Laura Walter - Freelancer

Recommended expert

Munich, Germany

Experience

Nov 2018 - Present

7 years 3 months

Munich, Germany

Broad industry experience since 12/2013 in agencies and client companies, also internationally (e.g., Zum goldenen Hirschen, dentsu, Accenture, achtung!, Schmidhuber)
Proactive consulting, support and development of various agencies
Identifying potentials for clients and agencies
Idea development and strategic concept planning
Budget responsibility and controlling also on the client side
Influencer relations
Developing and conducting client workshops
Client onboarding and setting up processes

Planning and managing national/international projects for B2C, B2B, B2B2C, employer branding and change communication
Project execution in German and English (business psychology)
Budget responsibility and controlling
Designing and executing integrated cross-media campaigns along the sales funnel (awareness – lead generation)
Campaign management including KPI monitoring
Planning and executing events and trade show appearances
Planning and executing photo shoots and film productions
Planning and executing influencer events/trips and press releases
Editorial planning for social media

Broad Industry Experience
Proactive Consulting, Support And Development Of Clients, Also Internationally (E.g., Zum Goldenen Hirschen, Dentsu, Accenture, Achtung!, Schmidhuber)
Identifying Potentials For Clients And Agencies
Idea Development And Strategic Concept Planning
Budget Responsibility And Controlling
Influencer Relations
Developing And Leading Client Workshops
Client Onboarding And Setting Up Processes
Planning And Managing National/international Projects For B2c, B2b, B2b2c, Employer Branding And Change Communication
Project Execution In German And English
Budget Responsibility And Controlling
Designing And Executing Integrated Cross-media Campaigns Along The Sales Funnel (Awareness – Lead Generation)
Campaign Management Including Kpi Monitoring
Planning And Executing Events And Trade Show Appearances
Planning And Executing Photo Shoots And Film Productions
Planning And Executing Influencer Events/trips And Press Releases
Editorial Planning For Social Media
Technical And Disciplinary Leadership Of (Interdisciplinary) Teams And Departments
Coaching Project Managers, Juniors And Trainees
Optimizing And Ensuring Administrative Planning
Organizing And Continuously Improving Workflows
Ms Office, Macos
Powerpoint, Apple Keynote
Cms (Typo3, Sitefinity Etc.)
Html (Basics)
Google Analytics
Google Ad Manager
Facebook Ads Manager