Recommended expert

Beate Blindow

Lecturer

Beate Blindow
Jever, Germany

Experience

Jan 2021 - Present
5 years 2 months

Lecturer

WBS-Akademie

  • Online training in marketing and HR
May 2018 - Present
7 years 10 months

Authorized process consultant

Bundesministerium für Arbeit und Soziales

  • UnternehmensWert: Mensch plus
  • Advising small and medium-sized enterprises on digital transformation
Jan 2018 - Present
8 years 2 months

Authorized process consultant

Bundesministerium für Arbeit und Soziales

  • UnternehmensWert: Mensch
  • Advising small and medium-sized enterprises on future-oriented HR policies
Nov 2016 - Present
9 years 4 months

Business Sommelier

  • Self-employed as a trainer, coach, consultant, and speaker
Jul 2016 - Present
9 years 8 months
London, United Kingdom

Lead Trainer Germany

The Training School

  • Freestyle – Burger King, Five Guys, UCI Cinema
  • First & Second Serve Training Hilton (Kitzbühel, Batumi)
May 2006 - Nov 2016
10 years 7 months

Trainer for the Northern Sales Region

Coca-Cola Erfrischungsgetränke AG

  • Training and development of the sales team, including the Customer Service Center and managers in the Northern Sales Region
  • Advising and supporting managers including change processes (coaching sessions, trainings, and individual on-the-job measures)
  • Implementing the training programs for Sales, the Customer Service Center, and other service areas
  • Supervising managers during team meetings and conducting teambuilding activities
  • Moderating events
  • Designing national training programs and materials (adventure-based learning sessions and workshops) as National Water Ambassador
  • Training managers as coaches through training sessions, coaching, and on-the-job measures
  • Conducting specialized leadership training and exercises for Management Level III (situational leadership, communication, change processes, effective meetings, health)
  • Healthy leadership, health coaching, and corporate health management coordination in Bremen (stress prevention)
Jul 2003 - May 2006
2 years 11 months
Berlin, Germany

Channel Manager

Coca-Cola Erfrischungsgetränke AG

  • Developing, planning, and managing channel-specific concepts and programs to boost sales in discount stores and cash & carry outlets
  • Coordinating channel- and customer-specific measures with CCDV, brand management, packaging, and sales regions
  • Training in the marketing department
  • Launching the cooler initiative at H-Markt from 2004 to 2006 in collaboration with Sales Training & Development, CCDV, and TVG
  • Implementing the 1.25L non-returnable pack at Plus and the 1.5L non-returnable pack at Lidl in collaboration with packaging and CCDV
  • Developing and testing a loyalty program in cash & carry at Metro for resellers (kiosks and snack bars)
  • Providing professional training in marketing for trainees
Nov 2001 - Jun 2003
1 year 8 months
Mölln, Germany

Head of Sales Promotion

Coca-Cola Erfrischungsgetränke AG

  • Implementing national marketing and PR programs and developing local brand and sales promotion programs
  • Conducting a potential analysis of the B-market for beverages and snacks in collaboration with the University of Rostock and Business Information HQ CCEAG
  • Developing a Coca-Cola strengthening program (radio partnership, football activation, visibility concept, local events, tourism program)
  • Developing and implementing an integrated marketing planning and execution program (product launches, promotions, events, monitoring, budget control)
  • Developing local sales promotion programs for top customers and events (e.g., Snow Fun Park, IGA)
  • Managing a team of 7 employees
Oct 2000 - Nov 2001
1 year 2 months

Channel Manager

Coca-Cola Erfrischungsgetränke AG

  • Developing, planning, and managing concepts to boost sales in self-service department stores and consumer markets
  • Coordinating measures with CCDV, brand management, packaging, and the regions
  • Training in the marketing department and supervising two trainees
  • Channel lead in the discount store strategy working group (strategic analysis and strategy development)
  • Developing new merchandising standards in collaboration with the regions, CCIV, and GmbH
  • Drafting brand-packaging recommendations per channel with packaging management
May 1998 - Sep 2000
2 years 5 months

Product Promotion Manager

Coca-Cola Erfrischungsgetränke AG

  • Developing and managing channel-specific promotion concepts and display programs for the East German market
  • Coordinating with brand management and regional sales promotion departments
  • Integrated launch plans for Fanta Lime and Fanta Wild Berries (H-Märkte, AH-Märkte, media planning)
  • Developing independent Coca-Cola promotions and POP activations (e.g., 6×1.5L multipack promotion with Christmas CD, various display programs)
  • Organizing an internal kick-off event for approximately 650 employees in the East region
Nov 1996 - Apr 1998
1 year 6 months

Event Manager

Coca-Cola Erfrischungsgetränke AG

  • Development and execution of cross-regional event concepts, including event equipment and apparel, in coordination with brand management
  • Project management for the first information and motivation event (Kick-off) for the entire CCE AG in Nuremberg
  • Introduction of the trend sport Kick-Tennis
  • Concept development for regional mega events (SAW Hitarena, Warnemünde Beach Party) in cooperation with radio stations
  • Planning and execution of the Christmas Truck Tour ’97
  • Evaluation and success monitoring of event tours and sponsorship agreements, as well as measures to improve efficiency
  • Planning and oversight of CCE AG’s involvement in multi-regional trade shows
Apr 1995 - Jan 1996
10 months
Berlin, Germany

Brand Operations Manager (New Products)

