Javier Español
Lead-Senior Performance Marketing Manager
Experience
Jan 2021 - Present
3 years 7 months Berlin, Germany
Lead-Senior Performance Marketing Manager
Asgoodasnew Electronics GmbH
- Creation, implementation and execution of SEM/SEA campaigns in Google Ads, Microsoft Ads and price comparison sites like Google Shopping, Bing Shopping, CSS, Idealo, Billiger.de, Check24, Kleinanzeigen, etc.
- Management and optimization of SEM/SEA campaigns with Google Ads, Microsoft Ads and Criteo in Germany, Austria, France, Italy and Spain for Search, P.Max, Display, YouTube, Remarketing, Google Shopping and Bing Shopping.
- Creation, implementation and optimization of product data feeds for search engines, price comparison and affiliate channels.
- Planning and control of the online marketing budget (€200k+ per month).
- Developing retargeting concepts and strategies.
- Web analysis, conversion optimization and management of ad campaigns in the online shop.
- Creating automated reports with Looker Studio.
- Mentoring new colleagues in SEA with weekly training.
- Leading a 3-person team in Performance Marketing.
Jan 2020 - Dec 2022
3 years Berlin, Germany
Senior SEA Manager & Lead Performance Marketing
Optimierung Marketing (Freelance)
- At that time, I worked as SEA team lead at Pets Deli GmbH, managing and optimizing Google Ads and Microsoft Advertising projects and leading a team of three.
- During this time, I also collaborated with leading performance marketing agencies (Digital Menta S.L. from Spain, Curlad SRL from Switzerland and Lunar Strategy from Sweden) on major international projects, advising and leading Google Ads and Microsoft Ads campaigns.
- I led large e-commerce and B2B SaaS projects and conducted training on Google Ads and feed management.
- I also developed and managed performance marketing strategies for 11 different e-commerce and SaaS companies.
Jan 2019 - Dec 2020
2 years Berlin, Germany
Senior Performance Marketing Manager
Rakuten
- Operational head of the in-house marketing agency "Rakuten Merchant Advertising" at Rakuten Germany.
- Creation, implementation and execution of SEM/SEA campaigns with Google Ads, Bing Ads, Criteo and CSS for Rakuten Germany.
- Management and optimization of SEM/SEA campaigns (Google Ads and Bing Ads) in Germany and Austria for Search, Display, Remarketing, Shopping and YouTube.
- Planning and budget control of performance marketing channels (€600k+ per month).
- Research and evaluation of market trends and innovations in digital marketing.
- Creating automated reports with Data Studio.
- Automating processes and tasks.
- Managing offers, scripts, automated campaigns, etc.
- Advising the B2B department on recruiting new merchants (via Xing, LinkedIn and Google Ads campaigns).
- Training new colleagues in SEA.
Jan 2016 - Dec 2020
3 years Berlin, Germany
Lead-Senior Performance Marketing Manager
Asgoodasnew Electronics GmbH
- Creation, implementation and execution of SEM/SEA campaigns in Google Ads, Bing Ads and price comparison sites like Google Shopping, Bing Shopping, CSS, Idealo, Kelkoo, etc.
- Management and optimization of SEM/SEA campaigns with Google Ads, Bing Ads and Criteo in Germany, Austria, France and Spain for Search, Display, Remarketing, Google Shopping and Bing Shopping.
- Creation, implementation and optimization of product data feeds for search engines, price comparison and affiliate channels.
- Planning and control of the online marketing budget (€100k+ per month).
- Developing retargeting concepts and strategies.
- Web analysis, conversion optimization and management of ad campaigns in the online shop.
- Training new colleagues in SEA with weekly sessions.
- Leading a 2-person team in Performance Marketing.
Jan 2014 - Dec 2017
4 years Berlin, Germany
SEA Manager & Content Manager
Peak Ace AG (Agency)
- Independent planning, implementation and execution of SEM/SEA performance campaigns (Google Ads and Bing Ads).
- Independent key account management for international clients (Google Ads budgets up to €1 million per month): Search, Display, Remarketing, Shopping in Google Ads & Bing Ads.
- Implementation, control, monitoring and optimization of product data feeds in price comparison sites (Google Shopping, Facebook, Idealo, Amazon, Bing, Preis24, Ladenzeile, Kelkoo, mobile price comparators, etc.) across Europe using ProductsUp and Channable.
- Agency's Google Shopping specialist: responsible for optimizing, developing and executing shopping campaign structures.
- Campaign planning, development and control of shopping campaigns for all agency clients.
- Creating reports.
- Content marketing for Spain & Latin America.
- Concept and creation of targeted, high-quality content, building and maintaining relationships with journalists, bloggers and industry experts.
Jan 2014 - Dec 2015
1 year Bremen, Germany
Online Content Writer
Textprovider GmbH
- Writing SEO-optimized texts for Amazon Spain.
- German-Spanish translations.
Jan 2013 - Dec 2015
2 years Bremen, Germany
SEA - SEO Trainee
Interhomes AG
- SEO On-Page and Off-Page.
- Creation, implementation and execution of SEM/SEA B2B campaigns in Google Ads.
Jan 2013 - Dec 2014
1 year Bremen, Germany
Graphic Design, Social Media, Performance Marketing
Unika Moda Y Complementos
- Creation of brand and corporate identity.
- Advising on initial marketing and social media strategies.
Summary
Hello! Thank you for taking the time to read my resume. My name is Javier and I am passionate about performance marketing, where I have over a decade of experience. My true passion lies in optimization, an art that requires ongoing commitment to learning and experimenting. My career has been diverse, exploring different paths and working with various companies. I am currently looking for an opportunity to grow by bringing my experience to help companies strengthen their performance marketing strategies. My goal is to keep challenging myself and continue my personal learning journey in this dynamic field.
Languages
German
Native
Spanish
Native
English
Advanced
Italian
Advanced
Portuguese
Advanced
Education
Oct 2006 - Jun 2011
Universität Valladolid
Master · Advertising and Public Relations · Valladolid, Spain
Oct 2006 - Jun 2011
Universität Valladolid
Bachelor · Communication Sciences · Valladolid, Spain
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