Recommended expert

Beate Blindow

Lecturer

Beate Blindow
Jever, Germany

Experience

Jan 2021 - Present
5 years 1 month

Lecturer

WBS-Akademie

  • Online training in marketing and HR
May 2018 - Present
7 years 9 months

Authorized process consultant

Bundesministerium für Arbeit und Soziales

  • UnternehmensWert: Mensch plus
  • Advising small and medium-sized enterprises on digital transformation
Jan 2018 - Present
8 years 1 month

Authorized process consultant

Bundesministerium für Arbeit und Soziales

  • UnternehmensWert: Mensch
  • Advising small and medium-sized enterprises on future-oriented HR policies
Nov 2016 - Present
9 years 3 months

Business Sommelier

  • Self-employed as a trainer, coach, consultant, and speaker
Jul 2016 - Present
9 years 7 months
London, United Kingdom

Lead Trainer Germany

The Training School

  • Freestyle – Burger King, Five Guys, UCI Cinema
  • First & Second Serve Training Hilton (Kitzbühel, Batumi)
May 2006 - Nov 2016
10 years 7 months

Trainer for the Northern Sales Region

Coca-Cola Erfrischungsgetränke AG

  • Training and development of the sales team, including the Customer Service Center and managers in the Northern Sales Region
  • Advising and supporting managers including change processes (coaching sessions, trainings, and individual on-the-job measures)
  • Implementing the training programs for Sales, the Customer Service Center, and other service areas
  • Supervising managers during team meetings and conducting teambuilding activities
  • Moderating events
  • Designing national training programs and materials (adventure-based learning sessions and workshops) as National Water Ambassador
  • Training managers as coaches through training sessions, coaching, and on-the-job measures
  • Conducting specialized leadership training and exercises for Management Level III (situational leadership, communication, change processes, effective meetings, health)
  • Healthy leadership, health coaching, and corporate health management coordination in Bremen (stress prevention)
Jul 2003 - May 2006
2 years 11 months
Berlin, Germany

Channel Manager

Coca-Cola Erfrischungsgetränke AG

  • Developing, planning, and managing channel-specific concepts and programs to boost sales in discount stores and cash & carry outlets
  • Coordinating channel- and customer-specific measures with CCDV, brand management, packaging, and sales regions
  • Training in the marketing department
  • Launching the cooler initiative at H-Markt from 2004 to 2006 in collaboration with Sales Training & Development, CCDV, and TVG
  • Implementing the 1.25L non-returnable pack at Plus and the 1.5L non-returnable pack at Lidl in collaboration with packaging and CCDV
  • Developing and testing a loyalty program in cash & carry at Metro for resellers (kiosks and snack bars)
  • Providing professional training in marketing for trainees
Nov 2001 - Jun 2003
1 year 8 months
Mölln, Germany

Head of Sales Promotion

Coca-Cola Erfrischungsgetränke AG

  • Implementing national marketing and PR programs and developing local brand and sales promotion programs
  • Conducting a potential analysis of the B-market for beverages and snacks in collaboration with the University of Rostock and Business Information HQ CCEAG
  • Developing a Coca-Cola strengthening program (radio partnership, football activation, visibility concept, local events, tourism program)
  • Developing and implementing an integrated marketing planning and execution program (product launches, promotions, events, monitoring, budget control)
  • Developing local sales promotion programs for top customers and events (e.g., Snow Fun Park, IGA)
  • Managing a team of 7 employees
Oct 2000 - Nov 2001
1 year 2 months

Channel Manager

Coca-Cola Erfrischungsgetränke AG

  • Developing, planning, and managing concepts to boost sales in self-service department stores and consumer markets
  • Coordinating measures with CCDV, brand management, packaging, and the regions
  • Training in the marketing department and supervising two trainees
  • Channel lead in the discount store strategy working group (strategic analysis and strategy development)
  • Developing new merchandising standards in collaboration with the regions, CCIV, and GmbH
  • Drafting brand-packaging recommendations per channel with packaging management
May 1998 - Sep 2000
2 years 5 months

Product Promotion Manager

Coca-Cola Erfrischungsgetränke AG

  • Developing and managing channel-specific promotion concepts and display programs for the East German market
  • Coordinating with brand management and regional sales promotion departments
  • Integrated launch plans for Fanta Lime and Fanta Wild Berries (H-Märkte, AH-Märkte, media planning)
  • Developing independent Coca-Cola promotions and POP activations (e.g., 6×1.5L multipack promotion with Christmas CD, various display programs)
  • Organizing an internal kick-off event for approximately 650 employees in the East region
Nov 1996 - Apr 1998
1 year 6 months

Event Manager

Coca-Cola Erfrischungsgetränke AG

  • Development and execution of cross-regional event concepts, including event equipment and apparel, in coordination with brand management
  • Project management for the first information and motivation event (Kick-off) for the entire CCE AG in Nuremberg
  • Introduction of the trend sport Kick-Tennis
  • Concept development for regional mega events (SAW Hitarena, Warnemünde Beach Party) in cooperation with radio stations
  • Planning and execution of the Christmas Truck Tour ’97
  • Evaluation and success monitoring of event tours and sponsorship agreements, as well as measures to improve efficiency
  • Planning and oversight of CCE AG’s involvement in multi-regional trade shows
Apr 1995 - Jan 1996
10 months
Berlin, Germany

Brand Operations Manager (New Products)

