Freelancer specializing in marketing, communication, advertising, and events

Broad industry experience

Proactive consulting, support and development of clients, including internationally (e.g. at agencies like Zum goldenen Hirschen, dentsu, Accenture, achtung!, Schmidhuber Brand Experience)

Identifying opportunities for clients and agencies

Idea development and strategic concept creation

Budget responsibility and controlling

Influencer relations

Development and execution of client workshops

Client onboarding, process setup

Planning and leading national and international projects for B2C, B2B, B2B2C, employer branding, change communication

Project execution in German and English

Budget responsibility and controlling

Design and implementation of integrated cross-media campaigns along the sales funnel (awareness – lead generation)

Campaign management including KPI monitoring

Design and execution of events and trade show appearances

Design and execution of photo shoots and film productions

Design and execution of influencer events/trips and press releases

Design and implementation of editorial planning for social media

Expert and disciplinary leadership of (interdisciplinary) teams and departments

Coaching of project managers, juniors and trainees

Optimization and ensuring administrative planning

Organization and continuous optimization of workflow