Recommended expert
Frédéric Bemelmans
Marketing Director
Experience
Jan 2024 - Nov 2024
11 monthsBerlin, Germany
Marketing Director
Bayer AG Co.Lab EU
- Partnered directly with regional executive leadership to launch Bayer’s innovation incubator from the ground up.
- Designed operational strategy, managed time-sensitive programs, and coordinated internal and external stakeholders to ensure alignment.
- Established and optimized workflows, marketing plans, and communications cadence to support team integration and strategic clarity.
Aug 2020 - Dec 2023
3 years 5 monthsBerlin, Germany
Commercial Enablement Director
Bayer AG Radiology Digital Global
- Developed and executed global launch playbook for Bayer’s AI radiology platform, Calantic, deployed across 10+ markets.
- Conducted issue analysis, shaped hypotheses, and implemented solutions to accelerate sales readiness and improve user engagement.
- Built commercial readiness frameworks, enabling consistent global go-to-market delivery across diverse regulatory environments.
May 2018 - Jul 2020
2 years 3 monthsBerlin, Germany
Business Operations & Strategy Manager
Bayer AG Radiology EMEA
- Led strategy and launch of a new SaaS business within Bayer’s Radiology portfolio, driving digital health innovation across 12+ EMEA markets.
- Designed and implemented customer engagement, training, and transformation frameworks tailored to regional needs, accelerating adoption and operational readiness.
- Co-developed go-to-market strategies, enabling targeted positioning and commercial traction.
May 2016 - Apr 2018
2 yearsBrussels, Belgium
Medical Advisor Radiology
Bayer SA-NV
- Revamped national medical marketing approach, resulting in a 30% increase in campaign engagement.
- Built a strong BeNeLux KOL network and strengthened relationships with university hospitals, directly supporting product uptake.
- Developed and delivered 40+ internal and external medical education programs across the BeNeLux.
Oct 2014 - Mar 2016
1 year 6 monthsLeuven, Belgium
Research Associate in Breast Imaging
KULeuven
- Co-authored peer-reviewed publications and presented findings at international congresses advancing breast imaging diagnostics.
- Secured funding and collaboration with med-tech firms, contributing to successful project commercialization.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Healthcare (7 years), Pharmaceutical (6 years), Education (1.5 years), and Biotechnology (1 year).
Healthcare
Pharmaceutical
Education
Biotechnology
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (8.5 years), Sales (3.5 years), Product Development (2 years), Strategy (2 years), Research and Development (1.5 years), and Operations (1 year).
Marketing
Sales
Product Development
Strategy
Research and Development
Operations
Summary
Entrepreneurial and execution-focused commercial leader with 10+ years in the life sciences industry across pharmaceuticals, medical devices and digital health.
Proven success in leading high-impact initiatives across commercial strategy, go-to-market planning, and SaaS transformation. Adept at breaking down complex business challenges, guiding cross-functional teams, and synthesizing insights into actionable recommendations. Recognized for translating vision into strategic roadmaps that drive measurable outcomes across regions and stakeholders.
Skills
- Global Go-to-market Strategy
- Digital Health & Ai Commercialization
- Market & Competitive Analysis
- Cross-functional Leadership
- Portfolio Optimization
- Lifecycle Management
- C-level Stakeholder Management
- Product & Business Launch
Languages
German
AdvancedEnglish
AdvancedFrench
AdvancedDutch
AdvancedEducation
Oct 2014 - Jun 2015
KULeuven
MSc in medical radiation physics · medical radiation physics · Leuven, Belgium
Oct 2013 - Jun 2014
KULeuven
MSc in biomedical sciences · biomedical sciences · Leuven, Belgium
Oct 2011 - Jun 2012
KULeuven
BSc in biomedical sciences · biomedical sciences · Leuven, Belgium
Certifications & licenses
Design Thinking & Innovation
Introduction To Creative Writing
University Of Oxford
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Frédéric based?
Frédéric is based in Berlin, Germany.
What languages does Frédéric speak?
Frédéric speaks the following languages: German (Advanced), English (Advanced), French (Advanced), Dutch (Advanced).
How many years of experience does Frédéric have?
Frédéric has at least 10 years of experience. During this time, Frédéric has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years. Note that Frédéric may not have shared all experience and actually has more experience.
What roles would Frédéric be best suited for?
Based on recent experience, Frédéric would be well-suited for roles such as: Marketing Director, Commercial Enablement Director, Business Operations & Strategy Manager.
What is Frédéric's latest experience?
Frédéric's most recent position is Marketing Director at Bayer AG Co.Lab EU.
What companies has Frédéric worked for in recent years?
In recent years, Frédéric has worked for Bayer AG Co.Lab EU and Bayer AG Radiology Digital Global.
Which industries is Frédéric most experienced in?
Frédéric is most experienced in industries like Healthcare, Pharmaceutical, and Education. Frédéric also has some experience in Biotechnology.
Which business areas is Frédéric most experienced in?
Frédéric is most experienced in business areas like Marketing, Sales, and Product Development. Frédéric also has some experience in Strategy and Planning, Research and Development (R&D), and Operations.
Which industries has Frédéric worked in recently?
Frédéric has recently worked in industries like Pharmaceutical, Healthcare, and Biotechnology.
Which business areas has Frédéric worked in recently?
Frédéric has recently worked in business areas like Marketing, Sales, and Operations.
What is Frédéric's education?
Frédéric holds a Master in medical radiation physics from KULeuven, a Master in biomedical sciences from KULeuven and a Bachelor in biomedical sciences from KULeuven.
Does Frédéric have any certificates?
Frédéric has 2 certificates. These include: Design Thinking & Innovation and Introduction To Creative Writing.
What is the availability of Frédéric?
Frédéric is immediately available full-time for suitable projects.
What is the rate of Frédéric?
Frédéric's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Frédéric?
To hire Frédéric, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 820-980 €
Market avg: 820-980 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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