Andreas K.
Digital Transformation Catalyst | Digital Consultant | Strategic Project Lead
Experience
Aug 2022 - Present
3 years 5 monthsHybrid
Founder & Digital Consultant
elbstar.digital
- Project management for complex digital initiatives
- Interim leadership roles in transformation programs
- Consulting services across digital strategy, customer experience and process optimization
- International rollouts and organizational change support
Jan 2022 - Jul 2025
3 years 7 monthsGermany
Director Digital Consulting
Diconium Digital Solutions GmbH
- Driving the company's strategic direction
- Providing strategic, organizational, technical, and operational consulting for clients, including pre-sales
- Building and expanding the global Salesforce practice, focusing on core clouds, B2B commerce, and MuleSoft
- Establishing and leading the global Salesforce Competence Center across Europe, the USA, and Asia
- Managing and mentoring digital consultants, developers, and architects in business and technical consulting
- Overseeing projects, steering initiatives, and managing key accounts
Jan 2016 - Dec 2021
6 yearsHamburg, Germany
Director Software Engineering
Diconium Digital Solutions GmbH
- Establishing and growing the Hamburg office
- Overseeing front-end and back-end development (Hamburg) and Salesforce consulting and development (Germany)
- Managing Salesforce partnerships
- Providing strategic, organizational, technical, and operational consulting on digital transformation and online revenue models
- Leading key account management, with a focus on the automotive sector
- Contributing to the company's strategic direction
- Managing interim project management, account management, and PMO functions
Oct 2014 - Dec 2015
1 year 3 monthsDirector Business Development
Commerce Plus GmbH
- Head of Business Development with P&L responsibility
- Driving new business across all locations: Hamburg, Hanover, and Prague
- Strategic e-commerce consulting
- Oversight and steering of large projects
- Partner management
- Member of the management team, contributing to strategic development and direction
- Shaping the agency’s development and strategic orientation
Nov 2011 - Sep 2014
2 years 11 monthsBerlin, Germany
Director Unit Hamburg & Berlin
Commerce Plus GmbH
- Unit management with responsibility for customers, revenue and EBIT, reporting to management
- Disciplinary and technical management of the IT development, project and account management departments (approx. 50 employees, interim up to 100)
- Acquisition of new customers
- Strategic advice to new and existing customers on technical issues
- Supervising large or technically complex projects from proposal phase to completion
- Introduction, analysis and optimization of processes and establishment of standard processes
- Member of the management circle and contributor to strategic development and orientation of the agency
Oct 2009 - May 2011
1 year 8 monthsHamburg, Germany
Director IT
Pixelpark Agentur Hamburg GmbH
- Disciplinary and technical management of IT development (8 employees)
- Account management and new customer acquisition
- Technical leadership of project management and overall management of major projects
Jan 2009 - Sep 2009
9 monthsHamburg, Germany
Technical Manager
Rio Nord GmbH
- Disciplinary and technical leadership of the IT department and project management
- Management of projects for the creation, adaptation and introduction of Internet applications
- Sales support and management support
Jun 2006 - Dec 2008
2 years 7 monthsHamburg, Germany
Director IT
Pixelpark Agentur Hamburg GmbH
- Disciplinary and technical management of the Web Solutions Unit (10 employees)
- Management of projects for the creation, adaptation and introduction of software and Internet applications
- Support of existing customers within key account management
- Support of the sales department in the offer phase
May 2003 - May 2006
3 years 1 monthHamburg, Germany
Business Development Consultant
Otto GmbH
- Deputy head of department
- Redesign and optimization of digital support for purchasing processes
- Conception of EDP systems, particularly disposition systems
- Technical support and project management for the international introduction of systems in the group
- Coordination of all requirements for B2B systems
Apr 1998 - Apr 2002
4 years 1 monthWeb/Software Development
Freelancer
- Website creation using HTML, CSS, Flash, JavaScript, PHP and MySQL
- Application development using Visual Basic 6.0, .NET, Oracle and MS-SSQL
Summary
Andreas Krüger is a senior digital transformation leader with more than 20 years of experience in digital consulting, software engineering and business development. He has held executive roles at leading digital agencies, driving strategy, building global consulting practices and leading international teams across Europe, the US and Asia. His expertise includes digital transformation, enterprise platforms such as Salesforce, complex program delivery and organizational change. In parallel, he works as an independent consultant, supporting companies with digital strategy, large scale transformation initiatives and interim leadership
Languages
German
NativeEnglish
AdvancedEducation
Feb 1997 - Jun 2003
TU Hamburg-Harburg
Diploma in Business Administration & Engineering · Business Administration & Engineering · Hamburg, Germany · good
Aug 1994 - Jan 1997
Unilever
Trainee Industrial Clerk · Industrial Clerk · Hamburg, Germany · very good
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