  • AOK
  • Globus
  • Jägermeister
  • Fielmann
  • Union Investment
  • Gustavo Gusto
  • Deutsche Bank
  • Mercedes-Benz
  • Vans
  • LKH
  • E wie einfach
  • zalando
  • MOIA
  • DocMorris

Partner Agencies (extract):

  • OSK Oliver Schrott Kommunikation
  • Mother
  • thjnk
  • BCG BrightHouse
  • Accenture Song
  • GGH MullenLowe
  • Ogilvy
  • Wirz
  • Doyle Dane Bernbach
  • Serviceplan
  • Jung von Matt
  • Mutabor
  • Beiersdorf
  • RosenbauerSolbach
  • David+Martin
  • Lukas Lindemann Rosinski
  • Territory Content to Results
  • rajk
  • Grey
  • upljft
  • Wunderman Thompson
  • KNSK
  • Scholz & Friends
  • The Goodwins
  • Leagas Delaney
  • Union Investment Art Foundation
  • Vorn
  • Wynken Blynken & Nod
  • Karl Anders
  • Sturmundrang
  • c/o Setzkorn Kemper
Feb 2014 - Mar 2017
3 years 2 months

Head of Strategy

Lukas Lindemann Rosinski

Oct 2010 - Dec 2013
3 years 3 months

Senior Strategic Planner

Grabarz & Partner

Jun 2005 - Sep 2010
5 years 4 months

Strategic Planner

Philipp und Keuntje

Summary

I'm a freelance Brand & Communication Strategist with over 20 years of experience in the leading ad and strategy agencies. I'm passionate about people, brands and communication.

Languages

German
Native
English
Advanced

Education

Feb 2025 - May 2025

Hochschule Fresenius University Of Applied Sciences

Master Business With Ai · Business With Ai · Wiesbaden, Germany

Certifications & licenses

Master Business with AI (MBAIⓇ)

Hochschule Fresenius University of Applied Sciences

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