Lia (Papadopoulou) Roth
Communication Lead
Experience
Apr 2024 - Present
1 year 4 months Berlin, Germany
Communication Lead
P&G Alumni
- for the P&G Alumni Global Conference in Berlin 2025
Mar 2024 - Present
1 year 5 monthsParticipant Attraction & Mentoring
"Bring Women Back to Work"
Aug 2023 - Aug 2023
1 monthChange Management
Habmann Aufstiegsakademie
Feb 2023 - Apr 2023
3 months Munich, Germany
Transformation & Change Manager
rpc – The Retail Performance Company
- Design Thinking workshop moderation
- Storytelling training
- Developing a recruiting strategy with HR
Sep 2022 - Jan 2023
5 monthsParticipant in the “Bring Women Back to Work” Reskilling Program
Salesforce
- on the topic of Customer Relationship Management
Mar 2022 - Dec 2022
10 months Munich, Germany
Community Manager (Minijob)
amiga – Career Center for Internationals of the City of Munich
Dec 2021 - Mar 2022
4 monthsProject and Sustainability Management
Habmann
Jan 2011 - Dec 2021
10 years Munich, Germany
Parental Leave, Personal Development & Volunteer Work
- Care & education of two children, Chief Operations Manager for the Roth family, sparring partner for my husband’s corporate career development and his move into entrepreneurship
- NLP training per DVNLP (2017 Practitioner, 2020 Master)
- Resilience and communication training (Seminarzentrum Grafrath)
- Volunteer roles:
- Driver for “Meals on Wheels” at the Protestant Diakonieverein
- Participation in and processing of citizen workshops by the municipality of Planegg on “Mobility” and “Environment”
- Parent council member and school crossing guard at Jan-Amos Comenius Kinderhaus & Elementary School in Munich
Sep 2005 - Dec 2011
6 years 4 months Munich, Germany
Owner and Marketing & Communications Consultant
Lia Roth Marketing & Communications Consulting
- Ambassador for the Profiplaza job portal in Munich: press event for launch; attracting highly qualified women for flexible work models; securing suitable employers
- Repositioning and renaming a data center, including creating an internal communication concept with Keylens consulting
- Building the “Trade Communication” interface between brand communications and sales at Telefónica O2
- Running positioning workshops for various startups (Dealunited, ConVivo) and the Munich Citizens’ Foundation
- Network marketing partner for Lifeplus supplements
Oct 2004 - Jul 2005
10 months Eschborn, Germany
Head of Marketing Retail & Food Service Germany
McCain GmbH
- Revenue and profit responsibility; managing 8 team members
- Developing the annual marketing plan with goals, strategies and activities for grocery retail and food service
- Master brand campaign to communicate global positioning
- Creating a tracking & reporting factbook (marketing KPIs)
- Process standardization and identifying best practices in the Marketing & Innovation Management team
Dec 2002 - Sep 2004
1 year 10 months Frankfurt, Germany
International Spirits Marketing Manager Germany
Allied Domecq Spirits & Wine (ADD)
- Revenue and profit responsibility for various spirits; managing 2–4 team members
- Creating the long-term brand strategy and annual marketing plan for Ballantine’s Whisky in retail and gastronomy
- Designing and analyzing a consumer segmentation study
Sep 1996 - Oct 2002
6 years 2 months Schwalbach am Taunus, Germany
Brand Manager
Procter & Gamble
Wick cough drops Germany (09/96–08/98):
Developing TV spots
Creating and running sales promotion programs, consumer sampling, and an exclusive children’s program for pharmacies
Streamlining the portfolio to save costs
Market analysis
Ellen Betrix Cosmetics Germany (09/98–12/99):
Rebranding Ellen Betrix – The Care Company to Max Factor – Make-up of Make-up Artists
Partnering with Madonna’s makeup artist Sarah Monzani
Launching a premium lipstick line including TV spot development, media planning, PR and sales materials
Campus recruiting at Reutlingen University
Laura Biagiotti Parfums Global (01/00–10/02):
Revenue and profit responsibility and managing 2 team members
Developing TV & print ads and sales materials for the new “Emotion” perfume
Events for distribution partners and press
Negotiating a partnership with Romantik Hotels in Germany
Trainer for the workshop “Maximizing Creative and Logical Thinking”
Summary
- As an economist with many years of experience as a marketing manager and consultant, I stand out in these areas:
- Communication clear, engaging, persuasive
- Planning forward-looking, entrepreneurial, efficient
- Problem solving solution-oriented, flexible, creative
- Positioning/branding, design thinking, classic and agile project management, change management, sustainability management, NLP Master, Salesforce CRM, PowerPoint/Canva
- Networking reliable, connecting, cooperative
- Empathy human-centered, intercultural, open-minded
- Team spirit dependable, loyal, honest
- Enabler inspiring, proactive, decisive
- Life long learner curious, adaptable, courageous
Languages
German
Native
Greek
Native
English
Advanced
French
Advanced
Education
Oct 1994 - Jun 1996
European School of Business (ESB) Reutlingen
Graduate Diploma in Business Administration (FH) · Business Administration · Reutlingen, Germany
Oct 1992 - Jun 1994
CESEM Reims
Diploma in European Higher Studies in Management · Reims, France
Stiftsgymnasium Sindelfingen
German High School Diploma · Sindelfingen, Germany · 1.4
Certifications & licenses
NLP Master
DVNLP
NLP Practitioner
DVNLP
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