Florian P. Jaeger
Member of the Board of Advisors
Experience
Member of the Board of Advisors
RainmakerSociety GmbH
Advising a highly profitable and fast-growing bootstrapped HR tech startup since inception in regular sessions on strategic, operational, and leadership topics
Focusing on business model, product-market fit, UX/UI, fundraising, hiring strategy, and team setup
Owner & Managing Director
FPJ Unternehmensberatung
Supporting entrepreneurs and executives in defining and reaching their goals, with a focus on strategy, growth, transformation, and financial transactions
Leading the M&A preparation for a large-scale expansion of a family-owned brown paper manufacturer, including a blueprint for a new organizational structure and management setup, and developing an information memorandum for investors
Conducting a strategic review of a car tech company, developing a business and fundraising strategy, and creating the storyline for an investor presentation
Developing the Asia market entry strategy for a language learning app
Defining a strategic target model and implementation options for a travel business and creating an action plan to improve the short-term profitability of the existing joint venture
Conducting commercial due diligences of digital ventures for a mobility corporation and devising a set-up for the preferred internal buildup to digitalize its core business
Developing a strategy playbook for a PE-owned B2B procurement marketplace
Analyzing the business model of local food delivery services and identifying its key success factors for the owner of an international supermarket chain
Global Co-Founder & Managing Director, ShopWings
Rocket Internet
Co-founded, designed, and launched a same-day delivery venture for groceries
Established operations in three cities across two continents and scaled the business to over 100 employees, achieving strong double-digit revenue growth week over week
Led partnerships, finance, strategy, HR, and PR
Initiated major partnerships with retailers and FMCG companies, secured Series A funding, established robust finance and HR processes and tools, and oversaw the strongest PR launch of a Rocket Internet venture
Co-Founder & Managing Director, mywineportal
3C eVentures GmbH
Co-founded, designed, and launched an innovative online wine marketplace with a Facebook-enhanced social commerce community for peer recommendations
Built and led a five-person team and scaled a partner network to 30 selected vineyards and importers
Managed end-to-end operations across all key business functions
mywineportal.com was selected for sponsorship as a Lab startup by the Entrepreneurship Center of Ludwig-Maximilians-University Munich
Engagement Manager
McKinsey & Company, Inc.
Advised international clients across consumer goods, retail, media, travel, logistics, manufacturing, and private equity on strategic and operational topics
Designed and executed a program to improve commercial excellence levers (product portfolio optimization, sales force efficiency, and pricing) and growth initiatives for a family-owned global manufacturer of natural food ingredients
Created a global commercialization strategy for a manufacturer of power supply units
Developed and implemented a value creation program for the debt collection unit of a European retail company and orchestrated the preparation of that unit’s sale
Evaluated the viability of a mobile services business for a global media company and identified key success factors in collaboration with the client’s head of strategy
Conducted a strategic and commercial due diligence of a boatbuilder for a private equity client
Appointed to the extended leadership team of McKinsey’s initiative for midsize growth companies
Selected as a core interviewer for full-time hires; conducted over 45 candidate interviews
Business Manager
Verlagsgruppe Random House | Bertelsmann SE
Handled the financial aspects in the acquisition of a literature publishing house with €4 million in annual sales: conducted financial analyses, negotiated contract points, and composed the investment proposal
Headed the integration of an acquired publishing house into Bertelsmann’s publishing group and assumed responsibility for its financial planning and controlling
Established a partnership with a leading Turkish publishing house; developed and coordinated sales activities for the Harry Potter series in Turkish within Germany
Consultant Corporate Development, Random House Continental Europe & Latin America
Bertelsmann Buch AG
Executed M&A transactions of multiple publishing houses in Europe and Latin America as part of a four-person team; conducted market research, financial analysis, and due diligence, and prepared investment proposals and board presentations
Participated in the execution of a multinational publishing group joint venture with €90 million in annual sales
Advised the Dutch book club on a €4 million investment for an online venture
Summary
Seasoned advisor, Co-Founder & Managing Director of two e-commerce startups, and versatile leader with 20+ years’ experience, guiding tech businesses and midsize companies from various industries successfully through setup, growth, and transformation. Strategic thinker, resourceful solution finder, and pragmatic hands-on executer with excellent analytical and stakeholder management skills. Core strengths include strategy, general management, finance, venture building, fundraising, recruiting, and M&A.
Languages
Education
Tuck School of Business at Dartmouth College
MBA, strategy, private equity, entrepreneurship · MBA · Hanover, United States
Ingolstadt School of Management (WFI), Catholic University of Eichstätt-Ingolstadt
Diploma in Business Administration · Ingolstadt, Germany
Graf-Friedrich-Schule, Gymnasium Diepholz
High School Diploma · Diepholz, Germany
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