Michael Appel
Creative Project Management for o2 loop (Prepaid) (Account Management)
Experience
Creative Project Management for o2 loop (Prepaid) (Account Management)
NFQ GmbH
Consulting for the online shop (o2 free SIM)
UX / customer journey
Other projects for agency clients
Interim Management for Prepaid Brand B2P (Head of / Director)
Telefónica Deutschland GmbH & Co OHG
Product management (interfaces: BI, controlling, CRM, legal, marketing, network/ service technology, and sales)
P&L coordination
Regulatory projects (e.g.: GDPR, TraVo, EU regulations)
KAILUA go-to-market BI consulting
Operating model
Online strategy (online shop)
Product management requirements for white-label portal
Head of IT Project Portfolio Management Software Implementation
GRZ IT Center Linz GmbH
Preparation, planning, design, and execution of workshops to systematically capture specific requirements for business processes in IT project portfolio management
Creation of BRD documents with detailed descriptions of implementation design
Testing of iteration results and related reporting
Head of CRM Organizational Transformation
Fressnapf Tiernahrungs GmbH
Analysis & optimization of self-care portal (channels, features, user guidance), related interfaces and processes
Analysis & optimization of overall campaign landscape, especially channel & tracking optimization, and implementation of related measures
Cost & performance driver analysis (bottom-up) of the entire customer loyalty program, coordinating with controlling and service providers
Creation of a business case for top management
Analysis and optimization of existing business processes & design of new processes
Data validation and preparation in collaboration with external providers / market research institutes
Development of a dashboard to represent the customer loyalty program by independently developing KPIs and preparing them for top management
Coordination with design and implementation agencies and technical service providers (e.g., database hosting providers)
Ongoing analysis and adjustment of project development (Scrum)
Coordination with legal & creation of a data protection template regarding engaged service providers & use of customer data for top management
CRM & Marketing Consultant
The Marketing Concept GmbH
- Consulting in CRM, marketing, product & IT
Director EMEA Project Management / Marketing & Sales Consulting DACH
Dassault Systèmes Deutschland GmbH
Project lead for marketing & sales for all CRM and direct marketing activities in the DACH region, mainly BTL and ATL
Support implementing insights within international projects
Implement data protection law updates related to campaign management / customer data management
Optimize the overall campaign setup & run campaigns in a B2B environment
Prepare key market & customer insights in local and global reports for top management
Analyze the competitive and market situation
Analyze & optimize the Europe-wide tracking/response system based on Salesforce
Project Management Marketing, Event & Sponsoring
Agentour25
Coordinate event, sponsorship and PR activities for the Audi Q7 product launch
Clients include: Audi AG, Allianz, Mercedes-Benz
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (14 years), Telecommunication (12 years), Information Technology (6 years), Automotive (4 years), and Retail (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (18 years), Product Development (14 years), Information Technology (14 years), Strategy (12 years), Project Management (10 years), and Customer Service (3 years).
Skills
Online Marketing & Sales
Product Management For Mobile & Online
It Implementation (Workshops, Requirements, It Design)
It Implementation Project Management & Web Front-end Development
Customer Relationship Management (Crm)
Market & Customer Analysis (Segmentation)
Strategic And Operational Marketing
Channel & Partner Marketing
Telecommunications
Information Technology & Online
Retail (Branch And Franchise Systems)
Banking & Insurance
Bi & Analytics: Cognos Bmi Reporting, Cubus Outperform
Microsoft: Office (Word, Excel (Incl. Pivot/powerpivot), Powerpoint, Outlook, Project, Visio), Microsoft Windows
Web: Google Analytics, Google Tag Manager, Webtrekk, Tagman, All Common Browsers
Adobe: Photoshop, Indesign
Salesforce Crm (Especially Sales Cloud), Microsoft Dynamics
Custom Backend Systems (E.g., Cdrator)
Languages
Education
Hochschule Mittweida (FH)
Marketing, PR and Communication Management · Mittweida, Germany
Macromedia München
Bachelor of Arts · Applied Media Management · Munich, Germany
Ludwig-Maximilians-Universität München (LMU)
Diploma in Economics, specializing in Marketing, Organization and Leadership · Economics · Munich, Germany
Certifications & licenses
Salesforce Administrator
Scrum Certified Scrum Master
Profile
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