CMO

Provide strategic business development, brand strategy, and marketing consultancy for startups and founders across healthcare, wellness, lifestyle, and emerging tech sectors.

Specialize in helping growth-stage companies expand into the GCC by structuring operational frameworks, formulating targeted communications strategies, spearheading brand positioning initiatives, and building cross-sector partnerships.

Known for combining creative agility with executional discipline to deliver visibility, customer engagement, and sustainable market growth.

Gulf Tax Group (Gtag.ae): Currently leading business development strategy for this UAE-based boutique consultancy specializing in tax advisory, wealth structuring, and corporate services. Act as an external client interface and ecosystem builder, referring clients and startups seeking compliant market entry into the UAE. Responsible for qualifying leads and aligning them with Gtag’s capabilities in CFO-for-hire, family office structuring, offshore entities, and cross-border financial compliance. Liaise directly with the founder, Bill Anderson, to assess client needs, guide regulatory onboarding, and identify scalable opportunities for partnership and expansion.

Saudi Sports Tourism Project: Advised a Saudi family office on integrating urban sports into tourism, wellness, and entertainment sectors aligned with Vision 2030. Delivered competitive research, stakeholder mapping, and hospitality innovation concepts.

WalaPlus LLC: Led the UAE market entry of this KSA-based employee wellness tech platform. Oversaw strategic positioning, executive communications, and product localization across the UAE, KSA, and Egypt.

Dubai Tourism: Collaborated with cross-departmental leads on marketing, PR, and event strategy for the Dubai Fitness Challenge. Designed public engagement campaigns and incentive mechanics to drive participation.

AltaDerma Clinic & A4M Training Academy: Developed the groundwork for a new aesthetic medical clinic that doubles as a professional training academy featuring private training and the American Academy of Aesthetic Medicine (A4M) hands-on certification courses eligible for CME’s. Responsibilities included research and management of various digital marketing and PR vendors, lead graphic design, CRM database build, competitor research, content development, medical vendor training, channel development, and creation of patient sales workflows.

APCO Worldwide PR: Steered various APCO client-facing projects, including corporate messaging, copywriting, industry research, influencer management, PR strategy, media relations, writing press releases, and new business pitches. Covered the UAE’s annual World Government Summit as their strategic PR partner.

Miranda Davidson Studios: Established MDS brand strategy, set up campaigns for corporate and community outreach, redesigned the company website with clear CTAs, and produced video and photo shoots, class workshops, student-led theatre productions, and Hollywood-style events. Aligned marketing and PR efforts to achieve media-driven goals focusing on soft-skill education, corporate training, and casting for commercials and Hollywood films produced in the Gulf region.

GlamBox.me: Successfully launched GlamBox.me, the region’s first beauty sampling service, subscription box, and e-commerce platform, including surveys and client reports in the UAE and KSA. Cultivated an engaged beauty-focused community through outreach, branded events, and curated video production across social media. Localized the international GlamBox franchise brand using inbound and outbound marketing techniques by aligning unique content with customer interests. Created brand partnerships, identified competitors, onboarded beauty brands, launched their loyalty rewards system, and promoted vendor relationships for SEO.