Florian Jaeger

Member of the Board of Advisors

Munich, Germany

Experience

Oct 2021 - Present
3 years 9 months
Berlin, Germany

Member of the Board of Advisors

RainmakerSociety GmbH

Advising a highly profitable and fast-growing bootstrapped HR tech startup since inception in regular sessions on strategic, operational, and leadership topics.

  • Focus on business model, product-market fit, UX / UI, fundraising, hiring strategy, and team setup.
Jul 2015 - Present
10 years
Munich, Germany

Owner & Managing Director

FPJ Unternehmensberatung

Supporting entrepreneurs and executives in defining and reaching their goals, with a focus on strategy, growth, transformation, and financial transactions, selected projects include:

  • Leading the M&A preparation for a large-scale expansion of a family-owned brown paper manufacturer, including a blueprint for a new organizational structure and management setup, and developing an information memorandum for investors.
  • Conducting a strategic review of a car tech company, developing a business and fundraising strategy, and creating the storyline for an investor presentation.
  • Developing the Asia market entry strategy for a language learning app.
  • Defining a strategic target model and implementation options for a travel business and creating an action plan to improve the profitability short-term of the existing joint venture.
  • Conducting commercial due diligences of digital ventures for a mobility corporation and devising a set-up for the preferred internal buildup to digitalize its core business.
  • Developing a strategy playbook for a PE-owned B2B procurement marketplace.
  • Analyzing the business model of local food delivery services and identifying its key success factors for the owner of an international supermarket chain.
Jun 2014 - Jun 2015
1 year 1 month
Munich, Germany

Global Co-Founder & Managing Director

ShopWings I Rocket Internet

Co-founded, designed, and launched a same-day delivery venture for groceries.

  • Established operations in 3 cities across 2 continents and scaled the business to 100+ employees, achieving strong double-digit revenue growth from week to week.
  • Led partnerships, finance, strategy, HR, and PR.
  • Initiated major partnerships with retailers and FMCG companies, secured a series A funding, established robust finance and HR processes & tools, and oversaw the strongest PR launch of a Rocket Internet venture.
Jul 2010 - May 2014
3 years 11 months
Munich, Germany

Co-Founder & Managing Director

mywineportal I 3C eVentures GmbH

Co-founded, designed, and launched an innovative online wine marketplace with its own Facebook-enhanced social commerce community for peer recommendations.

  • Built and led a 5-person team, scaled a partner network to 30 selected vineyards & importers.
  • Managed end-to-end operations across all key business functions.
  • Mywineportal.com was selected for sponsorship as a Lab startup by the Entrepreneurship Center of Ludwig-Maximilians-University Munich.
Sep 2005 - Jun 2010
4 years 10 months
Munich, Germany

Engagement Manager

McKinsey & Company, Inc.

Full responsibility for project deliverables and leadership for McKinsey & client team members.

  • Advised clients internationally across consumer goods, retail, media, travel, logistics, manufacturing, and PE industries on strategic and operational topics. Selected projects include:
  • Designed and executed a program to improve commercial excellence levers (product portfolio optimization, sales force efficiency, and pricing) and growth initiatives for a family-owned global manufacturer of natural food ingredients.
  • Created a global commercialization strategy for a manufacturer of power supply units.
  • Developed and implemented a value creation program for the debt collection unit of a European retail company and orchestrated the preparation of that unit’s sale.
  • Evaluated the viability of a mobile services business for a global media company and identified key success factors in collaboration with the client’s Head of Strategy.
  • Conducted a strategic and commercial due diligence of a boatbuilder for a PE client.
  • Appointed to the extended leadership team of McKinsey’s initiative for midsize growth companies.
  • Selected as a core interviewer for full-time hires; conducted 45+ candidate interviews.
  • Hired as Associate, promoted to Engagement Manager ahead of schedule.
Jun 2004 - Sep 2004
4 months
Frankfurt am Main, Germany

Summer Associate Investment Banking

Goldman Sachs AG

Oct 2001 - Mar 2003
1 year 6 months
Munich, Germany

Business Manager

Verlagsgruppe Random House I Bertelsmann SE

Handled financial aspects in the acquisition of a literature publishing house with €4M in annual sales.

  • Conducted financial analyses, negotiated contract points, and composed the investment proposal.
  • Headed the integration of an acquired publishing house into Bertelsmann’s publishing group and assumed responsibility for its financial planning and controlling.
  • Established a partnership with a leading Turkish publishing house and developed sales activities for the Harry Potter series in Turkish within Germany.
Feb 2000 - Sep 2001
1 year 8 months
Munich, Germany

Consultant Corporate Development

Random House Continental Europe & Latin America I Bertelsmann Buch AG

Executed M&A transactions of multiple publishing houses in Europe and Latin America as part of a 4-person team.

  • Conducted market research, financial analysis, and due diligence.
  • Prepared investment proposals and board presentations. Projects included the execution of a multinational publishing group JV with €90M in annual sales.
  • Advised the Dutch book club on a €4M investment for an online venture.

Summary

Seasoned advisor, Co-Founder & Managing Director of two e-commerce startups, and versatile leader with 20+ years’ experience, guiding tech businesses and midsize companies from various industries successfully through setup, growth, and transformation. Strategic thinker, resourceful solution finder, and pragmatic hands-on executer with excellent analytical and stakeholder management skills. Core strengths include strategy, general management, finance, venture building, fundraising, recruiting, and M&A.

Languages

German
Native
English
Elementary
French
Elementary

Education

Aug 2003 - Jun 2005

Tuck School of Business at Dartmouth College

MBA · Business Administration, focus on strategy, private equity, and entrepreneurship · Hanover, United States

Oct 1994 - Sep 1999

Ingolstadt School of Management (WFI), Catholic University of Eichstätt-Ingolstadt

Diplom-Kaufmann, focus on services management, finance/controlling, economic & business ethics · Services Management, Finance/Controlling, Economic & Business Ethics · Ingolstadt, Germany

Jul 1986 - May 1993

Graf-Friedrich-Schule, Gymnasium Diepholz

Abitur · Diepholz, Germany