Felix W.
Founder
Experience
Sep 2022 - Present
3 years 1 monthCo-Founder and Co-CEO
The Brand Embassy
- Building a independent sales agency from zero
- Establishing Porta Romana as the go to supplier for Bayrischer Hof in Munich
- Sales responsibility: 2.3 Mio €
- Built and scaled a sales agency in Berlin with 4 employees in a consulting project
- Field sales and business development in the DACH region for Vispring, Porta Romana, Noorth, Man of Parts, M2R, EBB & FLOW, Emeco
- Consulting brands on market entry in the DACH region
- Advisor for brands and agencies
Jan 2022 - Sep 2022
9 monthsHead of International Partnership
Westwing GmbH
- Joined power with all international entities of Westwing local Head of Partnership dotted reporting line
- Budget responsibility: 65 Mio €
- Built the fundament to change partnership structure
- Increased deal closing KPI by 32 %
- Led international partnership team (5 direct reports)
- Pitched the Westwing idea on C Level and convinced new partners to work with Westwing
- Scaled existing partnerships to full potential
- Established key account initiatives company wide and trained teams to full success
- Analyzed and prioritized new categories
- Reported to C-Level at Westwing Club
- Identified and prepared handover successor
Sep 2019 - Nov 2022
3 years 3 monthsHead of Sales Europe
Gloster Furniture GmbH
- Member of the DEDON Group
- Educated 148 brand ambassadors each with a 4 month training period
- Transferred the customer service team into a sales team and increased sales by 2.5 Mio € per year
- Increased ITR (Inventory Turnover Ratio) by 8.5%
- Led the customer service team (4 persons)
- Led the sales team (6 persons)
- Implemented a reporting system
- Coordinated and built a training academy for partners and clients
- Recruited new sales manager and sales assistance
- Reported to managing director and group CEO
- Fulfilled Vision D2D
Sep 2017 - Nov 2022
5 years 3 monthsSales Manager DACH
Gloster Furniture GmbH
- Member of the DEDON Group
- Managed the biggest project in company history
- Compensated the loss of a 7 digit client in turnover
- Sales responsibility starting: 3.4 Mio €
- Sales responsibility ending: 4.2 Mio €
- Full responsibility for budget, sales volume, and activities in the area
- Dealt with key accounts
- Trained and established brand ambassadors at the point of sale
- Implemented a CRM system
- Developed a market strategy plan and implemented for Germany
- Planned and implemented shop in shop systems at POS
- Networked and established the brand in the A&D world
Apr 2015 - Nov 2017
2 years 8 monthsSales Director for Scandinavia, eastern and middle Europe, Great Britain, U.S.A. and Canada
JAB Furniture
- A brand of Bielefelder Werkstätten, member in the JAB Anstoetz Group
- Integrated 9 sales agents for designated area
- Analyzed, developed and partly executed strategy for the North American market
- Opened Spain, Scandinavia and the North American market
- Led the agents and dealt with key accounts
- Sales responsibility start: 1.6 Mio €
- Sales responsibility end: 5.4 Mio €
- Analyzed and emerged new markets
- Developed and executed strategies for new and existing markets
- Developed a shop in shop concept in direct cooperation with the management board
- IHK training on international management and custom affairs
Dec 2014 - Apr 2015
5 monthsSales Representative South Germany & West Austria
Interval GmbH
- Managing existing retail B2B key accounts and setting up new B2B partnerships
- Setting and realizing turnover goals
- Planned and executed shop in shop concept with new and existing retail partners
- Secured that partners follow the CI at the POS
- Sales responsibility start: 3.2 Mio €
- Sales responsibility end: 3.2 Mio €
- Trained and presented the product range
- Managed the marketing budget in the area
- Established a contract business sales channel together with independent agents
- Reported to the German sales director
Jul 2011 - Dec 2014
3 years 6 monthsSales Representative South Germany
IP Design
- A brand of Bielefelder Werkstätten, member in the JAB Anstoetz Group
- Managed existing and developed new B2B partnerships
- Set and realized turnover goals
- Planned new POS spaces at the dealerships
- Trained and presented the product range to partners
- Sales responsibility start: 800 K €
- Sales responsibility end: 1.2 Mio €
- Reported to the board of management
Apr 2009 - Jul 2011
2 years 4 monthsSales Director B2C
Florian Uhl GmbH
- Planned, sold and realized interior design projects
- Set up an internal rug department
- Co-responsibility in buying and styling the 2600 m² exhibition space
- Planned and executed several B2C events and shows
- Established a new enterprise planning system
- Acted as the right hand of the owner
Jul 2008 - Apr 2009
10 monthsSales Director Europe
Odegard Inc.
- Managed sales, marketing and contract business in Europe
- Set up a sales network in Europe
- Managed the Zürich based Europe showroom
- Managed several bigger contract projects
- Sales and management training at Martin Shenker in NYC
- Improved English skills
Summary
I'm the founder of THE BRAND EMBASSY. It's a platform and specialty retailer for encounters and exchange in the world of good furniture design.
Our partners include established and new furnishing brands, retailers and designers.
Personally, I believe if we all do our work well, people can enjoy their lives a bit more.
That's what has driven me for over 15 years. During that time, I've had the opportunity to successfully drive brand building, expansion and strategic management in European markets.
Now I see it as my responsibility to support my partners in Germany, Switzerland and Austria, to bring the vision of a lifestyle with good furniture to life together.
I look forward to staying in touch with you or getting to know you.
Languages
German
NativeEnglish
AdvancedCertifications & licenses
The 10 Steps of Listening: Get Happier – Developing Your Listening Skills
WE MAKE PEOPLE WITH GOOD FURNITURE
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