Kathrin Bardt
Co-Founder
Experience
Mar 2022 - Present
3 years 5 monthsCo-Founder
Age of Style - The Conscious Collective
- Strategic conception & content development for Age of Style.
Oct 2014 - Feb 2022
7 years 5 months Hamburg, Germany
Client Service Director
Serviceplan Gruppe
- Hired as Management Supervisor, appointed Client Service Director and member of executive management on 1.7.2016
- Strategic leadership; key account management for, among others, Zentis, Tchibo, Capgemini, flatex, World Vision, VierPfoten, Lavera, LAIC.
- Integrated development and derivation of creative work from communication and media strategy. From this, development of display and social advertising campaigns (Tchibo, Zentis, Capgemini, Lavera); as well as leading social strategy development for relevant channels
- Quality responsibility for the creative product, consistent brand management within integrated communication (online/offline, social/display)
- Ensuring creative output for data driven media & advertising
- Key Account for Zentis, including integration and cooperation with partner agencies Plan.Net UX, HMMH and Serviceplan Integrated
- Building, qualifying and leading integrated teams in changing business models
- Guiding and shaping the required change management processes and successful integration and alignment of the team profile
- Optimizing and adapting the required processes
- Consistent merging and integration of the creative team into the media agency Mediaplus to ensure integrated communication
- Responsible for resource allocation and management of the creative team, KPI setting and budget responsibility
- Disciplinary management and personnel development of the Account Management team including development plans and performance and annual reviews (management span 3–6 people)
- Development and establishment of Plan.Net Hamburg as the digital lead agency for Zentis. Significant expansion of the client for the group
- Development of the client flatex and initiation of the integration of other services of the Serviceplan Group (e.g. SP Strategy)
- Successful and ongoing integration of different departments: media, technology, design, strategy and classic communication in the spirit of 'born integrated'
- Development of effective processes for collaboration between creative and media colleagues to optimize client management
- No turnover in the existing team for 5 years
May 2010 - Jun 2013
3 years 2 months Cologne, Germany
Unit Leitung, Member of the Board of Directors
people interactive GmbH
- Guided and shaped the transformation process of a software development manufactory into a digital communications agency with a UX focus
- Built an Account Management team adapted to the changed tasks
- Team leadership and disciplinary management (project team size 5–8 people, disciplinary responsibility 3–5)
- Strategic account supervision for various clients such as Miele, Lufthansa, Deutsche Telekom
- Example with Lufthansa: Focused on the international customer journey to combine conversion, personalization and experience design into a user-centered strategy
- Led the most important new client pitch in 2012. Established and managed the acquired Lufthansa account
- Introduced a cultural change as a basis for reorganizing cross-departmental and cross-team processes. Always thought through from the customer journey for a consistent brand experience
- Ensured the agency’s readiness for acquisition by Jung von Matt, Hamburg (completed in 2014)
May 2009 - May 2010
1 year 1 month Cologne, Germany
Manager Brand & Communications
HRS - Hotel Reservation Service, Robert Ragge GmbH
- Responsible for strategic brand management and corporate design
- Integrated the digital product (booking process) with communication measures
- Planned, conceptualized and executed national and international communications measures (B2B & B2C)
- Managed agencies and executed in-house developed digital-focused communication projects
- Conducted pitches and agency screenings
- Led and managed media planning (Crossmedia agency)
- Overhauled corporate design (Metadesign agency)
- Developed a new communications strategy
- Successfully onboarded agencies for the central 2009/2010 campaign (Lukas Lindemann Rosinski, Crossmedia)
Dec 2002 - Present
22 years 8 monthsProject Management / Brand Management/ Interim-Management
- Passionate and adept in conceiving and managing marketing campaigns, brand presences and brand positioning (Corporate Identity, Corporate Design), highly strategic mindset, experienced in platform and application development, enthusiastic about organizational and process optimization, passionate leadership and development of agile teams, empathetic stakeholder management, skilled in leading external agencies and service providers.
May 2000 - Mar 2007
6 years 11 months Germany
Management Supervisor
Proximity Germany GmbH (BBDO Proximity)
- Hired as Account Manager, appointed Account Director in February 2003 and Management Supervisor in April 2005
- International account management (primarily Procter & Gamble, Volkswagen)
- Team leadership and development
- Strategic, conceptual and operational management of projects including result responsibility
- Clients managed: Volkswagen, Masterfoods, Procter & Gamble, Henkel
- Launched Procter & Gamble’s customer magazine 'For me' into international markets
- Established a central design management system for the Volkswagen brand in brick-and-mortar retail
- Implemented the process for dealer communications in international markets
Jul 1998 - Jun 1999
1 year Krefeld, Germany
Internet Editor and Copywriter
White Lion International GmbH
- Developed and implemented communication projects and campaigns
Oct 1996 - Nov 1996
2 months Cologne, Germany
Editorial Internship
Filmpool Film- und Fernsehproduktion GmbH
- For the broadcaster tm3 (parenting magazine 'Kinderella')
Aug 1994 - Oct 1994
3 months Berlin, Germany
Dramaturgy and Assistant Directing
- For a literary evening (texts by Friedhelm Kändler)
Feb 1994 - Apr 1994
3 months Essen, Germany
Dramaturgy and Assistant Directing
Satiricon Theater
- For the 'Ensemble Diagonal'
Feb 1993 - Mar 1993
2 months Saarbrücken, Germany
Dramaturgy Internship
Saarländisches Staatstheater
Aug 1991 - Sep 1991
2 months Saarbrücken, Germany
Directing Internship
Saarländisches Staatstheater
Summary
Passionate and adept in conceiving and managing marketing campaigns, brand presences and brand positioning (Corporate Identity, Corporate Design), highly strategic mindset, experienced in platform and application development, enthusiastic about organizational and process optimization, passionate leadership and development of agile teams, empathetic stakeholder management, skilled in leading external agencies and service providers.
Languages
German
Native
English
Advanced
French
Elementary
Education
Oct 2013 - Jun 2016
Bergische Universität Wuppertal
Work and Organizational Psychology · Wuppertal, Germany
Apr 1992 - May 1998
Ruhr-Universität Bochum
Master of Arts · Theater, Film and Television Studies, Sociology and English Studies · Bochum, Germany
Sep 1981 - Jun 1991
Robert Schuman Gymnasium
Saarlouis, Germany
Certifications & licenses
Tough Conversations
BRIDGEHOUSE Holding GmbH
Leadership Training I - III
Dorothea Meyer, Hamburg
Executive Coaching
Lorenz Consulting, Dortmund
Creative Excellence
BBDO University Barcelona
Leadership Training
Dr. Sonnenberger Business Coaching
Structured Presentation Development
BBDO Group Germany
Client Management
BBDO Group Germany
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