Benjamin H.
Owner
Experience
May 2025 - Present
6 monthsOwner & Managing Director
Wolf Advisors GmbH/LLC
- For investors: Assessment of potential investments, preparing Q&As and giving independent opinions to specific questions that the investors have to validate the candidates.
- For startups: Assessment of lifecycle strategy, TPPs, calculating a business case and acting as commercial sparing partner in key phases, e.g. Series A, Bs etc.
- For big & small pharma: Providing launch concepts, access, strategic and go to market plans.
- For high confidentiality: Acting as independent expert at the international court of arbitration and other high confidentiality projects.
- For all/freelancing: Taking temporary assignments where bottlenecks exist for global, regional and local roles, provided capacity allows.
Jan 2025 - May 2025
5 monthsBasel, Switzerland
Global Integrated Strategy Leader Oncology (a.i.)
Hoffmann-La Roche AG
- Led a cross-functional team (medical, marketing, access, public policy) in malignant hematology for a rare disease: driving strategic projects, building lasting relationships, defining capability building, communication, employee motivation, delegating, assessing and deciding, briefing senior management and working closely with general managers worldwide.
- Left Roche voluntarily for personal reasons, with excellent relations.
Feb 2019 - Dec 2024
5 years 11 monthsBasel, Switzerland
Global Marketing and Integrated Launch Leader
Hoffmann-La Roche AG
- Led the global marketing as designated cross-functional launch leader for Multiple Sclerosis (2019-2021), Alzheimer’s disease (2021-2022) and oncology/hematology for rare diseases (2023-2024): driving strategic projects, implementing outcome based planning, agile methodologies, co-creating go to market models, planning and executing omnichannel and digital marketing, social media marketing, launch of subcutaneous applications/pens, and leading all typical work-product teams of global functions in close cooperation with teams in the USA, China, Japan and key European countries.
- Tripled launch performance from 9% to up to 27% patient share within six months by applying customer insights and rational choice science.
- Repositioned a global brand and succeeded by creating a new campaign that shifted perception of a newly targeted customer segment.
- Transformed customer interactions by introducing digital customer interfaces with high success and sustainability after the pandemic.
- Saved the company hundreds of thousands CHF by internalizing processes and services through cocreation.
Jan 2017 - Jan 2019
2 years 1 monthReinach, Switzerland
Disease Area Leader
Swiss Affiliate of Hoffmann-La Roche AG
- Led the Swiss franchises of neurology and autoimmune diseases, a 150 million CHF per year business, by launching brands, line extensions and new formulations (pen).
- As line manager and cross-functional matrix leader: managed conflict, improved team performance, defined market access and regulatory strategies, strategic portfolio planning, organizational development, performance calibrations, team design, agile methodologies, launch excellence and sales excellence, and organized training and large team management.
- Grew a brand from zero to a 30 million CHF brand within one year and achieved the best launch performance worldwide by applying state of the art project management methodologies, execution excellence and sales excellence training.
- Improved and increased customer interactions by introducing digital solutions and video training for face-to-face and events.
Jan 2012 - Dec 2016
5 yearsBasel, Switzerland
Regional Launch Leader
Region Europe of Hoffmann-La Roche AG
- Led 23 European countries and the Swiss Biosimilar Task Force to mitigate risk from a patent cliff related to biologic antibodies: set up and led a cross-functional task force coordinating efforts to shape Swiss stakeholders affected by upcoming biosimilar competition.
- Led public affairs efforts, shaped policy and lobbying, negotiated within pharmaceutical associations (Interpharma and Science Industries), coauthored whitepapers, managed media relations, public speaking and organized launch reviews.
- Achieved the best regulatory framework in negotiations with pharma associations and Swissmedic, and led an award-winning biosimilar awareness campaign and PR.
- Prepared over 30 launch reviews and training sessions, ensuring high performance across all 23 countries and presenting outcomes to the Roche Board of Directors and Corporate Executive Committee.
Jan 2007 - Dec 2011
5 yearsReinach, Switzerland
Product Manager
Swiss Affiliate of Hoffmann-La Roche AG
- Led the marketing of MabThera in oncology, a brand with 40–60 million CHF in annual sales in Switzerland and a budget of 1–2 million CHF: responsible for all aspects of brand marketing including annual brand planning, presentations to senior management and strategic marketing concepts (e.g. Road to Purchase, SWOT, PESTEL, Ansoff Matrix, Balanced Scorecard, Blue Ocean, Risk Mitigation, value chain analysis, scenario planning, Porter’s Five Forces).
- Managed positioning, content marketing, digital marketing, campaign creation and execution excellence, budget planning and monitoring, agency selection and negotiation, forecasting, market analysis, sales analysis, sales meetings, customer events, congress and event management, regulatory processes, segmentation and targeting, and collection of customer insights.
- Doubled sales while cutting costs and general spending.
- Transformed digital marketing by creating an app for healthcare professionals that became a bestseller within Roche, generated 150k CHF additional cash flow and was awarded the best digital marketing concept worldwide by Roche in 2011.
Jan 2004 - Dec 2006
3 yearsZürich, Switzerland
Sales Representative
Swiss Affiliate of Hoffmann-La Roche AG
- Fully responsible for primary care customers in the Greater Zürich area: organized and executed sales calls to general practitioners, cardiologists, nephrologists and gynecologists for Xenical, Dilatrend, Torem, Pegasys, Elevit and Bonviva.
- Delivered and overdelivered sales targets by double digits through active listening, consultative selling and closing sales calls.
- Consistently achieved five calls a day by optimizing follow-up management and cold calls.
- Won the national sales award for best performance and was accompanied by senior management throughout.
Jan 2003 - Mar 2004
1 year 3 monthsJapan
Staffer at Koya Nishikawa Office
The National Diet of Japan
- Contributed as a staffer at a Japanese Diet member’s office (Koizumi cabinet) supporting reelection campaigns with political marketing, political campaigns, general office administration, project management and basic Japanese-English translations.
- Transformed the practice of the Swiss Japanese Chamber of Commerce (SJCC) with a report that became the new standard for all scholarship recipients and led to the publication of reports, earning deep thanks from the main private donor.
Nov 2000 - May 2001
7 monthsWest Chester, United States
Marketing Intern in MedTech
Synthes Stratec AG
- Gained extensive knowledge of the US market environment working in cross-functional teams, supporting competitive intelligence, medtech marketing, US marketing, project management, MS Excel, MS PowerPoint, medtech device testing and HTML programming.
- Launched an internal website by programming HTML-based websites and a database as a new standard in the firm and presented it to the entire department with full satisfaction of superiors.
Summary
- Happily married (2007) with an entrepreneur-wife, who has her own creative Agency.
- Father of two teenage daughters, 16 & 14.
- Author of the standard Japan report of the SJCC scholarship recipients
- Engaged in social projects and volunteering
- Avid chess player and reader of mainstream literature and biographies
Languages
German
NativeEnglish
AdvancedFrench
AdvancedItalian
IntermediateJapanese
ElementaryEducation
University of Basel
Economics · Basel, Switzerland
Gymnasium am Münsterplatz
Latin & History · Basel, Switzerland
University of St. Gallen
lic. rer. publ. HSG · St. Gallen, Switzerland
Certifications & licenses
Certified Swiss Pharmaceutical Sales Representative - Honors ‘best exam score ever’
Swiss Health Quality Association (SHQA)
Digital Sales & Social Selling - Participant
Institute of Marketing and Customer Insight at University of St.Gallen (HSG)
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