Alessandro Dönicke - Product Owner, Scrum Master & UX Design

Q: Where is Alessandro based?

Alessandro is based in Eschborn, Germany .

Q: What languages does Alessandro speak?

Alessandro speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Alessandro have?

Alessandro has at least 5 years of experience. During this time, Alessandro has worked in at least 3 different roles and for 5 different companies . The average length of individual experience is 1 year and 6 months . Note that Alessandro may not have shared all experience and actually has more experience.

Q: What is Alessandro's latest experience?

Alessandro's most recent position is Product Owner, Scrum Master & UX Design at YouniQode GmbH .

Q: What companies has Alessandro worked for in recent years?

In recent years, Alessandro has worked for YouniQode GmbH , TRAFO Hub GmbH , Ulusoy Consulting GmbH , and arboro GmbH .

Q: Which industries is Alessandro most experienced in?

Alessandro is most experienced in industries like Information Technology (IT) , Healthcare , and Retail . Alessandro also has some experience in Fashion and Apparel .

Q: Which business areas is Alessandro most experienced in?

Alessandro is most experienced in business areas like Information Technology (IT) , Project Management , and Product Development . Alessandro also has some experience in Marketing .

Q: What is Alessandro's education?

Alessandro holds a Bachelor in Marketing from IU Internationale Hochschule .

Q: Does Alessandro have any certificates?

Alessandro has 2 certificates . These include: PSM II and PSPO II .

Recommended expert

Eschborn, Germany

Experience

Mar 2025 - Present

1 year 1 month

Eschborn, Germany

Product Owner, Scrum Master & UX Design

YouniQode GmbH

Responsible for the strategic and operational management of digital agency projects with a focus on user-centered product development, agile team leadership, and continuous value delivery
Introduced and scaled agile processes (Scrum & Kanban) across multiple client projects
Developed user-centered B2B and B2C applications in close collaboration with stakeholders
Successfully delivered MVPs with iterative enhancements based on validated user insights
Technologies and methods: Scrum, Kanban, Jira, Confluence, Figma, UX Research, User Testing, Design Thinking, Agile Coaching, Backlog Management, Epic Breakdown, User Story Mapping, Prototyping, Roadmap Planning, Stakeholder Workshops, HTML/CSS, WordPress, Accessibility (WCAG), GDPR, OKRs, Product Discovery, Sprint Planning, Retrospectives, UX KPIs

Apr 2024 - Dec 2024

9 months

Braunschweig, Germany

UX Designer & Product Owner

TRAFO Hub GmbH

Led agile product development of an accessible health app for transplantation patients, including sprint planning, backlog grooming, prioritization, release planning, UX strategy, and roadmapping
Built a GDPR-compliant electronic patient application (EPA) with a strong focus on usability
Collaborated continuously with medical stakeholders
Responsible for user story mapping, MVP definition, and tracking agile KPIs
Technologies and methods: Scrum, Kanban, Jira, Confluence, Figma, Miro, UX Research, iOS/Android Design Guidelines, Accessibility, GDPR, HealthTech, User Stories, OKRs, EPA Standards, Stakeholder Management

Feb 2024 - Oct 2024

9 months

Eschborn, Germany

UX Designer & Product Owner

Ulusoy Consulting GmbH

Owned product development for a SaaS tool for secure password management, including redesign, usability improvements, and technical implementation with the development team and management
Enhanced user journey and interface performance
Established a scalable design system and CI-compliant prototype
Managed backlog, sprint planning, and stakeholder synchronization
Technologies and methods: Scrum, Jira, Bitwarden, Figma, UX Testing, Product Backlog Management, Design Tokens, Stakeholder Management, Agile Methods

Mar 2023 - Apr 2024

1 year 2 months

Braunschweig, Germany

UX Designer & Product Owner

TRAFO Hub GmbH

Drove agile product development of an app to control a smart pillow with sound integration, focusing on sleep quality UX
Introduced BLE protocols and audio profiles
Designed UX concepts, user flows, and click prototypes with usability focus
Worked closely with the hardware team and conducted agile testing
Technologies and methods: Scrum, Jira, BLE, Figma, UX Writing, Mobile UX, App Architecture, Design Thinking, KPI Measurement, Stakeholder Reviews

Jun 2022 - Sep 2022

4 months

Stuttgart, Germany

UX / UI Designer

arboro GmbH

Redesigned and migrated a camping online shop from Shopware 5 to 6, including testing, conception, and implementation
Created mobile-optimized UX/UI concepts to boost conversion
Streamlined filter and checkout processes
Aligned product and navigation structure with business objectives
Technologies and methods: Shopware 6, Figma, Jira, Confluence, UX Testing, Wireframing, User Journeys, Agile Reviews, Responsive Design, A/B Testing, UX KPIs

May 2022 - Jun 2022

2 months

Stuttgart, Germany

UX / UI Designer

arboro GmbH

Optimized UX and migrated to Shopware 6, including a live configurator for label variants
Developed an interactive label generator
Improved UI for product variants and filter functions
Delivered conversion-oriented redesign and prototypes
Technologies and methods: Shopware 6, JavaScript, Figma, Jira, UX Research, Responsive Design, UX Metrics, CRO, Custom UI Components, SCRUM

