Recommended expert

Isabelle Klöck

Product & Brand Strategist

Isabelle Klöck
Munich, Germany

Experience

Mar 2025 - Present
11 months

Product & Brand Strategist

Freelance

  • Discovery & strategy: problem framing, research synthesis, roadmap direction
  • Positioning & messaging: value proposition, message architecture, narratives
  • Go-to-market: ICP framing, launch planning, channel/campaign direction
  • Delivery & project leadership: agency orchestration, stakeholder communication, cross-functional coordination
  • Outputs: strategic briefs, positioning docs, narrative decks, GTM plans, research reports
Jun 2023 - Aug 2024
1 year 3 months

Product Lead

fxhash foundation

  • Owned product vision and roadmap for a generative art platform, aligning priorities across product, design and engineering.
Oct 2022 - May 2023
8 months

Portfolio Manager

BMW AG

  • Optimized BMW vehicle series portfolios and developed naming strategies aligned with market trends and customer expectations
  • Conducted competitive analysis and global trademark audits to protect brand assets and support strategic decision-making
  • Collaborated across brand, legal and product development to ensure naming feasibility and strengthen market positioning
Aug 2017 - Sep 2022
5 years 2 months

Product Manager

BMW AG

  • Developed and executed roadmaps for in-car entertainment experiences, integrating third-party services (Apple CarPlay, Spotify) and proprietary platforms
  • Led the development of BMW Music and Online Entertainment, enhancing digital touchpoints and user experience
  • Synthesised market trends, user feedback and technology shifts to guide product decisions and roadmap prioritisation
May 2014 - Jul 2017
3 years 3 months

Senior Brand Manager

BMW AG

  • Managed MINI’s worldwide sales literature, creative strategy and roll-out in collaboration with creative and implementation agencies
  • Developed brand-driven vehicle copy to strengthen emotional appeal and ensure tonal consistency across global markets
  • Conducted trend and competitor analyses to inform campaign planning, collaborating closely with regional teams and global brand leadership
Jun 2012 - Apr 2017
4 years 11 months

Account Manager

Interone GmbH, BBDO

  • Led cross-channel campaigns for FMCG clients, aligning brand strategy with business objectives
  • Built trusted senior client relationships through proactive consulting and solution framing
  • Managed budgets, timelines and workflows across internal teams and external partners
Apr 2010 - May 2012
2 years 2 months

Account Manager

Design Companies AG

  • Developed packaging concepts for international clients to strengthen differentiation and shelf impact
  • Managed scopes, timelines and stakeholder alignment from briefing to implementation
Aug 2007 - Oct 2009
2 years 3 months

Project Manager

Peter-Schmidt-Group

  • Delivered corporate identity and brand strategy projects for DAX30 clients
  • Managed projects from research and concept development through rollout, ensuring delivery on time, on brief and within budget

Summary

Product & Brand Strategist with 10+ years across automotive (BMW/MINI), Web3/platform (fxhash), and agency environments — bridging agency, corporate, and startup ways of working from strategy through delivery. I support teams with foundational work: product discovery, positioning & messaging, and go-to-market planning — translating insight into decision-ready roadmaps and execution-ready plans.

My edge: Cultural insight that helps teams anticipate shifts in expectations and build products and brands that stay relevant.

Skills

  • Product Discovery & Insight Synthesis
  • Positioning, Value Proposition & Messaging Frameworks
  • Go-to-market Strategy & Launch Planning
  • Cross-functional Delivery & Project Management
  • Strategic Briefs, Narrative Decks & Research Reports

Product & Innovation

  • Product Strategy & Discovery
  • Strategic Roadmapping
  • Mvp Definition & Validation
  • Go-to-market Planning
  • Agile & Lean Methods
  • Okr Planning & Alignment
  • Stakeholder Alignment & Delivery Leadership

Research & User Insight

  • Research & User Insight
  • User Interviews
  • Persona Development
  • Concept / Prototype Testing
  • Insight Synthesis
  • Design Thinking
  • Workshop Facilitation & Co-creation

Brand & Communication

  • Brand Positioning
  • Messaging Strategy
  • Strategic Narratives
  • Stakeholder Communication
  • Agency Management & Creative Briefing
  • Client Consulting

Tools & Systems

  • Notion
  • Figma
  • Miro
  • Confluence
  • Jira
  • Airtable
  • Zapier
  • Google Workspace
  • Slack
  • Ai Productivity Tools

Languages

German
Native
English
Native
Spanish
Elementary
French
Elementary

Education

Oct 2003 - Jun 2007

Parsons School of Design

BBA · Design & Management · New York, United States

Oct 2000 - Jun 2002

Sevenoaks School

International Baccalaureate · Sevenoaks, United Kingdom

Certifications & licenses

Product Lead

fxhash foundation

Portfolio Manager

BMW AG, BMW Brand

Blue Dot Impact Cross-Functional Leadership

Blue Dot Impact

HarvardX UX & Feature Delivery

HarvardX

IDEO U User Research & OKRs

IDEO U

KI-Campus Innovation In Emerging Tech

KI-Campus

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