Recommended expert

Antonio Marraffa

Digital Consultant (PO/PM/SCRUM Master)

Antonio Marraffa
Munich, Germany

Experience

Jan 2022 - Present
4 years 2 months
Italy

Digital Consultant (PO/PM/SCRUM Master)

Freelancer

  • PO/PM for digital products as Search, Recommendations & AI ML related projects, with special focus on relevancy and UX
  • Agile facilitator helping teams working agile with OKRs/Goals
Feb 2015 - Dec 2021
6 years 11 months
Munich, Germany

PM/PO Search & Recommendation

StepStone GmbH

  • Responsible for product vision/roadmap of Search & Recommendations related products such as push notifications and evaluation of conversational commerce (UX and relevancy)
  • Continuous opportunity discovering and improvement of Search & ML related products, new search dimensions, improving search relevancy/ranking and search UX
Mar 2010 - Jan 2015
4 years 11 months
Munich, Germany

Search & E-Commerce Consultant

Freelancer

  • Intranet Search projects (Knowledge Management)
  • E-Commerce search related projects including relevancy, autosuggest, query analysis, relevance/ranking improvement, using NLP for SEO/SEA
Jun 2007 - Mar 2010
2 years 10 months
Munich, Germany

Product/Project Manager Search

Scout24 Holding GmbH

  • Internal consultant for local and vertical search on platforms such as Immobilienscout24, Autoscout24, Jobscout24, FriendScout24 and Local24
  • Improved search relevancy/ranking and search UX
  • Implemented the first index search and introduced agile development processes
Feb 2005 - Dec 2006
1 year 11 months
Munich, Germany

Computational Linguist (part time)

Fast Search & Transfer

  • Designed and implemented finite-state transducers for recognizing named entities (people, measures, currencies, companies, locations) for Italian, Spanish, English, German and Portuguese in FAST ESP
Sep 2004 - May 2007
2 years 9 months
Munich, Germany

Computational Linguist (part time)

Pangora/Lycos Europe

  • Wrote thesis on ‘Automatic Classification of Computer Products’ using finite-state transducers with a precision of 96.50 %
  • Supported the search team by improving search relevancy with linguistic secondary dictionaries

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (21.5 years), Retail (5 years), Automotive (3 years), and Real Estate (3 years).

Information Technology
Retail
Automotive
Real Estate

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (16.5 years), Information Technology (14.5 years), Project Management (7 years), Marketing (5 years), and Research and Development (2.5 years).

Product Development
Information Technology
Project Management
Marketing
Research and Development

Summary

The right answer comes from the right question. Start to formulate questions, this will enable you to learn and develop the right thing in the shortest time.

Skills

  • Po/pm For Digital Products As Search, Recommendations & Ai Ml Related Projects
  • Developing The Product Vision And Strategy, Evaluating Epics/projects For The Short And Mid-term Roadmap With Senior Management
  • Leading By Inspiring & Empowering Teams To Focus The Most Valuable Work That Generate The Highest Business Impact
  • Deep Experience In Agile Product Development, Business Analysis, Discovery Phase (User Centric & Data Driven, Jtbd, Design Thinking, Lean & Agile) And Execution Phase
  • Discovering Quantitative And Qualitative Data With The Goal To Convert Insights In Outcomes
  • Continuous Opportunity Discovering, Customer Journey Map/analysis Working With Ba And Ux, Detecting Areas Of Improvement
  • Continuous Optimization Of Digital Products As Search Ux & Relevancy/ranking (Using User Data, Technology & Competitor Analysis), Recommender System, Job-agents & Push-messages
  • Personalization Of Search & Recommendation Engine (Developed Mvp)
  • Evaluation And Integration Of Conversational E-commerce (Ai & Ml) Making E-recruitment Reality
  • Supporting The Agile Transformation, Introducing And Testing Kanban, Scrum, Spotify Model, Safe. Introducing Okrs In The Agile Process
  • Monitoring Of Search & Recommender Kpis, Setting A/b Tests Based On Well-defined Hypotheses
  • Moving From Taxonomy To Ontology (Semantic Search) & Ai Search
  • Support Seo/sea Strategies Adopting Nlp/ml Models
  • Perl
  • Windows 8/7/vista/xp, Unix/linux
  • Fast, Solr, Lucene
  • Unitex, Microsoft Office, Ms Project, Balsamiq, Visio
  • Wordpress, Sharepoint
  • Adobe, Google Analytics, Google Ads, Google Merchant Center
  • Xml, Html, Sql, Power Bi, Jira, Confluence
  • Shopware, Woocommerce, Magento

Languages

German
Native
Italian
Native
English
Advanced
Spanish
Elementary
French
Elementary
...and 1 more

Education

Oct 2003 - Mar 2007

CIS ‐ Center for Information and Language Processing at LMU

postgraduate studies · Computational Linguistics · Munich, Germany

Feb 1992 - Apr 1998

University of Bari

Master of Arts · Linguistics And German Studies · Bari, Italy

Oct 1986 - Jul 1991

Technical Commercial Institute of Ostuni

Secondary school diploma state baccalaureate · Business & Administration · Ostuni, Italy

Certifications & licenses

Certified SAFe 5 Scrum Master

Certified ScrumMaster® SCRUM Professional Skills

ITIL V3 Foundation Examination

SCRUM Master Advanced

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Antonio based?

Antonio is based in Munich, Germany.

What languages does Antonio speak?

Antonio speaks the following languages: German (Native), Italian (Native), English (Advanced), Spanish (Elementary), French (Elementary), Portuguese (Elementary).

How many years of experience does Antonio have?

Antonio has at least 21 years of experience. During this time, Antonio has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years and 7 months. Note that Antonio may not have shared all experience and actually has more experience.

What roles would Antonio be best suited for?

Based on recent experience, Antonio would be well-suited for roles such as: Digital Consultant (PO/PM/SCRUM Master), PM/PO Search & Recommendation, Search & E-Commerce Consultant.

What is Antonio's latest experience?

Antonio's most recent position is Digital Consultant (PO/PM/SCRUM Master) at Freelancer.

What companies has Antonio worked for in recent years?

In recent years, Antonio has worked for Freelancer and StepStone GmbH.

Which industries is Antonio most experienced in?

Antonio is most experienced in industries like Information Technology (IT), Retail, and Automotive. Antonio also has some experience in Real Estate.

Which business areas is Antonio most experienced in?

Antonio is most experienced in business areas like Product Development, Information Technology (IT), and Project Management. Antonio also has some experience in Marketing and Research and Development (R&D).

Which industries has Antonio worked in recently?

Antonio has recently worked in industries like Information Technology (IT).

Which business areas has Antonio worked in recently?

Antonio has recently worked in business areas like Product Development, Information Technology (IT), and Project Management.

What is Antonio's education?

Antonio holds a Master in Linguistics And German Studies from University of Bari and a Bachelor in Computational Linguistics from CIS ‐ Center for Information and Language Processing at LMU.

Does Antonio have any certificates?

Antonio has 4 certificates. Among them, these include: Certified SAFe 5 Scrum Master, Certified ScrumMaster® SCRUM Professional Skills, and ITIL V3 Foundation Examination.

What is the availability of Antonio?

Antonio is immediately available for suitable projects.

What is the rate of Antonio?

Antonio's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Antonio?

To hire Antonio, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 890-1050 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.