Tessa Mäder
Freelance Product Owner & User Researcher
Experience
Nov 2023 - Present
1 year 8 monthsFreelance Product Owner & User Researcher
- As a freelancer I am helping companies to reach their business goals by creating seamless user experiences based on insights and data.
Dec 2021 - Oct 2023
1 year 11 monthsProduct Owner & User Researcher
femtasy / Pink Internet GmbH
- Femtasy is an audio streaming platform for female-centric audio erotica focusing on the German & French market.
- In my split role between user research and product owner, I find the sweet spot between user satisfaction & business opportunities.
- I work closely with our hybrid design, content & marketing teams to bring user insights into action and manage the roadmap for our remote, in-house development team.
- Increased the share of annual subscribers from 70% to +85%.
- Reduced customer support requests for cancellations by 30%.
- Setup and management of our research knowledge base.
- Increased the conversion rate of our main LP by 28%.
- Increased the number of full plays per user - as a main success metric - by 50%.
- Collaborated with the marketing team to deliver our best-converting campaigns by integrating them into the product flow.
Jan 2020 - Dec 2021
1 yearCharité – Product Concept
Mermaid Studios GmbH
- I conceptualized, planned & conducted usability tests with adolescents for a tool that helps to diagnose computer gaming and internet addiction.
- Evaluated and presented results to clients in an effort to ensure the continuous usage of the product.
- Result: Usability improvements & roadmap adaptations.
Jan 2020 - Dec 2021
1 yearERGO Digital Ventures – Onboarding Concept
Mermaid Studios GmbH
- Planned & conducted multiple usability & content tests for a virtual reality learning experience for sales representatives.
- Result: Definition of key improvement areas for the content & conception of a user-friendly onboarding experience.
Jan 2020 - Dec 2020
1 yearAUDI Denkwerkstatt - Concept Test
Mermaid Studios GmbH
- Conceptualized a strategy to test the market acceptance as well as the willingness to pay for a new product idea.
- Set-up monitored & evaluated social-media-campaigns.
- Result: Conversion-Rate for booking the product 9%, conversion rate for newsletter sign-up 1,3%.
Jan 2020 - Dec 2020
1 yearMobil Krankenkasse – Website Redesign
Mermaid Studios GmbH
- Prepared and executed multiple research studies including card sorting and design preference tests, evaluated the prioritization of tasks for my team and organized and moderated customer workshops in an effort to optimize the user experience while keeping technical changes at a minimum.
- Result: Decreased User-Error-Rate for the main information flows from 51% to 25%.
- Improved perception of the visual design from 2.8 to a new 1.9 (school grades).
Jan 2020 - Dec 2020
1 yearSIEMENS AG - Product Concept
Mermaid Studios GmbH
- Drafted market research questions in an effort to create a first product concept for transparent supply chains in regards to the PCF.
- Identified, interviewed, and maintained relations to key stakeholders.
- Prioritized features and coordinated concept.
- Result: Prototype of main features.
Nov 2019 - Nov 2021
2 years 1 monthProduct Experience Manager
Mermaid Studios GmbH
- Mermaid Studios is a user experience agency.
- Planned, executed & controlled projects ranging from user research to product development.
- Prepared user stories & backlog.
- Coordinated the work of 5 designers & 3rd party product development & aligned stakeholder in customer workshops.
- Continuously optimized internal processes and the evolution of team culture.
Oct 2018 - Oct 2019
1 year 1 monthMarketing & Account Manager
Mermaid Studios GmbH
- Implemented the company's strategy and communication including benchmarking, drafting of PR- & blog posts, developing video concepts, managing website development, and coordinating social media content.
Jan 2018 - Dec 2019
1 yearADWEKO - Innovation Bootcamp
Mermaid Studios GmbH
- Conceptualized, coordinated, and co-moderated a 5 Day Design Sprint.
- Result: Developed a new product idea and created a first click-dummy.
Summary
Experienced product owner and user researcher with a strong focus on bridging user needs and strategic objectives. Combining a user-centric mindset with business knowledge to deliver impactful results.
Languages
German
Native
English
Advanced
Spanish
Elementary
Education
Oct 2017 - Jun 2018
Halmstad University
Halmstad, Sweden
Oct 2016 - Jun 2018
Hochschule Ludwigshafen a.R.
Master, International Marketing Management · Ludwigshafen, Germany · 1,9
Oct 2013 - Jun 2016
Hochschule Ludwigshafen a.R.
Bachelor, Marketing · Ludwigshafen, Germany · 1,8
Certifications & licenses
Product Psychology Masterclass
design.growth
Professional Scrum Master 1
scrum.org
Basics of Design Testing
openSAP
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