Lia (Papadopoulou) Roth

Communication Lead

Gauting, Germany

Experience

Apr 2024 - Present
1 year 4 months
Berlin, Germany

Communication Lead

P&G Alumni

  • for the P&G Alumni Global Conference in Berlin 2025
Mar 2024 - Present
1 year 5 months

Participant Attraction & Mentoring

"Bring Women Back to Work"

Aug 2023 - Aug 2023
1 month

Change Management

Habmann Aufstiegsakademie

Feb 2023 - Apr 2023
3 months
Munich, Germany

Transformation & Change Manager

rpc – The Retail Performance Company

  • Design Thinking workshop moderation
  • Storytelling training
  • Developing a recruiting strategy with HR
Sep 2022 - Jan 2023
5 months

Participant in the “Bring Women Back to Work” Reskilling Program

Salesforce

  • on the topic of Customer Relationship Management
Mar 2022 - Dec 2022
10 months
Munich, Germany

Community Manager (Minijob)

amiga – Career Center for Internationals of the City of Munich

Dec 2021 - Mar 2022
4 months

Project and Sustainability Management

Habmann

Jan 2011 - Dec 2021
10 years
Munich, Germany

Parental Leave, Personal Development & Volunteer Work

  • Care & education of two children, Chief Operations Manager for the Roth family, sparring partner for my husband’s corporate career development and his move into entrepreneurship
  • NLP training per DVNLP (2017 Practitioner, 2020 Master)
  • Resilience and communication training (Seminarzentrum Grafrath)
  • Volunteer roles:
  • Driver for “Meals on Wheels” at the Protestant Diakonieverein
  • Participation in and processing of citizen workshops by the municipality of Planegg on “Mobility” and “Environment”
  • Parent council member and school crossing guard at Jan-Amos Comenius Kinderhaus & Elementary School in Munich
Sep 2005 - Dec 2011
6 years 4 months
Munich, Germany

Owner and Marketing & Communications Consultant

Lia Roth Marketing & Communications Consulting

  • Ambassador for the Profiplaza job portal in Munich: press event for launch; attracting highly qualified women for flexible work models; securing suitable employers
  • Repositioning and renaming a data center, including creating an internal communication concept with Keylens consulting
  • Building the “Trade Communication” interface between brand communications and sales at Telefónica O2
  • Running positioning workshops for various startups (Dealunited, ConVivo) and the Munich Citizens’ Foundation
  • Network marketing partner for Lifeplus supplements
Oct 2004 - Jul 2005
10 months
Eschborn, Germany

Head of Marketing Retail & Food Service Germany

McCain GmbH

  • Revenue and profit responsibility; managing 8 team members
  • Developing the annual marketing plan with goals, strategies and activities for grocery retail and food service
  • Master brand campaign to communicate global positioning
  • Creating a tracking & reporting factbook (marketing KPIs)
  • Process standardization and identifying best practices in the Marketing & Innovation Management team
Dec 2002 - Sep 2004
1 year 10 months
Frankfurt, Germany

International Spirits Marketing Manager Germany

Allied Domecq Spirits & Wine (ADD)

  • Revenue and profit responsibility for various spirits; managing 2–4 team members
  • Creating the long-term brand strategy and annual marketing plan for Ballantine’s Whisky in retail and gastronomy
  • Designing and analyzing a consumer segmentation study
Sep 1996 - Oct 2002
6 years 2 months
Schwalbach am Taunus, Germany

Brand Manager

Procter & Gamble

  • Wick cough drops Germany (09/96–08/98):

  • Developing TV spots

  • Creating and running sales promotion programs, consumer sampling, and an exclusive children’s program for pharmacies

  • Streamlining the portfolio to save costs

  • Market analysis

  • Ellen Betrix Cosmetics Germany (09/98–12/99):

  • Rebranding Ellen Betrix – The Care Company to Max Factor – Make-up of Make-up Artists

  • Partnering with Madonna’s makeup artist Sarah Monzani

  • Launching a premium lipstick line including TV spot development, media planning, PR and sales materials

  • Campus recruiting at Reutlingen University

  • Laura Biagiotti Parfums Global (01/00–10/02):

  • Revenue and profit responsibility and managing 2 team members

  • Developing TV & print ads and sales materials for the new “Emotion” perfume

  • Events for distribution partners and press

  • Negotiating a partnership with Romantik Hotels in Germany

  • Trainer for the workshop “Maximizing Creative and Logical Thinking”

Summary

  • As an economist with many years of experience as a marketing manager and consultant, I stand out in these areas:
  • Communication clear, engaging, persuasive
  • Planning forward-looking, entrepreneurial, efficient
  • Problem solving solution-oriented, flexible, creative
  • Positioning/branding, design thinking, classic and agile project management, change management, sustainability management, NLP Master, Salesforce CRM, PowerPoint/Canva
  • Networking reliable, connecting, cooperative
  • Empathy human-centered, intercultural, open-minded
  • Team spirit dependable, loyal, honest
  • Enabler inspiring, proactive, decisive
  • Life long learner curious, adaptable, courageous

Languages

German
Native
Greek
Native
English
Advanced
French
Advanced

Education

Oct 1994 - Jun 1996

European School of Business (ESB) Reutlingen

Graduate Diploma in Business Administration (FH) · Business Administration · Reutlingen, Germany

Oct 1992 - Jun 1994

CESEM Reims

Diploma in European Higher Studies in Management · Reims, France

Stiftsgymnasium Sindelfingen

German High School Diploma · Sindelfingen, Germany · 1.4

Certifications & licenses

NLP Master

DVNLP

NLP Practitioner

DVNLP