Lia (Papadopoulou) Roth
Communication Lead
Experience
Apr 2024 - Present
1 year 4 months Berlin, Germany
Communication Lead
P&G Alumni
- for the P&G Alumni Global Conference in Berlin 2025
Mar 2024 - Present
1 year 5 monthsParticipant Attraction & Mentoring
"Bring Women Back to Work"
Aug 2023 - Aug 2023
1 monthChange Management
Habmann Upgrading Academy
Feb 2023 - Apr 2023
3 months Munich, Germany
Manager Transformation & Change
rpc – The Retail Performance Company
- Design Thinking workshop moderation
- Storytelling training
- Development of a recruiting strategy with HR
Sep 2022 - Jan 2023
5 monthsParticipant in the "Bring Women Back to Work" Reskilling program
Salesforce
- on the topic of Customer Relationship Management
Mar 2022 - Dec 2022
10 months Munich, Germany
Community Manager (minijob)
amiga – Career Center for Internationals of the City of Munich
Dec 2021 - Mar 2022
4 monthsProject and Sustainability Management
Habmann
Jan 2011 - Dec 2021
10 years Munich, Germany
Parental Leave, Personal Development & Volunteer Work
- Care and upbringing of two children, Chief Operations Manager of the Roth family, sparring partner for my husband in his corporate career development and his transition to entrepreneurship
- NLP training according to DVNLP (2017 Practitioner, 2020 Master)
- Resilience and communication training (Seminarzentrum Grafrath)
- Volunteer work:
- Driver for "Meals on Wheels" of the Protestant Diakonie Association
- Participation in and follow-up of citizen workshops of the municipality of Planegg on the topics of "Mobility" and "Environment"
- Parent council member and school path helper, Jan-Amos Comenius Children’s House & Primary School in Munich
Sep 2005 - Dec 2011
6 years 4 months Munich, Germany
Owner and Marketing & Communications Consultant
Lia Roth Marketing & Communications Consulting
- Ambassador for the Profiplaza career portal in the Munich area: press event for the launch; recruitment of highly qualified women for flexible work models; acquisition of suitable employers
- Repositioning and renaming of a data center including development of a concept for internal communication in collaboration with Keylens Consulting
- Establishment of the "Trade Communication" interface between brand communication and sales at Telefónica O2
- Conducting positioning workshops for various start-ups (Dealunited, ConVivo) and the Munich Community Foundation
- Network marketing partner for Lifeplus nutritional supplements
Oct 2004 - Jul 2005
10 months Eschborn, Germany
Marketing Head Retail & Food Service Germany
McCain GmbH
- Revenue and profit responsibility; management of 8 FTE
- Development of the annual marketing plan including goals, strategies and activities for retail and food service
- Umbrella brand campaign to communicate the global positioning
- Creation of a Tracking & Reporting factbook (marketing KPIs)
- Process standardization and identification of best practices in the Marketing and Innovation Management team
Dec 2002 - Sep 2004
1 year 10 months Frankfurt, Germany
Marketing Manager International Spirits Germany
Allied Domecq Spirits & Wine (ADD)
- Revenue and profit responsibility for various spirits; management of 2–4 FTE
- Development of the long-term brand strategy and annual marketing plan for Ballantine’s whisky in retail and gastronomy
- Design and analysis of a consumer segmentation study
Sep 1996 - Oct 2002
6 years 2 months Schwalbach am Taunus, Germany
Brand Manager
Procter & Gamble
Wick cough drops Germany (09/96–08/98):
TV spot development
Conceptualization and implementation of sales promotion programs, consumer samplings and an pharmacy-exclusive children’s program
Portfolio rationalization to reduce costs
Market analyses
Ellen Betrix Cosmetics Germany (09/98–12/99):
Rebranding from Ellen Betrix – The Care Company to Max Factor – Make-up of Make-up Artists
Collaboration with Madonna’s makeup artist Sarah Monzani
Launch of a premium lipstick range including TV spot development, media planning, PR, sales promotion materials
Campus recruiting at Reutlingen University
Laura Biagiotti Parfums Global (01/00–10/02):
Revenue and profit responsibility and management of 2 FTE
Development of TV & print and sales promotion materials for the new fragrance “Emotion”
Events for distribution partners and press
Negotiation of a cooperation with “Romantik Hotels” in Germany
Trainer of the workshop “Maximizing Creative and Logical Thinking”
Summary
- As a business economist and long-standing marketing manager and consultant, I particularly stand out with the following competencies:
- Communication clear, inspiring, persuasive
- Planning forward-looking, entrepreneurial, efficient
- Problem solving solution-oriented, flexible, creative
- Positioning/branding, Design Thinking, classic and agile project management, change management, sustainability management, NLP Master, Salesforce CRM, PowerPoint/Canva
- Networking committed, connecting, cooperative
- Empathy human-centered, intercultural, open-minded
- Team spirit reliable, loyal, integral
- Enabler inspiring, proactive, decisive
- Life long learner eager to learn, adaptable, courageous
Languages
German
Native
Greek
Native
English
Advanced
French
Advanced
Education
Oct 1994 - Jun 1996
European School of Business (ESB) Reutlingen
Diplom-Betriebswirtin (FH) · Business Administration · Reutlingen, Germany
Oct 1992 - Jun 1994
CESEM Reims
Diplôme d’Etudes Supérieures Européennes de Management · Reims, France
Stiftsgymnasium Sindelfingen
Abitur · Sindelfingen, Germany · 1.4
Certifications & licenses
NLP Master
DVNLP
NLP Practitioner
DVNLP
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