Alexander R.
Mental Counselor, Trainer & B2B Marketing Strategist – for clarity, depth & purpose-driven change
Experience
Adult Education Trainer
WBS Gruppe
- Engaging and technical trainings in the Virtual Campus and classroom for professional development
- Business strategy
- Project management
- Commercial topics
- Marketing topics
- IT topics
- International event and adult education project management
- Consulting/Counseling
International Project Manager Event and Adult Education
Sapurana (EU Project)
- Mental health mentoring
- Project conception and coordination with EU stakeholders
- Successful project setup and staffing
- Coordination of national and international trainings
- Comprehensive reporting for the EU
- Know-how transfer from Germany to France
- Meditation techniques, psychology, training, and mental counseling technology
Consultant
Self-employed consulting
- Consulting and setup of operational structures
- Clarification and expansion of the business plan
- Drove and finalized strategy development up to 2025
- Prepared and finalized location selection
Consulting
Pranajio
- Consulting and setup of operational structures
- Advised and created online and offline marketing strategy
- Developed and implemented digital strategy including SEO/SEA
- Developed and maintained multiple websites
- Successfully set up automated music sales
- Established YouTube video channel
- Head of marketing and communications
Training and Mental Counseling
Anahad Universe
- Conducted training and mental counseling as professional development
- Planned and delivered trainings
- Led mental health workshops
- Online, hybrid, and offline training planning and delivery
- Created training materials
- Automated online sales of trainings
- Set up business strategy and business plan for an EdTech startup
Master of Business Marketing
Freie Universität Berlin
Service, B2B Marketing
Finanz Informatik Technologie
- Responsibility for team and budget
- Developed marketing strategy and plans
- Successfully implemented new service launches (SAP Cloud, Finance Cloud, Security Services)
- Brand management from data center service provider to digital finance cloud partner
- Concept and oversight of events and trade shows
- Planning and execution of full projects, location scouting, program setup, speaker engagement, participant management
- Commissioning and delegation of technical setup, lighting, video, and staging
- Expanded sponsor and partner management
- Managed trade show construction, agencies, and freelancers
- Introduced event app and interactive features
- Coordinated press and media through PR agency
- Developed and managed websites through agency and multiple launches
- Delivered the annual report in print and digital
- Initiated and coordinated B2B social media within the team
Senior Marketing Manager
Sinius GmbH
- Responsibility for internal and external communications
- Designed and managed websites through an agency
- Designed and developed the company intranet
- Sub-project lead for trade shows/events (CeBit, customer events)
- Established the Sinius brand in the financial IT sector
- Supported the spin-off of IT from Deutsche Bank and managed communications
E-Banking Specialist
Deutsche Bank AG
Contractor at Opel Bank and Oracle
Andreas Wust GmbH
Temporary assignment
Widmann GmbH
Diploma in Business Administration (VWA)
VWA München
Job seeker
District Sales Manager
Fristo GmbH
Certified Trade Specialist
IHK München
Retail Salesperson
Rewe Bad Homburg
Summary
Companies gain clarity, structure and measurable results in training, mental health, and B2B marketing with me.
Since 2015, I've supported teams and individuals as a trainer & mental counselor – from compact, hands-on workshops to multi-month programs for focus, resilience, and performance. I implement international training and change projects in a structured way – including EU project coordination in adult education (remote/hybrid), as well as online trainings in business administration and AI, and consulting for EdTech startups.
With over 20 years of responsibility in communications/marketing, I bring practical implementation experience from corporate and mid-sized environments: as Head of Marketing & Communications in financial IT, and previously as Senior Marketing Manager (including brand development, digital strategies, events/trade shows, intranet/web, PR).
Services: Design and delivery of trainings (online/hybrid/offline), project & stakeholder management, business & go-to-market strategies, digital marketing/content, moderation & coaching. Working style: clear, empathetic, results-oriented – with calm and depth.
Languages
Education
Freie Universität Berlin
Master's in Business Marketing · Germany
VWA München
Diploma in Business Administration, focus on Organizational Psychology · Business Administration · Germany
IHK München
Business Specialist · Germany
Certifications & licenses
Own The Stage Trainer Training
Tobias Beck
Trainer Training with Hermann Scherer
Hermann Scherer
Public Speaking Academy Trainer Training
Tobias Beck
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