Frédéric B. - Marketing | Strategy & Operations

Berlin, Germany

Experience

Jan 2024 - Nov 2024

11 months

Berlin, Germany

Marketing Director – Co.Lab EU

Bayer AG

Partnered directly with regional executive leadership to launch Bayer’s innovation incubator from the ground up.
Designed operational strategy, managed time-sensitive programs, and coordinated internal and external stakeholders to ensure alignment.
Established and optimized workflows, marketing plans, and communications cadence to support team integration and strategic clarity.

Aug 2020 - Dec 2023

3 years 5 months

Berlin, Germany

Commercial Enablement Director – Radiology Digital Global

Bayer AG

Developed and executed global launch playbook for Bayer’s AI radiology platform, Calantic, deployed across 10+ markets.
Conducted issue analysis, shaped hypotheses, and implemented solutions to accelerate sales readiness and improve user engagement.
Built commercial readiness frameworks, enabling consistent global go-to-market delivery across diverse regulatory environments.

May 2018 - Jul 2020

2 years 3 months

Berlin, Germany

Business Operations & Strategy Manager – Radiology EMEA

Bayer AG

Led strategy and launch of a new SaaS business within Bayer’s Radiology portfolio, driving digital health innovation across 12+ EMEA markets.
Designed and implemented customer engagement, training, and transformation frameworks tailored to regional needs, accelerating adoption and operational readiness.
Co-developed go-to-market strategies, enabling targeted positioning and commercial traction.

May 2016 - Apr 2018

2 years

Brussels, Belgium

Medical Advisor Radiology

Bayer SA-NV

Revamped national medical marketing approach, resulting in a 30% increase in campaign engagement.
Built a strong BeNeLux KOL network and strengthened relationships with university hospitals, directly supporting product uptake.
Developed and delivered 40+ internal and external medical education programs across the BeNeLux.

Oct 2014 - Mar 2016

1 year 6 months

Leuven, Belgium

Research Associate in Breast Imaging

KULeuven

Co-authored peer-reviewed publications and presented findings at international congresses advancing breast imaging diagnostics.
Secured funding and collaboration with med-tech firms, contributing to successful project commercialization.

Summary

Entrepreneurial and execution-focused commercial leader with 10+ years in the life sciences industry across pharmaceuticals, medical devices and digital health.

Proven success in leading high-impact initiatives across commercial strategy, go-to-market planning, and SaaS transformation.

Adept at breaking down complex business challenges, guiding cross-functional teams, and synthesizing insights into actionable recommendations.

Recognized for translating vision into strategic roadmaps that drive measurable outcomes across regions and stakeholders