Javier Español - Lead-Senior Performance Marketing Manager

Q: Where is Javier based?

Javier is based in Huarte, Spain and prefers 100% remote projects.

Q: What languages does Javier speak?

Javier speaks the following languages: German (Native), English (Advanced), Italian (Advanced), Portuguese (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Javier have?

Javier has at least 13 years of experience. During this time, Javier has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 2 years and 8 months . Note that Javier may not have shared all experience and actually has more experience.

Q: What is Javier's latest experience?

Javier's most recent position is Lead-Senior Performance Marketing Manager at Asgoodasnew Electronics GmbH .

Q: What companies has Javier worked for in recent years?

In recent years, Javier has worked for Asgoodasnew Electronics GmbH and Optimierung Marketing .

Q: Which industries is Javier most experienced in?

Javier is most experienced in industries like Retail , Advertising , and Tourism and Hospitality . Javier also has some experience in Media, Entertainment and Publishing and Fashion and Apparel .

Q: Which business areas is Javier most experienced in?

Javier is most experienced in business areas like Marketing and Project Management .

Q: Which industries has Javier worked in recently?

Javier has recently worked in industries like Retail and Advertising .

Q: Which business areas has Javier worked in recently?

Javier has recently worked in business areas like Marketing and Project Management .

Recommended expert

Huarte, Spain

Experience

Jan 2022 - Present

4 years 2 months

Berlin, Germany

Lead-Senior Performance Marketing Manager

Asgoodasnew Electronics GmbH

Creation, implementation, and execution of SEM/SEA campaigns in Google Ads, Microsoft Ads, and comparison platforms like Google Shopping, Bing Shopping, CSS, Idealo, Billiger.de, Check24, Kleinanzeigen, etc.
Management and optimization of SEM/SEA campaigns using Google Ads, Microsoft Ads, and Criteo in Germany, Austria, France, Italy, and Spain for Search, Performance Max, Display, YouTube, Remarketing, Google Shopping, and Bing Shopping
Creation, implementation, and optimization of product data feeds for search engines, comparison sites, and affiliate channels
Planning and monitoring of the online marketing budget (over €200k per month)
Development of retargeting concepts and strategies
Web analytics, conversion optimization, and campaign management for the online shop
Creation of automated reports with Looker Studio
Mentoring new colleagues in SEA through weekly training sessions
Leading a team of three performance marketing managers

Jan 2020 - Dec 2022

3 years

Berlin, Germany

Senior SEA Manager & Lead Performance Marketing (Freelance)

Optimierung Marketing

Team lead for SEA projects at Pets Deli GmbH: managing and optimizing Google Ads and Microsoft Advertising as well as leading a team of three employees
Collaboration with international performance marketing agencies (Digital Menta S.L., Curlad SRL, Lunar Strategy) on large projects to advise and lead Google Ads and Microsoft Ads campaigns
Leading large e-commerce and B2B SaaS projects
Conducting training sessions on Google Ads and feed management
Developing and managing performance marketing strategies for eleven e-commerce and SaaS companies

Jan 2019 - Dec 2019

1 year

Berlin, Germany

Senior Performance Marketing Manager

Rakuten Deutschland

Operational management of the in-house marketing agency "Rakuten Merchant Advertising"
Creation, implementation, and execution of SEM/SEA campaigns using Google Ads, Bing Ads, Criteo, and CSS in Germany and Austria for Search, Display, Remarketing, Shopping, and YouTube
Management and optimization of campaigns with a monthly budget of over €600k
Research and assessment of market trends and innovations in digital marketing
Creation of automated reports with Google Data Studio
Automation of processes and tasks, management of offers, scripts, and automated campaigns
Advising the B2B department on recruiting new merchants through Xing, LinkedIn, and Google Ads campaigns
Training new colleagues in SEA

Jan 2017 - Dec 2019

3 years

Berlin, Germany

Lead-Senior Performance Marketing Manager

Asgoodasnew Electronics GmbH

Creation, implementation, and execution of SEM/SEA campaigns in Google Ads, Bing Ads, and comparison platforms like Google Shopping, Bing Shopping, CSS, Idealo, Kelkoo, etc.
Management and optimization of campaigns in Germany, Austria, France, and Spain for Search, Display, Remarketing, Google Shopping, and Bing Shopping
Creation, implementation, and optimization of product data feeds for search engines, comparison sites, and affiliate channels
Planning and monitoring of the online marketing budget (over €100k per month)
Development of retargeting concepts and strategies
Web analytics, conversion optimization, and campaign management in the online shop
Training new colleagues in SEA through weekly sessions
Leading a team of two performance marketing managers

