Martin Svítek
Business Intelligence Data Analyst
Experience
Business Intelligence Data Analyst
webeet
- Optimized SQL data pipelines for clean insights.
- Analyzed and visualized trends with Python.
- Improved dashboards and automations.
- Worked with Google Sheets, GCP, Snowflake, dbt, Spreadsheets/Excel, Databricks, PySpark, and Fivetran.
Project
Silver Screen Project
- Analyzed the relationship between film rental costs and revenues.
- Cleaned and unified inconsistent data from three cinema locations on a monthly basis.
- Created a dbt model with KPIs on rental costs, ticket sales, and revenue per film and location.
Project
Traveltide Project
- Analyzed customer behavior data to form five user personas for personalized marketing strategies.
- Used Python, Pandas, and K-Means to clean and model interaction metrics.
- Optimized the loyalty program by assigning preferred perks to each user to boost customer retention.
Board Member
Anusara School of Hatha Yoga
- Increased teacher engagement by up to 15% within one year.
- Raised contract renewals by 10% after six years of declining numbers.
Co-founder and Owner
Balaiana | Sardinia Eco Retreat Center
- Founded a successful retreat center with an occupancy rate of over 80% within one year.
Senior Creative Digital Manager
Kunst und Kollegen Kommunikationsagentur GmbH
- Increased customer retention by 25% through a multi-week Facebook gamification campaign.
- Data-driven offer optimization.
Ayurveda Therapist CAEB SEVA
karmakitchen
- Guided over 1,500 people in personal development, meditation, resilience, and stress management.
- Trained more than 1,000 people in yoga and Ayurveda.
Co-Founder and Owner
Coworking Space GarageBilk
- Founded the first coworking space in the region.
- Acquired over 100 clients within one year.
Digital Creative Director
tractor. bureau für kommunikation
- Led over 100 strategic projects for agencies and direct clients.
- Combined over 23 years of design experience with marketing know-how to deliver holistic solutions with measurable business impact.
- Analytical thinking, teamwork, high adaptability, and problem-solving skills.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (24 years), Education (12.5 years), Healthcare (12.5 years), Real Estate (5.5 years), Tourism (4 years), and Sport (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (24 years), Project Management (24 years), Customer Service (12.5 years), Operations (8 years), Sales (5.5 years), and Business Intelligence (1.5 years).
Summary
Data analyst with 22 years of experience in strategy, brand management, and digital transformation. I use data and BI tools to enable informed decisions and make growth measurable. I combine strategic thinking with technical implementation and clear communication.
Skills
Technical Skills
- Programming & Scripting: Sql (Postgresql), Python
- Data Analysis & Techniques: Funnel Analysis, Segmentation Analysis, Data Cleaning, Etl, Exploratory Data Analysis (Eda)
- Data Visualization & Reporting: Tableau, Looker Studio, Spreadsheet Reporting, Jupyter, Data Visualization
- Data Tools & Platforms: Google Sheets, Gcp, Snowflake, Dbt, Spreadsheets/excel, Databricks, Pyspark, Fivetran
Soft Skills
- Communication
- Teamwork
- Analytical Thinking
- High Adaptability
- Problem Solving
Languages
Education
Institute for Graphics and Design
Bachelor of Arts in Communication Design · Graphic Design
Stadtsparkasse Düsseldorf
Bank Clerk · Düsseldorf, Germany
Profile
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