Oliver Weber-Lapp - Freelance Digital Projects

Q: Where is Oliver based?

Oliver is based in Eltville, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Oliver speak?

Oliver speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Oliver have?

Oliver has at least 6 years of experience. During this time, Oliver has worked in at least 7 different roles and for 4 different companies . The average length of individual experience is 1 year and 10 months . Note that Oliver may not have shared all experience and actually has more experience.

Q: What is Oliver's latest experience?

Oliver's most recent position is Building a Workflow in Brevo for (New) Customer Acquisition and Qualification + Google Ads at DQB GmbH .

Q: What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for DQB GmbH , DigiBau Portal GmbH , The Good Place , and ALEA AG .

Q: Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Construction , Media, Entertainment and Publishing , and Education . Oliver also has some experience in Manufacturing , Real Estate , and Advertising .

Q: Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing , Information Technology (IT) , and Project Management . Oliver also has some experience in Production/Manufacturing , Sales , and Human Resources (HR) .

Q: Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Construction , Media, Entertainment and Publishing , and Education .

Q: Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Marketing , Information Technology (IT) , and Project Management .

Recommended expert

Eltville, Germany

Experience

Oct 2025 - Present

5 months

Wiesbaden, Germany

Remote

Building a Workflow in Brevo for (New) Customer Acquisition and Qualification + Google Ads

DQB GmbH

After revamping the WordPress website, ongoing management of Google Ads;

Prior to that, built a Brevo workflow including a newsletter and structure to inform potential new customers and prospects

[link]

Aug 2025 - Oct 2025

3 months

Wiesbaden, Germany

Remote

Online Marketing + Website Relaunch

DigiBau Portal GmbH

Revamping a WordPress website in Elementor, embedding videos with an AI avatar to explain a technical application, building an FAQ section; plus setting up a LinkedIn account

[link]

Jan 2023 - Present

3 years 2 months

Online Magazine

The Good Place

Own online magazine about architecture, design, and craftsmanship.
Built in WordPress.
Integrated WooCommerce online shop for sales (e.g. wine gift boxes and virtual "Architecture and Wine" events; starting 2023: interior design/furniture from local crafts).
Related social media and online marketing activities (e.g. Google Ads, Meta Ads, native advertising – Outbrain, Taboola, Plista).

Jan 2022 - Dec 2022

1 year

Germany

Employer Branding (Personnel Marketing / Apprenticeship Marketing)

ALEA AG

Supported the organized "Praxistage" days, e.g. with video blogs and online initiatives / PR.
Social media support: set up and maintained Instagram, organic growth of over 1,900 followers.
Submission and support of the registration process for the IHK Education Award.
Co-organization of Girls Day 2022.
Client ALEA – finalist at the IHK Education Award 2022 and 3rd place at the national level.
Online initiatives in personnel marketing.
Scope: from apprentices to skilled workers and management.
Creation and maintenance of content and landing pages.
Ad campaigns (Facebook, Instagram, Google, LinkedIn).
Press and public relations.
3rd place at the IHK Education Award 2022 for our campaign.

Jan 2020 - Present

6 years 2 months

Frankfurt, Germany

Architecture & Wine Event Format

Own event format.
Planned as an in-person event together with "Frankfurt's Leading Architects".
Due to the pandemic: switched to wine gift boxes with digital content for home.
Most recently executed as a virtual kick-off event for a major building materials manufacturer.

Jan 2020 - Present

6 years 2 months

Transformation IMMOTALK→ IMMOTALK TV

At the start of the pandemic in 2020, the established event format “Immotalk at the Golf Course” could not take place.
Digitalization and transformation into a web video series on new and current topics in the industry; tasks included, among others:
Creating a landing page.
Conceptual and organizational tasks (interviews, discussion partners).
Video shooting and editing.
Building and managing a newsletter (organic).
Social media work.
Paid ads.