Jan 2014 - Dec 2017

4 years

Berlin, Germany

SEA Manager & Content Manager

Peak Ace AG

Planning, implementation, and execution of SEM/SEA performance campaigns (Google Ads and Bing Ads)
Independent key account management for international channels with budgets up to €1 million per month: Search, Display, Remarketing, Shopping
Implementation, management, and optimization of product data feeds in price comparison engines (Google Shopping, Facebook, Idealo, Amazon, Bing, Preis24, Ladenzeile, Kelkoo, Handypreisvergleich) across Europe using Products Up and Channable
In-agency Google Shopping specialist: optimizing, developing, and executing shopping campaign structures
Campaign planning, development, and control for all agency clients
Report creation
Content marketing for Spain and Latin America: concept creation and production of audience-specific content as well as building and maintaining relationships with journalists, bloggers, and industry experts

Jan 2014 - Dec 2014

1 year

Bremen, Germany

Online Content Writer

Textprovider GmbH

Creating SEO-optimized texts for Amazon Spain
German–Spanish translations

Jan 2013 - Dec 2014

2 years

Bremen, Germany

SEA-SEO Trainee

Interhomes AG

On-page and off-page SEO
Creating, implementing, and managing SEM/SEA B2B campaigns in Google Ads

Jan 2013 - Dec 2013

1 year

Bremen, Germany

Graphic Designer & Performance Marketing

Unika Moda y Complementos

Creating brand and company identities
Advising on initial marketing and social media strategies

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (7 years), Advertising (7 years), Tourism (2 years), Media and Entertainment (1 year), and Fashion (1 year).

Retail

Advertising

Tourism

Media and Entertainment

Fashion

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (13 years) and Project Management (3 years).

Marketing

Project Management

Summary

Hello! Thank you for taking the time to read my resume. My name is Javier and I am passionate about Performance Marketing, where I have gained over a decade of experience. My true passion is optimization, an art that requires continuous commitment to learning and experimenting. My career has been varied, and I've explored different paths and worked with several companies. I'm currently looking for an opportunity to grow by bringing in my expertise to help companies strengthen their performance marketing strategies. My goal is to keep challenging myself and continue my personal learning journey in this dynamic field.

Skills

Google Ads
Microsoft Ads
Feed Management
Google Tag Manager
Google Analytics
Google Looker Studio
Facebook Ads
Linkeding Ads
Retargeting
Bid Management
Reporting
Budget Management
Marketing Automation
Team Management
Management Tools
A/b Testing

Languages

German

Native

English

Advanced

Italian

Advanced

Portuguese

Advanced

Spanish

Intermediate

Education

Oct 2006 - Jun 2011

University of Valladolid

Bachelor in Communication Science, Master in Advertising and Public Relations · Communication Science · Valladolid, Spain

Profile

Created

November 2024

Last Update

April 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Javier based?

Javier is based in Huarte, Spain and prefers 100% remote projects.

What languages does Javier speak?

Javier speaks the following languages: German (Native), English (Advanced), Italian (Advanced), Portuguese (Advanced), Spanish (Intermediate).

How many years of experience does Javier have?

Javier has at least 13 years of experience. During this time, Javier has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 8 months. Note that Javier may not have shared all experience and actually has more experience.

What roles would Javier be best suited for?

Based on recent experience, Javier would be well-suited for roles such as: Lead-Senior Performance Marketing Manager, Senior SEA Manager & Lead Performance Marketing (Freelance), Senior Performance Marketing Manager.

What is Javier's latest experience?

Javier's most recent position is Lead-Senior Performance Marketing Manager at Asgoodasnew Electronics GmbH.

What companies has Javier worked for in recent years?

In recent years, Javier has worked for Asgoodasnew Electronics GmbH and Optimierung Marketing.

Which industries is Javier most experienced in?

Javier is most experienced in industries like Retail, Advertising, and Tourism and Hospitality. Javier also has some experience in Media, Entertainment and Publishing and Fashion and Apparel.

Which business areas is Javier most experienced in?

Javier is most experienced in business areas like Marketing and Project Management.

Which industries has Javier worked in recently?

Javier has recently worked in industries like Retail and Advertising.

Which business areas has Javier worked in recently?

Javier has recently worked in business areas like Marketing and Project Management.

What is Javier's education?

Javier holds a Master in Communication Science from University of Valladolid.

What is the availability of Javier?

Javier is immediately available full-time for suitable projects.

What is the rate of Javier?

Javier's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.