Brands are digital today. Their development needs a strong concept and an authentic positioning. Michael Knoedgen has been involved in branding for 20 years and has won several internationally recognized design awards. He already started in the 1990s with the Internet, programmed websites and lived what is now called UX design. More than 10 years ago, he began focusing on digitally networked work processes in companies. Today he works at Fohhn Audio AG in Nürtingen and is building the online marketing department at an innovative, Swabian medium-sized company. In addition, he is self-employed as a consultant, among other things, and supports companies in the digital transformation of sales and marketing.
How does our brand become digital? How do you find new customers through online marketing? How does the sales team work effectively together and how do you gain real new customers via social media? Which tools should my company use to increase efficiency in sales and marketing?
Furthermore, Michael is the founder of the fabric mask label Gesichtsmode and is currently looking for new business ideas and a succession project in e-commerce.
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