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Ralf Patsch

Data Integration Consultant

Ralf Patsch
Mannheim, Germany

Experience

Data Integration Consultant

AzyX Deutschland

  • Led 3-month data/Cognos/IBM server integration project at IBM development center in Amsterdam, Netherlands
  • Performed analysis and reporting for regional and national analyses based on automated Cognos data cubes, primarily RPM data (wholesale/KPI development)

CRM Systems Consultant

Cegedim Deutschland

  • Applied and sold various pharmaceutical CRM systems
  • Trained and installed individual CRM modules (tour planning, visit planning, targeting, reporting, master data maintenance)

Market Research Manager

Cegedim Strategic Data

  • Expanded market share of patient information by integrating specialist groups into the existing API patient panel
  • Established first clinical research department with Phase IV and care studies
  • Achieved market leader position in promotions panel in the DACH region, providing promotions analyses and success measurements for all panel countries
  • Expanded portfolio through cooperation in oncology and primary market research

Client Consultant

IMS Health

  • Advised and supported numerous pharmaceutical clients in Germany using the full IMS service portfolio (e.g., RPM/DPM applications, patient data, international offerings, field force optimization, Dataview, call reporting)
  • Conducted regular client visits and participated in client working groups

Market Research Project Leader

IN VIVO Marketingforschung

  • Founded and expanded a market research GmbH with integrated test studios and end-customer shopping capabilities in retail
  • Led and executed all necessary activities for global and national retail market research studies
  • Conducted test simulations and forecasting/modeling of future retail sales
  • Performed television and radio ad tests (advertising research)

Sales and Marketing Excellence / CRM Consultant

Interim Management

  • Sales- and marketing excellence (special analyses and general applications in ADM management)
  • Multichannel marketing consulting for pharmaceutical companies
  • Management of local and international market research projects in the pharmaceutical industry
  • CRM consulting, support and ADM optimization projects (e.g., Elpen Pharma, Essex (now Organon), Mundipharma, Aurobindo (now Puren))

Pharma Research Consultant

Kantar Health

  • Supported and advised on the launch process of a global indication extension for a drug primarily used in asthma (Novartis Global)
  • Led demand and forecasting study for women’s health across TOP5 EU, USA, emerging markets and others
  • Led customer excellence tracking study in over 12 countries (Bayer HealthCare)
  • Contributed regularly to study types including launch tracking, segmentation, market assessment, patient adherence, ad/concept tests, ad optimization, customer satisfaction, patient reported outcome studies, studio tests, lifecycle management

Global CRM and Market Research Partner

Patsch International

  • Conducted sales-relevant analyses (potential analyses, market segmentations, monitoring, regional analyses, new sales structures, matching, SPSS analyses, test and control group analyses)
  • Performed customer relationship management analyses and data integration
  • Integrated various data types, calculated business KPIs, optimized frequency and visits, calculated prescription gains, modeled field force lines, ad effectiveness analyses, cost–benefit analysis
  • Conducted longitudinal patient analyses (European patient classifications and therapy schemes), patient-based sales and prescription analyses
  • Profiled target physicians and performed statistical projections on populations
  • Integrated prescriber, patient and prescription data at KV/regional level
  • Delivered ROI analyses, management reports and presentation materials

Marketing, Sales and Market Research Specialist

Upjohn (now Pfizer)

  • Responsibilities in marketing, sales and market research

Summary

  • Experience for your company's success
  • Intercultural and complex project management and leadership experience in different company phases with AI know-how
  • New: Strategy consulting for the pharmaceutical industry on artificial intelligence
  • Leader with broad hands-on consulting and strategy experience, P&L, supporting the pharmaceutical industry for over 20 years
  • High expertise in sales and marketing excellence
  • Managing dynamic projects in local and international environments in pharma/life science, retail, and healthcare
  • Successful in hands-on data analysis and CRM software management, as well as brand consulting
  • Change management and employee coaching
  • Experience and research for your company's success!

Languages

German
Native
English
Advanced
French
Intermediate
Spanish
Elementary

Education

Oct 1998 - Jun 2000

Americus University

Master of Business Administration (MBA) · Business Administration

International Business School

Bachelor of Business Administration (BBA) · Business Administration, International Business, Marketing, Languages · Malente, Germany

Certifications & licenses

AI Manager Training (Certified)

Berger Bildungsinstitut GmbH

Certified Pharmaceutical Jurist

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ralf based?

Ralf is based in Mannheim, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Ralf speak?

Ralf speaks the following languages: German (Native), English (Advanced), French (Intermediate), Spanish (Elementary).

What roles would Ralf be best suited for?

Based on recent experience, Ralf would be well-suited for roles such as: Data Integration Consultant, CRM Systems Consultant, Market Research Manager.

What is Ralf's latest experience?

Ralf's most recent position is Data Integration Consultant at AzyX Deutschland.

What is Ralf's education?

Ralf holds a Master in Business Administration from Americus University and a Bachelor in Business Administration, International Business, Marketing, Languages from International Business School.

Does Ralf have any certificates?

Ralf has 2 certificates. These include: AI Manager Training (Certified) and Certified Pharmaceutical Jurist.

What is the availability of Ralf?

Ralf is immediately available part-time for suitable projects.

What is the rate of Ralf?

Ralf's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Ralf?

To hire Ralf, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 850-1010 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.