Martin S.

Business Intelligence Data Analyst

Munich, Germany

Experience

Sep 2025 - Present
3 months
Germany

Business Intelligence Data Analyst

webeet

  • Optimized SQL data pipelines for clean insights using Google Sheets, GCP, Snowflake, and dbt.
  • Analyzed and visualized trends with Python, Databricks, PySpark, and Fivetran.
  • Improved dashboard design and automations to boost efficiency.
Jun 2025 - Jun 2025
1 month
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Silver Screen Projekt

  • Analyzed the relationship between film rental costs and revenue.
  • Cleaned and standardized inconsistent data from three cinema locations on a monthly basis.
  • Created a dbt model with KPIs for rental costs, ticket sales, and revenue per film and location.
Apr 2025 - Apr 2025
1 month
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Traveltide Projekt

  • Analyzed customer behavior data to develop five user personas for personalized marketing strategies.
  • Used Python, Pandas, and K-Means to clean and model interaction metrics.
  • Optimized the rewards program by assigning preferred benefits to each user to increase customer retention.
Sep 2024 - Nov 2025
1 year 3 months

Data Analytics Training Program

Masterschool

  • Gained hands-on experience in an intensive program by analyzing large datasets with Python, SQL, and Pandas to extract meaningful insights.
  • Created data-driven reports and visualizations with Tableau, Power BI, Looker, and Matplotlib to support informed decisions.
  • Applied statistical analysis and data exploration techniques to uncover trends, optimize performance, and drive strategic initiatives.
Jan 2022 - Jan 2023
1 year 1 month
United States

Board Member

Anusara School of Hatha Yoga

  • Increased teacher engagement by up to 15% within one year.
  • Boosted contract renewals by 10% after six years of decline.
Sep 2014 - Oct 2018
4 years 2 months
Luogosanto, Italy

Co-Founder and Owner

Balaiana | Sardinia Eco Retreat Center

  • Founded a successful retreat center with an occupancy rate of over 80% within one year.
Apr 2013 - Feb 2014
11 months
Düsseldorf, Germany

Senior Creative Digital Manager

Kunst und Kollegen Kommunikationsagentur GmbH

  • Increased customer retention by 25% through a multi-week Facebook gamification campaign and data-driven offer optimization.
Feb 2013 - Aug 2025
12 years 7 months
Munich, Germany

Ayurveda Therapist CAEB SEVA

karmakitchen

  • Guided over 1500 people in personal development, meditation, resilience, and stress management.
  • Trained more than 1000 individuals in yoga and Ayurveda.
Nov 2010 - Apr 2016
5 years 6 months
Germany

Co-Founder and Owner

Coworking Space GarageBilk

  • Founded the first coworking space in the region and reached over 100 clients within one year.
Jan 2002 - Present
23 years 11 months
Düsseldorf, Germany

Digital Creative Director

tractor. bureau für kommunikation

  • Led over 100 strategic projects for agencies and direct clients.
  • Combines more than 23 years of design experience with marketing know-how to create holistic solutions with measurable business impact.
Oct 1999 - Oct 2002
3 years 1 month

Bachelor of Arts in Graphic Design

Institute for Graphics and Design

Feb 1996 - Mar 1998
2 years 2 months

Apprenticeship as a Bank Clerk

Stadtsparkasse Düsseldorf

  • Hands-on experience with Tableau, Looker Studio, spreadsheet reporting, and Jupyter
  • Focus on data visualization and reporting

Summary

Data analyst with 22 years of experience in strategy, brand management, and digital transformation. I use data and BI tools to enable informed decisions and make growth measurable. I combine strategic thinking with technical implementation and clear communication. I successfully completed the Masterschool Data Analytics program and specifically expanded my Martin Svítek know-how in SQL, Python, Snowflake, dbt, GCP, and Tableau.

Languages

Czech
Native
German
Advanced
English
Advanced
French
Elementary
Italian
Elementary

Education

Oct 1999 - Oct 2002

Institute for Graphics and Design

Bachelor of Arts, Communications Design, Data Visualization & Reporting · Graphic Design

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