Tessa Mäder
Product Owner & User Researcher
Experience
Product Owner & User Researcher
Freelance
- As a freelancer I am helping companies to reach their business goals by creating seamless user experiences based on insights and data.
Product Owner & User Researcher
Pink Internet GmbH
Femtasy is an audio streaming platform for female-centric audio erotica focusing on the German & French market.
In my split role between user research and product owner, I find the sweet spot between user satisfaction & business opportunities.
I work closely with our hybrid design, content & marketing teams to bring user insights into action and manage the roadmap for our remote, in-house development team.
Increased the share of annual subscribers from 70% to +85%.
Reduced customer support requests for cancellations by 30%.
Setup and management of our research knowledge base.
Increased the conversion rate of our main LP by 28%.
Increased the number of full plays per user by 50%.
Collaborated with the marketing team to deliver our best-converting campaigns by integrating them into the product flow.
Product Experience Manager
Mermaid Studios GmbH
Planned, executed and controlled projects ranging from user research to product development.
Prepared user stories and backlog.
Coordinated the work of 5 designers and third party product development and aligned stakeholders in customer workshops.
Continuously optimized internal processes and the evolution of team culture.
ERGO Digital Ventures – Onboarding Concept (2021): Planned and conducted multiple usability and content tests for a virtual reality learning experience for sales representatives. Result: Definition of key improvement areas for the content and conception of a user-friendly onboarding experience.
Charité – Product Concept (2021): Conceptualized, planned and conducted usability tests with adolescents for a tool that helps to diagnose computer gaming and internet addiction. Evaluated and presented results to clients to ensure the continuous usage of the product. Result: Usability improvements and roadmap adaptations.
Mobil Krankenkasse – Website Redesign (2020): Prepared and executed multiple research studies including card sorting and design preference tests, evaluated the prioritization of tasks for the team and organized and moderated customer workshops to optimize the user experience while keeping technical changes to a minimum. Result: Decreased user error rate for the main information flows from 51% to 25% and improved perception of the visual design from 2.8 to 1.9.
SIEMENS AG – Product Concept (2020): Drafted market research questions to create a first product concept for transparent supply chains regarding the PCF. Identified, interviewed and maintained relations with key stakeholders. Prioritized features and coordinated concept. Result: Prototype of main features.
AUDI Denkwerkstatt – Concept Test (2020): Conceptualized a strategy to test the market acceptance as well as the willingness to pay for a new product idea. Set up, monitored and evaluated social media campaigns. Result: Conversion rate for booking the product 9%, conversion rate for newsletter sign up 1.3%.
ADWEKO – Innovation Bootcamp (2018): Conceptualized, coordinated and co-moderated a 5 day design sprint. Result: Developed a new product idea and created a first click dummy.
Marketing & Account Manager
Mermaid Studios GmbH
- Implemented the company's strategy and communication including benchmarking.
- Drafted PR and blog posts.
- Developed video concepts.
- Managed website development.
- Coordinated social media content.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (4.5 years), Media and Entertainment (2 years), Automotive (2 years), Healthcare (2 years), Insurance (2 years), and Manufacturing (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (6.5 years), Research and Development (6.5 years), Marketing (3 years), and Project Management (2 years).
Summary
Experienced product owner and user researcher with a strong focus on bridging user needs and strategic objectives. Combining a user-centric mindset with business knowledge to deliver impactful results.
Skills
- Scrum & Kanban
- Data Analysis
- Qualitative Research
- Quantitative Research
- Project Management
- Communication Skills
- Data Visualisation
- A/b Testing
- Research Operations
- Condens
- Hotjar
- Google Analytics
- Tableau
- Usabilityhub
- Google Optimize
- Excel
- Jira
- Confluence
- Miro
- Figjam
- Figma
Languages
Education
Halmstad University
Exchange Student · Halmstad, Sweden
Hochschule Ludwigshafen a.R.
MA, Int. Marketing Management · Int. Marketing Management · Ludwigshafen, Germany · 1,9
Hochschule Ludwigshafen a.R.
BA, Marketing · Marketing · Ludwigshafen, Germany · 1,8
Certifications & licenses
Product Psychology Masterclass
design.growth
Professional Scrum Master 1
scrum.org
Basics Of Design Testing
openSAP
Profile
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