Felix Weber - Co-Founder and Co-CEO | FRATCH

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Hemmingen, Germany

Experience

Sep 2022 - Present

3 years 5 months

Co-Founder and Co-CEO

The Brand Embassy

Building a independent sales agency from zero
Establishing Porta Romana as the go to supplier for Bayrischer Hof in Munich
Sales responsibility: 2.3 Mio €
In a consulting project I built and scaled a sales agency in Berlin with 4 employees
Field sales and business development in the DACH region for: Vispring, Porta Romana, Noorth, Man of Parts, M2R, EBB & FLOW, Emeco
Consulting brands on market entry in the DACH region
Advisor for brands and agencies

Jan 2022 - Sep 2022

9 months

Head of International Partnership

Westwing GmbH

Join power with all international entities of Westwing local Head of Partnership dotted reporting line
Budget responsibility: 65 Mio €
Building the fundament to change partnership structure
Increase deal closing KPI by 32 %
Leading international partnership team (5 direct reports)
Pitching the Westwing idea on C Level and convince new partner to work with Westwing
Scale existing partnerships to full potential
Establish key account initiatives company wide and train teams to full success
Analyze and prioritize new categories
Report to C-Level at Westwing club
Identification, preparation of handover successor

Sep 2019 - Nov 2022

3 years 3 months

Head of Sales Europe

Gloster Furniture GmbH

Educate 148 brand ambassador each with a 4 month training period
Transfer the customer service team into a sales team and increase sales by 2.5 Mio € per year
Sales responsibility starting: 8.7 Mio €
Sales responsibility ending: 16.5 Mio €
Increase ITR (Inventory Turnover Ratio) by 8.5%
Leading the customer service team (4 person) and leading the sales team (6 person)
Implementation of a reporting system
Coordinate and build a training academy for partners and clients
Recruiting new sales manager and sales assistance
Report to managing director and group CEO
Full fillment Vision D2D

Sep 2017 - Nov 2022

5 years 3 months

Sales Manager DACH

Gloster Furniture GmbH

Managing the biggest project in company history
Compensate the loss of a 7 digit client in turnover
Sales responsibility starting: 3.4 Mio €
Sales responsibility ending: 4.2 Mio €
Full responsibility for budget, sales volume, and activities in the area
Dealing with key accounts
Training and establish brand ambassadors at the point of sale
Implementing a CRM system
Developing a market strategy plan and implementing for Germany
Planning and implementing shop in shop systems at POS
Networking and establishing the brand in the A&D world

Apr 2015 - Nov 2017

2 years 8 months

Sales Director for Scandinavia, Eastern and Middle Europe, Great Britain, U.S.A. and Canada

JAB Furniture

Integrate 9 sales agent for designated area
Analyze, develop and partly execute strategy for the North American market
Opening Spain, Scandinavia and the North American market
Sales responsibility start: 1.6 Mio €
Sales responsibility end: 5.4 Mio €
Leading the agents & dealing with key accounts
Analyzing and emerging new markets
Developing and executing strategies for new and existing markets
Developing a shop in shop concept in direct cooperation with the management board

Dec 2014 - Apr 2015

5 months

Sales Representative South Germany & West Austria

Interval GmbH

Managing existing retail B2B key accounts and setting up new B2B partnerships
Setting and realizing turnover goals
Plan and execute shop in shop concept with new and existing retail partners
Secure that partners follow the CI at the POS
Train and present the product range
Managing the marketing budget in the area
Establishing a contract business sales channel together with independent agents
Reporting to the German sales director

Jul 2011 - Dec 2014

3 years 6 months

Sales Representative South Germany

IP Design

Managing existing and developing new B2B partnership
Setting and realizing turnover goals
Planning new POS spaces at the dealerships
Training and presenting the product range to partners
Reporting to the board of management

Apr 2009 - Jul 2011

2 years 4 months

Sales Director B2C

Florian Uhl GmbH

Planning, selling and realizing interior design projects
Setting up a internal rug department
Co-responsibility in buying and styling the 2600 m² exhibition space
Planning and executing of several B2C events and shows
Establishing a new enterprise planning system
Being the right hand of the owner

Jul 2008 - Apr 2009

10 months

Sales Director Europe

Odegard Inc.

Managing sales, marketing and contract business in Europe
Setting up a sales network in Europe
Managing the Zürich based Europe showroom
Managing several bigger contract projects

Languages

German

Native

English

Advanced

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