Lia Roth - Communication Lead

Q: Where is Lia based?

Lia is based in Gauting, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Lia speak?

Lia speaks the following languages: German (Native), Greek (Native), English (Advanced), French (Advanced) .

Q: How many years of experience does Lia have?

Lia has at least 29 years of experience. During this time, Lia has worked in at least 8 different roles and for 6 different companies . The average length of individual experience is 4 years and 8 months . Note that Lia may not have shared all experience and actually has more experience.

Q: What is Lia's latest experience?

Lia's most recent position is Communication Lead at P&G Alumni Global Conference .

Q: What companies has Lia worked for in recent years?

In recent years, Lia has worked for P&G Alumni Global Conference and Bring Women Back to Work .

Q: Which industries is Lia most experienced in?

Lia is most experienced in industries like Education , Government and Public Administration , and Information Technology (IT) . Lia also has some experience in Professional Services , Beauty and Cosmetics , and Healthcare .

Q: Which business areas is Lia most experienced in?

Lia is most experienced in business areas like Marketing , Customer Service , and Human Resources (HR) . Lia also has some experience in Strategy and Planning , Sales , and Information Technology (IT) .

Q: Which industries has Lia worked in recently?

Lia has recently worked in industries like Education , Government and Public Administration , and Information Technology (IT) .

Q: Which business areas has Lia worked in recently?

Lia has recently worked in business areas like Customer Service , Human Resources (HR) , and Information Technology (IT) .

Recommended expert

Gauting, Germany

Experience

Apr 2024 - Present

1 year 11 months

Communication Lead

P&G Alumni Global Conference

Mar 2024 - Present

2 years

Participant Attraction & Mentoring

Bring Women Back to Work

Dec 2021 - Feb 2024

2 years 3 months

Professional Development and Career Transition

Project and Sustainability Management at Habmann (12/21-03/22)
Community Manager at amiga - Career Center for Internationals of the City of Munich (part-time) (03/22-12/22)
"Bring Women Back to Work" reskilling program by Salesforce on Customer Relationship Management (09/22-01/23)
Transformation & Change Manager at rpc - The Retail Performance Company in Munich (02/23-04/23): Facilitated Design Thinking workshops; storytelling training; developed recruiting strategy with HR
Change Management at Habmann Advancement Academy (08/23)

Jan 2012 - Dec 2021

10 years

Parental Leave, Personal Development & Volunteer Work

Caring for and raising two children, Chief Operations Manager of the Roth family, sparring partner to my husband in his corporate career development and transition to entrepreneurship
NLP training by DVNLP (2017 Practitioner, 2020 Master)
Resilience and communication trainings (Seminar Center Grafrath)

Volunteer roles:

Driver for "Meals on Wheels" of the Protestant Diaconia Association
Participation and review of citizen workshops in the municipality of Planegg on "Mobility" and "Environment"
Parent representative and school crossing guard, Jan Amos Comenius Children's Center & Primary School in Munich

Sep 2005 - Dec 2011

6 years 4 months

Frankfurt am Main, Germany

Founder

Lia Roth Marketing & Communications Consulting

Ambassador for the Profiplaza job portal in the Munich area: organized press event to announce; attracted highly qualified women for flexible work models; acquired suitable employers
Repositioned and renamed a data center including developing an internal communication concept in collaboration with Keylens management consulting
Established the "Trade Communication" interface between brand communication and sales at Telefónica O2
Conducted positioning workshops for various start-ups (Dealunited, ConVivo) and the Munich Community Foundation
Network marketing partner for Lifeplus dietary supplements

Oct 2004 - Jul 2005

10 months

Eschborn, Germany

Marketing Director Retail & Food Service Germany

McCain GmbH

Sales and profit responsibility; management of 8 employees
Development of the annual marketing plan including goals, strategies, and activities for grocery retail and food service
Umbrella brand campaign to communicate the global positioning
Creation of a tracking and reporting factbook (marketing KPIs)
Process standardization and identification of best practices in the “Marketing and Innovation Management” team

Dec 2002 - Sep 2004

1 year 10 months

Frankfurt, Germany

Marketing Manager International Spirits Germany

Allied Domecq Spirits & Wine

Sales and profit responsibility for various spirits; management of 2–4 employees
Development of the long-term brand strategy and the annual marketing plan for Ballantine’s Whisky in grocery retail and the hospitality sector
Design and analysis of a consumer segmentation study

