As an interim leader, I work effectively at lower and middle management levels for my clients, set up agile project structures, and lead interdisciplinary teams. My focus is always on the clients’ needs and goals.
My main areas are building efficient structures, promoting business development, and working closely with top management on strategic challenges. I also address overarching organizational issues, focusing on both the organization and its members.
Optimizing growth strategy and business development for clients in retail, tourism, and media
Strategically managing RFPs and pitches with financial responsibility
Leading interdisciplinary teams to scale digital business models
Developing new sales channels and upselling opportunities, especially in digital platforms
Managing director and studio lead for the SinnerSchrader locations in Berlin and Hamburg, specialized in experience design, consulting, and software development
Involvement in digital transformation topics for corporate clients at other SinnerSchrader locations and facilitating smooth, productive collaboration
Full revenue responsibility with actual revenues up to €7.9M and financial accountability for the Health & Public Services and Financial Services segments within the Accenture organization
Independent personnel management and full leadership of internal change and cultural processes after company acquisitions
Expansion and optimization of company processes in time tracking, controlling, reporting, and organizational workflows
Increased business volume from €2.6M (2014/2015) to €7.9M (2019/2020)
Pitch successes for clients such as Europa Park, Hamburger Hochbahn, Motel One, McDonald’s Switzerland, AOK
Established and grew a strategy offering with three team members and built a director level in the core disciplines
Significant expansion of existing mobile business for clients including Allianz, Telefónica, Hamburger Sparkasse
Freelance work for digital agencies in Hamburg, interim management for projects at various development stages with a focus on consulting, project, and product management
Head of Platform for curved.de, a lifestyle content platform in a joint venture between SinnerSchrader Group and Telefónica
Responsible for account management of BASE and E-Plus mobile web and app offerings (now part of Telefónica), OTTO’s hybrid applications, and the mobile app and web offerings of various Gruner & Jahr publications (stern, Brigitte, Financial Times Deutschland), as well as ECE Marketplaces
Independently driving new client acquisition and representing the company at trade shows and conferences
Improved App Store reviews to "4 stars" after relaunch of BASE applications
Project responsibility for implementing a mobile pilot project at the Alstertal shopping center in Hamburg with 240 shops and 38,000 daily visitors
Responsible for the RFP and partnership for the "Google Start Mobile Initiative"
Entry-level role in junior account management with a focus on on-site campaign management, maintenance, and incremental development for TUIfly.com and Jet4You, airlines of the TUI Group
Ensured weekly campaigns on TUIfly.com, a high-traffic e-commerce site with about 5 million visits per month
Supported a pitch for the computer-based music production manufacturer Native Instruments
Worked in online marketing and business development, supported ad management for in-house campaigns, and wrote my thesis in cooperation with the company
Published the thesis with VWH Verlag in 2008: Mörl, C., Groß, M. "Social Networks on the Internet – An Analysis of Monetization Possibilities and the Development of an Integrated Business Model"
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