Coca-Cola Erfrischungsgetränke GmbH

  • Strategic planning and operational implementation of regional marketing programs for Bonaqa, Nestea, Cappy and Kinley
  • Launch of Bonaqa Medium and Still, Nestea, and the entire Kinley range
  • Setting goals and programs to establish and secure the market position of new products
  • Development of regional marketing activities (e.g., shopping cart advertising, Kinley mixing program for the retail market)
  • Adaptation of national marketing strategies and programs
  • Development and management of promotional and POP materials, as well as promotional apparel
  • Special project: Development of new promotional and trade show apparel for core brands in collaboration with ESMODE
Sep 1994 - Mar 1995
7 months
Berlin, Germany

Sales Promoter

Coca-Cola Erfrischungsgetränke GmbH

  • Marketing activities to increase sales of all core brands and new launches
  • Project management of an incentive trip to Barcelona for 600 salespeople in the East region
  • Tailor-made promotions for the grocery retail market and wholesalers
  • Co-organization of the first international Merchandising Impact Team (MIT) in Berlin for around 200 Coca-Cola employees from across Europe
Jan 1993 - Aug 1994
1 year 8 months

Finance

Coca-Cola West Poland Sp.z.o.o

  • Establishment of Coca-Cola business in North and West Poland within the finance department
  • Purchasing, management, and processing of exports of investment goods and consumer goods from Germany to Poland
  • Coordination of production and logistics of soft drinks for Poland (Lichterfelde and Boltenhagen)
  • Expansion of responsibilities to include insurance and cash management
  • Monitoring of receivables and preparation of the monthly cash flow rolling estimate for CC Company Atlanta
Jul 1991 - Dec 1993
2 years 6 months

Central Human Resources

Coca-Cola Company

  • Establishment of Coca-Cola business in the new federal states within the HR department
  • System administrator for HR2000, TD2000, AM2000 (setup and customization of American systems)
  • Collaboration on the "Move to Berlin" project for GmbH employees (finding accommodation, hotel stays)
  • Contribution to the first seminar catalog of CCE AG and support for the first seminars in sales, production, and HR

Skills

  • Moderating And Producing A Radio Show: Abenteuer Menschlichkeit Im Job – Radio Jade
  • Routine Use Of Standard Microsoft Software

Languages

German
Native
English
Advanced
French
Elementary

Education

Oct 1988 - Sep 1991

Free University of Berlin

Diploma in Business Administration, Marketing/Organization and Human Resources · Business Administration · Berlin, Germany · good

Oct 1985 - Sep 1988

Christian-Albrechts-University of Kiel

Economics and Business Administration · Kiel, Germany

Oct 1976 - Jun 1984

Mariengymnasium Jever

Abitur (German high school diploma) · Jever, Germany

...and 3 more

Certifications & licenses

Certificate: Leading Systemic Constellations in Leadership, Research, and Continuing Education Contexts

University of Bremen

Systemic Health Coach

ISCO AG Berlin

Systemic Coach

ISCO AG Berlin

Water Sommelier

Doemens

Certification as Sales Master Trainer

Certificate of Trainer Training

Team Connex

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Onik Mia
Onik Mia

SAP SuccessFactors & S4HANA Consultant

View Profile
Martina Peukert
Martina Peukert

CEO / Producer

View Profile
Antje Maier
Antje Maier

Director HR

View Profile
Maike Klüwer
Maike Klüwer

Interim Manager

View Profile
Ralph Strobel
Ralph Strobel

Executive Consultant / Project Lead - Corporate Development

View Profile
Sandra Klinkenberg
Sandra Klinkenberg

Webinar Leader - Blackout Prevention and Preparation

View Profile
Viola Pawelczyk
Viola Pawelczyk

Candidate for Mayor of Bottrop

View Profile
Matthias Bullmahn
Matthias Bullmahn

Interim Change Manager

View Profile
Steffen Raebricht
Steffen Raebricht

Consultant, Coach, Trainer

View Profile
Bernhard Steimel
Bernhard Steimel

Innovation Scout & Matchmaker

View Profile
Robert Klingenberg
Robert Klingenberg

Trainer

View Profile
Thomas Büdinger
Thomas Büdinger

Agile Coach & Senior Scrum Master

View Profile
Martin Schulz
Martin Schulz

Executive Trainer / Coach (EMEA)

View Profile
Katharina Hahn
Katharina Hahn

Workplace Culture & Organizational Consultant

View Profile
Kai Baum
Kai Baum

External Project Lead for LMS SuccessFactors Implementation

View Profile
Philipp Obermaier
Philipp Obermaier

Business Economist, Trainer & Coach

View Profile
Stefan Opitz
Stefan Opitz

Managing Partner

View Profile
Nils Hamann
Nils Hamann

Senior Advisor to CTO

View Profile
Jacqueline Savli
Jacqueline Savli

Leadership & Communication Trainer

View Profile
Jens Möller
Jens Möller

Startup Coach & Innovation Expert

View Profile
Jörn Baumann
Jörn Baumann

Expert in Process Optimization

View Profile
Christoph Knacke
Christoph Knacke

Trainer, Coach

View Profile
Thorsten Schulz
Thorsten Schulz

Founder

View Profile
Jörg Hensel
Jörg Hensel

ad interim – Head of HR-Operations

View Profile
Daniela Spanka
Daniela Spanka

Head of Service On Campus

View Profile
Kolja Schönfeld
Kolja Schönfeld

Transformation Consultant

View Profile
Stephan Boehnke
Stephan Boehnke

HR Consultant

View Profile
Asta Baumöller
Asta Baumöller

Founder, Facilitator & Consultant

View Profile
Markus Heim
Markus Heim

Consultant & Coach (freelance)

View Profile
Johanna Lehmann
Johanna Lehmann

Founder

View Profile