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Niklas Wecker

Freelance Planner & Strategy Director

Niklas Wecker
Hamburg, Germany

Experience

Jun 2017 - Present
8 years 9 months
Hamburg, Germany
Hybrid

Freelance Planner & Strategy Director

Niklas Wecker

I'm a freelance Brand & Communication Strategist with 20 years of experience in the leading ad and strategy agencies. I'm passionate about people, brands and communication.

Range of services:

  • Communication strategy
  • Brand purpose & positioning
  • Creative planning
  • Campaign dramaturgy
  • Content strategy
  • Workshop conception & moderation
  • Interim management
  • Pitch support
  • Marketing & brand studies

Client Brands (extract):

  • Kaufland
  • Eurowings
  • Knorr
  • Bosch
  • OTTO
  • EDEKA
  • Thomy
  • Bündnis 90 Die Grünen
  • mobilcom-debitel
  • DB
  • Ricola
  • Astra
  • Subway
  • Schüco
  • maxdome
  • DEVK
  • Vodafone
  • Mister Spex
  • Targobank
  • Guhl
  • Apollo
  • Siemens
  • AOK
  • Globus
  • Jägermeister
  • Fielmann
  • Union Investment
  • Gustavo Gusto
  • Deutsche Bank
  • Mercedes-Benz
  • Vans
  • LKH
  • E wie einfach
  • zalando
  • MOIA
  • DocMorris

Partner Agencies (extract):

  • OSK Oliver Schrott Kommunikation
  • Mother
  • thjnk
  • BCG BrightHouse
  • Accenture Song
  • GGH MullenLowe
  • Ogilvy
  • Wirz
  • Doyle Dane Bernbach
  • Serviceplan
  • Jung von Matt
  • Mutabor
  • Beiersdorf
  • RosenbauerSolbach
  • David+Martin
  • Lukas Lindemann Rosinski
  • Territory Content to Results
  • rajk
  • Grey
  • upljft
  • Wunderman Thompson
  • KNSK
  • Scholz & Friends
  • The Goodwins
  • Leagas Delaney
  • Union Investment Art Foundation
  • Vorn
  • Wynken Blynken & Nod
  • Karl Anders
  • Sturmundrang
  • c/o Setzkorn Kemper
Feb 2014 - Mar 2017
3 years 2 months

Head of Strategy

Lukas Lindemann Rosinski

Oct 2010 - Dec 2013
3 years 3 months

Senior Strategic Planner

Grabarz & Partner

Jun 2005 - Sep 2010
5 years 4 months

Strategic Planner

Philipp und Keuntje

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (20.5 years).

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (20.5 years) and Marketing (17 years).

Strategy
Marketing

Summary

I'm a freelance Brand & Communication Strategist with 20 years of experience in the leading ad and strategy agencies. I'm passionate about people, brands and communication.

Skills

  • Communication Strategy
  • Brand Purpose & Positioning
  • Creative Planning
  • Campaign Dramaturgy
  • Content Strategy
  • Workshop Conception & Moderation
  • Interim Management
  • Pitch Support
  • Marketing & Brand Studies
  • ...

Languages

German
Native
English
Advanced

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Niklas based?

Niklas is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Niklas speak?

Niklas speaks the following languages: German (Native), English (Advanced).

How many years of experience does Niklas have?

Niklas has at least 20 years of experience. During this time, Niklas has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 5 years and 1 month. Note that Niklas may not have shared all experience and actually has more experience.

What roles would Niklas be best suited for?

Based on recent experience, Niklas would be well-suited for roles such as: Freelance Planner & Strategy Director, Head of Strategy, Senior Strategic Planner.

What is Niklas's latest experience?

Niklas's most recent position is Freelance Planner & Strategy Director at Niklas Wecker.

What companies has Niklas worked for in recent years?

In recent years, Niklas has worked for Niklas Wecker.

Which industries is Niklas most experienced in?

Niklas is most experienced in industries like Advertising.

Which business areas is Niklas most experienced in?

Niklas is most experienced in business areas like Strategy and Planning and Marketing.

Which industries has Niklas worked in recently?

Niklas has recently worked in industries like Advertising.

Which business areas has Niklas worked in recently?

Niklas has recently worked in business areas like Marketing and Strategy and Planning.

What is the availability of Niklas?

Niklas is immediately available full-time for suitable projects.

What is the rate of Niklas?

Niklas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Niklas?

To hire Niklas, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 880-1040 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.