Strategy Consultant - Digital. Brand. CX.

Working as independent Strategy Consultant for brands and agencies on various projects: from developing brand, comms and social media strategies over design sprints and innovation workshops until digital product protoyping and GenAI automations.

Available for freelance jobs - alone or with a team, remote or on-site.

Agencies: Accenture Song, BBDO, Fischer Appelt, Kolle Rebbe, Media Monks, Oddity, Profashional, Scholz & Friends, The&Partnership, We Are Social, Zum Goldenen Hirschen Brands: Aldi, Audi, AVM, BMW, DB, flaconi, Heinz, Husqvarna, Hypoport, KitKat, MAN, MINI, o2 Telefonica, Vivo, Zalando

• Co-led Heimat’s strategy unit of 12 people and managed strategy projects for international client accounts in various industries e.g. automotive, retail, e-commerce, health insurance and FMCG.
• Advised clients and coached colleagues on digital transformation, business model innovation, tech trends and performance marketing solutions.
• Contributed to new business initiatives by attending chemistry meetings, preparing and presenting credential & pitch presentations, defining project process and scope for quotes, as well as creating a service product approach.
• Created frameworks for data analysis and reporting templates.
• Performed research and generated insights on market situation, brand positioning & competitor landscape; channel & content performance; consumer journeys & behaviour for various clients.
• Developed brand strategies and data-driven content, platform, social media and campaign strategies.
• Planned, coordinated and facilitated strategy workshops and brand sprints.

• Led digital account team and managed projects for Volkswagen DE - campaigns (concept, production, delivery) & website development.
• Planned and ran workshops.

• As executive board member, drove agency development of digital business and was involved in overall business strategy and performance reviews.
• As Head of Client Services, led and managed a digital account unit as well as project teams of up to 10 people, incl. budget responsibility for € +600K.
• Built client relations on key accounts.
• Contributed to and led new business initiatives.
• Performed analysis of business models, competitors, consumer behaviour and channel performances for various clients.
• Developed insights & creative springboards.
• Created strategies & concepts for campaigns, social media initiatives, strategy papers and digital platforms for various brands.
• Planned and ran workshops.
• Managed selected projects like campaigns, website & app development, strategy papers. This included creating and presenting concept, creative & results presentations, as well as reporting and controlling.