Michael Alf
Founder
Experience
Jan 2021 - Present
4 years 7 monthsAustralia
Founder
New World Events Pty Ltd.
- New World Events, based in Australia but operating globally, delivers premium digital events to mid-sized and large companies around the world.
- As an official partner of Meetyoo (based in Berlin, Germany), the company uses the best premium digital event platform to create memorable experiences.
- With the rise of the Metaverse and hybrid work models, the company also designs and builds corporate metaverses (digital homes) where companies can welcome clients, employees and other stakeholders.
- Due to low demand, activities are kept to a minimum and focus on existing clients.
Sep 2018 - Dec 2019
1 year 4 monthsBerlin, Germany
Senior Partner
XU Group GmbH
- The XU Group in Berlin includes XU Exponential University in Potsdam and XU Exponential Gamechangers, an organisation that supports large companies like VW, Vorwerk, Otto Group, Deutsche Bahn and more in their digital transformation by creating and rolling out empowerment concepts for management and staff, with a focus on digital and agile approaches.
- I joined as a freelancer to help with projects and sales. At the start of 2019, I was asked to become a full-time Senior Partner at group level. I left earlier than planned due to strategic differences.
- Ran top management and board workshops on topics like "Digital Roadmap", "Digital Literacy", "Digital Maturity", "Digital Competence Profiles" and more with companies like VW, Vorwerk, Bonprix, DCS, Klett Group and others.
- Delivered keynote presentations on similar topics.
- Managed a cultural change program in a large mid-sized company (EUR 3 billion), focusing on empowering managers and staff in new ways of working (digital, agile and design thinking).
- Developed an innovative approach and its technical setup for scalable, flexible, demand-driven upskilling and reskilling of leaders and employees in big companies through personalised "Learning Journeys". Also secured and onboarded first pilot clients.
Jul 2018 - Present
7 years 1 monthEstonia
Founder
Alf Global Services OÜ
- A digital coaching and consulting firm focused on transformation, digital transformation and advice on emerging technologies like the Metaverse, generative AI, Web3 and more.
- Offers selective high performance and leadership coaching as well as deal advisory (M&A).
- Co-authored the latest book, “B2B Metaverse Marketing,” with Markus Keiper from Singapore.
Mar 2018 - Apr 2018
2 monthsAustralia
Expert (part-time)
Innovation Manufacturing Collaboration Centre Australia
- The IMCRC is an organisation backed by the Australian government to promote innovation among SMEs in the manufacturing sector (Industry 4.0).
- I created marketing materials on various Industry 4.0 topics.
Jan 2017 - Present
8 years 7 monthsAustralia
Founder
High Performance in the Digital Age (HPDA)
- "High Performance in the Digital Age" is a framework that blends the soft skills needed for high performance with the demands of the digital era.
- I have applied this approach successfully in workshops and keynotes for companies like KPMG, EY, Vodafone and Siemens.
Aug 2016 - Feb 2018
1 year 7 monthsAustralia
Non-Executive Director
Matrix42 Australia
- After finishing my work as Country Manager, I was invited to join the Australian board (similar to the German Supervisory Board) until the next strategic phase was completed.
- I was responsible for preparing and running regular board meetings.
Aug 2016 - Oct 2017
1 year 3 monthsAustralia
Director (Contract - 50%)
KPMG Enterprise Advisory
- At KPMG, I created Industry 4.0 points of view and assessments for SMEs to help them see where they stand on the development path.
- These assessments formed the basis for consulting assignments.
May 2015 - Present
10 years 3 monthsAustralia
Owner and Managing Director
totalu Pty Ltd
- totalu was the Australian company through which my wife and I ran our Australian and global business while we lived in Australia.
May 2015 - Jul 2016
1 year 3 monthsAustralia
Country Manager and Managing Director (Contract 70%)
Matrix42 Australia
- Matrix42, a German software company and leader in digital workplace management, had bought a company in Australia.
- After some integration challenges, I became Country Manager and soon after Managing Director.
