Uta U.
Customer Management
Experience
Jan 2018 - May 2020
2 years 5 monthsCustomer management
Logistics Hall of Fame
- Designing sponsorship packages, including pricing
- Acquiring new sponsors
- Servicing existing customers
- Support for the annual gala at the Federal Ministry of Transport
Jan 2013 - Present
12 years 8 monthsProject leadership Business Development
Metzgerei Ullrich
- Analyzing business activities and developing business areas
- Creating the marketing concept
- Executing all online and offline marketing activities
- Managing service providers
- Press relations
Jan 2013 - Dec 2015
3 yearsProject leadership and management
Ideenkonsulat
- Consulting and analysis of clients' market entry projects
- Market and potential analyses for clients
- Managing web projects
Jan 2013 - Dec 2014
2 yearsProject leadership LiteraTOURS
Dolde Medien
- Designing trade fair participation packages for book publishers
- Customer acquisition
- Managing the LiteraTOUR guide
- Facebook marketing
- Expanding the project with a second trade fair appearance (CMT)
- Developing cooperation packages
- Acquiring cooperation partners
- Managing trade fair participations (free, CMT)
Jan 2012 - Dec 2014
3 yearsProject support
Level5 Beratung
- Market and potential analyses for various startup projects
- Creating marketing and market entry concepts for various startup projects
Jan 2011 - Dec 2014
4 yearsCustomer Management
Logistics Hall of Fame
- Creating sponsorship packages including pricing
- Acquiring new sponsors
- Managing existing clients
- Supporting the annual gala at the Federal Ministry of Transport
Jan 2011 - Dec 2012
2 yearsProject Lead for Atlas Relaxed Travel
WAY OK
- Market and potential analysis
- Creating participation packages and white-label offers
- Acquiring clients and partners
- Press relations
Jan 2010 - Present
15 years 8 monthsFreelance Consultant for Sales, Marketing and Product Marketing
2Upgrade
- Designing offer formats
- Creating marketing and sales materials
- Designing and implementing websites
- Designing and executing social media marketing campaigns
- Project management
- Sales
Jan 2010 - Dec 2011
2 yearsInterim Sales and Marketing Manager
Voycer AG
- Positioning the V-Engine, an engagement technology for customer retention and activation, in the market
- Acquiring new clients
- Acquiring partners for marketing projects
- Managing press relations
Jan 2008 - Dec 2010
3 yearsHead of Sales and Marketing
Full-Service Agency medienmenschen
- Relaunching the website and introducing new online offerings
- Responsibility for online and offline marketing
- Marketing and budget responsibility
- Repositioning the travel magazine TOURS and reaching new target groups
- Acquiring new customers for the agency business
- Developing concepts for agency clients
- PR and marketing planning for clients
Jan 2005 - Dec 2008
4 yearsMunich, Germany
Key Account Manager Corporate Publishing
Springer Fachmedien München
- Managing existing clients and their corporate publishing projects (print and online) as project manager, controlling client budgets
- Acquiring new clients
- Launching and positioning new CP products such as e-magazines
- Responsible for corporate publishing marketing budget
- Creating advertising and sales promotion materials
- Managing external service providers
Jan 2005 - Dec 2005
1 yearHead of Advertising Sales Special Projects
Logistik Heute, HUSS Verlag
- Managing staff in the advertising department
- Acquiring advertisements
- Planning and executing marketing activities
- Monitoring the market and competitors
- Planning and executing advertising and marketing
Jan 2001 - Dec 2005
5 yearsAd Sales & E-Marketing Manager
Lebensmittel Zeitung
- Acquiring print and online advertising clients, advising key clients
- Developing new offering, marketing and sales formats
- Conducting various studies with different partners
- Positioning LZ NET
- Planning and executing all online marketing activities for IT and logistics
- Building the new IT & logistics business area
- Major contribution to significant revenue growth despite the overall market trend
Jan 2000 - Dec 2001
2 yearsMarketing Assistant
Lebensmittel Zeitung
Creating advertising and sales promotion materials including agency briefing
Jan 1999 - Dec 2000
2 yearsTrainee
Verlagsgruppe Deutscher Fachverlag
- Assisting with conducting and coordinating online and offline market research studies
- Creating advertising and sales promotion materials
Jan 1998 - Dec 1998
1 yearWiesbaden, Germany
Sales Marketing Intern for Private Customers
GWV Fachverlage Wiesbaden
Analysis of customer service strategies
Summary
- Interim management for sales and marketing positions
- Strategy consulting in sales marketing and business development
- Project leadership and management
- Business unit development
- Sales strategy consulting
- Customer acquisition
- Project leadership and management
- Product positioning
- Competitor analysis
- Potential analyses
- Online and offline marketing
Languages
German
NativeEnglish
AdvancedEducation
Otto-Friedrich-Universität Bamberg
Diploma in Business Administration · Business Administration · Bamberg, Germany
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