Alex Glasneck
Strategy Consultant - Digital. Brand. Experience.
Experience
Strategy Consultant - Digital. Brand. Experience.
FREELANCE
- Developing brand, social & digital strategies for brands and agencies, e.g. “Hypoport I&P brand strategy” (09/2022), “MAN Social Media Strategy” (03/2022, Accenture Song).
- Interim leading strategy teams, e.g. ‘Head of Strategy’ (01-05/2021, We are social).
- Planning & facilitating design sprint workshops for brands, e.g. “Router finder”, incl. prototype development (02/2020, AVM).
Digital Strategy Director
ALEX GLASNECK VORN Strategy Consulting
- Developed brand, communication, social media & roll-out strategies for national and international clients.
- Led new business initiatives including developing and presenting pitch presentations.
Digital Strategy Director
HEIMAT Berlin
- Co-led Heimat’s strategy unit of 12 people and managed strategy projects for international client accounts in various industries e.g. automotive, retail, e-commerce, health insurance and FMCG.
- Advised clients and coached colleagues on digital transformation, business model innovation, tech trends and performance marketing solutions.
- Contributed to new business initiatives by defining project process and scope for quotes, as well as creating a service product approach.
- Created frameworks for data analysis and reporting templates.
- Performed research and generated insights on market situation, brand positioning & competitor landscape; channel & content performance; consumer journeys & behaviour for various clients.
- Developed brand strategies and content, platform, social media and campaign strategies.
- Planned, coordinated and facilitated strategy workshops and brand sprints.
Account Director Digital
BBDO Berlin
- Led and advised BBDO's account management team on the Smart (HQ) account regarding all digital projects including global social media, campaign development and execution as well as CRM, platform maintenance and application development.
- Developed insights, creative briefs, media recommendations and led content production.
- Created social media strategy framework with consumer, content, channel strategy for Smart; growth hacking strategy and concept for Electric Drive campaign and content hub.
Account Director Digital
DDB Berlin
- Led digital account team and managed projects for Volkswagen DE - campaigns (concept, production, delivery) & website development.
- Planned and ran workshops.
Digital Marketing Consultant & Strategist
FREELANCE
- Managed projects for agencies from setup till launch: “Volkswagen FAST” B2B website (10-12/2014, Rethink) and McDonald’s “Burger Battle” campaign website & ads (01-04/2015, for Hi-ReS! Berlin), including responsibility of €500k+ budget and management of 12 FTE team.
Head of Client Services - Digital (Executive board member)
AIMAQ VON LOBENSTEIN
- As executive board member, drove agency development of digital business and was involved in overall business strategy and performance reviews.
- As Head of Client Services, led and managed a digital account unit as well as project teams of up to 10 people, including budget responsibility for €600k+.
- Built client relations on key accounts.
- Contributed to and led new business initiatives.
- Performed analysis of business models, competitors, consumer behaviour and channel performances for various clients.
- Developed insights & creative springboards.
- Created strategies & concepts for campaigns, social media initiatives, strategy papers and digital platforms for various brands.
- Planned and ran workshops.
- Managed selected projects like campaigns, website & app development, strategy papers, including creating and presenting concept, creative & results presentations, as well as reporting and controlling.
Online Marketing Manager & -Editor
ONDIGO (formerly Liebchen, Leist & Heine)
- Developed concepts for creative idea & content, information architecture & wireframes for websites and newsletters.
- Created marketing content for websites, newsletters & ads.
- Edited contents via CMS & XHTML/CSS.
- Developed, implemented and managed performance-driven SEA & email marketing campaigns (including concept, coding, setup, A/B testing, GA setup, data analysis, optimization).
- Managed website projects & digital marketing budgets of various size.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (9.5 years), Professional Services (6.5 years), Automotive (3 years), Insurance (2.5 years), Retail (2.5 years), and Food and Beverage (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (19 years), Strategy (13 years), Project Management (9.5 years), Product Development (6 years), and Business Intelligence (2.5 years).
Summary
I am a strategy consultant with 19+ years work experience at the intersection of digital, brand and experience design.
I help companies to understand, frame and solve marketing problems holistically. With stories, strategies and systems that build bridges between business, brand and bytes. What drives me? I stories & technology.
Skills
Strategy: Business Models; Cx Innovation; Brand, Content, Channel, Digital Strategy.
Experience Design: 365/7/24 Campaigns, Content, Platforms & Apps, Social Ads, Products & Services.
Digital Marketing: Social Media, Content Marketing, Email Marketing, Sea, Seo, Social Ads.
Team & Project Management: Pitches; Campaigns; Content Production; Digital Platforms & Products.
Software Skills: Presentations (Powerpoint, Keynote); Analytics (Google, Adobe, B4p); Office Suites (G-suite, Ms Office365); Social Listening (Tsm, Fb Ai, Etc.); Ideation / Workshops (Miro, Mural); Ad Tech (Google Ads, Facebook Ads); Prototyping (Adobe Xd, Sketch); Cms (Wordpress, Typo3); Project & Account Management (Monday, Jira, Troi, Brand Ocean); Collaboration & Communication (Slack, Teams, Trello, Skype, Zoom).
Industry Expertise: Automotive (Audi, Bmw, Opel, Smart, Volkswagen); E-commerce (Auctionata, Flaconi, Husqvarna, Otto); Fmcg (Heinz, Mcdonald’s, Wagner); Health Insurance (Die Techniker, Ergo Direkt); Retail (Hornbach, Kaufland, Migros).
Languages
Education
Free University Berlin
M. A., Linguistics, Sociology, North American Studies · Linguistics, Sociology, North American Studies · Berlin, Germany
Philippe Cousteau Gymnasium
Abitur · Berlin, Germany
Profile
Frequently asked questions
Do you have questions? Here you can find further information.
Where is Alex based?
What languages does Alex speak?
How many years of experience does Alex have?
What roles would Alex be best suited for?
What is Alex's latest experience?
What companies has Alex worked for in recent years?
Which industries is Alex most experienced in?
Which business areas is Alex most experienced in?
Which industries has Alex worked in recently?
Which business areas has Alex worked in recently?
What is Alex's education?
What is the availability of Alex?
What is the rate of Alex?
How to hire Alex?
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Strategy Consultant - Digital. Brand. Experience.
Nearby freelancers
Professionals working in or nearby Berlin, Germany
