Brands are digital today. Their development needs a strong concept and an authentic positioning. Michael Knoedgen has been working with branding for 20 years and has won several internationally recognized design awards. He started with the internet in the 1990s, programmed websites, and lived what today is called UX design. More than 10 years ago, he began focusing on digitally connected work processes in companies. Today, he works at Fohhn Audio AG in Nürtingen and is building the online marketing department at an innovative mid-sized Swabian company. In addition, he is self-employed as a consultant and supports companies in the digital transformation of sales and marketing.
How does our brand go digital? How do you find new customers through online marketing? How does the sales team work together effectively and how do you gain real new customers through social media? Which tools should my company use to increase efficiency in sales and marketing?
Beyond that, Michael is the founder of the cloth mask label Gesichtsmode and is currently looking for new business ideas and a follow-up project in the e-commerce sector.
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