Created and implemented a strategy to increase the relevance of a major reinsurance company on LinkedIn.
Staff training to the usage of Canva, Buffer and the best practices for creating and optimising the development of posts for LinkedIn.
Oct 2022 - Present
2 years 10 months
Dubai, United Arab Emirates
VP for Communication
Hult Finance Club
Led the marketing, speaker relations and university relations of the initiative.
May 2020 - Present
5 years 3 months
Operations Manager
Gocomo GmbH
Preparation, management and execution of influencer marketing campaigns for international clients across different markets.
Managed campaigns for international clients such as Microsoft France (23 Influencers, 100k€ yearly budget), Beiersdorf in Austria, Italy and France, Braun Households, Comdirect Bank AG.
Represented Gocomo, together with one co-founders at the Lafayette Plug and Play accelerator program in Paris, an equity-free acceleration program focused on supporting startups disrupting the retail industry.
Analyzed data sets from social media platforms to support our in-house consultants to explain to customers relevant patterns.
May 2020 - Feb 2022
1 year 10 months
Germany
General Manager
WHU Inside Business
Led the marketing, new formats, innovation, finance and university relations departments.
Recruited, managed and trained a team of around 15 team members.
Launched "Perspectives" a live panel discussion moderated by WHU Dean Prof. Markus Rudolf.
Jul 2019 - Jul 2019
1 month
Düsseldorf, Germany
Intern
Polyglot Kids
Jul 2018 - Jul 2018
1 month
Düsseldorf, Germany
Intern
Hanesbrands
Languages
French
Native
Italian
Native
German
Advanced
English
Advanced
Education
Hult International Business School
Master of Science, Double degree in International Marketing · International Business · Dubai, United Arab Emirates · 4.0/4.0
WHU Otto Beisheim School of Management
Bachelor of Science · International Business Administration · Germany
University of Texas at Austin
Bachelor of Business Administration · Business Administration · Austin, United States