Katharina Hurler - Director, Strategic Insights & Analytics

Q: Where is Katharina based?

Katharina is based in Munich, Germany and prefers 100% remote projects.

Q: What languages does Katharina speak?

Katharina speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Advanced) .

Q: How many years of experience does Katharina have?

Katharina has at least 13 years of experience. During this time, Katharina has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 2 years and 10 months . Note that Katharina may not have shared all experience and actually has more experience.

Q: What is Katharina's latest experience?

Katharina's most recent position is Director, Strategic Insights & Analytics at NewtonX .

Q: What companies has Katharina worked for in recent years?

In recent years, Katharina has worked for NewtonX , Self-employed , OneFootball Labs GmbH , YOOMINS GmbH , and ProSiebenSat.1 Sports GmbH .

Q: Which industries is Katharina most experienced in?

Katharina is most experienced in industries like Information Technology (IT) , Healthcare , and Professional Services . Katharina also has some experience in Retail , Media, Entertainment and Publishing , and Sport and Recreation .

Q: Which business areas is Katharina most experienced in?

Katharina is most experienced in business areas like Operations , Strategy and Planning , and Sales . Katharina also has some experience in Marketing , Project Management , and Customer Service .

Q: Which industries has Katharina worked in recently?

Katharina has recently worked in industries like Media, Entertainment and Publishing , Sport and Recreation , and Professional Services .

Q: Which business areas has Katharina worked in recently?

Katharina has recently worked in business areas like Strategy and Planning , Operations , and Project Management .

Recommended expert

Munich, Germany

Experience

May 2023 - Feb 2023

-1 years -2 months

Director, Strategic Insights & Analytics

NewtonX

Responsible for development of a new business practice area, Strategic Insights, which focuses on providing consultancy and recommendations to clients beyond raw research data
Lead team of around 20 external consultants on a per project basis, ensuring successful delivery of high-quality insights and solutions
Spearhead new client acquisition, strategize and execute sales calls to drive business growth and establish long-term partnerships
Act as a trusted sparring partner and thought leader for C-Level clients, leveraging insights and analytics expertise to provide guidance and enhance their decision-making processes

Feb 2023 - Present

3 years 1 month

Strategy & Business Development Consultant

Self-employed

Strategy and development of new business areas
Operational support / interim management
Optimization and streamlining of processes and structures

Mar 2022 - May 2023

1 year 3 months

Head of Operations Management, web3

OneFootball Labs GmbH

Part of early web3 team focusing on build-up of the web3 business, including business case validation, target customer analysis, go-to-market and distribution strategy, MVP development, hiring, etc.
Responsible for operations and customer service worldwide
Developed and streamlined processes and structures across functions, including implementation of project management office (PMO)
Built up web3 team from 5 to 50 within less than one year, with product being launched within 6 months
Hired and managed team of project managers responsible for individual collections
Responsible for external partnerships, leading to two collections being launched in collaboration with blue chip industry players
Acted as interface between functions; project management lead for multiple cross-functional teams

Jul 2020 - Sep 2021

1 year 3 months

Munich, Germany

Co-Founder & COO

YOOMINS GmbH

Boot-strapped start-up providing personalized daily supplement solutions to end-users on a subscription basis

Jan 2019 - Feb 2022

3 years 2 months

Munich, Germany

Director, Business Development & Operations

ProSiebenSat.1 Sports GmbH

Responsible for business development, including research and identification of trends and commercial opportunities, definition of strategic growth projects, prioritization and oversight of initiatives whilst leading cross-functional teams
Digital platforms: responsible for new product & brand development, including ideation, profitability analysis and business case, concept development and implementation
Events: supported daughter company MMP Event GmbH in the coordination, project management and execution of large-scale sports events
TV: developed strategy for TV rights portfolio, leading to acquisition of major sports rights, making ProSiebenSat.1 the largest private television channel network in Germany for sports rights
Developed 5-year strategy for sports at ProSiebenSat.1, including growth and monetarization pillars by business segment (digital/TV/events), investment strategy, internationalization, prioritization and annual budget

Jan 2015 - Dec 2019

5 years

Munich, Germany

Management Consultant

Boston Consulting Group

Provided consulting services to global clients from various industries, focusing on Consumer and Industrial Goods, Retail, Technology, Private Equity, and Health Care
Worked cross-functionally with focus on the Marketing, Sales and Pricing practice area
Development of a brand strategy including launch plan & launch playbook for over 10 European countries
Conceptualization and implementation of a topline growth go-to-market strategy through an omnichannel approach
Data-driven optimization of marketing spend and ROMI
Sales force optimization and digitalization

