Michael Alf
Founder
Experience
Jan 2020 - Present
4 years 7 months Australia
Founder
New World Events Pty Ltd.
- New World Events - based in Australia but operating globally - delivers premium digital events to mid-sized and large companies around the world.
- Utilising the best available premium digital event platform (Meetyoo based in Berlin, Germany) as an official partner, the company creates memorable experiences and events.
- With the rise of the Metaverse and the hybrid working model, the additional service is the design and construction of a corporate metaverse (or digital home) for companies, so they have a place to welcome clients, employees and other stakeholders.
- Due to low demand in this area, activities are reduced to a minimum and focussed on existing clients.
Sep 2018 - Dec 2020
1 year 4 months Berlin, Germany
Senior Partner
XU Group GmbH
- The XU Group in Berlin consists of the XU Exponential University in Potsdam and the XU Exponential Gamechangers, an organisation that supports large enterprises such as VW, Vorwerk, Otto Group, Die Bahn and many more during the Digital Transformation. This is done by developing and implementing empowerment concepts for management and employees with special attention to both digital and agile topics.
- Initially I came on board as a freelancer to support the various projects and sales activities. At the beginning of 2019 I was asked to join the group level as a Senior Partner on a full-time basis. The relatively early decision to leave was mainly due to strategic differences.
- Various top management and board workshops on topics such as "Digital Roadmap", "Digital Literacy", "Digital Maturity", "Digital Competence Profiles" and others with companies like VW, Vorwerk, Bonprix, DCS, Klett Group and more.
- Keynote presentations on similar topics.
- Project management of a Cultural Change Program in a large medium-sized company (3 billion EUR), focusing on the empowerment of managers and employees in new forms of collaboration (digital, agile and design thinking).
- Development of an innovative approach including the technical implementation for scalable, flexible and demand-oriented up- and reskilling of executives and employees in large companies. This is achieved by the creation of individual or target group-specific "Learning Journeys". In addition, the acquisition and implementation of first pilot customers.
Jul 2018 - Present
7 years 1 month Estonia
Founder
Alf Global Services OÜ
- A digital coaching and consulting company focussed on transformation, digital transformation and advising on emerging technologies like Metaverse, Generative AI, Web3 and others.
- Selective High Performance and Leadership Coaching as well as Deal Advisory (M&A).
- The latest book is “B2B Metaverse Marketing” which Michael co-authored with Markus Keiper from Singapore.
Mar 2018 - Apr 2018
2 months Australia
Expert (part-time)
Innovation Manufacturing Collaboration Centre Australia
- The IMCRC is an organisation supported by the Australian Government to promote innovation among SMEs in the manufacturing sector (Industry 4.0).
- My task was the creation of marketing material on various Industry 4.0 topics.
Jan 2016 - Present
8 years 7 months Australia
Founder
High Performance in the Digital Age (HPDA)
- "High Performance in the Digital Age" is a framework that meets the soft-skills requirements of high performance combined with the requirements of the Digital Age.
- I have successfully applied this approach in workshops and keynote speeches with large and small organizations including KPMG, EY, Vodafone and Siemens.
Aug 2016 - Feb 2018
1 year 7 months Australia
Non-Executive Director
Matrix42 Australia
- After successfully completing my work as "Country Manager" I was asked to join the Australian Boards (comparable to the German Supervisory Board) until the next strategic phase was closed.
- My responsibility was the preparation and implementation the regular board meetings.
Aug 2016 - Oct 2017
1 year 3 months Australia
Director (Contract - 50%)
KPMG Enterprise Advisory
- My task at KPMG was to create an Industry 4.0 "point of views" and assessments for small and medium-sized enterprises (SMEs), which allow them to understand where on the development path they are on.
- This was then the basis for consulting mandates.
May 2015 - Present
10 years 3 months Australia
Owner and Managing Director
totalu Pty Ltd
- totalu was the Australian company through which my wife and I conducted our Australian (and global) business during our time in Australia.
May 2015 - Jul 2016
1 year 3 months Australia
Country Manager and Managing Director (Contract 70%)
Matrix42 Australia
- Matrix42, a German software company and leader in Digital Workplace Management had acquired a company in Australia.
- After initial challenges in terms of the integration I was appointed Country Manager and shortly afterwards Managing Director.
- My tasks included the following:
- Complete restructuring and rebuilding of the local team (7 – 9 employees).
