Kathrin Bardt
Co-Founder
Experience
Mar 2022 - Present
3 years 5 monthsCo-Founder
Age of Style - The Conscious Collective
- Strategic concept and content development for Age of Style.
Oct 2014 - Feb 2022
7 years 5 months Hamburg, Germany
Client Service Director
Serviceplan Gruppe
- Hired as Management Supervisor, appointed Client Service Director and member of executive board on 1.7.2016
- Strategic leadership; key account management for clients including Zentis, Tchibo, Capgemini, flatex, World Vision, Vier Pfoten, Lavera, LAIC.
- Integrated development and derivation of creative work from communication and media strategy. Developing display and social advertising campaigns (Tchibo, Zentis, Capgemini, Lavera); and leading the social strategy development for relevant channels.
- Quality responsibility for the creative product, consistent brand management across integrated communication (online/offline, social/display).
- Ensuring creative output for data-driven media & advertising.
- Key account for Zentis, including integration and cooperation with partner agencies Plan.Net UX, HMMH, and Serviceplan Integrated.
- Building, developing and leading integrated teams in changing business models.
- Supporting and shaping required change management processes and successfully integrating and aligning the team profile.
- Optimizing and adapting required processes.
- Consistent merging and integration of the creative team into media agency Mediaplus to ensure integrated communication.
- Responsible for workload and management of the creative team, KPI setting, and budget responsibility.
- Disciplinary leadership and personnel development of the account management team, including developing development plans and holding development and annual reviews (managing 3 to 6 people).
- Developing and establishing Plan.Net Hamburg as the digital lead agency for Zentis. Significant expansion of the client for the group.
- Developing the flatex account and starting integration of other Serviceplan Group services (e.g. SP Strategy).
- Successful and regular integration of different departments: media, technology, design, strategy, and traditional communication in a 'born integrated' sense.
- Developing efficient processes for collaboration between creative and media teams to optimize client management.
- No turnover in the existing team for 5 years.
May 2010 - Jun 2013
3 years 2 months Cologne, Germany
Unit Leitung, Member of the Board of Directors
people interactive GmbH
- Supported and shaped the transformation of a software development workshop into a digital communications agency with a UX focus.
- Built an account management team suited to the new tasks.
- Led the team and provided disciplinary management (project teams of 5 to 8 people, disciplinary teams of 3 to 5).
- Strategic account supervision for clients such as Miele, Lufthansa, Deutsche Telekom.
- Example Lufthansa: focused on the international customer journey to bring conversion, personalization and experience design into a user-centered strategy.
- Led the most important new business pitch in 2012. Established and managed the won Lufthansa account.
- Drove a cultural change to realign cross-departmental processes, always from the customer journey perspective for a consistent brand experience.
- Ensured readiness as a communications agency for acquisition by Jung von Matt, Hamburg (completed in 2014).
May 2009 - May 2010
1 year 1 month Cologne, Germany
Manager Brand & Communications
HRS - Hotel Reservation Service, Robert Ragge GmbH
- Responsible for strategic brand management and corporate design.
- Linked the digital product (booking process) with communication measures.
- Planned, conceptualized and executed national and international communication campaigns (B2B & B2C).
- Managed agencies and ran in-house communication projects with a digital focus.
- Conducted pitches and agency screenings.
- Led and managed media planning (Crossmedia agency).
- Overhauled corporate design (Metadesign agency).
- Developed a new communication strategy.
- Successfully launched agencies for the central 2009/2010 campaign (Lukas Lindemann Rosinski, Crossmedia).
Dec 2002 - Present
22 years 8 monthsProject Management / Brand Management/ Interim-Management
- Passionate and skilled in conceptualizing and managing marketing campaigns, brand appearances and brand positioning (corporate identity, corporate design), highly strategic approach, experienced in platform and application development, enthusiastic about organizational and process optimization, passionate about leading and developing agile teams, empathetic stakeholder management, skilled in managing external agencies and service providers.
May 2000 - Mar 2007
6 years 11 months Germany
Management Supervisor
Proximity Germany GmbH (BBDO Proximity)
- Hired as Account Manager, promoted to Account Director in February 2003 and to Management Supervisor in April 2005.
- International account management (mainly Procter & Gamble, Volkswagen).
- Team leadership and development.
- Strategic, conceptual and operational project management with full accountability for results.
- Managed clients: Volkswagen, Masterfoods, Procter & Gamble, Henkel.
- Launched the Procter & Gamble customer magazine 'For me' into international markets.
- Established a central design management system for the Volkswagen brand in retail.
- Implemented processes for dealer communication in international markets.
Jul 1998 - Jun 1999
1 year Krefeld, Germany
Internet Redakteurin und Texterin
White Lion International GmbH
- Developed and implemented communication projects and campaigns.
Oct 1996 - Nov 1996
2 months Cologne, Germany
Redaktionspraktikum
Filmpool Film- und Fernsehproduktion GmbH
- Editorial internship for the tm3 channel (parent magazine 'Kinderella').
Aug 1994 - Oct 1994
3 months Berlin, Germany
Dramaturgie und Regieassistenz
- Assisted dramaturgy and directing for a literary evening (texts by Friedhelm Kändler).
Feb 1994 - Apr 1994
3 months Essen, Germany
Dramaturgie und Regieassistenz
Satiricon Theater
- Assisted dramaturgy and directing for the 'Ensemble Diagonal'.
Feb 1993 - Mar 1993
2 months Saarbrücken, Germany
Dramaturgiehospitanz
Saarländischen Staatstheater
Aug 1991 - Sep 1991
2 months Saarbrücken, Germany
Regiehospitanz
Saarländischen Staatstheater
Summary
Passionate and skilled in conceptualizing and managing marketing campaigns, brand appearances and brand positioning (corporate identity, corporate design), highly strategic approach, experienced in platform and application development, enthusiastic about organizational and process optimization, passionate about leading and developing agile teams, empathetic stakeholder management, skilled in managing external agencies and service providers.
Languages
German
Native
English
Advanced
French
Elementary
Education
Oct 2013 - Jun 2016
Bergische Universität Wuppertal
Work and Organizational Psychology · Wuppertal, Germany
Apr 1992 - May 1998
Ruhr-Universität Bochum
Magister Artium · Theater, Film and Television Studies, Sociology and English Studies · Bochum, Germany
Sep 1981 - Jun 1991
Robert Schuman Gymnasium
Saarlouis, Germany
Certifications & licenses
Tough Conversations
BRIDGEHOUSE Holding GmbH
Führungskräftetraining I - III
Dorothea Meyer, Hamburg
Führungskräfte-Coaching
Lorenz Consulting, Dortmund
Creative Excellence
BBDO University Barcelona
Führungskräfte-Training
Dr. Sonnenberger Business Coaching
Strukturierter Präsentationsaufbau
BBDO Group Germany
Kundenführung
BBDO Group Germany
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