Katharina Hurler
Director, Strategic Insights & Analytics
Experience
May 2023 - Feb 2024
10 months New York, United States
Director, Strategic Insights & Analytics
NewtonX
- B2B market research firm specialized on custom recruitment powered by AI.
- Responsible for development of a new business practice area, Strategic Insights, which focuses on providing consultancy and recommendations to clients beyond raw research data.
- Lead team of around 20 external consultants on a per project basis, ensuring successful delivery of high-quality insights and solutions.
- Spearhead new client acquisition, strategize and execute sales calls to drive business growth and establish long-term partnerships.
- Act as a trusted sparring partner and thought leader for C-Level clients, leveraging insights and analytics expertise to provide guidance and enhance their decision-making processes.
Feb 2023 - Present
2 years 6 months Munich, Germany
Self-employed, Strategy & Business Development Consultant
Self-employed
- I support companies, especially Start-Ups and Scale-Ups, in mainly three areas:
- Strategy and Development of New Business Areas
- Operational Support / Interim Management
- Optimization and Streamlining of Processes and Structures
Mar 2022 - May 2023
1 year 3 months Munich, Germany
Head of Operations Management, web3
OneFootball Labs GmbH
- Media platform venturing into web3 through digital sports collectibles.
- Part of early web3 team focusing on build-up of the web3 business, including business case validation, target customer analysis, go-to-market and distribution strategy, MVP development, hiring, etc.
- Responsible for operations and customer service worldwide.
- Developed and streamlined processes and structures across functions, incl. implementation of project management office (PMO).
- Built up web3 team from 5 to 50 within less than one year, with product being launched within 6 months.
- Hired and managed team of project managers responsible for individual collections.
- Responsible for external partnerships, leading to two collections being launched in collaboration with blue chip industry players.
- Acted as interface between functions; as well as project management lead for multiple cross-functional teams.
Jul 2020 - Sep 2021
1 year 3 months Munich, Germany
Co-Founder & COO
YOOMINS GmbH
- Boot-strapped start-up providing personalized daily supplement solutionsto end-users on a subscription basis.
Jan 2019 - Feb 2022
3 years 2 months Munich, Germany
Director, Business Development & Operations
ProSiebenSat.1 Sports GmbH
- Major European Sports Media player (digital platforms, TV, audio & events).
- Responsible for business development, including research and identification of trends and commercial opportunities, definition of strategic growth projects, prioritization and oversight of initiatives whilst leading cross-functional teams.
- Digital Platforms: Responsible for new product & brand development, including ideation, profitability analysis and business case, concept development and implementation.
- Events: Supported daughter company MMP Event GmbH in the coordination, project management and execution of large-scale sports events.
- TV: Developed strategy for TV rights portfolio, leading to acquisition of major sports rights, making ProSiebenSat.1 the largest private television channel network in Germany for sports rights.
- Developed 5-year strategy for sports at ProSiebenSat.1, including growth and monetarization pillars by business segment (digital/ TV/ events), investment strategy, internationalization, prioritization and annual budget.
Jan 2015 - Dec 2020
5 years Munich, Germany
Management Consultant
Boston Consulting Group
- One of the top three management consultancy companies globally.
- Provided consulting services to global clients from various industries, focusing on Consumer and Industrial Goods, Retail, Technology, Private Equity, and Health Care.
- Worked cross-functionally with focus on the Marketing, Sales and Pricing practice area.
- Selected project experience includes:
- Development of a brand strategy including launch plan & launch playbook for >10 European countries.
- Conceptualization and implementation of a topline growth go-to-market strategy through an omnichannel approach.
- Data-driven optimization of marketing spend and ROMI.
- Sales force optimization and digitalization.
- Active member of the event core group supporting recruiting, interviewing and on-boarding of new colleagues.
Jan 2010 - Dec 2013
2 years London, United Kingdom
London Olympic Games 2012 Client Hospitality Program Assistant
Deloitte
- Multinational professional services network; official sponsor of the London 2012 Olympic & Paralympic Games.
- Supported Deloitte’s London Olympics 2012 corporate hospitality/ client engagement program, comprising 6,000 guests, in cooperation with a hospitality agency.
- Co-ordinated ticket requests from and led direct communication with senior members of the Deloitte Partner Group and the firm’s clients.
- Acted as main point of contact for 25 operational teams across the firm and their Olympic and Paralympic Games guests (FTSE 100 CXO representatives) for all topics related to the corporate hospitality program.
Summary
Experienced Operations & Project Management Professional with a background in strategy consulting. A self-starter known for strong organizational and communication skills. I’m an analytical and strategic thinker who enjoys working operationally to bring a vision to life. Throughout my career, I've embraced an entrepreneurial mindset, constantly exploring new business concepts and driving innovative initiatives and projects within corporate and start-up settings. I thrive in fast-paced, dynamic environments, and am proficient in navigating ambitious and rapidly changing landscapes. I am curious and full of energy, and am driven to make a tangible impact with my work. I enjoy working with bright-minded colleagues and being part of a motivated, innovative team.
Languages
German
Native
English
Advanced
French
Intermediate
Spanish
Intermediate
Education
Oct 2014 - Jun 2015
Hong Kong University of Science and Technology
CEMS MSc, International Management · Hong Kong · ECTS Grade A
Oct 2013 - Jun 2014
ESADE Business School Barcelona
MSc, Marketing Management · Barcelona, Spain · ECTS Grade A
Oct 2009 - Jun 2013
Aston University UK
BSc, International Business & Management · United Kingdom · 1st class (hons)
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