Freelancer

Broad industry experience

Proactive consulting, support and development of clients, also internationally (e.g. at agencies like Zum goldenen Hirschen, dentsu, Accenture, achtung!, Schmidhuber Brand Experience)

Identifying opportunities for clients and agencies

Idea development and strategic concept creation

Budget responsibility and controlling

Influencer relations

Developing and conducting client workshops

Client onboarding, setting up processes

Planning and leading national/international projects for B2C, B2B, B2B2C, employer branding, change communication

Project execution in German and English

Budget responsibility and controlling

Concept and implementation of integrated cross-media campaigns along the sales funnel (awareness – lead generation)

Campaign management including KPI monitoring

Concept and implementation of events and trade fair appearances

Concept and implementation of photoshoots and film productions

Concept and implementation of influencer events/trips and press releases

Concept and implementation of editorial planning for social media

Professional and disciplinary leadership of (interdisciplinary) teams and departments

Coaching project managers, juniors and trainees

Optimizing and ensuring administrative planning

Organizing and continuously optimizing workflow