- Support of the Australian Development Team (10 - 12 employees).
- Integration into the German society.
- Development of Australian partnerships.
- Support of - partly very large - local customers.
- Development and implementation of a Go-To-Market Plans for Australia.
Jun 2012 - Sep 2013
1 year 4 months Australia
Manager IT PMO
Asciano Ltd.
- Asicano was the largest operator of Freight transport and ports in Australia.
- I was brought on board by the CIO to develop the recently launched IT PMO.
- Initially, I had around 20 employees, mainly working on a large outsourcing project.
- The project demand in the organisation required an increase to more than 40 employees in a very short time.
- The portfolio then comprised about 50 diverse projects with a total volume of about $100m. PMO's own budget was about $2m.
- My focus was the maturity of the PMO to increase from about 0.5 to almost 2.0 within 15 months, almost doubling the team with strong members and at the same time creating a positive environment for cooperation and performance.
- Furthermore, I have developed comprehensive and integrative Change Management Frameworks, which formed the foundation for the great transformation processes.
Oct 2008 - Nov 2011
3 years 2 months Australia
Vice President
Capgemini Australia
- The time at Capgemini Australia was characterized by different roles and responsibilities due to the changing business needs.
- Head of the Sector ("Products"), which included consumer goods, retail, logistics, telco and others (all except banking & insurance and the public sector). This sector was responsible for approximately 50% of sales in Australia.
- Head of the Melbourne Branch and development of the initially about 80 employees without strong leadership to a flourishing site with about 200 employees at the end of 2011.
- Key Account Manager for Foster's (beer and wine). Closing of the biggest deal in the local history at the end of 2009 with an initial $35m, which is about one third of the total of local sales in that year.
- Head of Sales Asia Pacific, which was set as a 50% role. My responsibility was the Coordination of the sales activities in the countries in Asia and the Middle East, the creation of a Go-To-Market plan and the integration of the Group's global capabilities to support local business deals.
Jul 1999 - Sep 2008
9 years 3 months Germany
Consultant to Vice President
Capgemini Germany
- After starting as a consultant in the SAP eCommerce environment, I moved to the logistics sector, where I became Vice President with global responsibility for one of the largest accounts at the time, "Deutsche Post DHL".
- Management and development of the global account with a size of about EUR 30m to EUR 35m per year. Operating in about 6 to 8 countries with the support of up to 12 independent P&L Units of the Group, which entailed a high degree of complexity.
- Participation in the preparation of a leading 3PL research study as a member of the global 3PL Group.
- Conceptional contribution to Key Account Management development within the Capgemini Group responsible for a very large and one of the most complex accounts within the Group.
Jun 1989 - Jun 1999
10 years 1 month Germany
Captain
German Armed Forces
- After graduating from high school, I decided to pursue an officer's career.
- An officer in the Air Force in the Command Service.
- Multiple formal awards.
- Train driver with responsibility for about 50 employees.
- IT officer in a staff assignment (CIO) of a group with 2000 employees.
- Studied Economics and Organisation Sciences as best in class in Munich.
Summary
Michael is an experienced executive, consultant, leader and entrepreneur as well as a certified High Performance Coach who has worked with and supported companies and individuals from Australia to Europe.
His background includes global, regional and local roles in Consulting, Sales, Business Development, Key Account Management, Corporate Governance, General Management, Digital Transformation including Industry 4.0 and Marketing.
His entrepreneurial experience has a focus on "Digital and Personal Transformation" and recently in delivering premium digital events and environments (Metaverse) to organisations on a global scale. A military career as an officer up to the rank of "captain" went ahead of his economical career.
Furthermore, he has gained extensive experience in multi-cultural environments, including the Asian region.
Languages
English
Native
German
Native
Education
Oct 2004 - Jun 2005
University of St. Gallen
Executive MBA, Logistics · St. Gallen, Switzerland
Oct 1997 - Jun 1998
Chemnitz-Zwickau University of Technology
Post Graduate Study · Information and Communication Technology · Germany
Oct 1990 - Jun 1993
University of the Federal Armed Forces Munich
Diploma in Business · Economic and Organisational Sciences · Munich, Germany
Certifications & licenses
Certified High Performance Coach
High-Performance Institute
Company Director Course
Certified Master Practitioner of Neuro-Linguistics Programming
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