Michael Alf
Founder
Experience
Founder
New World Events Pty Ltd
- Based in Australia but operating globally to deliver premium digital events to mid-sized and large companies
- Utilised the Meetyoo digital event platform (Berlin) as an official partner to create memorable experiences
- Designed and constructed corporate metaverses for clients to welcome stakeholders
- Focused activities on existing clients due to low demand
Senior Partner
XU Group GmbH
- Conducted top management and board workshops on digital roadmap, digital literacy, digital maturity and digital competence profiles for clients such as VW, Vorwerk, Bonprix, DCS and Klett Group
- Delivered keynote presentations on digital and agile topics
- Managed a cultural change program in a €3 billion medium-sized company focusing on digital, agile and design thinking collaboration
- Developed and implemented scalable, flexible up- and reskilling approaches including individual and target group-specific learning journeys and onboarded first pilot customers
Founder
Alf Global Services OÜ
- Focused on transformation, digital transformation and advising on emerging technologies like Metaverse, Generative AI and Web3
- Provided selective high performance and leadership coaching
- Offered deal advisory (M&A)
- Co-authored the book “B2B Metaverse Marketing”
Expert (part-time)
Innovation Manufacturing Collaboration Centre Australia
- Created marketing material on various Industry 4.0 topics to support innovation among SMEs in the manufacturing sector
Founder
High Performance in the Digital Age
- Developed a framework combining high performance soft skills with digital age requirements
- Applied the approach in workshops and keynote speeches for organisations including KPMG, EY, Vodafone and Siemens
Non-Executive Director
Matrix42 Australia
- Prepared and implemented regular board meetings as part of the Australian supervisory board
Director (Contract 50%)
KPMG Enterprise Advisory
- Created Industry 4.0 points of view and assessments for SMEs to determine their development stage and underpin consulting mandates
Country Manager and Managing Director (Contract 70%)
Matrix42 Australia
- Restructured and rebuilt the local team (7–9 employees)
- Supported the Australian development team (10–12 employees)
- Integrated the local operation into the German parent company
- Developed Australian partnerships and supported large local customers
- Developed and implemented go-to-market plans for Australia
Manager IT PMO
Asciano Ltd.
- Scaled the IT PMO team from 20 to over 40 employees within a short time frame
- Managed a portfolio of ~50 projects with a total value of $100 million and a PMO budget of $2 million
- Increased PMO maturity from 0.5 to almost 2.0 in 15 months
- Developed comprehensive and integrative change management frameworks to support major transformation processes
Vice President
Capgemini Australia
- Headed the Products sector (consumer goods, retail, logistics, telco) responsible for ~50% of Australian sales
- Led the Melbourne branch, growing headcount from ~80 to ~200 employees
- Managed the Foster’s account, closing a $35 million deal in 2009 (one third of local sales)
- Coordinated sales activities across Asia Pacific as Head of Sales Asia Pacific, developed go-to-market plans and integrated global capabilities
Consultant to Vice President
Capgemini Germany
- Managed the Deutsche Post DHL global account (€30–35 million per year, operating in 6–8 countries with support from 12 P&L units)
- Participated in leading 3PL research as part of the global 3PL Group
- Contributed to key account management development within the Capgemini Group
Officer career to Captain
German Armed Forces
- Served as an officer in the Air Force command service
- Received multiple formal awards
- Acted as a train driver responsible for ~50 employees
- Served as IT officer (CIO) in a staff assignment for a group of 2 000 employees
- Studied economics and organisational sciences, graduating top of class in Munich
Summary
Michael is an experienced executive, consultant, leader and entrepreneur as well as a certified High Performance Coach who has worked with and supported companies and individuals from Australia to Europe.
His background includes global, regional and local roles in Consulting, Sales, Business Development, Key Account Management, Corporate Governance, General Management, Digital Transformation including Industry 4.0 and Marketing.
His entrepreneurial experience has a focus on "Digital and Personal Transformation" and recently in delivering premium digital events and environments (Metaverse) to organisations on a global scale. A military career as an officer up to the rank of "captain" went ahead of his economical career.
Furthermore, he has gained extensive experience in multi-cultural environments, including the Asian region.
Languages
Education
University of St. Gallen
Executive MBA Logistics · Logistics · St. Gallen, Switzerland
Chemnitz-Zwickau University of Technology
Post Graduate Study, Information and Communication Technology · Information and Communication Technology · Chemnitz, Germany
University of the Federal Armed Forces Munich
Diploma in Buisiness · Economic and Organisational Sciences · Munich, Germany
Certifications & licenses
Certified High-Performance Coach
High-Performance Institute
Company Director Course
Certified Master Practitioner Of Neuro-Linguistics Programming
Profile
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