Partner

• Developed and managed a new business unit "Corporate Communications" with 31 employees across two competence centers.
• Responsibilities included internal communication, external communication, public affairs, strategic marketing, and product marketing for cross-sectional and service products.
• Managed a cost center with approximately €10 million annual budget.
• Advised the sales department on product development, key account and municipal management, and digital B2C marketing.
• Played an active role as a member of the group management.

Major achievements:

• Created a new department, starting with 16 employees, expanding it to 31 employees by autumn 2021. Reorganized it into two competence centers: "Corporate Marketing" and "Press & Publishing," along with a "Public Affairs" staff unit.
• Revamped company marketing, including the relaunch of enercity.de, implementation of a content marketing strategy, establishment of product marketing for service products, optimized sponsorships and events, and developed prominent marketing campaigns.
• Developed tools for internal communications such as video messages, virtual town hall meetings, podcasts, and updates to the social intranet.
• Built the public affairs team focusing on creating political maps, key messaging, and optimized association memberships.
• Won notable awards like the "German Brand Award" in Gold and "Red Dot Award" for content and sustainability strategies.
• Organized crisis and site-specific communication, responding to situations such as water contamination and coal power exit initiatives.

• Managed the company in team operations and discipline.
• Advanced publishing and communication agency departments.
• Reorganized the sales team and took on public representation, lectures, and moderations.

• Played a pivotal role as part of the founding team of the specialized publishing house focused on the energy sector.
• Established a professional editorial team and the energy-specific trade journal "e|m|w."