Holger Prange
Interim Sales/Marketing/Business Development/Transformation Manager
Experience
Interim Sales/Marketing/Business Development/Transformation Manager
Management-Lotsen
- Developing and reviewing business plans
- Restructuring/transformation
- Reviewing investment decisions
- Adjusting business models
- Operational support for extraordinary transactions
- Digitization (sales and marketing)
- Process optimization
- Supporting generational transitions
- Brand management – brand reactivation
Head of Marketing and Sales, Member of Management Board
Gies Kerzen GmbH (Blyth Inc)
- Developing and launching a new product range
- Building a new specialist trade distribution in Germany, Austria, and Switzerland
- Negotiating international industrial partnerships
- Creating efficient structures for the food retail, specialist trade, department store, and mail order channels
- Introducing an objective- and performance-oriented management system
- Implementing modern key account management
Marketing and Sales Director / International Marketing Director
Reemtsma Cigaretten GmbH
- Aligning country interests with headquarters (1995–1996)
- Conducting portfolio analyses and realignment; launching new brands and relaunches; planning and executing brand diversification projects; market analysis and development of sales strategies and trade marketing concepts (1996–1998)
- Identifying and closing portfolio gaps; evaluating sociocultural segments; deriving positioning and brand strategies; developing the marketing mix for BOSS and Polo; successfully launching in eight countries (1998–2000)
National Key Account Manager
Bertelsmann Music Group
- Generating revenue in the high seven-figure range
Trainee / Project & Promotion Manager / Sales Manager Food Retail / Senior Product Manager Ice Cream
Langnese Iglo GmbH
- Trainee program and project management in promotions in East Germany with budget responsibility of DM 8.5 million and leading 20 employees (1990–1991)
- Establishing the sales management in food retail with revenue responsibility of DM 85 million and leading 17 employees (1991–1993)
- Relaunch of an ice cream brand as Senior Product Manager (1993–1994)
Summary
A highly action-oriented and crisis-tested sales manager focused on developing and implementing successful strategies to boost revenue, market share, or profitability, as well as exploring new markets and developing (digital) business models or (digital) marketing strategies – for growth projects and in restructuring/transformation.
Proven success in operational leadership and rebuilding sales and marketing departments, restructuring, process optimization, and strategic and operational realignment of business units.
SME-oriented and hands-on, with strong motivational skills.
Experienced in private equity (Aurelius, SVP, Allistro, Maj Invest)
Industries: B2C, B2B, MedTech, OTC, Food/Non-Food, Consumer Goods, Specialty Papers, Automotive, Media, Gift and Collectibles, Manufactures, Home Decor, Tobacco, Wholesale and Retail
Languages
Education
University of Hamburg
Diploma in Business Administration · Marketing/Law/Psychology · Hamburg, Germany
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