Instructor

Online trainings in marketing and HR

Self-employed as trainer, coach, consultant and speaker

Training and development of the sales team including the Customer Service Center and leaders in the North region

• Advising and supporting leaders including change processes (coachings, trainings and individual on-the-job measures)
• Implementing training programs for sales, CSC and other service areas
• Supervising leaders in team meetings and running teambuilding measures
• Moderating events
• National water sponsor: designing national trainings and training materials (Adventure Based Learning, trainings and workshops) for the sales team
• Training leaders as coaches through trainings, coachings and on-the-job measures
• Running special leadership trainings and exercises for management level III (situational leadership, communication, change processes, effective meetings, health)
• Health: healthy leadership, health coachings, and health steward BGM in Bremen (especially stress prevention)

Implementing all national marketing/PR programs and developing, planning and managing independent local brand and sales promotion programs for the Mecklenburg-Vorpommern/Mölln sales region.

• Market potential analysis for beverages and new snack areas in greater Mecklenburg-Vorpommern/Mölln in cooperation with University of Rostock (Prof. Dr. Benkenstein) and Business Information HQ CCEAG
• Development and launch of a Coca-Cola strengthening program to proactively tackle competitors with HQ CCE AG (local relevance via radio partnership program, soccer activation program, visibility concept, locally relevant events, tourism program)
• Creation and rollout of an integrated marketing planning and execution program (Marketing Execution Tools) for all national, CCEAG-wide and local activities (product launches, promotions, events including monitoring reports and budget allocations and controls)
• Development of local sales promotion programs to attract top customers and major events (Snow Fun Park, IGA etc.)

Led a team of 7 employees.

Developing, planning and managing new, innovative channel-specific promotion concepts and display programs in coordination with brand management and regional VKF departments to boost sales in the East German market. Creating specific marketing measures for the East region.

• Development and rollout of integrated launch plans for Fanta Lime and Fanta Wild Berries across the East region (integrated programs for H- and AH-market plus media planning for Fanta Lime)
• Creation of new, standalone Coca-Cola promotions and POP activations to complement the national program in the East German market. Example: Multipack promotion 6×1.5l RR with built-in Christmas CD in the carton base, various display programs with and without bottle bridges
• Special project: internal kick-off event for about 650 employees in the East region

Strategic planning for operational rollout of regional marketing programs to drive sales of Bonaqa, Nestea, Cappy and Kinley

• Launch of BONAQA Medium and Still; Nestea and the full Kinley range
• Setting goals and programs to build and secure market positions of new products
• Developing and planning targeted regional marketing programs/measures (e.g., shopping cart ads, Kinley mixing program for the retail market)
• Operational adaptation of national marketing strategies and programs
• Creating and managing required promotion and POP materials and uniforms
• Evaluating and controlling all marketing measures for effectiveness
• Special project: developing new promotion and trade fair uniforms for all core brands with ESMOD fashion school Munich and Berlin in collaboration with GmbH (brand management and PR)

Building the Coca-Cola business in northern and western Poland within the finance department

• Purchasing, managing and handling all exports of capital and consumer goods from Germany to Poland
• Coordinating production and logistics of soft drinks for Poland from two CCEG plants (Lichterfelde and Boltenhagen) during the first year startup
• After startup, expanding responsibilities to insurance and cash management (monitoring receivables and preparing monthly cash flow rolling estimates for CC-Company Atlanta)