Jan 2020 - Present

6 years 2 months

Virtual Lectures / Ghostwriting

Organized video shoots for a lecturer remotely and edited lecture videos.
Also ghostwriting for various clients.

Online Shop

My own designs.

Organization of Real Estate Events

About 150 guests per event (industry audience)
Full service from pre-event marketing and participant management to digital registration via ticket booking
Content planning for the evening event and moderation scripts
Communication and coordination with stakeholders and press before the event and support during the evening
Event videos and event websites
Press work and social media content after the event

Website Creation for an Architect

Setup in Word Press.
One-pager without pop-ups, banners, etc.
Concept, videos, images.
Highlighted the personal touch and character of the architect (e.g., through the theme “Urban Sketching” and focus on the Oberhof building project); no self-promotion or effects/animations were wanted.

Website concept, design, maintenance

Goal was a simple, low-cost setup of a "personal business card online" for the entrepreneur's various ventures.
"Employer marketing" – insights behind the scenes.
Setup done with the IONOS site builder.

WordPress website & content with AI avatar

Step 1: Setup and structure of a landing page in WordPress for lead generation
Creating videos to answer FAQs using an AI avatar
Used as video content for LinkedIn
Step 2: Google Ads campaigns
Step 3: Restructuring and rebuilding the existing website ("streamlining")

PR events and more

ALEA AG

Preparing presentation + speech for the CEO of ALEA AG on "True values" in a family business
Social media content following the event

Construction support / marketing

Unser Oberhof Genossenschaft

Media productions
Social media activities
Online marketing
Press / public relations
New website for the cooperative

Uslar, Germany

Content Days

ilse Technik Uslar

e.g. ilse Technik Uslar (photo)
2 production days on site
Photos of production facilities
Corporate video in 2 versions
Video content for social media on individual topics, spread over several weeks

Website Setup

Setup in WordPress.
Kept as simple as possible, initially without online inquiry or payment tools.
Note: taken offline in 2023.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Construction (6 years), Media and Entertainment (6 years), Education (6 years), Manufacturing (6 years), Real Estate (6 years), and Advertising (0.5 years).

Construction

Media and Entertainment

Education

Manufacturing

Real Estate

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (6 years), Information Technology (6 years), Project Management (6 years), Production (6 years), Sales (3 years), and Human Resources (1 year).

Marketing

Information Technology

Project Management

Production

Sales

Human Resources

Languages

German

Advanced

English

Advanced

Profile

Created

November 2024

Last Update

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Oliver based?

Oliver is based in Eltville, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Oliver speak?

Oliver speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Oliver have?

Oliver has at least 6 years of experience. During this time, Oliver has worked in at least 7 different roles and for 4 different companies. The average length of individual experience is 1 year and 10 months. Note that Oliver may not have shared all experience and actually has more experience.

What roles would Oliver be best suited for?

Based on recent experience, Oliver would be well-suited for roles such as: Building a Workflow in Brevo for (New) Customer Acquisition and Qualification + Google Ads, Online Marketing + Website Relaunch, Online Magazine.

What is Oliver's latest experience?

Oliver's most recent position is Building a Workflow in Brevo for (New) Customer Acquisition and Qualification + Google Ads at DQB GmbH.

What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for DQB GmbH, DigiBau Portal GmbH, The Good Place, and ALEA AG.

Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Construction, Media, Entertainment and Publishing, and Education. Oliver also has some experience in Manufacturing, Real Estate, and Advertising.

Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing, Information Technology (IT), and Project Management. Oliver also has some experience in Production/Manufacturing, Sales, and Human Resources (HR).

Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Construction, Media, Entertainment and Publishing, and Education.

Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Marketing, Information Technology (IT), and Project Management.

What is the availability of Oliver?

Oliver is immediately available part-time for suitable projects.

What is the rate of Oliver?

Oliver's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Oliver?

To hire Oliver, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

900

600

300

Market avg: 900-1060 €

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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