Anna-Carina Häusler
Co-Founder and CEO
Experience
Co-Founder and CEO
DeepAdvisor GmbH
- CEO/CPO responsible for product-market fit, go-to-market strategy, enterprise sales & investor relations
- HQ Würzburg, grew team from 0 to 12, achieved over €500,000 ARR
Advisory Board Member
VR-Bank Metropolregion Nürnberg eg.
- Member of the newly founded Advisory Board responsible for digital innovation
CEO / CSO
apinity GmbH
- CEO/CPO responsible for product and go-to-market
- HQ in Munich, 2 nearshore development sites, over 50 people, 20 nationalities
- B2B SaaS API marketplace for financial services
- Ramp-up of product development, sales, marketing, and customer success teams
- Raised over €15 million in funding; grew to over 60 employees
CEO Digital Products
Syncier Marketplace GmbH
- P&L responsibility for the tech venture Syncier Marketplace
Senior Manager Digital Incubation
AdEx Partners Equity GmbH
- Invented the area of digital consulting and incubator building at AdEx (20 consultants, €5.5M in revenue)
- Successfully set up incubators for mid-sized and DAX companies
- Won the Best of Consulting Award in the ‘Digital’ category - Wirtschaftswoche
Team Lead Product Management
Wirecard Technologies AG
- Establishment of a new product department in the area of mobile payment, 30 employees
- Products: Mobile SDK, API for E-commerce integration
- Developing solutions from idea to up-scale
- Development of the first German mobile payment acceptance and rollout in Europe, India and Asia
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Banking and Finance (7.5 years), Information Technology (6.5 years), and Professional Services (2.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (13 years), Strategy (6.5 years), Marketing (3.5 years), Sales (3.5 years), and Information Technology (1.5 years).
Summary
Ideation, go-to-market, ramp-up (0 to 30 people), up to Series A in two years. Technology B2B SaaS startup in the area of PaaS. Speaker at international conferences, C-level and investor pitches.
I am a young, dynamic, and determined entrepreneur, raised in the tech industry, with hands-on experience building digital products, driving growth through sales, go-to-market strategies, and customer-centric innovation. I have learned agile product development, autonomous teams, and servant leadership from the ground up, and I combine this with a strong sense for what makes digital products successful and resonates with customers. Data-driven decision-making, excellent UI/UX, and scalable business models are core to my approach. I am passionate about turning ambitious goals into measurable growth and building strong customer relationships that drive lasting impact.
Young Women Insurtech of the Year, Top 100 Global Insurtech, Lighthouse Award
Skills
- Go-to-market & Enterprise Sales Expertise With Digital Automation
- Ai Agent Builder Platform (Saas / Paas) With Api-first And Mcp Integration
- Multi-llm Architectures, Semantic Data Integration
- Low-code / No-code Platform For Building, Orchestrating And Scaling Ai Agents
- Digital Business Models: Saas, Paas, Transaction-based Platforms
- Ai-driven Digital Products & Services (Web & Platform-based)
- Platform Strategy, Cloud Architectures, Api-first Design
- Product Development: Agile (Scrum, Kanban), Ai-product Lifecycle
- Modern Organisational Models: Less, Safe, Holacracy
- Servant Leadership, Autonomous Teams, Lean & Scalable Organisations
- Leadership Training
- Design Thinking
- Customer-centric Product Development
- Azure Fundamentals
Languages
Education
Heilbronn University of Applied Sciences
Bachelor of Arts, Logistics & International Business · Logistics & International Business · Heilbronn, Germany
Certifications & licenses
Azure Fundamentals
Certified Agile Leader
Certified LeSS Practitioner
Profile
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