Florian Jaeger
Ex-McKinsey Top Management Consultant and ex-Rocket Internet Entrepreneur
Experience
Oct 2021 - Present
3 years 7 months Berlin, Germany
Member of the Board of Advisors
RainmakerSociety GmbH
Advising a highly profitable and fast-growing bootstrapped HR tech startup since inception in regular sessions on strategic, operational, and leadership topics. Key focus on business model, product-market fit, UX / UI, fundraising, hiring strategy, team setup
Jul 2015 - Present
9 years 10 months Munich, Germany
Owner & Managing Director
FPJ Unternehmensberatung
Supporting entrepreneurs and executives in defining and reaching their goals, with a focus on strategy, growth, transformation, and financial transactions, selected projects include:
- Leading the M&A preparation for a large-scale expansion of a family-owned brown paper manufacturer, including a blueprint for a new organizational structure and management setup, and developing an information memorandum for investors
- Conducting a strategic review of a car tech company, developing a business and fundraising strategy, and creating the storyline for an investor presentation
- Developing the Asia market entry strategy for a language learning app
- Defining a strategic target model and implementation options for a travel business and creating an action plan to improve the profitability short-term of the existing joint venture
- Conducting commercial due diligences of digital ventures for a mobility corporation and devising a set-up for the preferred internal buildup to digitalize its core business
- Developing a strategy playbook for a PE-owned B2B procurement marketplace
- Analyzing the business model of local food delivery services and identifying its key success factors for the owner of an international supermarket chain
Jun 2014 - Jun 2015
1 year 1 month Munich, Germany
Global Co-Founder & Managing Director
ShopWings | Rocket Internet SE
- Co-founded, designed, and launched a same-day delivery venture for groceries, established operations in 3 cities across 2 continents and scaled the business to 100+ employees, achieved strong double-digit revenue growth from week to week
- Led partnerships, finance, strategy, HR, and PR: Initiated major partnerships with retailers and FMCG companies, secured a series A funding, established robust finance and HR processes & tools, and oversaw the strongest PR launch of a Rocket Internet venture
Jul 2010 - May 2014
3 years 11 months Munich, Germany
Co-Founder & Managing Director
mywineportal | 3C eVentures GmbH
- Co-founded, designed, and launched an innovative online wine marketplace with its own Facebook-enhanced social commerce community for peer recommendations, built and led a 5-person team, scaled a partner network to 30 selected vineyards & importers
- Managed end-to-end operations across all key business functions
- mywineportal.com was selected for sponsorship as a Lab startup by the Entrepreneurship Center of Ludwig-Maximilians-University Munich
Sep 2005 - Jun 2010
4 years 10 months Munich, Germany
Engagement Manager
McKinsey & Company, Inc.
Full responsibility for project deliverables, leadership for McKinsey & client team members. Advised clients internationally across consumer goods, retail, media, travel, logistics, manufacturing, and PE industries on strategic and operational topics; selected projects include:
- Designed and executed a program to improve commercial excellence levers (product portfolio optimization, sales force efficiency, and pricing) and growth initiatives for a family-owned global manufacturer of natural food ingredients
- Created a global commercialization strategy for a manufacturer of power supply units
- Developed and implemented a value creation program for the debt collection unit of a European retail company and orchestrated the preparation of that unit’s sale
- Evaluated the viability of a mobile services business for a global media company and identified key success factors in collaboration with the client’s Head of Strategy
- Conducted a strategic & commercial due diligence of a boatbuilder for a PE client
- Appointed to the extended leadership team of McKinsey’s initiative for midsize growth companies
- Selected as a core interviewer for full-time hires; conducted 45+ candidate interviews
- Hired as Associate, promoted to Engagement Manager ahead of schedule
Oct 2001 - Mar 2003
1 year 6 months Munich, Germany
Business Manager
Verlagsgruppe Random House | Bertelsmann SE
- Handled the financial aspects in the acquisition of a literature publishing house with €4M in annual sales: conducted financial analyses, negotiated contract points, and composed the investment proposal
- Headed the integration of an acquired publishing house into Bertelsmann’s publishing group and assumed responsibility for its financial planning and controlling
- Established a partnership with a leading Turkish publishing house; developed and coordinated sales activities for the Harry Potter series in Turkish within Germany
Feb 2000 - Sep 2001
1 year 8 months Munich, Germany
Consultant Corporate Development
Random House Continental Europe & Latin America | Bertelsmann SE
- Executed M&A transactions of multiple publishing houses in Europe and Latin America as part of a 4-person team; conducted market research, financial analysis, and due diligence, and prepared investment proposals and board presentations; projects included the execution of a multinational publishing group JV with €90M in annual sales
- Advised the Dutch book club on a €4M investment for an online venture
Summary
As an ex-McKinsey consultant and entrepreneur, I specialize in strategy, growth, and transformation. I’ve helped businesses across industries like consumer goods, media, travel, and private equity achieve measurable outcomes through market entry strategies, M&A preparation, and commercial due diligence. My approach is pragmatic, focusing on profitability and sustainable growth.
I’ve co-founded and scaled ventures, including ShopWings and mywineportal, where I secured funding, built operational frameworks, and forged strategic partnerships. I’ve also advised startups and established companies on optimizing business models, improving efficiency, and unlocking new market opportunities.
From crafting actionable strategies to navigating complex transactions, I bring hands-on expertise and a proven track record of delivering results. Whether you need to scale operations, refine your strategy, or prepare for growth, I help businesses thrive in competitive environments.
Languages
German
Native
English
Advanced
French
Elementary
Education
Aug 2003 - Jun 2005
Tuck School of Business at Dartmouth College
MBA · Business Administration with a focus on Strategy, Private Equity, Entrepreneurship · Hanover, United States
Oct 1994 - Sep 1999
Ingolstadt School of Management (WFI) at Catholic University of Eichstätt-Ingolstadt, initially University of Bamberg
Diplom-Kaufmann · Business Administration with a focus on Services Management, Finance/Controlling, and Economic & Business Ethics · Ingolstadt, Germany
Jul 1986 - May 1993
Graf-Friedrich-Schule
Abitur · Diepholz, Germany
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