Eik Stiefel
Key Account Manager DACH
Experience
Nov 2022 - Mar 2023
5 monthsKraków, Poland
Key Account Manager DACH
Software Mind Sp. z o. o.
- Software Mind has stood for innovative IT internationally for 23 years.
- In Germany we draw on the know-how of over 1100 employees who bring immense project experience and innovative spirit.
- My responsibilities are:
- The strategic market launch.
- Managing & optimizing the B2B social media budget.
- Building effective partnerships.
- Initial outreach to potential key account clients.
Aug 2021 - Mar 2023
1 year 8 monthsLeipzig, Germany
Managing Director Development and Strategy
Buddha Dog UG
- Buddha Dog UG is a family business aiming to support companies in online marketing, digital sales and optimizing their digital processes.
- We work on a project basis with clear target agreements.
Aug 2021 - Aug 2022
1 year 1 monthLeipzig, Germany
Head of Performance Management
mfr
- mfr is the leading SaaS FSM software offering powerful tools like intelligent scheduling, project planning, quotes and invoices, plus the most comprehensive mobile app in one solution.
- As Head of Performance Marketing I was responsible for:
- Calculating the sales funnel.
- Managing the entire six-figure paid budget.
- Setting up HubSpot marketing email funnels.
- Developing various landing pages & performance campaigns.
Apr 2016 - Jun 2021
5 years 3 monthsLeipzig, Germany
Managing Director Strategy and Creation
Herz aus Gold UG
- Herz aus Gold is a creative agency for brands and campaigns focusing on strategy and design. The goal is to make new digital strategies and approaches from start-ups available to international and mid-sized companies.
- As Managing Director for Strategy and Creation I was responsible for:
- Building the company.
- Leading all staff.
- Conceptualizing and steering campaigns.
- Handling all controlling.
- Clients included Unibail-Rodamco, Gewandhaus Orchestra Leipzig, tex-lock and Sensape.
Oct 2011 - Mar 2016
4 years 6 monthsLeipzig, Germany
Partner / Managing Director Strategy and Creation
Markenrat Agenturgruppe GmbH
- Markenrat agency group was a merger of five specialized agencies to offer holistic brand communication. In total about 100 employees in the group generated mid-seven-figure fee revenue.
- My role was:
- Central client management at executive level.
- Leading the entire strategy, media and creative teams.
- Developing central national and international campaigns.
- Clients included Humboldt Forum Berlin, Sixt Leasing, AOK and the Free State of Saxony.
Jan 2011 - Sep 2011
9 monthsLeipzig, Germany
Authorized Officer Strategy and Management
Markenrat GmbH
- Markenrat GmbH was founded to work exclusively for primacom, the largest cable network operator in the new federal states.
- I was the main contact for all primacom departments within the company and responsible for all corporate communication projects.
- This included planning, execution and performance tracking.
Sep 2007 - Dec 2010
3 years 4 monthsLeipzig, Germany
Partner / Managing Director
Methode21-Gesellschaft für Markenführung mbH
- Methode21 was a classic communication service provider for brand management and development.
- As partner and Managing Director I was responsible for the commercial, strategic and sales leadership of the company.
- As client advisor I handled:
- All aspects of brand management.
- Developing digital and traditional communication projects for Leipzig/Halle Airport, Mitteldeutscher Rundfunk, Pizza Hut and the Händel Festival Halle Saale.
Jan 2002 - Aug 2007
5 years 8 monthsHalle (Saale), Germany
Founder / Owner
Methode21 GbR
- Methode21 was founded to help brands and products with digital awareness and positioning.
- Our focus was on:
- Developing brand values.
- Corporate design.
- Creating cross-media campaigns.
- My role was acquiring and managing all clients, such as Mitteldeutscher Rundfunk, Mitteldeutsche Gasversorgung and Halle Saale Economic Development.
Jul 2001 - Dec 2002
1 year 6 monthsHalle (Saale), Germany
Founder / Owner
Die Werbeagenten - Agentur für Jugendmarketing GbR
- Initiating campaigns and communication projects explicitly targeting young audiences was the purpose of founding Die Werbeagenten.
- To this end we:
- Developed new brand strategies.
- Corporate designs.
- And creative campaigns for mdr Sputnik, Neues Theater Halle and many other clients.
Summary
- Innovative
- Analytical
- Adaptable
- Self-management
Languages
German
NativeEnglish
AdvancedPolish
AdvancedRussian
Advanced Education
Oct 1996 - Jun 2001
Martin Luther University Halle-Wittenberg
Magister · History, Media and Communication Studies, Political Science · Halle (Saale), Germany
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