Antonio Marraffa
Digital Consultant (PO/PM/SCRUM Master)
Experience
Digital Consultant (PO/PM/SCRUM Master)
Freelancer
- PO/PM for digital products as Search, Recommendations & AI ML related projects, with special focus on relevancy and UX
- Agile facilitator helping teams working agile with OKRs/Goals
PM/PO Search & Recommendation
StepStone GmbH
- Responsible for product vision/roadmap of Search & Recommendations related products such as push notifications and evaluation of conversational commerce (UX and relevancy)
- Continuous opportunity discovering and improvement of Search & ML related products, new search dimensions, improving search relevancy/ranking and search UX
Search & E-Commerce Consultant
Freelancer
- Intranet Search projects (Knowledge Management)
- E-Commerce search related projects including relevancy, autosuggest, query analysis, relevance/ranking improvement, using NLP for SEO/SEA
Product/Project Manager Search
Scout24 Holding GmbH
- Internal consultant for local and vertical search on platforms such as Immobilienscout24, Autoscout24, Jobscout24, FriendScout24 and Local24
- Improved search relevancy/ranking and search UX
- Implemented the first index search and introduced agile development processes
Computational Linguist (part time)
Fast Search & Transfer
- Designed and implemented finite-state transducers for recognizing named entities (people, measures, currencies, companies, locations) for Italian, Spanish, English, German and Portuguese in FAST ESP
Computational Linguist (part time)
Pangora/Lycos Europe
- Wrote thesis on ‘Automatic Classification of Computer Products’ using finite-state transducers with a precision of 96.50 %
- Supported the search team by improving search relevancy with linguistic secondary dictionaries
Industries Experience
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Experienced in Information Technology (21.5 years), Retail (5 years), Automotive (3 years), and Real Estate (3 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (16.5 years), Information Technology (14.5 years), Project Management (7 years), Marketing (5 years), and Research and Development (2.5 years).
Summary
The right answer comes from the right question. Start to formulate questions, this will enable you to learn and develop the right thing in the shortest time.
Skills
- Po/pm For Digital Products As Search, Recommendations & Ai Ml Related Projects
- Developing The Product Vision And Strategy, Evaluating Epics/projects For The Short And Mid-term Roadmap With Senior Management
- Leading By Inspiring & Empowering Teams To Focus The Most Valuable Work That Generate The Highest Business Impact
- Deep Experience In Agile Product Development, Business Analysis, Discovery Phase (User Centric & Data Driven, Jtbd, Design Thinking, Lean & Agile) And Execution Phase
- Discovering Quantitative And Qualitative Data With The Goal To Convert Insights In Outcomes
- Continuous Opportunity Discovering, Customer Journey Map/analysis Working With Ba And Ux, Detecting Areas Of Improvement
- Continuous Optimization Of Digital Products As Search Ux & Relevancy/ranking (Using User Data, Technology & Competitor Analysis), Recommender System, Job-agents & Push-messages
- Personalization Of Search & Recommendation Engine (Developed Mvp)
- Evaluation And Integration Of Conversational E-commerce (Ai & Ml) Making E-recruitment Reality
- Supporting The Agile Transformation, Introducing And Testing Kanban, Scrum, Spotify Model, Safe. Introducing Okrs In The Agile Process
- Monitoring Of Search & Recommender Kpis, Setting A/b Tests Based On Well-defined Hypotheses
- Moving From Taxonomy To Ontology (Semantic Search) & Ai Search
- Support Seo/sea Strategies Adopting Nlp/ml Models
- Perl
- Windows 8/7/vista/xp, Unix/linux
- Fast, Solr, Lucene
- Unitex, Microsoft Office, Ms Project, Balsamiq, Visio
- Wordpress, Sharepoint
- Adobe, Google Analytics, Google Ads, Google Merchant Center
- Xml, Html, Sql, Power Bi, Jira, Confluence
- Shopware, Woocommerce, Magento
Languages
Education
CIS ‐ Center for Information and Language Processing at LMU
postgraduate studies · Computational Linguistics · Munich, Germany
University of Bari
Master of Arts · Linguistics And German Studies · Bari, Italy
Technical Commercial Institute of Ostuni
Secondary school diploma state baccalaureate · Business & Administration · Ostuni, Italy
Certifications & licenses
Certified SAFe 5 Scrum Master
Certified ScrumMaster® SCRUM Professional Skills
ITIL V3 Foundation Examination
SCRUM Master Advanced
Profile
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