Michael Appel
Project Manager for o2 Loop Creation (Account Management)
Experience
Jan 2015 - Dec 2019
3 yearsProject Manager for o2 Loop Creation (Account Management)
NFQ GmbH
- Consulting on the online shop (o2 free card)
- UX and customer journey advisory
- Additional projects for agency clients
Jan 2014 - Present
11 years 6 monthsInterim Manager Prepaid Brand B2P (Head of/Director)
Telefónica Deutschland GmbH & Co OHG
Product management involving interfaces such as BMI, controlling, CRM, legal, marketing, NT/ST, and sales
P&L reconciliation
Regulation-related projects (GDPR, TraVo, EU regulations)
B2B Go-To-Market and online strategy development
Operating model development
Online strategy including online shop setup
Project leadership for the former Value Brand B2C – single point of contact for Blau.de
Requirements formulation for product management of a white-label portal
Jan 2013 - Dec 2015
2 yearsImplementation of IT Project Portfolio Management Software (Department Manager)
Raiffeisen Bank Österreich/GRZ IT Center Linz GmbH
- Preparing, planning, designing, and conducting workshops for structured collection of specific requirements for business processes in IT project portfolio management
- Creating BRD documents with detailed implementation designs
- Testing iteration results and related reporting
Jan 2013 - Dec 2014
1 yearOptimization of Customer Loyalty Program in CRM Organizational Transformation (Head of)
Fressnapf Tiernahrungs GmbH
- Analyzing and optimizing self-care portal (channels, functions, user guidance) and related interfaces and processes
- Analyzing and optimizing the entire campaign landscape, including channel and tracking improvements and implementing measures
- Performing cost and performance driver analysis (bottom-up) for the entire customer loyalty program; consulting with controlling and service providers
- Creating business cases for top management level
- Analyzing and improving business processes; conceptualizing new processes
- Data validation and preparation in collaboration with external providers and market research institutes
- Developing a dashboard for representing the customer loyalty program, including defining KPIs for top management
- Coordinating design, implementation agencies, and technical service providers (e.g., database hosting providers)
- Conducting continuous analysis and adaptation of project development (Scrum)
- Coordinating with legal on drafting a data protection template regarding integrated service providers and use of customer data
Jan 2011 - Present
13 years 6 monthsCRM & Marketing Consultant
The Marketing Concept GmbH
- Consulting in CRM, marketing, product, and IT
Jan 2011 - Dec 2013
1 yearProject Manager/Marketing & Sales Consultant DACH (Sales Director EMEA)
Dassault Systèmes Deutschland GmbH
- Managing marketing and sales for CRM and direct marketing activities in DACH region, mainly BTL and ATL
- Supporting the implementation of insights in international projects
- Adhering to new data protection laws related to campaign landscape and customer data management
- Optimizing the overall campaign landscape; executing B2B campaigns
- Preparing critical market and customer insights in local and global reports for top management
- Analyzing competition and market situations
- Analyzing and optimizing the Europe-wide tracking/response system using Salesforce
Jan 2007 - Dec 2013
6 yearsProject Manager Marketing, Event & Sponsoring
Agentour25
- Advising on direct marketing campaigns in IT, tourism, and hospitality
- Planning and executing direct marketing campaigns
- Leading and managing project teams of up to 10 employees
- Preparing key market and customer insights in the form of local and global reports
Jan 2004 - Dec 2008
4 yearsProject Manager Marketing, Event & Sponsoring
Agentour25
- Coordinating event, sponsorship, and PR measures for product introductions, including Audi Q7
- Clients included Audi AG, Allianz, Mercedes-Benz
Languages
German
Native
English
Advanced
Education
Macromedia München
Bachelor of Arts · Angewandte Medienwirtschaft · Munich, Germany
Ludwig-Maximilians-Universität München (LMU)
Volkswirtschaftslehre, Marketing, Organisation und Führung · Munich, Germany
Hochschule Mittweida (FH)
Marketing, PR- und Kommunikationsmanagement · Mittweida, Germany
Certifications & licenses
Salesforce Administrator
Scrum Certified Scrum Master
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