Senior Venture Builder

zinehub is a no-code experience builder that helps some of the leading D2C brands like yfood to create high-converting shopping experiences optimized for short-video social and influencer ads. We are backed by a global VC/ accelerator, invited to speak at leading eCom conferences (K5) and are fortunate to work with some of the most successful European D2C brands.

I co-founded zinehub after experiencing the pain of learning design driven website builders as a marketer, and I am responsible for everything non- engineering:

• leading the company from idea to vision to execution
• product roadmap and feature prioritization incl. prototyping and UI/UX designs
• contributing to MVP codebase leveraging genAI
• acquiring and serving the first paying customers
• iterating on messaging and demand gen via landing page testing, content and conferences
• raising funds from a global VC/accelerator and public grants
• all operational tasks (internal docs, hiring, accounting, legal) Before zinehub, we worked on an analytics & CRM SaaS (comoon.xyz) for community-driven and blockchain native businesses. We worked with some of the leading enterprises in the space (Dune, Polygon) as pilot users and supporters but decided to pivot due to lacking monetization opportunities.

fliit was a B2B tech marketplace connecting food players with logistics suppliers and raised +$13m from Maersk and other VCs at Series A. I initially joined as Venture Builder and then was asked to join the leadership team to steer the GTM for the demand side of the platform. I was responsible for the Sales, RevOps and Customer Success teams (10 FTE) and we helped scaling the business to +$1m MRR.

Key initiatives as Director GTM Enablement:

• continued to lead the Revenue Operations function
• supported the BU Director to set-up a P&L performance steering process
• led initiative to reduce churn by aligning GTM strategies for demand & supply
• supported C-level during due diligence and exit process

Key initiatives as Head of Sales:

• responsible to achieve topline targets for +70% of the business
• hired and led a team of 10 FTEs (direct and indirect) across 4 teams (SDR, AE, Onboarding, RevOps)
• Supported AEs in closing key strategic deals
• upgraded CRM (Freshsales) to improve team efficiency (via templates, automations) and improve CRM hygiene (via stage definitions, custom fields)
• introduced bottom-up forecasting process to improve forecasting accuracy
• supported RevOps analyst to establish regular sales reporting and automate leads list generation
• conducted sales enablement trainings and introduced segmented sales collateral
• introduced new quota and compensation schemes for SDRs and AEs
• introduced new handover process between AE and Onboarding teams

Worked with global enterprises on their strategic marketing, sales, pricing & analytics initiatives (promoted from Associate). A selection of my projects:

• defined GTM strategy for the digital offering of a S&P 500 AgTech player (Russia, Ukraine)
• defined pricing strategy for the tech leader in hearing care solutions (Switzerland)
• ran project management in a cost cutting program for a global polymers manufacturer (Germany)