Recommended expert

Alessandro Dönicke

Product Owner, Scrum Master & UX Design

Alessandro Dönicke
Eschborn, Germany

Experience

Mar 2025 - Present
11 months
Eschborn, Germany

Product Owner, Scrum Master & UX Design

YouniQode GmbH

  • Responsible for the strategic and operational management of digital agency projects with a focus on user-centered product development, agile team leadership, and continuous value delivery
  • Introduced and scaled agile processes (Scrum & Kanban) across multiple client projects
  • Developed user-centered B2B and B2C applications in close collaboration with stakeholders
  • Successfully delivered MVPs with iterative enhancements based on validated user insights
  • Technologies and methods: Scrum, Kanban, Jira, Confluence, Figma, UX Research, User Testing, Design Thinking, Agile Coaching, Backlog Management, Epic Breakdown, User Story Mapping, Prototyping, Roadmap Planning, Stakeholder Workshops, HTML/CSS, WordPress, Accessibility (WCAG), GDPR, OKRs, Product Discovery, Sprint Planning, Retrospectives, UX KPIs
Apr 2024 - Dec 2024
9 months
Braunschweig, Germany

UX Designer & Product Owner

TRAFO Hub GmbH

  • Led agile product development of an accessible health app for transplantation patients, including sprint planning, backlog grooming, prioritization, release planning, UX strategy, and roadmapping
  • Built a GDPR-compliant electronic patient application (EPA) with a strong focus on usability
  • Collaborated continuously with medical stakeholders
  • Responsible for user story mapping, MVP definition, and tracking agile KPIs
  • Technologies and methods: Scrum, Kanban, Jira, Confluence, Figma, Miro, UX Research, iOS/Android Design Guidelines, Accessibility, GDPR, HealthTech, User Stories, OKRs, EPA Standards, Stakeholder Management
Feb 2024 - Oct 2024
9 months
Eschborn, Germany

UX Designer & Product Owner

Ulusoy Consulting GmbH

  • Owned product development for a SaaS tool for secure password management, including redesign, usability improvements, and technical implementation with the development team and management
  • Enhanced user journey and interface performance
  • Established a scalable design system and CI-compliant prototype
  • Managed backlog, sprint planning, and stakeholder synchronization
  • Technologies and methods: Scrum, Jira, Bitwarden, Figma, UX Testing, Product Backlog Management, Design Tokens, Stakeholder Management, Agile Methods
Mar 2023 - Apr 2024
1 year 2 months
Braunschweig, Germany

UX Designer & Product Owner

TRAFO Hub GmbH

  • Drove agile product development of an app to control a smart pillow with sound integration, focusing on sleep quality UX
  • Introduced BLE protocols and audio profiles
  • Designed UX concepts, user flows, and click prototypes with usability focus
  • Worked closely with the hardware team and conducted agile testing
  • Technologies and methods: Scrum, Jira, BLE, Figma, UX Writing, Mobile UX, App Architecture, Design Thinking, KPI Measurement, Stakeholder Reviews
Jun 2022 - Sep 2022
4 months
Stuttgart, Germany

UX / UI Designer

arboro GmbH

  • Redesigned and migrated a camping online shop from Shopware 5 to 6, including testing, conception, and implementation
  • Created mobile-optimized UX/UI concepts to boost conversion
  • Streamlined filter and checkout processes
  • Aligned product and navigation structure with business objectives
  • Technologies and methods: Shopware 6, Figma, Jira, Confluence, UX Testing, Wireframing, User Journeys, Agile Reviews, Responsive Design, A/B Testing, UX KPIs
May 2022 - Jun 2022
2 months
Stuttgart, Germany

UX / UI Designer

arboro GmbH

  • Optimized UX and migrated to Shopware 6, including a live configurator for label variants
  • Developed an interactive label generator
  • Improved UI for product variants and filter functions
  • Delivered conversion-oriented redesign and prototypes
  • Technologies and methods: Shopware 6, JavaScript, Figma, Jira, UX Research, Responsive Design, UX Metrics, CRO, Custom UI Components, SCRUM
Apr 2022 - May 2022
2 months
Stuttgart, Germany

