Javier Español
Lead-Senior Performance Marketing Manager
Experience
Lead-Senior Performance Marketing Manager
Asgoodasnew Electronics GmbH
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Creation, implementation, and execution of SEM/SEA campaigns in Google Ads, Microsoft Ads, and price comparison platforms such as Google Shopping, Bing Shopping, CSS, Idealo, Billiger.de, Check24, Kleinanzeigen, among others.
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Management and optimization of SEM/SEA campaigns with Google Ads, Microsoft Ads, and Criteo in Germany, Austria, France, Italy, and Spain for Search, P.Max, Display, YouTube, Remarketing, Google Shopping, and Bing Shopping. Creation, implementation, and optimization of product data feeds for search engines/price comparison platforms/affiliate channels.
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Planning and control of the online marketing budget (+200k € per month). Development of retargeting concepts and strategies.
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Web analysis, conversion optimization, and management of advertising campaigns in the online shop.
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Creation of automated reports using Looker Studio.
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Mentoring of new colleagues in the SEA field through weekly training sessions.
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Leadership of a 3-member team in performance marketing.
Team Lead SEA
Pets Deli
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Creation, management and optimization of Google Ads and Microsoft Ads campaigns.
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Improvement of the investment strategy in PPC channels.
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Training of colleagues in the department.
Senior SEA Manager
Lunar Strategy: The Crypto & NFT Growth Agency
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Cooperation with the Swedish agency Lunar Strategy in the creation and optimization of the SEA strategy for a large German SaaS company.
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Creation, management and optimization of Google Ads campaigns.
Senior SEA Manager
Curlad
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Creation, management and optimization of campaigns in Google Ads and Microsoft Advertising for one of the leading companies in US Antivirus in EMEA (Spain, Italy, Germany, Switzerland, Austria, Portugal, among other countries).
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Creation of strategies and reporting of results analysis with Google Data Studio.
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Creation of global Google Shopping strategies for the whole company.
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Market analysis, landing pages, competition to improve the company's image in Germany.
Senior SEA Manager
Digital Menta
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Creation, management and optimization of Google Ads campaigns for a major Mexican e-commerce company.
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Support in the management of Google Ads campaigns for a large Spanish e-commerce company.
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Creation and optimization of data feeds with Products Up.
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Training the SEA team in feed management with Products Up.
Senior Performance Marketing Manager
Rakuten
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Head of operations of Rakuten Germany's in-house marketing agency "Rakuten Merchant Advertising", where Rakuten merchants can invest their own budget in high performance marketing campaigns free of charge, including the creation of campaigns personalized to the merchant's objectives, optimization and automation of these along with reporting.
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Creation, implementation and execution of SEM/SEA campaigns on Google Ads, Bing Ads and CSS.
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Management and optimization of SEM/SEA campaigns in Google Ads and Bing Ads in Germany, Austria for search, display, remarketing, Google Shopping and Bing Shopping.
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Planning and budget control of performance marketing channels.
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Research and evaluation of market trends and innovations in digital marketing
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Creation of automated reports.
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Automation of processes and tasks. Management of offers, scripts, automated campaigns, etc.
Senior Performance Marketing Manager
asgoodasnew electronics GmbH
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Creation, implementation and execution of SEM/SEA campaigns in Google Ads, Bing Ads and price comparators such as Google Shopping, Bing Shopping, CSS, Idealo, Kelkoo, among others.
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Management and optimization of SEM/SEA campaigns in Google Ads and Bing Ads in Germany, Austria, France and Spain for the search network, display, remarketing, Google Shopping and Bing Shopping.
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Creation, implementation and optimization of product data feeds for search engines/price comparators throughout Europe.
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Evaluation and analysis of online measures.
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Planning and control of the online marketing budget.
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Participation in the annual budget planning.
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Research and evaluation of market trends and innovations in online marketing.
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Creation of remarketing concepts and strategies.
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Creation and implementation of trackings with Googe Tag Manager.
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Automation of processes and tasks. Bid management, scripts, etc.
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Web analysis, conversion optimization and management of advertising campaigns in the online shop.
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Checking of Google Ads and Bing Ads accounts.
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Training of new colleagues in the area of SEA through weekly trainings.
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Translations German - Spanish, Spanish - German.
SEA / SEM Manager
Peak Ace AG
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Independent planning, implementation and realisation of SEM/SEA performance campaigns (AdWords and Bing Ads).
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Independent key account management for international key account channels (Adwords budgets up to € 1 million per month): Google Adwords & Bing Ads (Search, Display, Remarketing, Shopping).
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Implementation, control, monitoring and optimization of product data feeds in price search engines (Google Shopping, Facebook, Idealo, Amazon, Bing, Preis24, Ladenzeile, Kelkoo, Handypreisvergleich, etc.) throughout Europe.
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Google Shopping specialist. Optimization, development and implementation of shopping concepts. Campaign planning, development and control of shopping campaigns.
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Creation of reports.
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Translations German - Spanish, Spanish - German.
Trainee SEM & Marketing de Contenidos
Peak Ace AG
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Independent planning, implementation and realisation of SEM/SEA performance campaigns (AdWords).
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Support for small and medium-sized customers. Support with key account management and intensive training (Google Adwords, Bing Ads and Google Analytics certifications).
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Implementation, control, monitoring and optimization of product data feeds in price search engines (Google Shopping, Idealo, Amazon) throughout Europe.
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Creation of reports.
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Content marketing for Spain & Latin America.
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Conception and creation of target-group-specific, high-quality content, relationship building and maintenance with journalists, bloggers and industry experts.
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Translations German - Spanish.
SEO & Copywriting
Textprovider GmbH
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Translations German - Spanish.
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Creation of SEO optimized texts for Amazon Spain.
SEO - SEM Assistant
Interhomes AG
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SEO On and Off Page.
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Creation, implementation and execution of SEM / SEA campaigns in Google Adwords.
SEO, SEM, Social Media Manager and Graphic Designer
Únika Moda y Complementos
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Advice on the first Social Media strategies.
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Creation of the store's logo, as well as designs for both digital and print promotional elements.
Summary
Languages
Education
Universidad de Valladolid
Bachelor Communication, Master in Advertising & Public Relations · Bachelor of Science in Communication, Master in Advertising and Public Relations · Valladolid, Spain
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