Strategic Business & Marketing Consultant

Provide strategic business development and brand consultancy for businesses across beauty, wellness, lifestyle, healthcare, and tech sectors. I help startups and growth-stage companies expand into new markets by structuring operational frameworks, crafting clear communications strategies, and driving partnerships that align with regional consumer trends. Known for combining creative agility with commercial insight to build visibility, engagement, and sustainable growth across the UAE, GCC, and international markets.

• GlamBox.me: Successfully launched the region’s first beauty subscription box, vetted beauty brand partnerships, managed events, vendor relationships, influencer campaigns, and customer loyalty programs across UAE and KSA.
• AltaDerma Clinic & A4M Training Academy: Developed the groundwork for a new aesthetic medical clinic that doubles as a professional training academy featuring private training and the American Academy of Aesthetic Medicine (A4M) hands-on certification courses eligible for CME’s.
• Dr. Juan Pablo Menéndez-Zavala, MD, PhD, FACS: Supported market positioning and branding for an internationally recognized plastic surgeon expanding into the Gulf aesthetics space.
• Dubai Tourism: Worked closely with heads of DTCM governmental departments for marketing, PR, event production, C2C, and education for engaging Dubai residents and visitors on a community level to participate in the government’s wellness initiatives. Developed comprehensive public outreach strategies in close collaboration with community leaders to attain anticipated incentive objectives.
• APCO Worldwide PR: Steered various APCO client-facing projects, including corporate messaging, copywriting, industry research, influencer management, PR strategy, media relations, writing press releases, and new business pitches.
• Miranda Davidson Studios: Designed integrated PR and brand strategy for Hollywood films produced in the Gulf region, including soft-skill training, video production, talent management, and educational events.
• Delivered comprehensive business growth services including brand strategy, PR and thought leadership, digital transformation planning and lead generation, such as loyalty program development, copywriting and market entry support across the Middle East and beyond.
• Orchestrated community-driven initiatives such as founding WomenWhoWorkDubai, a professional networking and wellness platform connecting 5k+ professional women in the UAE. Created a collective resource hub focused on career advancement, entrepreneurship, wellness education, and practical lifestyle support.

• Trained aspiring makeup artists and beauty professionals on advanced techniques and industry best practices.
• Managed team presentations and expert stage demonstrations for brand activations across the UK.