Loic Jeanjean
Growth & Marketing Advisor
Experience
Oct 2022 - Present
2 years 9 monthsGrowth & Marketing Advisor
LH2 Consulting
- Started my consulting company where I advise and freelance for a handful of Saas and web3 startups on marketing & growth strategies.
- Current clients include Blink Card (Spend Management SaaS for SMBs in the UAE) and Tropee (Web3 NFT utility platform for creators)
May 2022 - Present
3 years 2 monthsStartup Mentor
Newchip Accelerator
- Mentoring founders of pre-seed, seed and series A startups on the following topics:
- Business Strategy
- Sales & Customer Acquisition
- Operations & Scaling
- Marketing, Growth, PR
- Strategic Partnerships
May 2021 - Sep 2022
1 year 5 monthsHead of EMEA Marketing
Pleo
- Pleo is a business expenses SaaS that revolutionizes business spending by reducing administrative complexity, eliminating expense reports, and simplifying bookkeeping. Pleo operates in 16 European countries and targets both SMBs and Mid-markets companies.
- As Head of Marketing, I designed and developed the strategy for Pleo to become the fastest-growing spend management startup for large SMBs and Mid-Market companies in Europe.
- Built from scratch an ultra-performing marketing team (Field Marketing, Partner Marketing, Demand Gen, Customer Marketing) – Team of 24 with 8 direct reports +1 dotted line into BDR Lead.
- Created and implemented the regional marketing plan in alignment with Pleo's North Star, striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing to build a pipeline, as well as quick wins to achieve targets.
- Defined and structured our digital strategy and EMEA blueprint for driving acquisition at scale in the mid-market. In 16 months we 3x our pipeline and signups while bringing down our CAC 2x.
- Worked hand in hand with the product marketing and sales teams to define our ICPs, which lead to building relevant GTMs and creating the right prospect and customer journeys.
- $25M in qualified pipeline opportunities, $8M new ARR with a $3M budget
- 700+ people, 22k customers, 175k users, $350m series C, $5.5b valuation
Aug 2020 - Apr 2021
9 months France
Chief Marketing Officer
Assurly
- Assurly is a French insurtech on a mission to fundamentally change the mortgage insurance industry, and has raised €6 M in seed funding from leading french business angels.
- In my 9 months as a Chief Marketing Officer, I rebranded the company from Gigamesh to Assurly, took the marketing strategy from 0 to 1 (from communications to inbound marketing), and launched this brand new mortgage insurtech into the French market.
- Planned and executed the marketing strategy based on customer segmentation, alternative targeting strategy and LTV
- Defined and asserted a compelling value proposition for Assurly in the French consumer market
- Hired a full stacked Marketing team responsible for rolling out the digital marketing and acquisition strategy
May 2019 - Aug 2020
1 year 4 monthsHead of Marketing
Ledger
- Ledger develops security and infrastructure solutions for cryptocurrencies as well as blockchain applications for individuals and companies, by leveraging a distinctive, proprietary technology.
- Created and implemented the global marketing strategy (EMEA, APAC, Americas) with a strong focus on brand building and developing a best-in-class demand gen machine
- Drove all marketing initiatives including branding, content marketing, internal and external communications, public relations, and events
- Supported global commercial teams with case studies, sales collateral, and oversee the development and execution of thought leadership and communications programs
- Built, lead, and inspired a marketing organization to deliver against goals, with clearly defined roles, career paths, succession plans, and employee success strategies
- $25 M in qualified pipeline opportunities, $3 M new ARR with a $300 K budget
- Ledger has raised over $460 M in funding, with a recent Series C of $380 M in June 2021. Launched in 2014, Ledger has designed an acclaimed line of hardware security devices quickly placing the company as a global leader on the market with over 1.5 million units sold in more than 165 countries.
Jul 2018 - Feb 2019
8 months Paris, France
Chief Growth Officer
Fastory.io
- Fastory is a Paris-based MarTech SaaS that allows pure players and consumer companies to level up their marketing by engaging their audience on social media. Fastory has raised a €500 K seed round and clients include Coca-Cola, Warner Bros, X-box, and Red Bull.
- Customer Acquisition - owned & drove the multichannel acquisition strategy in order to achieve revenue, operations, and profitability goals
- Marketing - owned & implemented a marketing plan to increase brand awareness, online traffic, demand generation, and sales, while optimizing spend across channels
- People - Mentored and coached a team of 7 AE, SDR, CSM, and Marketing professionals
- €2 M in new ARR, with a €100 K marketing budget
May 2015 - Jun 2018
3 years 2 months Canada
Vice President of Growth
Advisor Websites - A Snappy Kraken Company
- Advisor Websites is a bootstrapped SaaS and is North America's fastest-growing company specialized in web, digital marketing & compliance solutions for Financial Institutions.
- As VP of Growth, I was dedicated to growing revenue, increasing profit margins, and positioning Advisor Websites as the leading force in the financial services industry. Clients include Great-West Life, LPL Financial, TD Ameritrade, and Cetera Financial Group.
- Grew client base from 250 to 17,000 and revenue from $100 k to $7+ M in ARR, with an annual marketing budget up to $3 M
- Hired and mentored a 25+ sales (SDR, AE, AM) and marketing team
- Built a scalable demand gen engine that delivered 50% year over year revenue growth
- Established Advisor Websites as an award-winning Fintech product leader
- Recognized as one of the fastest-growing business in BC in 2017 and 2018
- Recognized as one of the fastest-growing business in Canada in 2017 and 2018
- Spoke 20+ times at leading financial events and was published 100+ times in the largest financial media publications
Jul 2009 - May 2015
5 years 11 months Canada
Director Marketing & Sales
Advisor Websites - A Snappy Kraken Company
- As Director of Sales and Marketing, I was ultimately accountable for Advisor Websites revenue. I defined the branding, marketing and sales strategy from scratch, targeted at both SMB and enterprise markets. I was promoted to Vice President of Growth in 2015.
Summary
Strategic and tactical marketing executive with 18 years of experience in SaaS B2B seeking a VP Marketing position. My professional experience from B2B companies within different industries has provided me with a holistic view and understanding of the customer-buying journey in companies ranging from a few to thousands of users.
I drive for results and manage my team with trust and mutual understanding of our common targets and goals. Bridging between marketing, sales, and other departments is a key focus for me, and I thrive in a transparent and positive environments.
Languages
French
Native
English
Advanced
Education
Oct 1999 - Jun 2002
Université de Poitiers
Diploma, IT and Business Administration · Computer Science and Accounting · Poitiers, France
Oct 1995 - Jun 1998
Academie de Grenoble
International Baccalaureate · Commerce, Sciences & Mathematics · Grenoble, France
Certifications & licenses
Conversational Sales Certified
Drift
Inbound Marketing Certificate with Honors
Inbound Marketing University
Train the Trainer Certificate
The Cobra Group
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