Loic Jeanjean
Growth & Marketing Advisor
Experience
Growth & Marketing Advisor
LH2 Consulting
Started a consulting company advising and freelancing for SaaS and Web3 startups on marketing and growth strategies
Current clients include Blink Card (Spend Management SaaS for SMBs in the UAE) and Tropee (Web3 NFT utility platform for creators)
Startup Mentor
Newchip Accelerator
- Mentor founders of pre-seed, seed, and Series A startups on business strategy, sales and customer acquisition, operations and scaling, marketing, growth, PR, and strategic partnerships
Head of EMEA Marketing
Pleo
Designed and developed the strategy for Pleo to become the fastest-growing spend management startup for large SMBs and Mid-Market companies in Europe
Built from scratch an ultra-performing marketing team (Field Marketing, Partner Marketing, Demand Gen, Customer Marketing) – team of 24 with 8 direct reports and one dotted line into BDR Lead
Created and implemented the regional marketing plan balancing long-term brand-building, mid-term lead generation and nurturing, and quick wins
Defined and structured the digital strategy and EMEA blueprint for driving acquisition at scale in the mid-market, achieving 3x pipeline and signups and 2x reduction in CAC in 16 months
Collaborated with product marketing and sales to define ICPs, build relevant GTMs, and create prospect and customer journeys
Delivered $25 M in qualified pipeline opportunities and $8 M new ARR with a $3 M budget
Chief Marketing Officer
Assurly
Rebranded the company from Gigamesh to Assurly and developed marketing strategy from zero to one, covering communications to inbound marketing
Launched the mortgage insurtech brand into the French market
Planned and executed marketing strategy based on customer segmentation, alternative targeting, and LTV
Defined a compelling value proposition for Assurly in the French consumer market
Hired a full-stack marketing team responsible for digital marketing and acquisition strategy
Head of Marketing
Ledger
Created and implemented the global marketing strategy across EMEA, APAC, and Americas with focus on brand building and demand generation
Drove marketing initiatives including branding, content marketing, internal and external communications, public relations, and events
Supported global commercial teams with case studies, sales collateral, and thought leadership and communications programs
Built and led a marketing organization with defined roles, career paths, succession plans, and employee success strategies
Generated $25 M in qualified pipeline opportunities and $3 M new ARR with a $300 K budget
Chief Growth Officer
Fastory.io
Owned and drove multichannel customer acquisition strategy to meet revenue, operations, and profitability goals
Implemented a marketing plan to increase brand awareness, online traffic, demand generation, and sales while optimizing spend across channels
Mentored and coached a team of seven AE, SDR, CSM, and marketing professionals
Delivered €2 M in new ARR with a €100 K marketing budget
Vice President of Growth
Advisor Websites - A Snappy Kraken Company
Grew client base from 250 to 17,000 and revenue from $100 K to $7 M+ in ARR with an annual marketing budget up to $3 M
Hired and mentored a sales and marketing team of 25+ (SDR, AE, AM)
Built a scalable demand generation engine delivering 50% year-over-year revenue growth
Established the company as an award-winning fintech product leader
Recognized as one of the fastest-growing businesses in BC and Canada in 2017 and 2018
Spoke at 20+ leading financial events and published 100+ times in financial media
Director Marketing & Sales
Advisor Websites - A Snappy Kraken Company
Accountable for revenue, defining branding, marketing, and sales strategy targeting SMB and enterprise markets
Built initial marketing and sales processes and teams
Promoted to Vice President of Growth in 2015
Summary
Strategic and tactical marketing executive with 18 years of experience in SaaS B2B seeking a VP Marketing position. My professional experience from B2B companies within different industries has provided me with a holistic view and understanding of the customer-buying journey in companies ranging from a few to thousands of users.
I drive for results and manage my team with trust and mutual understanding of our common targets and goals. Bridging between marketing, sales, and other departments is a key focus for me, and I thrive in a transparent and positive environments.
Skills
- Online Marketing
- Marketing Strategy
- Marketing
- Strategy
- Management
- Business Development
- Strategic Partnerships
- Start-ups
- Leadership
- Sales Management
Languages
Education
University of Poitiers
Diploma · IT and Business Administration · Poitiers, France
Academy of Grenoble
International Baccalaureate · Commerce, Sciences & Mathematics · Grenoble, France
Certifications & licenses
Conversational Sales Certified
Drift
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