Ralf P. - Consultant

Mannheim, Germany

Experience

Amsterdam, Netherlands

Carried out a 3-month integration project for data/Cognos/IBM servers in the IBM development center
Analysis and reporting for regional and national studies based on automated Cognos data cubes, mainly RPM data (wholesale/KPI development)

Use, consulting, and sales of various CRM systems
Training and installation of CRM modules such as route planning, visit scheduling, targeting, reporting, and master data management

Expanded market share of patient information by integrating medical specialist groups into the existing API patient panel
Established a clinical research department with Phase IV and health services studies for the first time
Grew to market leader in the promotions panel segment in the DACH region with promotion analyses and performance measurements for all countries in the panel
Expanded the portfolio through partnerships in oncology and primary market research

Advising and supporting numerous pharmaceutical clients in Germany based on the IMS service portfolio such as RPM and DPM applications, patient data, international offerings, field force optimization, Dataview, and call reporting
Regular client visits and participation in customer working groups

Built and expanded a market research company with an integrated test studio for retail end customers
Led projects and hands-on creation of global and national retail market research studies
Conducted test simulations as well as forecasting and modeling of future retail sales
Carried out TV and radio ad testing (advertising research)

Supported and advised the launch process for a global label expansion of a drug primarily used for asthma (Novartis Global)
Led the demand and forecasting study for Women’s Health in the Top 5 EU countries, USA, Emerging Markets, and other markets
Led the Customer Excellence Tracking study across more than 12 countries (Bayer HealthCare)
Contributed to various study types focused on Top 5, USA, Emerging Markets, including launch tracking, segmentation, market assessment, patient adherence, ad and concept testing, ad optimization, customer satisfaction, patient-reported outcome studies, studio tests, and lifecycle management

Sales-related analyses: potential analyses, market segmentation, monitoring, regional analyses, new sales structures, matching, SPSS analyses, test and control group analyses
Customer Relationship Management analyses and data integration
Integration of different data types, calculation of business metrics, frequency and visit optimization, calculation of prescription gains, modeling of field force lines, advertising success analyses, cost-benefit analysis
Longitudinal patient analyses with European patient classifications and therapy schemes, patient-based sales and prescription analyses
Profiling of target physicians and statistical projections to populations
Integration of prescriber, patient, and prescription data at KV/regional level
Creation of ROI analyses, management reports, and result presentations

Experience for your company's success

Intercultural and complex project management and leadership experience across different company phases with AI know-how

New: Strategy consulting for the pharmaceutical industry on artificial intelligence
Leadership figure with broad hands-on consulting and strategy experience, P&L, supporting the pharmaceutical industry > 20 years
High expertise in sales and marketing excellence
Managing dynamic projects in local and international environments in pharma/life sciences, retail, and healthcare
Successful in hands-on data analysis and CRM software management, as well as brand consulting
Change management and coaching of employees

Experience and research for your company's success!