Holger Prange - Interim Sales/Marketing/Business Development/Transformation Manager

Q: Where is Holger based?

Holger is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Holger speak?

Holger speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Holger have?

Holger has at least 37 years of experience. During this time, Holger has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 7 years and 5 months . Note that Holger may not have shared all experience and actually has more experience.

Q: What is Holger's latest experience?

Holger's most recent position is Interim Sales/Marketing/Business Development/Transformation Manager at Management-Lotsen .

Q: What companies has Holger worked for in recent years?

In recent years, Holger has worked for Management-Lotsen .

Q: Which industries is Holger most experienced in?

Holger is most experienced in industries like Professional Services , Manufacturing , and Food and Beverage . Holger also has some experience in Media, Entertainment and Publishing .

Q: Which business areas is Holger most experienced in?

Holger is most experienced in business areas like Marketing , Sales , and Strategy and Planning . Holger also has some experience in Product Development and Project Management .

Q: Which industries has Holger worked in recently?

Holger has recently worked in industries like Professional Services .

Q: Which business areas has Holger worked in recently?

Holger has recently worked in business areas like Marketing , Sales , and Strategy and Planning .

Recommended expert

Hamburg, Germany

Experience

Jan 2003 - Present

23 years 2 months

Hamburg, Germany

Interim Sales/Marketing/Business Development/Transformation Manager

Management-Lotsen

Developing and reviewing business plans
Restructuring/transformation
Reviewing investment decisions
Adjusting business models
Operational support for extraordinary transactions
Digitization (sales and marketing)
Process optimization
Supporting generational transitions
Brand management – brand reactivation

Jan 2000 - Dec 2003

4 years

Hamburg, Germany

Head of Marketing and Sales, Member of Management Board

Gies Kerzen GmbH (Blyth Inc)

Developing and launching a new product range
Building a new specialist trade distribution in Germany, Austria, and Switzerland
Negotiating international industrial partnerships
Creating efficient structures for the food retail, specialist trade, department store, and mail order channels
Introducing an objective- and performance-oriented management system
Implementing modern key account management

Jan 1995 - Dec 2000

6 years

Hamburg, Germany

Marketing and Sales Director / International Marketing Director

Reemtsma Cigaretten GmbH

Aligning country interests with headquarters (1995–1996)
Conducting portfolio analyses and realignment; launching new brands and relaunches; planning and executing brand diversification projects; market analysis and development of sales strategies and trade marketing concepts (1996–1998)
Identifying and closing portfolio gaps; evaluating sociocultural segments; deriving positioning and brand strategies; developing the marketing mix for BOSS and Polo; successfully launching in eight countries (1998–2000)

Jan 1994 - Dec 1995

2 years

Munich, Germany

National Key Account Manager

Bertelsmann Music Group

Generating revenue in the high seven-figure range

Jan 1989 - Dec 1994

6 years

Hamburg, Germany

Trainee / Project & Promotion Manager / Sales Manager Food Retail / Senior Product Manager Ice Cream

Langnese Iglo GmbH

Trainee program and project management in promotions in East Germany with budget responsibility of DM 8.5 million and leading 20 employees (1990–1991)
Establishing the sales management in food retail with revenue responsibility of DM 85 million and leading 17 employees (1991–1993)
Relaunch of an ice cream brand as Senior Product Manager (1993–1994)

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (23 years), Manufacturing (9 years), Food and Beverage (6 years), and Media and Entertainment (2 years).

Professional Services

Manufacturing

Food and Beverage

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (37 years), Sales (37 years), Strategy (23 years), Product Development (15 years), and Project Management (6 years).

Marketing

Sales

Strategy

Product Development

Project Management

Summary

A highly action-oriented and crisis-tested sales manager focused on developing and implementing successful strategies to boost revenue, market share, or profitability, as well as exploring new markets and developing (digital) business models or (digital) marketing strategies – for growth projects and in restructuring/transformation.

Proven success in operational leadership and rebuilding sales and marketing departments, restructuring, process optimization, and strategic and operational realignment of business units.

SME-oriented and hands-on, with strong motivational skills.

Experienced in private equity (Aurelius, SVP, Allistro, Maj Invest)

Industries: B2C, B2B, MedTech, OTC, Food/Non-Food, Consumer Goods, Specialty Papers, Automotive, Media, Gift and Collectibles, Manufactures, Home Decor, Tobacco, Wholesale and Retail

Languages

German

Native

English

Advanced

Education

University of Hamburg

Diploma in Business Administration · Marketing/Law/Psychology · Hamburg, Germany

Profile

Created

September 2022

Last Update

July 2025

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Holger based?

Holger is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Holger speak?

Holger speaks the following languages: German (Native), English (Advanced).

How many years of experience does Holger have?

Holger has at least 37 years of experience. During this time, Holger has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 7 years and 5 months. Note that Holger may not have shared all experience and actually has more experience.

What roles would Holger be best suited for?

Based on recent experience, Holger would be well-suited for roles such as: Interim Sales/Marketing/Business Development/Transformation Manager, Head of Marketing and Sales, Member of Management Board, Marketing and Sales Director / International Marketing Director.

What is Holger's latest experience?

Holger's most recent position is Interim Sales/Marketing/Business Development/Transformation Manager at Management-Lotsen.

What companies has Holger worked for in recent years?

In recent years, Holger has worked for Management-Lotsen.

Which industries is Holger most experienced in?

Holger is most experienced in industries like Professional Services, Manufacturing, and Food and Beverage. Holger also has some experience in Media, Entertainment and Publishing.

Which business areas is Holger most experienced in?

Holger is most experienced in business areas like Marketing, Sales, and Strategy and Planning. Holger also has some experience in Product Development and Project Management.

Which industries has Holger worked in recently?

Holger has recently worked in industries like Professional Services.

Which business areas has Holger worked in recently?

Holger has recently worked in business areas like Marketing, Sales, and Strategy and Planning.

What is Holger's education?

Holger holds a Master in Marketing/Law/Psychology from University of Hamburg.

What is the availability of Holger?

Holger is immediately available full-time for suitable projects.

What is the rate of Holger?

Holger's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.