Coca-Cola Erfrischungsgetränke GmbH

  • Strategic planning and operational implementation of regional marketing programs for Bonaqa, Nestea, Cappy and Kinley
  • Launch of Bonaqa Medium and Still, Nestea, and the entire Kinley range
  • Setting goals and programs to establish and secure the market position of new products
  • Development of regional marketing activities (e.g., shopping cart advertising, Kinley mixing program for the retail market)
  • Adaptation of national marketing strategies and programs
  • Development and management of promotional and POP materials, as well as promotional apparel
  • Special project: Development of new promotional and trade show apparel for core brands in collaboration with ESMODE
Sep 1994 - Mar 1995
7 months
Berlin, Germany

Sales Promoter

Coca-Cola Erfrischungsgetränke GmbH

  • Marketing activities to increase sales of all core brands and new launches
  • Project management of an incentive trip to Barcelona for 600 salespeople in the East region
  • Tailor-made promotions for the grocery retail market and wholesalers
  • Co-organization of the first international Merchandising Impact Team (MIT) in Berlin for around 200 Coca-Cola employees from across Europe
Jan 1993 - Aug 1994
1 year 8 months

Finance

Coca-Cola West Poland Sp.z.o.o

  • Establishment of Coca-Cola business in North and West Poland within the finance department
  • Purchasing, management, and processing of exports of investment goods and consumer goods from Germany to Poland
  • Coordination of production and logistics of soft drinks for Poland (Lichterfelde and Boltenhagen)
  • Expansion of responsibilities to include insurance and cash management
  • Monitoring of receivables and preparation of the monthly cash flow rolling estimate for CC Company Atlanta
Jul 1991 - Dec 1993
2 years 6 months

Central Human Resources

Coca-Cola Company

  • Establishment of Coca-Cola business in the new federal states within the HR department
  • System administrator for HR2000, TD2000, AM2000 (setup and customization of American systems)
  • Collaboration on the "Move to Berlin" project for GmbH employees (finding accommodation, hotel stays)
  • Contribution to the first seminar catalog of CCE AG and support for the first seminars in sales, production, and HR

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Food and Beverage (34 years), Professional Services (9.5 years), Media and Entertainment (9.5 years), Tourism (9.5 years), Government and Administration (8 years), and Education (5 years).

Food and Beverage
Professional Services
Media and Entertainment
Tourism
Government and Administration
Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Human Resources (22 years), Marketing (16 years), Sales (15.5 years), Strategy (10.5 years), Customer Service (10.5 years), and Business Intelligence (8 years).

Human Resources
Marketing
Sales
Strategy
Customer Service
Business Intelligence

Skills

  • Moderating And Producing A Radio Show: Abenteuer Menschlichkeit Im Job – Radio Jade
  • Routine Use Of Standard Microsoft Software

Languages

German
Native
English
Advanced
French
Elementary

Education

Oct 1988 - Sep 1991

Free University of Berlin

Diploma in Business Administration, Marketing/Organization and Human Resources · Business Administration · Berlin, Germany · good

Oct 1985 - Sep 1988

Christian-Albrechts-University of Kiel

Economics and Business Administration · Kiel, Germany

Oct 1976 - Jun 1984

Mariengymnasium Jever

Abitur (German high school diploma) · Jever, Germany

...and 3 more

Certifications & licenses

Certificate: Leading Systemic Constellations in Leadership, Research, and Continuing Education Contexts

University of Bremen

Systemic Health Coach

ISCO AG Berlin

Systemic Coach

ISCO AG Berlin

Water Sommelier

Doemens

Certification as Sales Master Trainer

Certificate of Trainer Training

Team Connex

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Beate based?

Beate is based in Jever, Germany.

What languages does Beate speak?

Beate speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Beate have?

Beate has at least 34 years of experience. During this time, Beate has worked in at least 13 different roles and for 7 different companies. The average length of individual experience is 2 years and 3 months. Note that Beate may not have shared all experience and actually has more experience.

What roles would Beate be best suited for?

Based on recent experience, Beate would be well-suited for roles such as: Lecturer, Authorized process consultant, Business Sommelier.

What is Beate's latest experience?

Beate's most recent position is Lecturer at WBS-Akademie.

What companies has Beate worked for in recent years?

In recent years, Beate has worked for WBS-Akademie, Bundesministerium für Arbeit und Soziales, and The Training School.

Which industries is Beate most experienced in?

Beate is most experienced in industries like Food and Beverage, Media, Entertainment and Publishing, and Tourism and Hospitality. Beate also has some experience in Professional Services, Government and Public Administration, and Education.

Which business areas is Beate most experienced in?

Beate is most experienced in business areas like Human Resources (HR), Marketing, and Sales. Beate also has some experience in Customer Service, Strategy and Planning, and Business Intelligence.

Which industries has Beate worked in recently?

Beate has recently worked in industries like Food and Beverage, Media, Entertainment and Publishing, and Tourism and Hospitality.

Which business areas has Beate worked in recently?

Beate has recently worked in business areas like Human Resources (HR), Strategy and Planning, and Business Intelligence.

What is Beate's education?

Beate holds a Master in Business Administration from Free University of Berlin.

Does Beate have any certificates?

Beate has 6 certificates. Among them, these include: Certificate: Leading Systemic Constellations in Leadership, Research, and Continuing Education Contexts, Systemic Health Coach, and Systemic Coach.

What is the availability of Beate?

Beate is immediately available for suitable projects.

What is the rate of Beate?

Beate's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Beate?

To hire Beate, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
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Market avg: 790-950 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.