Kathrin (M.a.) Bardt

• Strategic leadership and key account management for, among others, Zentis, Tchibo, Capgemini, flatex, World Vision, Four Paws, Lavera, LAIC
• Integrated development and derivation of creative concepts from communication and media strategy
• Development of display and social advertising campaigns and leading social strategy development
• Quality responsibility for the creative output and consistent brand management (online/offline, social/display)
• Ensuring creative output for data-driven media & advertising
• Key account for Zentis and collaboration with partner agencies Plan.Net UX, HMMH, Serviceplan Integrated
• Building, training, and leading integrated teams in changing business models
• Guiding and shaping change management processes and successfully integrating the team profile
• Optimizing and adapting processes and integrating the creative team into the media agency Mediaplus
• Responsible for workload and management of the creative team, KPI setting, and budget responsibility
• Disciplinary leadership and personnel development of the account management team (span of control 3–6 people)

Achievements:

• Establishing Plan.Net Hamburg as the digital lead agency for Zentis and significantly expanding the client
• Developing the client flatex and integrating additional services of the Serviceplan Group (e.g., SP Strategy)
• Successful integration of different departments: media, technology, design, strategy, and traditional communication
• Developing effective processes for collaboration between creative and media to optimize client management
• Zero turnover in the existing team for 5 years

• Responsible for strategic brand management and corporate design
• Integrating the digital booking process with communication activities
• Planning, concept development, and implementation of national and international communication measures (B2B & B2C)
• Agency management and implementation of digitally developed in-house communication projects
• Conducting pitches and agency screenings
• Leading media planning with the Crossmedia agency

Achievements:

• Redesign of corporate design with Metadesign agency
• Developing a new communication strategy
• Successfully establishing the agencies Lukas Lindemann Rosinski and Crossmedia for key campaigns in 2009/2010

• Development and implementation of communication projects and campaigns

• Dramaturgy and assistant director for a literary evening (texts by Friedhelm Kändler)

• Internship in the dramaturgy department