Alessandro D.
Product Owner, Scrum Master & UX Designer
Experience
Product Owner, Scrum Master & UX Designer
YouniQode GmbH
Responsible for the strategic and operational management of digital projects in an agency setting with a focus on user-centered product development, agile team leadership, and continuous value delivery
In the hybrid role as Product Owner, Scrum Master, and UX Designer, responsible for product vision, prioritization, and methodical guidance of the development team
Introduced and scaled agile processes (Scrum & Kanban) across multiple client projects
Developed user-centered B2B and B2C applications in close coordination with stakeholders
Successfully delivered MVPs with iterative improvements based on validated user insights
Used technologies & methods: Scrum, Kanban, Jira, Confluence, Figma, UX Research, User Testing, Design Thinking, Agile Coaching, Backlog Management, Epic Breakdown, User Story Mapping, Prototyping, Roadmap Planning, Stakeholder Workshops, HTML/CSS, WordPress, Accessibility (WCAG), GDPR, OKRs, Product Discovery, Sprint Planning, Retrospectives, UX KPIs
UX Designer & Product Owner
TRAFO Hub GmbH
Led the agile product development of an accessible health app for transplant patients, including sprint planning, backlog maintenance, prioritization, release planning, UX strategy, and roadmapping
Built a GDPR-compliant EHR app with a focus on usability
Maintained continuous alignment with medical stakeholders
Responsible for user story mapping, MVP definition, and agile KPIs
Used technologies & methods: Scrum, Kanban, Jira, Confluence, Figma, Miro, UX Research, iOS/Android design guidelines, Accessibility, GDPR, HealthTech, User Stories, OKRs, EHR standards, Stakeholder Management
UX Designer & Product Owner
Ulusoy Consulting GmbH
Owned the product for a SaaS tool for secure password management, including redesign, usability improvements, and technical implementation in collaboration with the dev team and management
Improved the user journey and interface performance
Introduced a scalable design system and a CI-compliant prototype
Managed the backlog, sprint planning, and stakeholder synchronization
Used technologies & methods: Scrum, Jira, Bitwarden, Figma, UX Testing, Product Backlog Management, Design Tokens, Stakeholder Management, Agile Methods
UX Designer & Product Owner
TRAFO Hub GmbH
Agile product development of an app to control a smart pillow with sound integration and a UX focus on sleep quality
Implemented BLE protocols and audio profiles
Created UX concepts, user flows, and click prototypes with usability focus
Worked closely with the hardware team and led agile testing
Used technologies & methods: Scrum, Jira, BLE, Figma, UX Writing, Mobile UX, App Architecture, Design Thinking, KPI Measurement, Stakeholder Reviews
UX / UI Designer
arboro GmbH
UX redesign and migration of the camping online shop from Shopware 5 to 6, including testing, planning, and implementation
Mobile-optimized UX/UI concept to boost conversion
Redesigned and simplified filter and checkout processes
Aligned product and navigation structure with business goals
Used technologies & methods: Shopware 6, Figma, Jira, Confluence, UX Testing, Wireframing, User Journeys, Agile Reviews, Responsive Design, A/B Testing, UX KPIs
UX / UI Designer
arboro GmbH
UX optimization and migration to Shopware 6 including a live configurator for label variants
Development of an interactive label generator
UI optimization for product variants and filter functions
Conversion-oriented redesign and prototyping
Used Technologies & Methods: Shopware 6, JavaScript, Figma, Jira, UX research, responsive design, UX metrics, CRO, custom UI components, Scrum
UX / UI Designer
arboro GmbH
UX redesign for textile product worlds as part of the Shopware migration
UX-optimized product filter and reduced bounce rate
Responsive UI for audiences with mobile needs
Conversion- and performance-driven design
Used Technologies & Methods: Shopware 6, HTML5, CSS3, Figma, UX audits, heatmaps, Jira, design guidelines, mobile UX, agile implementation
UX / UI Designer
arboro GmbH
UX/UI redesign of a premium online shop for sleep products on Shopware 6
Modernization and mobile optimization of product presentation
Analysis and improvement of user flows for purchase decisions
Close collaboration with development and project management
Used Technologies & Methods: Shopware 6, Figma, UX/UI design, Jira, conversion optimization, SEO on-page basics, responsive testing, UX writing, agile tools
UX / UI Designer
Freelancer
Creation of custom WordPress-based websites for small and medium businesses, including SEO and support
Development of custom themes and responsive web design for various industries
Integration of SEO techniques and load time optimizations
Client consulting and project handling from concept to launch
Used Technologies & Methods: WordPress, Elementor, WooCommerce, PHP, HTML5, CSS3, SEO tools, Google Analytics, GTM, performance audits, custom plugins, responsive web design
Summary
Alessandro Dönicke is an experienced Product Owner and certified Scrum Master (PSPO II, PSM II) with a strong UX background and a focus on user-centered digital product development.
In more than ten agile projects, he was in charge of backlog prioritization, sprint planning, and methodical leadership of cross-functional teams.
His hybrid skills in product strategy, agile leadership, and UX design make him especially valuable in dynamic project settings – from HealthTech to e-commerce and SaaS solutions.
Languages
Education
IU Internationale Hochschule
Bachelor of Arts · Marketing · Germany
Certifications & licenses
Professional Scrum Product Owner II
Scrum Master & Product Owner
Scrum.org
Professional Scrum Master I
Professional Scrum Master II
Professional Scrum Product Owner I
Search Engine Advertising
Search Engine Optimization
Social Media Management
Agile Leadership Specialist
Certified User Experience Designer
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