Leadership Expert | Consultant | Mentor | Speaker

Leadership, customer focus and efficiency expert with over 27 years of experience in leadership and transformation. I help companies and leaders shift perspectives, implement effective solutions, and achieve lasting growth. My approach builds trust, innovation and clarity - empowering teams to stay aligned with customer needs and succeed in dynamic markets.

Google - the world's leading technology company in AI, Cloud and Consumer Electronics. Reported directly to the Managing Director Google Devices & Services DACH.

• Challenge: Limited sales channels and insufficient reach for Google hardware in Germany.
• Actions: Expanded the product portfolio and sales structure by gaining new retail partners and setting up a B2B channel. Organized strategic initiatives like trade show appearances at IFA and with Euronics.
• Results: €15M additional revenue in the B2B channel (2022), €20M revenue within 12 months through new partnerships, 80% sales growth above target in "Nest" through expansion into B2B2C channels.

IONOS SE - leading German provider of web hosting, domains and cloud services; part of the United Internet Group.

• Challenge: Inefficient integration of the subsidiary Fasthosts into IONOS's organizational structure.
• Actions: Optimized tools and processes by aligning them with the headquarters, adjusted staffing levels to reduce costs, and led a team with €23M in revenue responsibility.
• Results: Successful integration of Fasthosts, significant efficiency improvements and process harmonization.

Herax Partners - independent investment bank specializing in M&A advisory for companies, private equity and public institutions.

• Challenge: Lack of market insights for M&A activities in the German loyalty market.
• Actions: Conducted a detailed market analysis to identify strategic acquisition targets.
• Results: Provided solid recommendations for the M&A strategy and a reliable basis for targeted investments.

Miles & More - Europe's leading frequent flyer and loyalty program, part of the Lufthansa Group.

• Challenge: Difficulties scaling the program internationally, high operating costs, low engagement from non-frequent flyers and limited revenue sources outside of flights.
• Actions: Built and managed 65 retail partners in 35 countries, developed a retail concept to expand airport shops in Germany, and led two strategic top-management initiatives at board level:
• 15% cost reduction by realigning services for status customers
• Increased user engagement through everyday partnerships and developed a white-label loyalty system with shopping and logistics services for external partner programs.
• Results: €17M annual revenue with a 5-person sales team and consistent double-digit growth, white-label solution generated €1M additional revenue in its first year, reduced program costs while maintaining customer satisfaction, and significantly increased user engagement through new partnerships.

COP Consulting Partners was a specialized boutique consultancy for sales and marketing strategies in various industries.

Client: SONY Germany

• Challenge: Weak engagement of exclusive HiFi dealers and lack of structure and efficiency in trade marketing.
• Actions: Developed a targeted dealer engagement program with tailored marketing plans. Restructured trade marketing with new processes and built an efficient organizational structure.
• Result: Strengthened dealer loyalty in the premium segment, better alignment between marketing and sales, and higher efficiency in trade marketing.

Client: Deutsche Telekom

• Challenge: Unclear market access for the IT segment and missing processes for targeted customer acquisition.
• Actions: Conducted a market and competitive analysis across the IT value chain. Developed a framework for customer acquisition and partner management.
• Result: Defined a focused market entry strategy aligned with internal processes and market requirements.

HPP is a German strategy consultancy focused on automotive and industrial sectors.

Client: Daimler-Benz AG (now Mercedes-Benz Group AG)

• Challenge: Unclear strategy in the truck accessories business and efficiency potential in after-sales.
• Actions: Conducted market analysis for the accessories segment, developed a comprehensive marketing concept, and set up a product management department for spare parts.
• Result: Improved market positioning and established a scalable product management function.

Client: Volkswagen AG

• Challenge: Lack of a growth strategy for the European accessories business.
• Actions: Analyzed market potential in Germany, Spain, Italy, the UK and France; developed a country-specific coverage strategy.
• Result: Realigned the accessories strategy in Europe with measurable revenue growth in several markets.