Alexej Luecke
Project Management Consultant
Experience
Project Management Consultant
Bayes Esports
- Bayes is a global leader in esports data providing exclusive content to its growing customer base.
- Reviewed current product offer and built a vertically integrated product offering.
- Achieved scalability and automation of sales processes.
- Increased transparency internally and for all external stakeholders on product-related topics.
Founder & CEO
Amongst Plebs
- Amongst Plebs is a unique and Bitcoin-inspired streetwear brand; all products are sustainably sourced and stand out in the busy market of Bitcoin merchandise.
- Used the brand as a creative playing and learning field to help spread Bitcoin anecdotes, stories, and knowledge with unique streetwear.
- Launched a fully functional store with 40+ products and sold almost 100 items within the first four weeks post launch.
Sabbatical
Sabbatical
- Took time off after nearly seven years in Dubai to collect experiences around the world.
- Went on game drives in Africa, wine tastings in the Douro Valley, and climbed sand dunes in Namibia’s Sossusvlei.
- Reconnected with friends and family in Germany, Italy, the Netherlands, Spain, UAE, UK, USA, and South Africa.
Product & Pricing Manager (Teamlead)
Mercedes Benz Cars Middle East
- Led a team of three responsible for the entire product life-cycle management of all compact cars, SUVs, and niche vehicles in the Middle East region (10 markets).
- Ensured timely product launches and competitive portfolio pricing to maximize volume and profit.
- Merged pricing and product teams, hired and trained new members, and accompanied promotion of two team members within two years.
- Led pricing process improvements, transforming internal pricing into a leaner, faster, and market-focused process.
- Successfully launched the G-Class and facilitated VIP delivery of first production vehicles globally to the royal family of Dubai.
- Migrated formerly Excel-based workflows onto Power BI and created a pricing database for strategic decisions 24/7.
Product Manager
Audi Volkswagen Middle East
- Performed proactive life-cycle management for the entire Audi model range as Product Manager for 10 markets.
- Secured successful launches and life-cycle management for over 20 carlines and developed long-term strategies for competitive market positioning.
- Integrated major product changes mid life-cycle to secure volume, improving the challenging market position of the A4; sales forecasts were reached post integration.
- Implemented the Audi line strategy in the Middle East region to simplify the product offer.
Market Support for France & Netherlands
Audi AG
- Secured production for designated regional offices and supported partners with timely and correct order placement.
- Supported sales target achievement and maintained a sufficient production pipeline with no supply-side issues.
- Introduced proactive management reports to flag production shortcomings and find workarounds.
- Implemented a unique engine variation mid lifecycle to meet tight CO2 emission targets, steering production and logistics until products arrived at the warehouse.
Teaching Assistant, Department of Strategy & Organization
Maastricht University
Internship, Sales Western Europe
Audi AG
Internship, Quality Sales – Warranty and Goodwill
Dr. Ing. H.C. F. Porsche AG
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (8.5 years), Fashion (4 years), Retail (4 years), Information Technology (3 years), Sport (3 years), and Tourism (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (12 years), Sales (4 years), Marketing (4 years), Business Intelligence (4 years), Finance (4 years), and Project Management (3 years).
Summary
I am a multicultural individual, born in Germany, raised in a bilingual household.
I am passionate about music, streetwear fashion, cryptocurrencies, especially Bitcoin and all the different disciplines that impact it (e.g. economics, law, property rights, philosophy, networks etc.)
Skills
Problem-solving
Adaptability
Critical Thinking
Presentation
Communication
Project Management
Product Strategy
Pricing Strategy
Team Leaderhip
Whatever Tool Is Required For The Job
Languages
Education
Maastricht University
Master of Science, Focus: Business Strategy & Business Innovation · International Business · Maastricht, Netherlands
Maastricht University
Bachelor of Science, Focus: Strategy, Finance, Organization · International Business · Maastricht, Netherlands
Profile
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