Alex Glasneck

Strategy Consultant - Digital. Brand. Experience.

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Berlin, Germany

Experience

Dec 2019 - Present
6 years 2 months

Strategy Consultant - Digital. Brand. Experience.

FREELANCE

  • Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
  • Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
  • Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).
Sep 2019 - Dec 2019
4 months

Digital Strategy Director

ALEX GLASNECK VORN Strategy Consulting

  • Developed brand, communication, social media & roll-out strategies for national and international clients.
  • Led new business initiatives including developing and presenting pitch presentations.
Jan 2017 - Jul 2019
2 years 7 months
Berlin, Germany

Digital Strategy Director

HEIMAT Berlin

  • Co-led Heimat’s strategy unit of 12 people and managed strategy projects for international client accounts in various industries e.g. automotive, retail, e-commerce, health insurance and FMCG.
  • Advised clients and coached colleagues on digital transformation, business model innovation, tech trends and performance marketing solutions.
  • Contributed to new business initiatives by defining project process and scope for quotes, as well as creating a service product approach.
  • Created frameworks for data analysis and reporting templates.
  • Performed research and generated insights on market situation, brand positioning & competitor landscape; channel & content performance; consumer journeys & behaviour for various clients.
  • Developed brand strategies and content, platform, social media and campaign strategies.
  • Planned, coordinated and facilitated strategy workshops and brand sprints.
Dec 2015 - Sep 2016
10 months
Berlin, Germany

Account Director Digital

BBDO Berlin

  • Led and advised BBDO's account management team on the Smart (HQ) account regarding all digital projects including global social media, campaign development and execution as well as CRM, platform maintenance and application development.
  • Developed insights, creative briefs, media recommendations and led content production.
  • Created social media strategy framework with consumer, content, channel strategy for Smart; growth hacking strategy and concept for Electric Drive campaign and content hub.
May 2015 - Nov 2015
7 months
Berlin, Germany

Account Director Digital

DDB Berlin

  • Led digital account team and managed projects for Volkswagen DE - campaigns (concept, production, delivery) & website development.
  • Planned and ran workshops.
Oct 2014 - Apr 2015
7 months

Digital Marketing Consultant & Strategist

FREELANCE

  • Managed projects for agencies from setup till launch: “Volkswagen FAST” B2B website (10-12/2014, Rethink) and McDonald’s “Burger Battle” campaign website & ads (01-04/2015, for Hi-ReS! Berlin), including responsibility of €500k+ budget and management of 12 FTE team.
May 2011 - Sep 2014
3 years 5 months

Head of Client Services - Digital (Executive board member)

AIMAQ VON LOBENSTEIN

  • As executive board member, drove agency development of digital business and was involved in overall business strategy and performance reviews.
  • As Head of Client Services, led and managed a digital account unit as well as project teams of up to 10 people, including budget responsibility for €600k+.
  • Built client relations on key accounts.
  • Contributed to and led new business initiatives.
  • Performed analysis of business models, competitors, consumer behaviour and channel performances for various clients.
  • Developed insights & creative springboards.
  • Created strategies & concepts for campaigns, social media initiatives, strategy papers and digital platforms for various brands.
  • Planned and ran workshops.
  • Managed selected projects like campaigns, website & app development, strategy papers, including creating and presenting concept, creative & results presentations, as well as reporting and controlling.
Jun 2006 - Apr 2011
4 years 11 months

Online Marketing Manager & -Editor

ONDIGO (formerly Liebchen, Leist & Heine)

  • Developed concepts for creative idea & content, information architecture & wireframes for websites and newsletters.
  • Created marketing content for websites, newsletters & ads.
  • Edited contents via CMS & XHTML/CSS.
  • Developed, implemented and managed performance-driven SEA & email marketing campaigns (including concept, coding, setup, A/B testing, GA setup, data analysis, optimization).
  • Managed website projects & digital marketing budgets of various size.

Summary

I am a strategy consultant with 19+ years work experience at the intersection of digital, brand and experience design.

I help companies to understand, frame and solve marketing problems holistically. With stories, strategies and systems that build bridges between business, brand and bytes. What drives me? I stories & technology.

Skills

  • Strategy: Business Models; Cx Innovation; Brand, Content, Channel, Digital Strategy.

  • Experience Design: 365/7/24 Campaigns, Content, Platforms & Apps, Social Ads, Products & Services.

  • Digital Marketing: Social Media, Content Marketing, Email Marketing, Sea, Seo, Social Ads.

  • Team & Project Management: Pitches; Campaigns; Content Production; Digital Platforms & Products.

  • Software Skills: Presentations (Powerpoint, Keynote); Analytics (Google, Adobe, B4p); Office Suites (G-suite, Ms Office365); Social Listening (Tsm, Fb Ai, Etc.); Ideation / Workshops (Miro, Mural); Ad Tech (Google Ads, Facebook Ads); Prototyping (Adobe Xd, Sketch); Cms (Wordpress, Typo3); Project & Account Management (Monday, Jira, Troi, Brand Ocean); Collaboration & Communication (Slack, Teams, Trello, Skype, Zoom).

  • Industry Expertise: Automotive (Audi, Bmw, Opel, Smart, Volkswagen); E-commerce (Auctionata, Flaconi, Husqvarna, Otto); Fmcg (Heinz, Mcdonald’s, Wagner); Health Insurance (Die Techniker, Ergo Direkt); Retail (Hornbach, Kaufland, Migros).

Languages

German
Native
English
Advanced

Education

Apr 1998 - May 2016

Free University Berlin

M. A., Linguistics, Sociology, North American Studies · Linguistics, Sociology, North American Studies · Berlin, Germany

Sep 1984 - May 1997

Philippe Cousteau Gymnasium

Abitur · Berlin, Germany

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