Lia Roth - Communication Lead

Recommended expert

Gauting, Germany

Experience

Apr 2024 - Present

1 year 10 months

Mar 2024 - Present

1 year 11 months

Dec 2021 - Feb 2024

2 years 3 months

Project and Sustainability Management at Habmann (12/21-03/22)
Community Manager at amiga - Career Center for Internationals of the City of Munich (part-time) (03/22-12/22)
"Bring Women Back to Work" reskilling program by Salesforce on Customer Relationship Management (09/22-01/23)
Transformation & Change Manager at rpc - The Retail Performance Company in Munich (02/23-04/23): Facilitated Design Thinking workshops; storytelling training; developed recruiting strategy with HR
Change Management at Habmann Advancement Academy (08/23)

Jan 2012 - Dec 2021

10 years

Caring for and raising two children, Chief Operations Manager of the Roth family, sparring partner to my husband in his corporate career development and transition to entrepreneurship
NLP training by DVNLP (2017 Practitioner, 2020 Master)
Resilience and communication trainings (Seminar Center Grafrath)

Volunteer roles:

Driver for "Meals on Wheels" of the Protestant Diaconia Association
Participation and review of citizen workshops in the municipality of Planegg on "Mobility" and "Environment"
Parent representative and school crossing guard, Jan Amos Comenius Children's Center & Primary School in Munich

Sep 2005 - Dec 2011

6 years 4 months

Frankfurt am Main, Germany

Ambassador for the Profiplaza job portal in the Munich area: organized press event to announce; attracted highly qualified women for flexible work models; acquired suitable employers
Repositioned and renamed a data center including developing an internal communication concept in collaboration with Keylens management consulting
Established the "Trade Communication" interface between brand communication and sales at Telefónica O2
Conducted positioning workshops for various start-ups (Dealunited, ConVivo) and the Munich Community Foundation
Network marketing partner for Lifeplus dietary supplements

Oct 2004 - Jul 2005

10 months

Eschborn, Germany

Sales and profit responsibility; management of 8 employees
Development of the annual marketing plan including goals, strategies, and activities for grocery retail and food service
Umbrella brand campaign to communicate the global positioning
Creation of a tracking and reporting factbook (marketing KPIs)
Process standardization and identification of best practices in the “Marketing and Innovation Management” team

Dec 2002 - Sep 2004

1 year 10 months

Frankfurt, Germany

Sales and profit responsibility for various spirits; management of 2–4 employees
Development of the long-term brand strategy and the annual marketing plan for Ballantine’s Whisky in grocery retail and the hospitality sector
Design and analysis of a consumer segmentation study

Sep 1996 - Oct 2002

6 years 2 months

Schwalbach am Taunus, Germany

TV spot development; design and implementation of sales promotion programs, consumer samplings, and a pharmacy-exclusive children’s program
Portfolio pruning for cost savings; market analysis
Rebranding from Ellen Betrix - The Care Company to Max Factor - Make-up of Make-up Artists
Collaboration with Madonna’s makeup artist Sarah Monzani
Launch of a premium lipstick range including TV spot development, media planning, PR, and sales promotion materials
Campus recruiting at Reutlingen University
Sales and profit responsibility and management of 2 employees
Development of TV and print materials as well as sales promotion materials for the new perfume “Emotion”; events for distribution partners and the press
Negotiation of a partnership with “Romantik Hotels” in Germany
Trainer for the “Maximizing Creative and Logical Thinking” workshop