Wick cough drops Germany (09/96–08/98):
Developing TV spots
Creating and running sales promotion programs, consumer sampling, and an exclusive children’s program for pharmacies
Streamlining the portfolio to save costs
Market analysis
Ellen Betrix Cosmetics Germany (09/98–12/99):
Rebranding Ellen Betrix – The Care Company to Max Factor – Make-up of Make-up Artists
Partnering with Madonna’s makeup artist Sarah Monzani
Launching a premium lipstick line including TV spot development, media planning, PR and sales materials
Campus recruiting at Reutlingen University
Laura Biagiotti Parfums Global (01/00–10/02):
Revenue and profit responsibility and managing 2 team members
Developing TV & print ads and sales materials for the new “Emotion” perfume
Events for distribution partners and press
Negotiating a partnership with Romantik Hotels in Germany
Trainer for the workshop “Maximizing Creative and Logical Thinking”
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