Martin W. - Training and Knowledge Management

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Goch, Germany

Experience

Jan 2024 - Dec 2025

2 years

Training and Knowledge Management

Adam Hall Group

Supported the rollout of Shopware 6, including creating an extensive knowledge base and training videos
Developed an e-learning system based on Moodle and delivered internal training sessions

Jan 2024 - Dec 2024

1 year

Full-Stack Developer and System Architect

Wedding Supplier

Developed and implemented a tailored inventory and planning system for a wedding supplier
Implemented workflows for item management, migrated data from Apple Numbers, and created APIs for seamless system integration

Jan 2023 - Present

2 years 11 months

IT Consultant and System Developer

CRM Consulting & Development

Set up and strategically improved a company-wide CRM system with a focus on process optimization, API integration, and change management

Jan 2023 - Dec 2024

2 years

eCommerce Consultant

Web fabric GmbH

Advised on and implemented several Shopware projects
Responsible for client communication, concept design, theme design, and developing custom plugins in an agile environment

Jan 2023 - Dec 2023

1 year

System Consultant & Developer

Telecommunications Company

Modernized telecommunications systems with a focus on usability, workflow optimization, and technological advancement (including Asterisk, NodeJS)

Jan 2022 - Dec 2022

1 year

Marketing and Shop System Developer

FSB S.L.

Concept and technical implementation of a modern online marketing system including landing pages, API integrations, and shop implementation with Shopware and Mautic

Jan 2022 - Dec 2022

1 year

Project Manager & System Architect

Golf Club Card

Development of an intelligent dating platform with AI-based matching logic, geodata processing, and integrated e-commerce component
Introduction of a freemium model

Jan 2021 - Dec 2022

2 years

Lead Developer & Technology Consultant

newXise

Development of a data-driven partner dashboard with real-time calculations, automated documents, and deep integration into existing systems
Led API and cloud architecture

Jan 2019 - Dec 2021

3 years

eCommerce Developer

ethnohealth

Building a full-featured online shop with marketing funnel, product database, and ERP integration
Implementing a comprehensive SEO and social media strategy

Jan 2018 - Present

7 years 11 months

Owner & Developer

Premium Yoga Shop

Developing and continuously improving a specialized online shop in the lifestyle and health sector
Technically responsible for operations, marketing, CRM, and community features

Jan 2018 - Dec 2019

2 years

Web Developer & Marketing Consultant

Deutschland geht aus

Technical implementation and further development of the platform, including marketing tools and CRM integration

Jan 2000 - Dec 2014

15 years

IT Manager

nmedia

Built and led the IT team and established an EDI clearing center
Overall project management for implementing various web applications and data infrastructure

Jan 1997 - Dec 2000

4 years

IT Strategy Consultant

Metro MGI

Advised METRO companies on IT strategy development and implementation of e-commerce solutions
Contributed to the central company database

Summary

Experienced digitalization expert with a focus on AI-supported systems, process optimization, and technical implementation in interdisciplinary projects.

Extensive experience in developing, implementing, and training digital tools, as well as in strategically building digital structures.

Strong focus on communication, team orientation, and enthusiasm for innovation.