Jan 2011 - Dec 2012

2 years

London, United Kingdom

Client Hospitality Program Assistant

Deloitte

Supported Deloitte’s London Olympics 2012 corporate hospitality/client engagement program, comprising 6,000 guests, in cooperation with a hospitality agency
Coordinated ticket requests and led direct communication with senior members of the Deloitte Partner Group and the firm’s clients
Acted as main point of contact for 25 operational teams across the firm and their Olympic and Paralympic Games guests (FTSE 100 CXO representatives) for all topics related to the corporate hospitality program

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (6 years), Healthcare (6 years), Professional Services (5 years), Retail (5 years), Media and Entertainment (4.5 years), and Sport (3 years).

Information Technology

Healthcare

Professional Services

Retail

Media and Entertainment

Sport

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Operations (7 years), Strategy (6 years), Marketing (5 years), Sales (5 years), Project Management (4.5 years), and Customer Service (3 years).

Operations

Strategy

Marketing

Sales

Project Management

Customer Service

Summary

Experienced Operations & Project Management Professional with a background in strategy consulting. A self-starter known for strong organizational and communication skills. I’m an analytical and strategic thinker who enjoys working operationally to bring a vision to life.

Throughout my career, I've embraced an entrepreneurial mindset, constantly exploring new business concepts and driving innovative initiatives and projects within corporate and start-up settings.

I thrive in fast-paced, dynamic environments, and am proficient in navigating ambitious and rapidly changing landscapes.

I am curious and full of energy, and am driven to make a tangible impact with my work. I enjoy working with bright-minded colleagues and being part of a motivated, innovative team.

Skills

Project Management
Business Development
Stakeholder Communication
Organisational Skills
Operational Excellence
International Strategy & Expansion
Management Consulting
Event Management
Teamwork & Leadership
Data-driven Research
Solving Complex Problems
Structured & Analytical Thinking
Critical Questioning
Getting Things Done!

Languages

German

Native

English

Advanced

Spanish

Advanced

French

Advanced

Education

Oct 2014 - Jun 2015

Hong Kong University of Science and Technology

CEMS MSc · International Management · Hong Kong · ECTS Grade A

Oct 2013 - Jun 2014

ESADE Business School Barcelona

MSc · Marketing Management · Barcelona, Spain · ECTS Grade A

Oct 2009 - Jun 2013

Aston University

BSc (Hons) · International Business & Management · Birmingham, United Kingdom · 1st class (hons) - Grade A

Profile

Created

May 2024

Last Update

May 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Katharina based?

Katharina is based in Munich, Germany and prefers 100% remote projects.

What languages does Katharina speak?

Katharina speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Advanced).

How many years of experience does Katharina have?

Katharina has at least 13 years of experience. During this time, Katharina has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 10 months. Note that Katharina may not have shared all experience and actually has more experience.

What roles would Katharina be best suited for?

Based on recent experience, Katharina would be well-suited for roles such as: Director, Strategic Insights & Analytics, Strategy & Business Development Consultant, Head of Operations Management, web3.

What is Katharina's latest experience?

Katharina's most recent position is Director, Strategic Insights & Analytics at NewtonX.

What companies has Katharina worked for in recent years?

In recent years, Katharina has worked for NewtonX, Self-employed, OneFootball Labs GmbH, YOOMINS GmbH, and ProSiebenSat.1 Sports GmbH.

Which industries is Katharina most experienced in?

Katharina is most experienced in industries like Information Technology (IT), Healthcare, and Professional Services. Katharina also has some experience in Retail, Media, Entertainment and Publishing, and Sport and Recreation.

Which business areas is Katharina most experienced in?

Katharina is most experienced in business areas like Operations, Strategy and Planning, and Sales. Katharina also has some experience in Marketing, Project Management, and Customer Service.

Which industries has Katharina worked in recently?

Katharina has recently worked in industries like Media, Entertainment and Publishing, Sport and Recreation, and Professional Services.

Which business areas has Katharina worked in recently?

Katharina has recently worked in business areas like Strategy and Planning, Operations, and Project Management.

What is Katharina's education?

Katharina holds a Master in International Management from Hong Kong University of Science and Technology, a Master in Marketing Management from ESADE Business School Barcelona and a Bachelor in International Business & Management from Aston University.

What is the availability of Katharina?

Katharina is immediately available part-time for suitable projects.

What is the rate of Katharina?

Katharina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.