Andreas Krüger - Digital Transformation Catalyst

Q: Where is Andreas based?

Andreas is based in Rellingen, Germany .

Q: What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Andreas have?

Andreas has at least 22 years of experience. During this time, Andreas has worked in at least 8 different roles and for 6 different companies . The average length of individual experience is 2 years and 5 months . Note that Andreas may not have shared all experience and actually has more experience.

Q: What is Andreas's latest experience?

Andreas's most recent position is Digital Transformation Catalyst | Digital Consultant at Elbstar.Digital | Andreas Krüger .

Q: What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for Elbstar.Digital | Andreas Krüger and Diconium Digital Solutions GmbH .

Q: Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Information Technology (IT) , Professional Services , and Automotive . Andreas also has some experience in Advertising and Retail .

Q: Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Project Management , Information Technology (IT) , and Strategy and Planning . Andreas also has some experience in Sales , Operations , and Procurement and Purchasing .

Q: Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Information Technology (IT) , Automotive , and Professional Services .

Q: Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Project Management , Strategy and Planning , and Information Technology (IT) .

Recommended expert

Rellingen, Germany

Experience

Aug 2022 - Present

3 years 7 months

Digital Transformation Catalyst | Digital Consultant

Elbstar.Digital | Andreas Krüger

Project management for complex digital initiatives
Interim leadership roles in transformation programs
Consulting services in digital strategy, customer experience, and process optimization
International rollouts and support in organizational changes

Jan 2022 - Jul 2025

3 years 7 months

Director Digital Consulting

Diconium Digital Solutions GmbH

Supported the company's strategic direction and portfolio development
Provided strategic, organizational, technical, and operational consulting to new and existing clients; led pitches
Expanded the Salesforce offering with a focus on Core Clouds, B2B commerce, Data Cloud, and MuleSoft
Led the global Salesforce Competence Center (Europe, US, Asia)
Built and managed the digital consulting team (business and technical consulting) and Salesforce development
Oversaw solution and project supervision and transition management
Managed Salesforce partnerships

Jan 2016 - Dec 2021

6 years

Director Software Engineering

Diconium Digital Solutions GmbH

Established and developed the Hamburg office and set the company's entire strategic direction
Held technical and disciplinary responsibility for front- and back-end development (Hamburg) as well as Salesforce consulting and development (Germany)
Responsible for expanding the portfolio through Salesforce and building the Salesforce practice
Managed partnerships with Salesforce and other system providers
Provided strategic, organizational, technical, and operational consulting to new and existing clients on digital transformation and online revenue models
Key account management, especially in the automotive sector
Interim leadership of project management, PMO, and account management areas

Oct 2014 - Dec 2015

1 year 3 months

Director Business Development

Commerce Plus GmbH

Led the Business Development department with revenue responsibility
Drove new business for all locations: Hamburg, Hannover, and Prague
Provided strategic e-commerce consulting
Supervised and served as a steering committee member in large partner management projects
Member of the management circle and contributed to the agency's strategic development and direction

Nov 2011 - Sep 2014

2 years 11 months

Director Unit Hamburg & Berlin

Commerce Plus GmbH

Led the Hamburg & Berlin unit with responsibility for clients, revenue, and EBIT; reported to executive management
Managed the IT development, project, and account management departments, with up to 100 employees, both functionally and disciplinarily
Acquired new clients and provided strategic consulting to new and existing clients on digital and technical issues
Served as supervisor in large or technically complex projects from proposal to project completion
Implemented, analyzed, and optimized processes, and established standard processes
Partner management
Member of the management circle and contributed to the agency's strategic development and direction

Oct 2009 - May 2011

1 year 8 months

Director IT

Pixelpark Agentur Hamburg GmbH

Disciplinary and technical leadership of IT development (8 employees)
Account management and new client acquisition
Technical leadership of project management and overall leadership of large-scale projects

Jan 2009 - Sep 2009

9 months

Hamburg, Germany

Technical Director

Rio Nord GmbH

Disciplinary and technical leadership of the IT department and project management
Leading projects to develop, customize, and implement web applications
Sales and support for executive management

Jun 2006 - Dec 2008

2 years 7 months

Director IT

Pixelpark Agentur Hamburg GmbH

Disciplinary and technical leadership of the Web Solutions unit (10 employees)
Leading projects to develop, customize, and implement software and web applications
Managing existing clients as part of key account management
Supporting sales during the proposal phase

May 2003 - May 2006

3 years 1 month

Hamburg, Germany

Business Development Consultant

Otto GmbH

Deputy head of department
Redesign and optimization of digital support for purchasing processes
Designing IT systems, especially inventory planning systems
Technical support and project management for the international rollout of the systems within the group
Coordinating all requirements for the B2B systems

Summary

I am an experienced digital consultant, transformation manager, and strategic project lead with over 20 years of professional experience in digital transformation, building scalable digital and IT organizations, and leading complex programs at national and international levels.

My focus is on strategically advising companies on digital business models, customer experience, platform and cloud strategies, and on implementing demanding transformation initiatives. In leadership roles, I have built and led global consulting and engineering teams, including in the areas of Salesforce, e-commerce, data platforms, and integration architectures.

As a freelancer, I take on project and program management for complex digital initiatives, interim leadership roles, and consulting mandates at the intersection of business, technology, and organization. I work in a structured, pragmatic, and solution-oriented way, with a clear focus on measurable business value.

My experience ranges from large corporate projects to medium-sized companies, with special expertise in digital strategy, process optimization, organizational development, partner management, and international rollouts. German is my native language, and I use English fluently in an international environment.

Languages

German

Native

English

Advanced

Education

Feb 1997 - Jun 2003

TU Hamburg-Harburg

Degree in Industrial Engineering, Diplom · Industrial Engineering · Hamburg, Germany · good

Aug 1994 - Jan 1997

Unilever

Vocational training as an Industrial Clerk · Industrial Clerk · Hamburg, Germany · very good

Profile

Created

December 2025

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Andreas based?

Andreas is based in Rellingen, Germany.

What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Advanced).

How many years of experience does Andreas have?

Andreas has at least 22 years of experience. During this time, Andreas has worked in at least 8 different roles and for 6 different companies. The average length of individual experience is 2 years and 5 months. Note that Andreas may not have shared all experience and actually has more experience.

What roles would Andreas be best suited for?

Based on recent experience, Andreas would be well-suited for roles such as: Digital Transformation Catalyst | Digital Consultant, Director Digital Consulting, Director Software Engineering.

What is Andreas's latest experience?

Andreas's most recent position is Digital Transformation Catalyst | Digital Consultant at Elbstar.Digital | Andreas Krüger.

What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for Elbstar.Digital | Andreas Krüger and Diconium Digital Solutions GmbH.

Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Information Technology (IT), Professional Services, and Automotive. Andreas also has some experience in Advertising and Retail.

Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Project Management, Information Technology (IT), and Strategy and Planning. Andreas also has some experience in Sales, Operations, and Procurement and Purchasing.

Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Information Technology (IT), Automotive, and Professional Services.

Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Project Management, Strategy and Planning, and Information Technology (IT).

What is Andreas's education?

Andreas holds a Bachelor in Industrial Engineering from TU Hamburg-Harburg.

What is the availability of Andreas?

Andreas is immediately available for suitable projects.

What is the rate of Andreas?

Andreas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.