Moritz Hau
Interim CEO / CMO and Growth Consultant to scale-ups
Experience
Interim or fractional CEO/CMO/CRO, freelance consultant or Board member
Moritz Hau Advisory
My primary areas of expertise:
- the establishment of a marketing and sales structure geared towards sustainable growth
- organizational development and fostering company culture
- opening up new markets or target groups
I look forward to helping your company grow, whether through a reorganization, the launch of a new product, team or market, or other major changes.
Sabbatical
Pro-bono work, travel, personal and family development
Co-Founder and Co-CEO
EIGENSONNE GmbH
EIGENSONNE was among the top 5 companies that sold and built B2C rooftop solar systems across Germany, using its own installation teams and a proprietary, Salesforce-based software for designing, selling and servicing rooftop solar systems. It brought a seamless customer experience and additional energy products to its clients, far beyond what traditional installers can offer. It was as much an installation company as it was a TECH company. I co-founded EIGENSONNE with corporate investor EWE AG and two co-founders. In July 2023, my Co-CEO Michael Aigner and I exited the company to focus on new ventures. EIGENSONNE was subsequently sold and renamed as Amia Energy.
- Founded the company, took the team from 1 to >450 employees, continuously re-organised to keep up with the demands of each phase in the company's lifecycle
- Designed and continuously adapted a strategic roadmap that in 2023 resulted in roughly €50m in revenues
- Spearheaded investor relations and raised > €75m
Country Manager Germany
ZALANDO SE
Zalando is Europe's biggest online fashion pure player. Exceeding €10bn in revenue in 2023, the company is headquartered in Berlin, where it employs roughly 6000 people. Germany is its domestic and biggest market. More TECH company than retailer, Zalando strives to reinvent the fashion eco-system and connect all types of stakeholders from physical retailers to stylists, factories, bike couriers and bloggers.
- Consistently exceeded ambitious growth targets for Zalando's home market, while cutting marketing budgets by more than € 25m annually (2015 v 2014), resulting in a more sustainable EBIT
- Co-owned and drove the reorganization of the Markets and adjacent departments, to increase entrepreneurialism by installing leaner structures and clearer ownership
- Managed a team of 50+, including all customer-facing functions such as Performance Marketing, PR, Pricing, Customer Care, User Experience, Merchandising, CRM, etc.
Territory Manager Germany & Northern Europe
ASOS plc
Headquartered in London, ASOS is the world's leading fashion online store for 20-somethings. Listed at LSE since 2000, during my tenure the company had around 1500 employees in 7 offices around the world and achieved revenues of around £1.4bn for the fiscal year ending August 2016. Germany and Northern Europe represented roughly a quarter of ASOS' sales.
- Achieved YOY top line growth of 114% in FY '13/'14 on asos.de, versus an original budget of 40%, making Germany the number one International market by Gross Sales
- Implemented customer proposition improvements which collectively led to a rise in overall conversion of around 140 basis points in H1 2014 on asos.de, compared to the corresponding period in 2012
- Negotiated the participation of ASOS in the jury of a fashion talent show on prime time TV (Fashion Hero on ProSieben). This resulted in a significant awareness and revenue boost
Country Manager US; Vice President and COO, YOOX Corp.
YOOX NET-A-PORTER GROUP
YOOX Net-A-Porter Group is one of the leading fashion e-commerce companies. It operates four proprietary multi-brand fashion online stores – Net-A-Porter, YOOX, Mr Porter and The Outnet. It also runs third-party websites for (during my tenure) 34 brands such as Armani, DIESEL, Dolce & Gabbana, Saint Laurent and Balenciaga.
- More than doubled North American sales in two years to >$150m, turning the United States into the number one market for YOOX Group. Consistently outpaced the growth rate of every other major market
- Took on a barebones team of six and expanded it into a fully functional branch office of 20+, localizing all core and most support teams including Merchandising, Buying, Operations, Marketing, Customer Service, Creative, Tech, Business Development, HR, Finance, and Account Management
- Developed and executed a 5-year strategy and business plan for the market to ensure rapid growth at sustainable margins. Directly responsible for YOOX Corporation's P&L