Uta U.

Customer Management

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Munich, Germany

Experience

Jan 2018 - Present
8 years

Customer Management

Logistics Hall of Fame

  • Potential analyses
  • Online and offline marketing
  • Support of existing customers
  • Design of sponsorship packages including pricing
  • Acquisition of new sponsors
  • Support for the annual gala at the Federal Ministry of Transport
Jan 2013 - Present
13 years

Project Manager Business Development

Metzgerei Ullrich

  • Analysis of business operations and development of business areas
  • Development of the marketing concept
  • Implementation of all online and offline marketing activities
Jan 2013 - Dec 2015
3 years

Project Management and Leadership

Ideenkonsulat

  • Consulting and analysis of clients' market entry projects
Jan 2013 - Dec 2014
2 years

Project Manager LiteraTOURS

Dolde Medien

  • Design of trade fair participation packages for book publishers
  • Customer acquisition
  • Management of the LiteraTOUR guide
  • Facebook marketing
  • Expansion of the project with a second trade fair appearance (CMT)
  • Development of cooperation packages
  • Execution of trade fair participations (free, CMT)
Jan 2012 - Dec 2014
3 years

Project Support

Level5 Beratung

  • Strategic sales consulting
  • Market and potential analyses for various startup projects
  • Customer acquisition
  • Development of marketing and market entry concepts for various startup projects
  • Product positioning
  • Competitor analysis
Jan 2011 - Dec 2014
4 years

Customer Management

Logistics Hall of Fame

  • potential analyses
  • online and offline marketing
  • managing existing customers
  • designing sponsorship packages including pricing
  • acquiring new sponsors
  • supporting the annual gala at the Federal Ministry of Transport
Jan 2011 - Dec 2012
2 years

Project Lead Atlas Relaxed Travel

WAY OK

  • market and potential analysis
  • designing participation packages and white label offers
  • acquiring customers and cooperation partners
  • press relations
Jan 2010 - Present
16 years

Independent Consultant in Sales, Marketing and Sales-Oriented Product Marketing

2Upgrade

  • designing offer formats
  • creating marketing and sales materials
  • designing websites including implementation
  • designing and implementing social media marketing activities
  • project management
  • sales
Jan 2010 - Dec 2011
2 years

Interim Sales and Marketing Management

Voycer AG

  • positioning the V-Engine, an engagement technology for customer retention and activation in the market
  • acquiring new customers
  • acquiring cooperation partners for marketing projects
  • managing press relations
Jan 2008 - Dec 2010
3 years

Head of Sales and Marketing

medienmenschen

  • relaunching the website and introducing new online offerings
  • overseeing online and offline marketing
  • marketing and budget responsibility
  • repositioning the travel magazine TOURS and tapping into new target groups
  • acquiring new clients for the agency division
  • creating concepts for agency clients
  • PR and marketing planning for clients
Jan 2005 - Dec 2008
4 years

Key Account Manager Corporate Publishing

Springer Fachmedien München

  • Managing existing customers and their corporate publishing projects (print and online) as project manager, overseeing customer budgets
  • Acquiring new customers
  • Introducing and positioning new CP products, like e-magazines
  • Responsible for corporate publishing marketing budget
  • Creating advertising and sales promotion materials
  • Managing external service providers
Jan 2005 - Dec 2005
1 year

Advertising Sales Manager Special Projects

Logistik Heute, HUSS Verlag

  • Leading the advertising department staff
  • Acquiring advertisements
  • Planning and executing marketing activities
  • Monitoring market and competitors
  • Advertising and marketing planning, including execution
Jan 2001 - Dec 2005
5 years

Ad Sales & E-Marketing Manager

Lebensmittel Zeitung

  • Acquiring print and online advertising clients, advising key customers
  • Developing new offers, marketing, and sales formats
  • Conducting various studies with different partners
  • Positioning of LZ NET
  • Designing and executing all online marketing measures for IT and logistics
  • Developing the new IT & logistics business area
  • Played a key role in significant revenue growth – against the general market trend
Jan 2000 - Dec 2001
2 years

Marketing Assistant

Lebensmittel Zeitung

  • Creating advertising and sales promotion materials, including agency briefing
Jan 1999 - Dec 2000
2 years

Trainee

Verlagsgruppe Deutscher Fachverlag

  • Assisting in conducting and coordinating online and offline market research studies
  • Creating advertising and sales promotion materials
Jan 1998 - Dec 1998
1 year

Sales Marketing Intern for Private Customers

GWV Fachverlage Wiesbaden

  • Analysis of customer service strategies

Skills

  • Interim Management For Sales And Marketing Positions

  • Strategic Consulting In Sales Marketing And Business Development

  • Project Management And Leadership

  • Business Development

  • Online And Offline Marketing

  • 20 Years Of Professional Experience, Including 10 Years As A Freelance Consultant

  • Strategic Sales Consulting

  • Customer Acquisition

  • Product Positioning

  • Competitor Analysis

  • Potential Analyses

  • Publishers/media (B2b, B2c)

  • Agencies

  • Consultants

  • Freelancers

  • Trades

  • Start-ups And Founders

Languages

German
Native
English
Advanced

Education

Otto-Friedrich University Bamberg

Diploma in Business Administration · Bamberg, Germany

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