Recommended expert

Veronica (Adel) Gendy

Marketing Communications Associate

Veronica Gendy
Ingolstadt, Germany

Experience

May 2025 - Nov 2025
7 months
Egypt

Marketing Communications Associate

Tetra Pak Egypt

  • Executed and optimized digital communication strategies for the African and Egyptian market
  • Managed and executed internal communication campaigns, enhancing employee engagement
  • Monitored, analyzed, and reported on marketing campaign performance, providing actionable insights
  • Maintained corporate digital presence by monitoring social media channels and the website, ensuring timely resolution of client queries
Sep 2023 - Jan 2024
5 months

Brand Manager (Freelance)

LHTC Training & Consultancy

  • Developed brand marketing strategies
  • Managed to enhance brand visibility online and offline
Jun 2023 - Aug 2023
3 months
Egypt

Media Buyer (Part-time/Freelance)

The Community Egypt

  • Performance marketing management
Oct 2021 - Jan 2025
3 years 4 months

Senior Account Manager

Indigomedia Marketing Agency

  • Enriched long-lasting, high-value client relationships, resulting in consistent account retention and satisfaction
  • Led client review and status meetings, effectively communicating campaign progress, results, and strategic adjustments
  • Directed and executed comprehensive PR campaigns to boost client visibility and public profile
  • Developed and scheduled monthly social media calendars, aligning content with seasonal trends and overall strategy
  • Designed and presented long-term digital marketing strategies (up to 1 year), securing client buy-in and defining key milestones
  • Ensured cross-functional collaboration between design, editing, and marketing teams to ensure successful and on-time project delivery
  • Oversaw and directed client photo shoots, ensuring visual content captured product trends and successful launches
  • Managed the full media buying lifecycle, including monthly media planning, budget allocation, and forecasting performance against targeted KPIs
Mar 2019 - Sep 2021
2 years 7 months
Egypt

Brand Manager

WellSpring Egypt

  • Developed and successfully implemented end-to-end branding and marketing strategies to elevate brand visibility and market share
  • Pitched and secured approval for innovative content and branding concepts to leadership and stakeholders
  • Conducted in-depth market and competitor research to study the Egyptian market and inform strategic positioning
  • Managed the annual brand marketing budget, ensuring optimal resource allocation and maximizing ROI
  • Oversaw the production quality of all branding collateral, maintaining strict adherence to brand guidelines
Oct 2018 - Feb 2019
5 months
Egypt

Circulation Coordinator

American Chamber of Commerce in Egypt

  • Coordinates the distribution of Business Monthly magazine to the advertised clients
  • Ensures the delivery of Business Monthly magazine to the registered customers
  • Reaches potential clients to promote in Business Monthly magazine

Languages

Arabic
Native
English
Advanced
German
Intermediate

Education

Oct 2025 - Present

Faculty of Business Administration, Ingolstadt (WFI)

Master of Science, Business Administration · Business Administration · Ingolstadt, Germany

Oct 2014 - Jun 2018

Faculty of Management, German University in Cairo

Faculty of Management · Marketing and Innovation · Cairo, Egypt · GPA: 1.7 in German system equivalent to (B+)

Oct 2011 - Jun 2014

Saint Joseph Language School - Zamalek

Secondary education · Egypt

Certifications & licenses

McKinsey & Company Forward Program Foundational Level and Advanced Level

Digital Marketing Diploma Advanced Track

Udacity and FWD initiative by the Ministry of Communications and IT

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Veronica based?

Veronica is based in Ingolstadt, Germany.

What languages does Veronica speak?

Veronica speaks the following languages: Arabic (Native), English (Advanced), German (Intermediate).

How many years of experience does Veronica have?

Veronica has at least 7 years of experience. During this time, Veronica has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 1 year and 2 months. Note that Veronica may not have shared all experience and actually has more experience.

What roles would Veronica be best suited for?

Based on recent experience, Veronica would be well-suited for roles such as: Marketing Communications Associate, Brand Manager (Freelance), Media Buyer (Part-time/Freelance).

What is Veronica's latest experience?

Veronica's most recent position is Marketing Communications Associate at Tetra Pak Egypt.

What companies has Veronica worked for in recent years?

In recent years, Veronica has worked for Tetra Pak Egypt, LHTC Training & Consultancy, The Community Egypt, Indigomedia Marketing Agency, and WellSpring Egypt.

Which industries is Veronica most experienced in?

Veronica is most experienced in industries like Media, Entertainment and Publishing, Advertising, and Food and Beverage. Veronica also has some experience in Manufacturing and Professional Services.

Which business areas is Veronica most experienced in?

Veronica is most experienced in business areas like Marketing, Customer Service, and Logistics.

Which industries has Veronica worked in recently?

Veronica has recently worked in industries like Advertising, Media, Entertainment and Publishing, and Food and Beverage.

Which business areas has Veronica worked in recently?

Veronica has recently worked in business areas like Marketing and Customer Service.

What is Veronica's education?

Veronica holds a Master in Business Administration from Faculty of Business Administration, Ingolstadt (WFI) and a Bachelor in Marketing and Innovation from Faculty of Management, German University in Cairo.

Does Veronica have any certificates?

Veronica has 2 certificates. These include: McKinsey & Company Forward Program Foundational Level and Advanced Level and Digital Marketing Diploma Advanced Track.

What is the availability of Veronica?

Veronica is immediately available for suitable projects.

What is the rate of Veronica?

Veronica's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Veronica?

To hire Veronica, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

800
600
400
200
Market avg: 640-800 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.