Loic Jeanjean
CMO - Fractional | Marketing & growth consultant for B2B SaaS, Fintech & Web3 | Board advisor & startup mentor
Experience
Growth & Marketing Advisor
LH2 Consulting
Started my consulting company where I advise and freelance for a handful of Saas and web3 startups on marketing & growth strategies.
Current clients include Blink Card (Spend Management SaaS for SMBs in the UAE) and Tropee (Web3 NFT utility platform for creators)
Startup Mentor
Newchip Accelerator
Mentoring founders of pre-seed, seed and series A startups on the following topics:
- Business Strategy
- Sales & Customer Acquisition
- Operations & Scaling
- Marketing, Growth, PR
- Strategic Partnerships
Head of EMEA Marketing
Pleo
Pleo is a business expenses SaaS that revolutionizes business spending by reducing administrative complexity, eliminating expense reports, and simplifying bookkeeping. Pleo operates in 16 European countries and targets both SMBs and Mid-markets companies.
As Head of Marketing, I designed and developed the strategy for Pleo to become the fastest-growing spend management startup for large SMBs and Mid-Market companies in Europe.
Responsibilities:
- Built from scratch an ultra-performing marketing team (Field Marketing, Partner Marketing, Demand Gen, Customer Marketing) – Team of 24 with 8 direct reports +1 dotted line into BDR Lead.
- Created and implemented the regional marketing plan in alignment with Pleo's North Star, striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing to build a pipeline, as well as quick wins to achieve targets.
- Defined and structured our digital strategy and EMEA blueprint for driving acquisition at scale in the mid-market. In 16 months we 3x our pipeline and signups while bringing down our CAC 2x.
- Worked hand in hand with the product marketing and sales teams to define our ICPs, which lead to building relevant GTMs and creating the right prospect and customer journeys.
Results: $25M in qualified pipeline opportunities, $8M new ARR with a $3M budget
About Pleo: 700+ people, 22k customers, 175k users, $350m series C, $5.5b valuation
Chief Marketing Officer
Assurly
Assurly is a French insurtech on a mission to fundamentally change the mortgage insurance industry, and has raised €6 M in seed funding from leading french business angels.
In my 9 months as a Chief Marketing Officer, I rebranded the company from Gigamesh to Assurly, took the marketing strategy from 0 to 1 (from communications to inbound marketing), and launched this brand new mortgage insurtech into the French market.
Achievements:
- Planned and executed the marketing strategy based on customer segmentation, alternative targeting strategy and LTV
- Defined and asserted a compelling value proposition for Assurly in the French consumer market
- Hired a full stacked Marketing team responsible for rolling out the digital marketing and acquisition strategy
Head Of Marketing
Ledger
Ledger develops security and infrastructure solutions for cryptocurrencies as well as blockchain applications for individuals and companies, by leveraging a distinctive, proprietary technology.
Key Accomplishments:
- Created and implemented the global marketing strategy (EMEA, APAC, Americas) with a strong focus on brand building and developing a best-in-class demand gen machine
- Drove all marketing initiatives including branding, content marketing, internal and external communications, public relations, and events
- Supported global commercial teams with case studies, sales collateral, and oversee the development and execution of thought leadership and communications programs
- Built, lead, and inspired a marketing organization to deliver against goals, with clearly defined roles, career paths, succession plans, and employee success strategies
Results: $25 M in qualified pipeline opportunities, $3 M new ARR with a $300 K budget
About Ledger: Ledger has raised over $460 M in funding, with a recent Series C of $380 M in June 2021. Launched in 2014, Ledger has designed an acclaimed line of hardware security devices quickly placing the company as a global leader on the market with over 1.5 million units sold in more than 165 countries.
Chief Growth Officer
Fastory.io Next Generation Fan Engagement
Fastory is a Paris-based MarTech SaaS that allows pure players and consumer companies to level up their marketing by engaging their audience on social media. Fastory has raised a €500 K seed round and clients include Coca-Cola, Warner Bros, X-box, and Red Bull.
Key Accomplishments:
- Customer Acquisition - owned & drove the multichannel acquisition strategy in order to achieve revenue, operations, and profitability goals
- Marketing - owned & implemented a marketing plan to increase brand awareness, online traffic, demand generation, and sales, while optimizing spend across channels
- People - Mentored and coached a team of 7 AE, SDR, CSM, and Marketing professionals
Results: €2 M in new ARR, with a €100 K marketing budget
Vice President of Growth
Advisor Websites - A Snappy Kraken Company
Advisor Websites is a bootstrapped SaaS and is North America's fastest-growing company specialized in web, digital marketing & compliance solutions for Financial Institutions.
As VP of Growth, I was dedicated to growing revenue, increasing profit margins, and positioning Advisor Websites as the leading force in the financial services industry. Clients include Great-West Life, LPL Financial, TD Ameritrade, and Cetera Financial Group.
Key Accomplishments:
- Grew client base from 250 to 17,000 and revenue from $100 k to $7+ M in ARR, with an annual marketing budget up to $3 M
- Hired and mentored a 25+ sales (SDR, AE, AM) and marketing team
- Built a scalable demand gen engine that delivered 50% year over year revenue growth
- Established Advisor Websites as an award-winning Fintech product leader
- Recognized as one of the fastest-growing business in BC in 2017 and 2018
- Recognized as one of the fastest-growing business in Canada in 2017 and 2018
- Spoke 20+ times at leading financial events and was published 100+ times in the largest financial media publications
Director Marketing & Sales
Advisor Websites - A Snappy Kraken Company
As Director of Sales and Marketing, I was ultimately accountable for Advisor Websites revenue. I defined the branding, marketing and sales strategy from scratch, targeted at both SMB and enterprise markets. I was promoted to Vice President of Growth in 2015.
Summary
Languages
Education
Université de Poitiers
Diploma · IT and Business Administration · Poitiers, France
Academie de Grenoble
International Baccalaureate · Commerce, Sciences & Mathematics · Grenoble, France
Certifications & licenses
Conversational Sales Certified
Drift
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