UX / UI Designer

arboro GmbH

  • Conducted UX redesign for textile product worlds as part of a Shopware migration
  • Redesigned product filter to optimize UX and reduce bounce rate
  • Delivered responsive UI for mobile-centric target groups
  • Created conversion- and performance-driven layouts
  • Technologies and methods: Shopware 6, HTML5, CSS3, Figma, UX Audits, Heatmaps, Jira, Design Guidelines, Mobile UX, Agile Implementation
Mar 2022 - May 2022
3 months
Stuttgart, Germany

UX / UI Designer

arboro GmbH

  • Redesigned UX/UI for a premium sleep products shop under Shopware 6
  • Modernized and mobile-optimized product presentation
  • Analyzed and improved user flows for purchasing decisions
  • Collaborated closely with development and project management
  • Technologies and methods: Shopware 6, Figma, UX/UI Design, Jira, Conversion Optimization, SEO Onpage Basics, Responsive Testing, UX Writing, Agile Tools
Aug 2018 - Mar 2020
1 year 8 months
Ulm, Germany

UX / UI Designer

Freelancer

  • Delivered custom WordPress-based web solutions for small and medium enterprises, including SEO and ongoing support
  • Built custom themes and responsive designs across various industries
  • Integrated SEO techniques and performance optimizations
  • Provided client consulting and managed projects from concept to launch
  • Technologies and methods: WordPress, Elementor, WooCommerce, PHP, HTML5, CSS3, SEO Tools, Google Analytics, GTM, Performance Audits, Custom Plugins, Responsive Web Design

Summary

Alessandro Dönicke is an experienced Product Owner and certified Scrum Master (PSPO II, PSM II) with a strong UX background and a focus on user-centered development of digital products. In over ten agile projects, he was responsible for backlog prioritization, sprint planning, and the methodical leadership of cross-functional teams. His hybrid expertise in product strategy, agile leadership, and UX design makes him especially valuable in dynamic project environments – from HealthTech and e-commerce to SaaS solutions.

Skills

  • Product Backlog Management
  • Roadmap Development
  • Stakeholder Management
  • User Stories & Acceptance Criteria
  • Value Maximization
  • Sprint Planning & Review
  • Backlog Refinement
  • Return On Investment (Roi)
  • Feature Prioritization
  • Product Vision
  • Agile Coaching
  • Servant Leadership
  • Impediment Removal
  • Sprint Facilitation
  • Scrum
  • Kanban
  • Scrum Events
  • Retrospectives
  • Agile Transformation
  • Team Building
  • Continuous Improvement
  • User-centered Design (Ucd)
  • Design Thinking
  • Usability Testing
  • Prototyping
  • User Feedback Integration
  • Iterative Design Processes
  • Cross-functional Collaboration
  • User Research (Ux Research)
  • User Experience Design (Ux)
  • User Interface Design (Ui)
  • Safe
  • User Interviews

Technologies & Methods:

  • Scrum
  • Kanban
  • Safe
  • Jira
  • Confluence
  • Ux Research
  • Ux Design
  • Product Discovery
  • Stakeholder Management
  • Api Design
  • Healthcare
  • Shopware 6
  • Wordpress
  • Woocommerce
  • Mobile Ux
  • App Development
  • Figma
  • Html
  • Css
  • Accessibility
  • Gdpr
  • Cross-platform
  • Agile Coaching
  • Team Leadership
  • Backlog Maintenance
  • Sprint Planning
  • Release Strategy
  • Product Discovery
  • Roadmap Planning
  • Epic Breakdown
  • User Story Mapping
  • Prioritization Techniques (Moscow, Wsjf, Value Vs. Effort)
  • Mvp Definition
  • Feature Scoping
  • Stakeholder Communication
  • Requirements Engineering
  • Acceptance Criteria
  • Market Analysis

Languages

German
Native
English
Advanced

Education

May 2025 - Apr 2028

IU Internationale Hochschule

Bachelor of Arts · Marketing · Bad Honnef, Germany

Certifications & licenses

PSM II

PSPO II

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