Apr 2022 - May 2022

2 months

Stuttgart, Germany

UX / UI Designer

arboro GmbH

Conducted UX redesign for textile product worlds as part of a Shopware migration
Redesigned product filter to optimize UX and reduce bounce rate
Delivered responsive UI for mobile-centric target groups
Created conversion- and performance-driven layouts
Technologies and methods: Shopware 6, HTML5, CSS3, Figma, UX Audits, Heatmaps, Jira, Design Guidelines, Mobile UX, Agile Implementation

Mar 2022 - May 2022

3 months

Stuttgart, Germany

UX / UI Designer

arboro GmbH

Redesigned UX/UI for a premium sleep products shop under Shopware 6
Modernized and mobile-optimized product presentation
Analyzed and improved user flows for purchasing decisions
Collaborated closely with development and project management
Technologies and methods: Shopware 6, Figma, UX/UI Design, Jira, Conversion Optimization, SEO Onpage Basics, Responsive Testing, UX Writing, Agile Tools

Aug 2018 - Mar 2020

1 year 8 months

Ulm, Germany

UX / UI Designer

Freelancer

Delivered custom WordPress-based web solutions for small and medium enterprises, including SEO and ongoing support
Built custom themes and responsive designs across various industries
Integrated SEO techniques and performance optimizations
Provided client consulting and managed projects from concept to launch
Technologies and methods: WordPress, Elementor, WooCommerce, PHP, HTML5, CSS3, SEO Tools, Google Analytics, GTM, Performance Audits, Custom Plugins, Responsive Web Design

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (4.5 years), Healthcare (2 years), and Retail (0.5 years).

Information Technology

Healthcare

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (3.5 years), Project Management (3.5 years), Information Technology (3.5 years), and Marketing (2 years).

Product Development

Project Management

Information Technology

Marketing

Summary

Alessandro Dönicke is an experienced Product Owner and certified Scrum Master (PSPO II, PSM II) with a strong UX background and a focus on user-centered development of digital products. In over ten agile projects, he was responsible for backlog prioritization, sprint planning, and the methodical leadership of cross-functional teams. His hybrid expertise in product strategy, agile leadership, and UX design makes him especially valuable in dynamic project environments – from HealthTech and e-commerce to SaaS solutions.

Skills

Product Backlog Management
Roadmap Development
Stakeholder Management
User Stories & Acceptance Criteria
Value Maximization
Sprint Planning & Review
Backlog Refinement
Return On Investment (Roi)
Feature Prioritization
Product Vision
Agile Coaching
Servant Leadership
Impediment Removal
Sprint Facilitation
Scrum
Kanban
Scrum Events
Retrospectives
Agile Transformation
Team Building
Continuous Improvement
User-centered Design (Ucd)
Design Thinking
Usability Testing
Prototyping
User Feedback Integration
Iterative Design Processes
Cross-functional Collaboration
User Research (Ux Research)
User Experience Design (Ux)
User Interface Design (Ui)
Safe
User Interviews

Technologies & Methods:

Scrum
Kanban
Safe
Jira
Confluence
Ux Research
Ux Design
Product Discovery
Stakeholder Management
Api Design
Healthcare
Shopware 6
Wordpress
Woocommerce
Mobile Ux
App Development
Figma
Html
Css
Accessibility
Gdpr
Cross-platform
Agile Coaching
Team Leadership
Backlog Maintenance
Sprint Planning
Release Strategy
Product Discovery
Roadmap Planning
Epic Breakdown
User Story Mapping
Prioritization Techniques (Moscow, Wsjf, Value Vs. Effort)
Mvp Definition
Feature Scoping
Stakeholder Communication
Requirements Engineering
Acceptance Criteria
Market Analysis

Languages

German

Native

English

Advanced

Education

May 2025 - Apr 2028

IU Internationale Hochschule

Bachelor of Arts · Marketing · Bad Honnef, Germany

Certifications & licenses

PSM II

PSPO II

Profile

Created

September 2025

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Alessandro based?

Alessandro is based in Eschborn, Germany.

What languages does Alessandro speak?

Alessandro speaks the following languages: German (Native), English (Advanced).

How many years of experience does Alessandro have?

Alessandro has at least 5 years of experience. During this time, Alessandro has worked in at least 3 different roles and for 5 different companies. The average length of individual experience is 1 year and 6 months. Note that Alessandro may not have shared all experience and actually has more experience.

What roles would Alessandro be best suited for?

Based on recent experience, Alessandro would be well-suited for roles such as: Product Owner, Scrum Master & UX Design, UX Designer & Product Owner, UX / UI Designer.

What is Alessandro's latest experience?

Alessandro's most recent position is Product Owner, Scrum Master & UX Design at YouniQode GmbH.

What companies has Alessandro worked for in recent years?

In recent years, Alessandro has worked for YouniQode GmbH, TRAFO Hub GmbH, Ulusoy Consulting GmbH, and arboro GmbH.

Which industries is Alessandro most experienced in?

Alessandro is most experienced in industries like Information Technology (IT), Healthcare, and Retail. Alessandro also has some experience in Fashion and Apparel.

Which business areas is Alessandro most experienced in?

Alessandro is most experienced in business areas like Information Technology (IT), Project Management, and Product Development. Alessandro also has some experience in Marketing.

What is Alessandro's education?

Alessandro holds a Bachelor in Marketing from IU Internationale Hochschule.

Does Alessandro have any certificates?

Alessandro has 2 certificates. These include: PSM II and PSPO II.

What is the availability of Alessandro?

Alessandro is immediately available full-time for suitable projects.

What is the rate of Alessandro?

Alessandro's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.