Oliver Weber-lapp - (Online) Marketing Management, Event Management

Eltville, Germany

Experience

Jan 2022 - Present

2 years 7 months

Own online magazine about architecture, design, and craftsmanship.
Set up in WordPress.
Integrated WooCommerce online shop for sales (e.g. wine gift boxes and virtual “Architecture and Wine” events; starting 2023: interior design/furniture from local crafts).
Related activities: various social media/online marketing tasks (e.g. Google Ads, Meta ads, native advertising – Outbrain, Taboola, Plista).

Jan 2021 - Dec 2022

1 year

Germany

Supported organized “practice days,” e.g. with video blogs and online measures/PR.
Social media management: set up and maintained Instagram, grew organically by over 1,900 followers.
Submitted and guided the registration process for the IHK Education Award.
Co-organized Girls’ Day 2022.
Client ALEA – finalist in the IHK Education Award 2022 + 3rd place at the national level.
Online measures in HR marketing.
Scope: from apprentices to skilled and leadership roles.
Created and maintained content and landing pages.
Ran ads (Facebook, Instagram, Google, LinkedIn).
Press and public relations.
3rd place in the IHK Education Award 2022 for our campaign.

Jan 2020 - Present

5 years 7 months

Frankfurt, Germany

Created own event format.
Planned as in-person event with “Frankfurt’s Leading Architects.”
Due to the pandemic: switched to wine gift boxes with digital content for home.
Recently executed as a virtual kick-off event for a major building materials company.

Jan 2020 - Present

5 years 7 months

When the pandemic hit in 2020, the established event “Immotalk at the Golf Course” couldn’t take place.
Transformed into a web video series on new and current industry topics; tasks included:
Setting up the landing page.
Conceptual and organizational work (interviews, speakers).
Video shoots and editing.
Building and managing a newsletter (organic growth).
Social media tasks.
Paid ads.

Jan 2020 - Present

5 years 7 months

About 150 guests per event (professional audience)
“Full service” – from event marketing and participant management beforehand + digital registration via ticket booking
Planned the evening event content and moderation guides
Communicated and organized with stakeholders, press, etc. before and during the event
Event video and event websites
Press work and social media content after the event

Set up in WordPress.
One-pager without pop-ups, banners, etc.
Concept, videos, images.
Highlighted the architect’s personal touch and character (e.g. through “urban sketching” and focus on the Oberhof building project); no self-promotion effects or animations were wanted.

The goal was a simple, cost-effective “digital business card” showcasing the entrepreneur’s various engagements.
“Employer marketing” – behind-the-scenes insights.
Built with the IONOS site builder.