Thomas Kern
Freelance Product Lead
Experience
Freelance Product Lead
Self-employed
- Support companies to fill short-term staffing in their organization
- Focus on goal-oriented delivery and execution
- Create clarity in complex projects and focus on results
Product Lead Mobile Apps
Immowelt (AVIV Germany GmbH)
- Owned the seeker app experience across AVIV’s markets in Germany, France and Belgium (immowelt, SeLoger, immoweb)
- Orchestrated the delivery of a unified cross-European real estate app (Germany & France), resulting in a 22% lead conversion rate increase
- Orchestrated the delivery of a unified cross-European real estate app (Germany & France), resulting in a 29% time spent per user session increase
- Orchestrated the delivery of a unified cross-European real estate app (Germany & France), improving login rate from 35% to 58%
- Hired, coached and developed 3 Product Managers toward ownership and delivery maturity
- Supported PMs with growth plans by enabling them to follow up on side projects (e.g., Apple Vision Pro, App clips or workshop organization) and performance management
- Recognized by leadership team for successfully balancing strategic responsibilities as Lead PM with operational product delivery, demonstrating strong product craftsmanship, outcome orientation, and high stakeholder trust
Senior Product Manager Apps
LOTTO24 AG (Member of ZEAL Group)
- Led product discovery for a new "collaborative lottery" experience (launched later as "TeamPlayer")
- Continuously optimized mobile e-commerce experience within apps to increase monthly recurring billings to over €20 million
Product Manager Search Experience
Engel & Völkers Technology GmbH
- Led discovery and validation for a new B2C real estate search experience
- Conducted qualitative user testing to inform mobile-first design decisions
Product Manager
XING AG (today New Work SE)
- Led a cross-functional product development team focusing on XING Jobs retention (8–12 members), including front-end and back-end developers, iOS and Android developers, QA testers, designers, and team leads, based in Barcelona
- Increased saved search subscriptions by 50% year over year
- Collaborated with other product teams to extend the reach of XING Jobs features to Profiles and Startpage, driving increased user engagement and satisfaction
- Led the successful launch of new features through A/B tests and test groups, optimizing user experience and driving engagement
- Responsible as Junior Product Manager for ProJobs membership, generating over €1 million monthly recurring revenue (2016–2017)
Junior Product Manager
HealthCare United GmbH & Co. KG
- Learned foundational product management under mentorship from Petra Wille
- Designed and launched mobile web features for job seekers
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Real Estate (4 years), Information Technology (4 years), Retail (1.5 years), and Healthcare (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (11 years), Information Technology (5 years), and Research and Development (0.5 years).
Summary
Seasoned Product Leader with 10+ years of experience owning and scaling digital products across mobile and web.
Proven ability to lead cross-functional teams, deliver measurable results, and align product strategy with user and business needs.
Strong ability to guide teams through transformation, develop individual PMs, and balance long-term vision with day-to-day execution.
Skills
- Lateral Leadership & Stakeholder Management
- Product Strategy & Roadmap Planning
- Cross-platform Product Development (Web & Apps)
- User Research (Qualitative & Quantitative)
- Prioritization And Decision Making Under Uncertainty
- Team Leadership, Mentoring And Performance Management
- E-commerce, Marketplaces & Real Estate Domain Expertise
- Design Thinking
- Defining Outcomes
- Tools: Atlassian Suite, Ga4, Figma, Notion, Apptweak
Languages
Education
University of Cologne & Middle East Technical University
Master of Arts · Political Science · Ankara, Turkey
University of Augsburg
Bachelor of Social Science · Social Science · Augsburg, Germany
Certifications & licenses
Defining Outcomes
Product Talk Academy
Design Thinking Training
Oose eG, Hamburg
Profile
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