Lecturer

Online training in the areas of marketing and HR

Self-employed as trainer, coach, consultant and speaker

Training and development of the sales team including the Customer Service Center and managers in the Northern region

• Consulting and support for managers including change processes (coaching, training and individual on-the-job measures)
• Implementation of training programs for sales, CSC and other service areas
• Supervision of managers in team meetings and conducting teambuilding measures
• Moderation of events
• National Water Ambassador: Designing national training and training materials (Adventure Based Learning, trainings and workshops) for the sales force
• Training managers as coaches through training, coaching and on-the-job measures
• Conducting specialized management trainings and exercises for management level III (situational leadership, communication, change processes, effective meetings, health)
• Health: Healthy leadership, health coaching, and health steward BGM in Bremen (especially stress prevention)

Implementation of all national marketing/PR programs and development, planning and management of independent local brand and sales promotion programs for the Mecklenburg-Western Pomerania/Mölln sales region.

• Market potential analysis of the B-market in beverages in general and in meaningful new areas of on-the-go snacks in the greater Mecklenburg-Western Pomerania/Mölln area in cooperation with the University of Rostock (Prof. Dr. Benkenstein) and Business Information HQ CCEAG
• Development and implementation of a Coca-Cola strengthening program to proactively address competitors in cooperation with CCE AG HQ (strengthening local relevance through radio partnership program, soccer activation program, visibility concept, locally relevant events, tourism program)
• Development and implementation of an integrated marketing planning and execution program (Marketing Execution Tools) for all national, CCEAG-wide and local activities (product launches, promotions, events including monitoring reports and budget allocations and controls)
• Development of local sales promotion programs to acquire top customers and top events (Snow Fun Park, IGA etc.)

Management of 7 employees.

Development, planning and management of new, innovative channel-specific promotion concepts and display programs in coordination with brand management and regional POP departments to drive sales in the eastern German market. Development of specific marketing measures for the eastern region.

• Development and implementation of integrated launch plans for Fanta Lime, Fanta Wild Berries for the entire eastern region (creation of integrated programs for the wholesale and retail markets for Fanta Lime and Fanta Wild Berries and an additional media plan for Fanta Lime)
• Development of new, standalone Coca-Cola promotions and POP activations as a supplement to the national program for the eastern German market. Example: multipack promotion 6×1.5 l RR with built-in Christmas CD in the carton base, various display programs with and without bottle bridges
• Special project: internal kick-off event for approx. 650 employees of the eastern region

Strategic planning for the operational implementation of regional marketing programs to promote sales of the Bonaqa, Nestea, Cappy and Kinley brands

• Introduction of BONAQA Medium and Still; Nestea and the entire Kinley range
• Definition of objectives and programs to build, expand and secure the market position of the new products
• Development and planning of targeted regional marketing programs/measures (e.g. shopping cart advertising, Kinley mixing program for the retail market)
• Operational adaptation of national marketing strategies and programs
• Development and management of necessary promotion and POP materials and promotion clothing
• Evaluation and control of all marketing measures regarding their effectiveness
• Special project: development of new promotion and trade show clothing for all core brands with Esmod fashion school in Munich and Berlin in cooperation with GmbH (brand management and PR)

Development of the Coca-Cola business in northern and western Poland within the finance department

• Purchasing, management and handling of all exports of investment and consumer goods from Germany to Poland
• Coordination during the first start-up phase (1 year) of all soft drink production and logistics for Poland from two CCEG production sites (Lichterfelde and Boltenhagen)
• After the start-up phase, expansion of responsibilities to include insurance and cash management (monitoring receivables and preparing the monthly cash flow rolling estimate for CC-Company Atlanta)