Otto Agfa
Managing Director
Experience
Jan 2022 - Dec 2025
2 yearsManaging Director
Alvern Media
- Focused on transformation in marketing.
- Leveraged expertise in change management and digital marketing management strategies.
Jan 2020 - Present
4 years 7 monthsCoFounder
Serviceplan
- Co-founded initiatives focused on digital transformation.
- Worked on solutions like the app 'Plai' for marketing automation SaaS and smartphone security optimization.
Jan 2020 - Dec 2021
2 yearsUnit Director
Hornbach
- Played a pivotal role in strategic planning and digital campaign management.
- Leveraged technologies like Adobe Creative Suite, Typo3, WordPress, and GenAI, along with languages like HTML, CSS, and JavaScript.
Jan 2020 - Dec 2021
2 yearsUnit Director
Serviceplan
- Implemented digital campaign management strategies.
- Focused on strategic planning and leveraging technologies like Adobe Creative Suite, Typo3, WordPress, SharePoint, GenAI, HTML, CSS, and JavaScript.
Jan 2018 - Present
7 years 7 monthsDigital Lecturer
ISM
- Delivered academic lectures on digital strategies, UX, tracking, SEO, and SEA.
- Contributed insights on data analytics through platforms like Facebook and various tracking tools.
Jan 2018 - Dec 2020
3 yearsUnit Director
BBDO
- Managed campaigns like "Das sprechende Parkhaus" for DEVK.
- Worked closely with B2B solutions, utilizing innovative approaches like WebApps and strategic storytelling.
Jan 2016 - Dec 2019
2 yearsTeamlead Digital
Grabarz und Partner
- Led digital strategy campaigns for BMW.
- Achieved pitch wins with concepts such as "Client-ID."
Jan 2015 - Dec 2017
2 yearsHead of Marketing
Otto
- Focused on transformation, including culture and process rethinking.
- Worked on customer experience enhancements.
Jan 2014 - Dec 2016
3 yearsTeamlead Digital
Medienwerft
- Managed and implemented digital marketing processes.
- Focused on customer experience and transformation strategies.
Jan 2010 - Dec 2015
4 yearsTeamlead Digital HQ
DB Berlin
- Contributed to social media and search strategies in the automotive domain.
- Published analysis centered on international B2B strategies, such as "No Frills."
Jan 2008 - Dec 2011
4 yearsTeamlead Digital HQ
Kaefer Industry
- Managed key accounts and spearheaded new business strategies.
- Implemented B2B social media campaigns using tools like Microsoft 365, Keynote, Jira, Trello, Asana, Slack, and Miro.
Jan 2002 - Dec 2009
7 yearsConsultant
Heimat
- Worked on marketing and consulting projects related to MINI DE.
- Focused efforts on brand repositioning and strategy development.
Jan 1998 - Dec 2003
4 yearsCreative Director
Otto
Jan 1997 - Dec 1998
2 yearsResearch
StartUp
- Conducted research for digital transformation and user experience efforts.
Summary
Sequence analysis @TBWA @StartUp User Experience Digital Transformation
Languages
German
Native
English
Advanced
Education
University of Hamburg
Diploma in Business Administration · Socioeconomics · Hamburg, Germany · 2
Certifications & licenses
License A
License B
SBF Sea
Similar Freelancers
Discover other experts with similar qualifications and experience