Michael Appel
Project Management Creation for o2 loop (Prepaid) (Account Management)
Experience
Project Management Creation for o2 loop (Prepaid) (Account Management)
NFQ GmbH
Online shop consulting (o2 Free SIM)
UX/ Customer Journey
Other projects for agency clients
Interim Management Prepaid Brand B2P (Head of/ Director)
Telefónica Deutschland GmbH & Co OHG
Product management (interfaces: BMI, Controlling, CRM, Legal, Marketing, NT/ST and Sales)
P&L alignment
Regulatory projects (e.g.: GDPR, TraVo, EU regulation)
KAILUA Go-To-Market BI consulting
Operating model
Online strategy (online shop)
Product management requirements for white label portal
Head of IT Project Portfolio Management Software Implementation
GRZ IT Center Linz GmbH
Preparation, planning, design and execution of workshops for structured gathering of specific requirements for business processes in IT project portfolio management
Creation of BRD documents with a detailed description of the implementation design
Testing of iteration results and related reporting
Head of CRM Organizational Transformation
Fressnapf Tiernahrungs GmbH
Analysis & optimization of the self-care portal (channels, features, user guidance), and related interfaces and processes
Analysis & optimization of the entire campaign landscape, esp. channel & tracking optimization and implementation of corresponding actions
Cost & performance driver analysis (bottom-up) of the entire customer loyalty program & coordination with controlling and service providers
Creation of a business case for the top management level
Analysis and optimization of existing business processes & design of new processes
Data validation and preparation in collaboration with external providers/market research institutes
Creation of a dashboard to represent the customer loyalty program through independent development of KPIs and preparation for the top management level
Coordination with design and implementation agencies and technical service providers (e.g. database hosting providers)
Ongoing analysis and adaptation of project development (Scrum)
Coordination with legal & creation of a data protection template regarding involved service providers & the use of customer data for the top management level
CRM & Marketing Consultant
The Marketing Concept GmbH
- CRM, marketing, product & IT consulting
Director EMEA Project Management / Marketing & Sales Consulting DACH
Dassault Systèmes Deutschland GmbH
Project management of marketing & sales for all CRM and direct marketing activities in the DACH region, mainly BTL and ATL
Support in implementing insights as part of international projects
Implementation of data protection changes regarding the campaign landscape/customer data management
Optimization of the entire campaign landscape & execution of campaigns in the B2B environment
Preparation of key market & customer insights in the form of local and global reports for top management
Analysis of the competitive and market situation
Analysis & optimization of the Europe-wide tracking/response system based on Salesforce
Project Management Marketing, Events & Sponsorship
Agentour25
Coordination of event, sponsorship, and PR activities for the Audi Q7 product launch
Clients among others: Audi AG, Allianz, Mercedes-Benz
Skills
Online Marketing & Sales
Product Management Mobile Communications & Online
It Implementation (Workshops, Requirements, It Design)
Project Management It Implementation & Web Frontend Development
Customer Relationship Management (Crm)
Market And Customer Analysis (Segmentation)
Strategic And Operational Marketing
Channel & Partner Marketing
Telecommunications
Information Technology & Online
Retail (Branch And Franchise Systems)
Banking & Insurance
Bi & Analytics: Cognos Bmi Reporting, Cubus Outperform
Microsoft: Office (Word, Excel (Incl. Pivot/powerpivot), Powerpoint, Outlook, Project, Visio), Microsoft Windows
Web: Google Analytics, Google Tag Manager, Webtrekk, Tagman, All Common Browsers
Adobe: Photoshop, Indesign
Salesforce Crm (Esp. Salescloud), Microsoft Dynamics
Custom Backend Systems (E.g. Cdrator)
Languages
Education
Mittweida University of Applied Sciences (FH)
Marketing, PR and Communications Management · Mittweida, Germany
Macromedia University Munich
Bachelor of Arts · Applied Media Management · Munich, Germany
Ludwig Maximilian University of Munich (LMU)
Diploma in Economics, specializing in Marketing, Organization and Leadership · Economics · Munich, Germany
Certifications & licenses
Salesforce Administrator
Scrum Certified Scrum Master
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