Antonio Marraffa

Digital Consultant (PO/PM/SCRUM Master)

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Munich, Germany

Experience

Jan 2022 - Present
4 years
Italy

Digital Consultant (PO/PM/SCRUM Master)

Freelancer

  • PO/PM for digital products as Search, Recommendations & AI ML related projects, with special focus on relevancy and UX
  • Agile facilitator helping teams working agile with OKRs/Goals
Feb 2015 - Dec 2021
6 years 11 months
Munich, Germany

PM/PO Search & Recommendation

StepStone GmbH

  • Responsible for product vision/roadmap of Search & Recommendations related products such as push notifications and evaluation of conversational commerce (UX and relevancy)
  • Continuous opportunity discovering and improvement of Search & ML related products, new search dimensions, improving search relevancy/ranking and search UX
Mar 2010 - Jan 2015
4 years 11 months
Munich, Germany

Search & E-Commerce Consultant

Freelancer

  • Intranet Search projects (Knowledge Management)
  • E-Commerce search related projects including relevancy, autosuggest, query analysis, relevance/ranking improvement, using NLP for SEO/SEA
Jun 2007 - Mar 2010
2 years 10 months
Munich, Germany

Product/Project Manager Search

Scout24 Holding GmbH

  • Internal consultant for local and vertical search on platforms such as Immobilienscout24, Autoscout24, Jobscout24, FriendScout24 and Local24
  • Improved search relevancy/ranking and search UX
  • Implemented the first index search and introduced agile development processes
Feb 2005 - Dec 2006
1 year 11 months
Munich, Germany

Computational Linguist (part time)

Fast Search & Transfer

  • Designed and implemented finite-state transducers for recognizing named entities (people, measures, currencies, companies, locations) for Italian, Spanish, English, German and Portuguese in FAST ESP
Sep 2004 - May 2007
2 years 9 months
Munich, Germany

Computational Linguist (part time)

Pangora/Lycos Europe

  • Wrote thesis on ‘Automatic Classification of Computer Products’ using finite-state transducers with a precision of 96.50 %
  • Supported the search team by improving search relevancy with linguistic secondary dictionaries

Summary

The right answer comes from the right question. Start to formulate questions, this will enable you to learn and develop the right thing in the shortest time.

Skills

  • Po/pm For Digital Products As Search, Recommendations & Ai Ml Related Projects
  • Developing The Product Vision And Strategy, Evaluating Epics/projects For The Short And Mid-term Roadmap With Senior Management
  • Leading By Inspiring & Empowering Teams To Focus The Most Valuable Work That Generate The Highest Business Impact
  • Deep Experience In Agile Product Development, Business Analysis, Discovery Phase (User Centric & Data Driven, Jtbd, Design Thinking, Lean & Agile) And Execution Phase
  • Discovering Quantitative And Qualitative Data With The Goal To Convert Insights In Outcomes
  • Continuous Opportunity Discovering, Customer Journey Map/analysis Working With Ba And Ux, Detecting Areas Of Improvement
  • Continuous Optimization Of Digital Products As Search Ux & Relevancy/ranking (Using User Data, Technology & Competitor Analysis), Recommender System, Job-agents & Push-messages
  • Personalization Of Search & Recommendation Engine (Developed Mvp)
  • Evaluation And Integration Of Conversational E-commerce (Ai & Ml) Making E-recruitment Reality
  • Supporting The Agile Transformation, Introducing And Testing Kanban, Scrum, Spotify Model, Safe. Introducing Okrs In The Agile Process
  • Monitoring Of Search & Recommender Kpis, Setting A/b Tests Based On Well-defined Hypotheses
  • Moving From Taxonomy To Ontology (Semantic Search) & Ai Search
  • Support Seo/sea Strategies Adopting Nlp/ml Models
  • Perl
  • Windows 8/7/vista/xp, Unix/linux
  • Fast, Solr, Lucene
  • Unitex, Microsoft Office, Ms Project, Balsamiq, Visio
  • Wordpress, Sharepoint
  • Adobe, Google Analytics, Google Ads, Google Merchant Center
  • Xml, Html, Sql, Power Bi, Jira, Confluence
  • Shopware, Woocommerce, Magento

Languages

German
Native
Italian
Native
English
Advanced
Spanish
Elementary
French
Elementary
...and 1 more

Education

Oct 2003 - Mar 2007

CIS ‐ Center for Information and Language Processing at LMU

postgraduate studies · Computational Linguistics · Munich, Germany

Feb 1992 - Apr 1998

University of Bari

Master of Arts · Linguistics And German Studies · Bari, Italy

Oct 1986 - Jul 1991

Technical Commercial Institute of Ostuni

Secondary school diploma state baccalaureate · Business & Administration · Ostuni, Italy

Certifications & licenses

Certified SAFe 5 Scrum Master

Certified ScrumMaster® SCRUM Professional Skills

ITIL V3 Foundation Examination

SCRUM Master Advanced

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