Lia (Papadopoulou) R.
Communication Lead
Experience
Apr 2024 - Present
1 year 5 monthsBerlin, Germany
Communication Lead
P&G Alumni
- for the P&G Alumni Global Conference in Berlin 2025
Mar 2024 - Present
1 year 6 monthsParticipant Attraction & Mentoring
„Bring Women Back to Work“
Aug 2023 - Aug 2023
1 monthChange Management
Habmann Aufstiegsakademie
Feb 2023 - Apr 2023
3 monthsMunich, Germany
Transformation & Change Manager
rpc – The Retail Performance Company
- Design Thinking workshop moderation
- Storytelling training sessions
- Development of recruiting strategy with HR
Sep 2022 - Jan 2023
5 monthsParticipant in the „Bring Women Back to Work” reskilling program
Salesforce
- on the topic of customer relationship management
Mar 2022 - Dec 2022
10 monthsMunich, Germany
Community Manager (mini-job)
amiga – Career Center for Internationals of the City of Munich
Dec 2021 - Mar 2022
4 monthsProject and Sustainability Management
Habmann
Jan 2012 - Dec 2021
10 yearsMunich, Germany
Parental Leave, Personal Development & Volunteer Work
- Care and upbringing of two children, Chief Operations Manager for the Roth family, sparring partner to my husband in his corporate career development and his move into entrepreneurship
- NLP training with DVNLP (2017 Practitioner, 2020 Master)
- Resilience and communication training (Seminarzentrum Grafrath)
- Volunteer roles:
- Driver for 'Meals on Wheels' for the Protestant Diaconia Association
- Participation and follow-up in citizen workshops of the municipality of Planegg on the topics 'mobility' and 'environment'
- Parent council member and school crossing helper, Jan-Amos Comenius Children's House & Primary School in Munich
Sep 2005 - Dec 2011
6 years 4 monthsMunich, Germany
Owner and Marketing & Communications Consultant
Lia Roth Marketing & Communications Consulting
- Ambassador for the Profiplaza job portal in the Munich area: press event for publicity; attracting highly qualified women for flexible work models; acquiring suitable employers
- Repositioning and renaming of a data center including the development of an internal communication concept in collaboration with Keylens management consultancy
- Establishment of the 'Trade Communication' interface between brand communication and sales at Telefónica O2
- Conducting positioning workshops for various startups (Dealunited, ConVivo) and the Munich Civic Foundation
- Network marketing partner for Lifeplus dietary supplements
Oct 2004 - Jul 2005
10 monthsEschborn, Germany
Head of Marketing Retail & Food Service Germany
McCain GmbH
- Responsibility for revenue and profit; leading a team of 8 employees
- Development of the annual marketing plan including goals, strategies, and activities for the grocery retail and food service sectors
- Umbrella brand campaign to communicate the global positioning
- Creation of a tracking & reporting factbook (marketing KPIs)
- Process standardization and identification of best practices in the Marketing and Innovation Management team
Dec 2002 - Sep 2004
1 year 10 monthsFrankfurt, Germany
Marketing Manager International Spirits Germany
Allied Domecq Spirits & Wine (ADD)
- Revenue and profit responsibility for various spirits; leading 2-4 team members
- Creation of the long-term brand strategy and annual marketing plan for Ballantine’s whisky in retail and hospitality
- Design and analysis of a consumer segmentation study
Sep 1996 - Oct 2002
6 years 2 monthsSchwalbach am Taunus, Germany
Brand Manager
Procter & Gamble
Wick cough drops Germany (09/96-08/98):**
TV spot development
Conception and implementation of sales promotion programs, consumer samplings, and a pharmacy-exclusive children's program
Assortment rationalization for cost savings
Market analyses
Ellen Betrix Cosmetics Germany (09/98-12/99):**
Rebranding Ellen Betrix – The Care Company to Max Factor – Make-up of Make-up Artists
Partnership with Madonna’s makeup artist Sarah Monzani
Launch of a premium lipstick range including TV spot development, media planning, PR, and sales promotion materials
Campus recruiting at Reutlingen University
Laura Biagiotti Parfums Global (01/00-10/02):**
Revenue and profit responsibility and management of 2 employees
Development of TV & print and sales promotion materials for the new perfume “Emotion”
Events for distribution partners and press
Negotiation of a partnership with “Romantik Hotels” in Germany
Trainer for the workshop “Maximizing Creative and Logical Thinking”
Summary
- As a business economist and long-time marketing manager and consultant, I particularly stand out for the following skills:
- Communication: clear, inspiring, persuasive
- Planning: forward-looking, entrepreneurial, efficient
- Problem solving: solution-oriented, flexible, creative
- Positioning/Branding, Design Thinking, traditional and agile project management, Change Management, Sustainability Management, NLP Master, Salesforce CRM, PowerPoint/Canva
- Networking: dependable, connecting, cooperative
- Empathy: human-centered, intercultural, open-minded
- Team spirit: reliable, loyal, with integrity
- Enabler: inspiring, hands-on, decisive
- Life-long learner: eager to learn, adaptable, courageous
Languages
German
NativeGreek
NativeEnglish
AdvancedFrench
AdvancedEducation
Oct 1994 - Jun 1996
European School of Business (ESB) Reutlingen
Diploma in Business Administration (FH) · Business Administration · Reutlingen, Germany
Oct 1992 - Jun 1994
CESEM Reims
European Advanced Diploma in Management · Reims, France
Stiftsgymnasium Sindelfingen
German high school diploma (Abitur) · Sindelfingen, Germany · 1.4
Certifications & licenses
NLP Master
DVNLP
NLP Practitioner
DVNLP
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