Christoph Mörl
Interim Leadership, Digital Consulting & Change Management
Experience
Interim Leadership, Digital Consulting & Change Management
Self-employed
- Acting as interim leader in lower and middle management for clients, setting up agile project structures and leading cross-functional teams
- Focusing on client needs and goals, building efficient structures and driving business development
- Collaborating closely with top management on strategic challenges while addressing organizational issues
- Optimizing growth strategy and business development for clients in retail, tourism and media
- Strategically managing RFPs and pitches with financial responsibility
- Leading cross-functional teams to scale digital business models
- Developing new sales channels and upselling opportunities in digital platforms
Managing Director
SinnerSchrader Swipe GmbH (today: Accenture Song)
- Managing director and studio lead of locations in Berlin and Hamburg specializing in experience design, consulting and software development
- Engaging in digital transformation topics for corporate clients and ensuring seamless collaboration
- Full revenue responsibility with actual revenues up to €7.9M and financial accountability for the health & public services and financial services segments
- Independently leading personnel and managing internal change and culture processes after company acquisitions
- Expanding and optimizing company processes in time tracking, controlling, reporting and workflow management
- Growing business volume from €2.6M (2014/2015) to €7.9M (2019/2020)
- Pitch successes for, among others, Europa Park, Hamburger Hochbahn, Motel One, McDonald’s Switzerland, AOK
- Building and expanding a strategy offering with 3 employees, and establishing a director level in core disciplines
- Significantly expanding the existing customer business in mobile for, among others, Allianz, Telefónica, Hamburger Sparkasse
Digital Product Management
Self-employed
- Freelance work for digital agencies in Hamburg
- Interim management for projects at various development stages focusing on consulting, project and product management
- Head of Platform for curved.de, a lifestyle content platform in a joint venture of SinnerSchrader Group and Telefónica
Key Account Manager
Cellular GmbH (today: JAKALA Germany)
- Responsible for account management of BASE and E-Plus mobile web and app offerings (now part of Telefónica)
- Managing hybrid applications for OTTO and mobile app and web offerings of various Gruner & Jahr publications (stern, Brigitte, Financial Times Deutschland) as well as ECE marketplaces
- Independently driving new client acquisition and representing the company at trade fairs and conferences
- Improving App Store reviews after the relaunch of the BASE applications to 4 stars
- Project responsibility for implementing a mobile pilot project at the Alstertal shopping center in Hamburg with 240 shops and 38,000 visitors per day
- Responsible for the RFP and partnership "Google Start Mobile Initiative"
Account Manager
SinnerSchrader Group (today: Accenture Song)
- Junior account management focusing on on-site campaign management, maintenance and incremental development of TUIfly.com and Jet4You (TUI Group)
- Ensuring weekly campaigns on TUIfly.com with about 5M visits per month
- Supporting a pitch for Native Instruments, a manufacturer of computer-based music production
Graduate & Working Student
ZEIT Online GmbH
- Work in online marketing and business development
- Support of ad management for in-house campaigns
- Parallel completion of the diploma thesis in cooperation with the company
- Publication of the diploma thesis: Mörl, C., Groß, M. “Social networks on the Internet – An analysis of monetization opportunities and the development of an integrated business model”
Summary
15+ years of experience in digital transformation, product development and corporate leadership
P&L responsibility up to €8M in revenue, sustainable EBIT improvement and business expansion in complex markets
Building and scaling digital business models in finance, health, mobility & public services
Leadership & change management: empowering teams, successful post-acquisition integrations, cultural and structural transformations
Technology and AI expertise: developing platform strategies, implementing agile methods, leveraging AI for efficiency and innovation
Board and C-level experience as managing director of a leading digital agency, close collaboration with corporate boards and shareholders
Skills
Strategy & Transformation
Corporate Strategy, Digital Business Models, Growth & Scaling
Ebit Optimization, Business Development, M&a Integration
Leadership & Organization
Leading International Teams (Up To 50 Members)
Organizational Development, Change Management, Culture Transformation
Innovation & Technology
Ai-supported Product Development & Platform Strategies
Agile Methods (Scrum, Safe, Okr) & Operational Excellence
Languages
Education
Leuphana University
Diplom-Kaufmann, major in e-business, marketing & logistics · Business Administration · Lüneburg, Germany · good
Profile
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