Sep 1996 - Oct 2002

6 years 2 months

Schwalbach am Taunus, Germany

Brand Manager

Procter & Gamble

TV spot development; design and implementation of sales promotion programs, consumer samplings, and a pharmacy-exclusive children’s program
Portfolio pruning for cost savings; market analysis
Rebranding from Ellen Betrix - The Care Company to Max Factor - Make-up of Make-up Artists
Collaboration with Madonna’s makeup artist Sarah Monzani
Launch of a premium lipstick range including TV spot development, media planning, PR, and sales promotion materials
Campus recruiting at Reutlingen University
Sales and profit responsibility and management of 2 employees
Development of TV and print materials as well as sales promotion materials for the new perfume “Emotion”; events for distribution partners and the press
Negotiation of a partnership with “Romantik Hotels” in Germany
Trainer for the “Maximizing Creative and Logical Thinking” workshop

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Education (14 years), Government and Administration (12 years), Information Technology (8.5 years), Professional Services (8.5 years), Cosmetics (8 years), and Healthcare (6.5 years).

Education

Government and Administration

Information Technology

Professional Services

Cosmetics

Healthcare

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (17 years), Customer Service (12 years), Human Resources (10.5 years), Strategy (8.5 years), Sales (6.5 years), and Information Technology (2 years).

Marketing

Customer Service

Human Resources

Strategy

Sales

Information Technology

Skills

Technical Skills:

Communication Clear, Inspiring, Convincing
Planning Forward-thinking, Business-oriented, Efficient
Problem-solving Solution-oriented, Adaptable, Creative

Methodological Skills:

Positioning/branding
Design Thinking
Traditional Project Management
Agile Project Management
Change Management
Sustainability Management
Nlp Master
Salesforce Crm
Powerpoint
Canva

Social Skills:

Networker Dependable, Connecting, Cooperative
Empathy Human-centered, Intercultural, Open-minded
Team Spirit Reliable, Loyal, Honest
Enabler Inspiring, Proactive, Decisive
Life Long Learner Curious, Adaptable, Courageous

Languages

German

Native

Greek

Native

English

Advanced

French

Advanced

Education

Oct 1992 - Jun 1996

European School of Business (ESB) Reutlingen / CESEM Reims (today NEOMA Business School)

Graduate in Business Administration (FH) & Diplôme d’ Etudes Supérieures Européennes de Management · Business Administration and European Management · Reutlingen, Germany · 2,1

Oct 1983 - Jun 1992

Stiftsgymnasium Sindelfingen

High school diploma (Abitur) · Sindelfingen, Germany · 1,4

Certifications & licenses

NLP Master

DVNLP

NLP Practitioner

DVNLP

Profile

Created

July 2024

Last Update

July 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Lia based?

Lia is based in Gauting, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Lia speak?

Lia speaks the following languages: German (Native), Greek (Native), English (Advanced), French (Advanced).

How many years of experience does Lia have?

Lia has at least 29 years of experience. During this time, Lia has worked in at least 8 different roles and for 6 different companies. The average length of individual experience is 4 years and 8 months. Note that Lia may not have shared all experience and actually has more experience.

What roles would Lia be best suited for?

Based on recent experience, Lia would be well-suited for roles such as: Communication Lead, Participant Attraction & Mentoring, Professional Development and Career Transition.

What is Lia's latest experience?

Lia's most recent position is Communication Lead at P&G Alumni Global Conference.

What companies has Lia worked for in recent years?

In recent years, Lia has worked for P&G Alumni Global Conference and Bring Women Back to Work.

Which industries is Lia most experienced in?

Lia is most experienced in industries like Education, Government and Public Administration, and Information Technology (IT). Lia also has some experience in Professional Services, Beauty and Cosmetics, and Healthcare.

Which business areas is Lia most experienced in?

Lia is most experienced in business areas like Marketing, Customer Service, and Human Resources (HR). Lia also has some experience in Strategy and Planning, Sales, and Information Technology (IT).

Which industries has Lia worked in recently?

Lia has recently worked in industries like Education, Government and Public Administration, and Information Technology (IT).

Which business areas has Lia worked in recently?

Lia has recently worked in business areas like Customer Service, Human Resources (HR), and Information Technology (IT).

What is Lia's education?

Lia holds a Bachelor in Business Administration and European Management from European School of Business (ESB) Reutlingen / CESEM Reims (today NEOMA Business School).