A strategic international business leader with 25+ years' experience driving growth and launching ventures across Europe, Africa, and the Middle East.
Providing bespoke advisory services to start-ups, SMEs, and high-net-worth clients seeking strategic growth.
Supporting clients with business model design, cost analysis, and negotiation strategies across industries.
Trading NYSE and Nasdaq-listed equities with a focus on liquidity, volatility, and sector rotation.
Executing position, swing, and intraday strategies across U.S. major indices (S&P 500, Nasdaq-100, Russell 2000).
Integrating macroeconomic research, earnings analysis, and geopolitical drivers into trade planning.
Employing advanced charting techniques, volume analysis, and price action methodologies.
Prioritising capital preservation, drawdown control, and long-term equity curve growth.
Proven success delivering strategic projects in 20+ countries for corporate, government, and international partners.
Skilled in developing growth strategies, business development, and cross-cultural negotiation to accelerate global operations.
Feb 2023 - Mar 2025
2 years 2 months
South Africa
Business Development Executive
Pelvic Floor Foundation Of South Africa
Supervised all aspects of a nonprofit foundation to advance women’s health, impacting underserved communities nationally.
Arranged and implemented clinical training programs in sexology and pelvic health for nurses.
Guided regulatory engagement with SAHPRA for medical device trial approvals in collaboration with industry and clinical partners.
Oversaw operational and financial activities, including grant funding, budgeting, and growth strategy.
Secured sponsorship and funding from multinational companies such as Johnson & Johnson, Pfizer, Merck, Sanofi, Novo Nordisk, Abbott, and Boston Scientific.
Built partnerships with hospitals, universities, NGOs, and government bodies to expand program reach.
Initiated research programs on women’s health issues, contributing to data-driven solutions.
Aug 2007 - Aug 2022
15 years 1 month
United Kingdom
Managing Director
STEPEVI
Spearheaded African market entry and franchise development for STEPEVI, launching and managing flagship stores in Johannesburg and Cape Town.
Established and nurtured key relationships with HNWI and industry influencers in South Africa, Europe, and the Middle East, supplying luxury projects across Africa.
Directed comprehensive brand marketing strategies and campaigns, enhancing showroom merchandising and in-person activations.
Supervised full import/export processes, liaising with international freight carriers, and controlled all aspects of financial management including accounting and business funding.
Conceived and implemented strategic sales and growth initiatives, focusing on high-touch luxury service and client systems.
Engaged with renowned architects and interior designers to drive repeat business and enhance project-based sales.
Awarded Global Franchisee of the Year (2009) for excellence in brand development and sales performance.
Apr 2006 - Dec 2016
10 years 9 months
United Arab Emirates
Managing Director
AFF Exports
Founded a global fruit export business, serving Europe, UK, North America, the Middle East, and Asia.
Built and maintained high-level relationships with leading retailers and wholesalers across multiple countries including the Netherlands, UK, Canada, UAE, Italy, and Asia.
Supervised complete export and logistics operations, including regulatory compliance, inspections, and necessary documentation.
Conducted seasonal price and volume negotiations with international buyers, achieving advantageous agreements.
Controlled financial operations, including payments, FX management, and ensuring strong banking relationships.
Coordinated international shipments, negotiating freight operations, and maintaining cold chain integrity.
Recruited and trained staff, established market entry points, and led the business through ten years of continuous growth.
Jan 2002 - Jan 2006
4 years 1 month
United Kingdom
Managing Director
Progressive Diesel
Appointed as the official South African representative for EC-1500, leading contractual negotiations and securing long-term exclusivity agreements.
Oversaw importation processes, including logistics, regulatory compliance, and foreign exchange payments, ensuring smooth operations.
Built a diverse client base in aviation, mining, and logistics by engaging firms in successful fleet trials and commercial rollouts.
Designed a custom dosing device for accurate application of EC-1500, facilitating successful testing and full-scale fleet deployment.
Led marketing initiatives, creating technical content and promotional materials, enhancing EC-1500's visibility and industry penetration.
Coordinated live trials showing emission reductions and fuel savings, securing third-party validation from Ricardo (UK).
Oversaw product pricing and client onboarding, contributing to EC-1500’s market entry and competitive positioning in South Africa.
Jan 1991 - Aug 1998
7 years 8 months
London, United Kingdom
Managing Director
B2B Records
Co-founded B2B Records, an independent record label producing original releases in house, funk, soul, and jazz-infused electronic genres.
Signed and produced artists through collaborative studio projects, with a strong focus on musical quality, originality, and live instrumentation.
Negotiated and signed distribution and licensing deals with UK-based independent labels, including Chilli Funk Records.
Planned A&R strategy and curated the release catalog, overseeing track selection, mastering, and visual branding.
Managed day-to-day label operations including budgeting, publishing rights, royalty tracking, and PR campaigns.
Produced and supported a live band under the B2B umbrella, handling logistics for live shows and studio recordings.
Built connections across London’s underground and independent music scenes, fostering artist development and cross-label collaborations.
Apr 1989 - Jul 1994
5 years 4 months
London, United Kingdom
Procurement Manager
IOPSS
Oversaw international sourcing and export of high-specification spare parts for power stations across the Middle East, including clients in Saudi Arabia and Kuwait.
Built supplier relationships with leading manufacturers and engineering brands such as ABB Kent, ensuring access to high-quality components.
Arranged complex Letter of Credit (L/C) transactions, preparing and submitting full sets of compliant documents to banks, including invoices, packing lists, certificates of origin, inspection reports, and transport documents (BLs, AWBs).
Liaised with issuing and advising banks to ensure smooth fund transfers and mitigate risk in high-value export deals.
Handled logistics and shipping arrangements (air/sea freight), including Incoterms, freight forwarding coordination, insurance, and customs documentation.
Maintained close communication with Middle Eastern clients, ensuring technical specifications were met, and delivery timelines were honored.
Monitored foreign exchange fluctuations, payment terms, and international compliance protocols to support smooth financial transactions.
Cape Town, South Africa
Healthcare Innovation Leader
SLATE Surgical Training Centre
Spearheaded the creation of South Africa's first privately owned advanced surgical training centre, including the planning and securing of a compliant facility.
Formed strategic partnerships with leading global medtech companies such as Philips Healthcare, Karl Storz, Smith & Nephew, Dahlhausen, and Boston Scientific to equip the centre.
Guided regulatory engagement, securing all necessary approvals for live surgical workshops and pre-clinical training.
Oversaw architectural and technical planning, ensuring the facility met high standards in design, biohazard safety, and infrastructure.
Sourced advanced surgical tools and systems, enhancing the centre's capability with state-of-the-art endoscopy stacks, C-arms, and medical-grade equipment.
Developed a comprehensive marketing strategy and branding for the centre, targeting key stakeholders including clinicians and academic partners.
Launched live surgical training workshops, achieving ongoing medtech firm bookings and enhancing the centre's reputation.
Languages
English
Native
Arabic
Intermediate
French
Intermediate
Italian
Intermediate
Education
Jan 1994 - Jan 1998
London Metropolitan University
Bachelor of Arts · Business & French · United Kingdom