Oliver W.
(Online) Marketing Management, Event Management
Experience
Oct 2025 - Present
2 monthsWiesbaden, Germany
RemoteSetting up workflow in Brevo for (new) customer acquisition and qualification + Google Ads
DQB GmbH
After updating the WordPress website, ongoing management of Google Ads;
previously set up a workflow in Brevo including a newsletter and structure to inform potential new customers and prospects
[link]
Aug 2025 - Oct 2025
3 monthsWiesbaden, Germany
RemoteOnline Marketing + Website Relaunch
DigiBau Portal GmbH
Overhaul of a WordPress website in Elementor, embedding videos with an AI avatar to explain a technical application, building an FAQ section; plus setting up a LinkedIn account
[link]
Jan 2023 - Present
2 years 11 monthsOnline magazine
The Good Place
- Own online magazine about architecture, design, and crafts.
- Built in WordPress.
- Integration of Woo Commerce online shop for sales (e.g. wine gift boxes and virtual "Architecture and Wine" events; starting 2023: interior design/furniture from regional crafts).
- Related social media/online marketing activities (e.g. ad campaigns on Google Ads, Meta Ads, native advertising – Outbrain, Taboola, Plista).
Jan 2022 - Dec 2022
1 yearGermany
Employer Branding (personnel marketing / apprenticeship marketing)
ALEA AG
- Support for organized "practice days", e.g. with video blogs and online actions / PR.
- Social media management: setting up and maintaining Instagram, organic growth of over 1,900 followers.
- Submission and coordination of the application process for the IHK Education Award.
- Co-organization of Girls' Day 2022.
- Client ALEA – finalist at the 2022 IHK Education Award + 3rd place at national level.
- Online actions in personnel marketing.
- Level: from trainees to skilled staff/leadership roles.
- Creation and maintenance of content, landing pages.
- Ad campaigns (Facebook, Instagram, Google, LinkedIn).
- Press and public relations.
- 3rd place at the 2022 IHK Education Award for our campaign.
Jan 2020 - Present
5 years 11 monthsFrankfurt, Germany
Architecture & Wine event format
- Own event format.
- Planned as an in-person event together with "Frankfurt's Leading Architects".
- Due to the pandemic: switched to wine gift boxes with digital content for home use.
- Most recently executed as a virtual kick-off event for a major building materials manufacturer.
Jan 2020 - Present
5 years 11 monthsTransformation of IMMOTALK to IMMOTALK TV
- At the start of the pandemic in 2020, the established event format 'Immotalk at the Golf Course' could not take place.
- Digitization/transformation into a web video series on new and current industry topics; tasks included, among others:
- Creating landing page.
- Conceptual and organizational work (interviews, speakers).
- Video shooting and editing.
- Newsletter setup and management (organic).
- Social media work.
- Paid ads.
Jan 2020 - Present
5 years 11 monthsVirtual Lectures / Ghostwriting
- Contactless organization of video recordings of a lecturer and editing lecture videos.
- In addition, ghostwriting for various clients.
Online Shop
- Own designs
Organization of Real Estate Events
- Approximately 150 guests per event (industry audience).
- "Full service" – from event marketing and participant management beforehand, plus digitizing registration via ticket booking.
- Content planning for the evening program and moderation guides.
- Communication and organization with participants, press, etc. beforehand and support during the evening event.
- Event videos and event websites.
- Press relations and social media content after the event.
Website Creation for an Architect
- Developed in WordPress.
- 1-page site without popups, banners, etc.
- Concept, videos, images.
- Emphasized the architect's personal touch and character (e.g., through the theme of 'Urban Sketching' and focus on the Oberhof building project); no self-promotion or effects/animations were wanted.
Website planning, design and maintenance
- The goal was to set up a very simple, low-cost "personal business card online" for the entrepreneur's various engagements.
- "Employer marketing" – behind-the-scenes insights.
- Built with the IONOS site builder.
WordPress website & content with AI Avatar
- Step 1: Set up and structure a landing page in WordPress for lead generation
- Create videos to answer FAQs using an AI avatar
Use as video content for LinkedIn
- Step 2: Google Ads campaigns
- Step 3: Restructure and rebuild the existing website ("streamlining")
PR events and more
ALEA AG
- Prepared a presentation and talk for the CEO of ALEA AG on "True Values" in a family business
- Created social media content after the event
Construction support / marketing
Unser Oberhof Genossenschaft
- Media productions
- Social media activities
- Online marketing
- Press / public relations
- New website for the cooperative
Uslar, Germany
Content Days
ilse Technik Uslar
- e.g. ilse Technik Uslar (photo)
- 2 production days on site
- Photos of production equipment
- Corporate video in 2 versions
- Video content for social media on various topics, with posts spread over several weeks
Website Setup
- Built in WordPress.
- Kept as simple as possible, initially without online inquiry or payment tools.
- Note: Taken offline in 2023.
Languages
German
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