- My tasks included:
- Fully restructuring and rebuilding the local team (7–9 employees).
- Supporting the Australian development team (10–12 employees).
- Integrating with the German parent company.
- Developing Australian partnerships.
- Supporting partly very large local customers.
- Developing and executing go-to-market plans for Australia.
Jun 2012 - Sep 2013
1 year 4 monthsAustralia
Manager IT PMO
Asciano Ltd.
- Asciano was Australia’s largest freight transport and port operator.
- The CIO brought me in to build the newly launched IT PMO.
- I started with about 20 employees mainly working on a large outsourcing project.
- Project demand quickly grew the team to over 40 people.
- The portfolio then had about 50 diverse projects worth around AUD 100 million. The PMO had its own budget of about AUD 2 million.
- My focus was raising the PMO maturity from about 0.5 to almost 2.0 in 15 months, nearly doubling the team with strong members and creating a positive environment for collaboration and performance.
- I also developed a comprehensive change management framework that became the basis for major transformation processes.
Oct 2008 - Nov 2011
3 years 2 monthsAustralia
Vice President
Capgemini Australia
- My time at Capgemini Australia saw different roles and responsibilities as business needs changed.
- Head of the "Products" sector, covering consumer goods, retail, logistics, telco and others (all except banking & insurance and public sector). This sector made about 50% of Australia’s sales.
- Head of the Melbourne branch, growing the site from about 80 employees without strong leadership to around 200 employees by the end of 2011.
- Key Account Manager for Foster’s (beer and wine). Closed the largest deal in local history at the end of 2009 with an initial AUD 35 million—about one third of local sales that year.
- Head of Sales Asia Pacific (50% role), coordinating sales activities in Asia and the Middle East, creating go-to-market plans and integrating group capabilities to support local deals.
Jul 1999 - Sep 2008
9 years 3 monthsGermany
Consultant to Vice President
Capgemini Germany
- I started as a consultant in the SAP eCommerce area, then moved to logistics, where I became Vice President with global responsibility for one of the largest accounts at the time, Deutsche Post DHL.
- Managed and grew the global account from about EUR 30 million to EUR 35 million per year, operating in 6–8 countries with support from up to 12 independent P&L units, adding a lot of complexity.
- Took part in preparing a major 3PL research study as a member of the global 3PL group.
- Contributed to key account management development within Capgemini for one of the group’s most complex accounts.
Jun 1989 - Jun 1999
10 years 1 monthGermany
Captain
German Armed Forces
- After high school, I chose to pursue an officer’s career.
- Served as an Air Force officer in command service.
- Earned multiple formal awards.
- Led a train team of about 50 employees.
- Served as an IT officer (CIO) in a staff role for a group of 2,000 employees.
- Studied economics and organizational sciences, graduating top of my class in Munich.
Summary
Michael is an experienced executive, consultant, leader and entrepreneur as well as a certified High Performance Coach who has worked with and supported companies and individuals from Australia to Europe.
His background includes global, regional and local roles in consulting, sales, business development, key account management, corporate governance, general management, digital transformation including Industry 4.0 and marketing.
His entrepreneurial experience focuses on "digital and personal transformation" and recently on delivering premium digital events and environments (Metaverse) to organisations worldwide. A military career as an officer up to the rank of "captain" preceded his business career.
He has also gained extensive experience in multicultural environments, including the Asian region.
Languages
German
NativeEnglish
Native Education
Oct 2004 - Jun 2005
University of St. Gallen
Executive MBA, Logistics · St. Gallen, Switzerland
Oct 1997 - Jun 1998
Chemnitz-Zwickau University of Technology
Postgraduate Studies · Information and Communication Technology · Germany
Oct 1990 - Jun 1993
University of the Federal Armed Forces Munich
Diploma in Business · Economics and Organisational Sciences · Munich, Germany
Certifications & licenses
Certified High Performance Coach
High-Performance Institute
Company Director Course
Certified Master Practitioner of Neuro-Linguistic Programming
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