Alex Schaetzel

zinehub is a no-code experience builder that helps top D2C brands like yfood create high-converting shopping experiences optimized for short-video social and influencer ads. We're backed by a global VC/accelerator, we've spoken at leading eCom conferences (K5), and we're lucky to work with some of Europe's most successful D2C brands.

I co-founded zinehub after feeling the pain of learning design-driven website builders as a marketer, and I handle everything non-engineering:

• leading the company from idea to vision to execution
• product roadmap and feature prioritization including prototyping and UI/UX designs
• contributing to the MVP codebase using genAI
• acquiring and serving the first paying customers
• iterating on messaging and demand gen via landing page testing, content, and conferences
• raising funds from a global VC/accelerator and public grants
• all operational tasks (internal docs, hiring, accounting, legal)

Before zinehub, we built an analytics & CRM SaaS (comoon.xyz) for community-driven and blockchain-native businesses. We worked with leading companies in the space (Dune, Polygon) as pilot users and supporters, but we decided to pivot because of limited monetization opportunities.

fliit was a B2B tech marketplace connecting food providers with logistics suppliers. We raised over $13m from Maersk and other VCs at Series A. I started as a Venture Builder, then was asked to join the leadership team to lead GTM for the demand side of the platform. I was responsible for Sales, RevOps, and Customer Success teams (10 FTE) and we helped scale the business to over $1m MRR.

Key initiatives as Director GTM Enablement:

• continued to lead the Revenue Operations function
• supported the Business Unit Director to set up a P&L performance steering process
• led an initiative to reduce churn by aligning GTM strategies for demand & supply
• supported C-level during due diligence and the exit process

Key initiatives as Head of Sales:

• responsible for hitting top-line targets for over 70% of the business
• hired and led a team of 10 FTEs (direct and indirect) across 4 teams (SDR, AE, Onboarding, RevOps)
• supported AEs in closing key strategic deals
• upgraded our CRM (Freshsales) to boost team efficiency with templates and automations and improve CRM hygiene with clear stage definitions and custom fields
• introduced a bottom-up forecasting process to improve accuracy
• worked with the RevOps analyst to set up regular sales reporting and automate lead list generation
• ran sales enablement trainings and introduced segmented sales collateral
• introduced new quota and compensation schemes for SDRs and AEs
• introduced a new handover process between AE and Onboarding teams

Worked with global enterprises on their strategic marketing, sales, pricing & analytics initiatives (promoted from Associate). A selection of my projects:

• defined GTM strategy for the digital offering of a S&P 500 AgTech player (Russia, Ukraine)
• defined pricing strategy for the tech leader in hearing care solutions (Switzerland)
• ran project management in a cost cutting program for a global polymers manufacturer (Germany)