Oliver Weber-lapp - (Online) Marketing Management, Event Management

Eltville, Germany

Experience

Jan 2022 - Present

2 years 7 months

Own online magazine about architecture, design, and craftsmanship.
Set up in WordPress.
Integration of WooCommerce online shop for sales (e.g. wine gift boxes and virtual “Architecture and Wine” events; starting 2023: interior design/furniture from regional craftsmanship).
Related activities: various social media / online marketing initiatives (e.g. Google Ads, Meta Ads, native advertising – Outbrain, Taboola, Plista).

Jan 2021 - Dec 2022

1 year

Germany

Support for organized “Practical Days”, e.g. with video blogs and online measures / PR.
Social media management: setup and maintenance of Instagram, organic growth of +1,900 followers.
Submission and support of the registration process for the IHK Education Award.
Co-organization of Girls’ Day 2022.
Client ALEA – finalist at the IHK Education Award 2022 + 3rd place at the federal level.
Online measures in recruitment marketing.
Scope: from apprenticeships to skilled/executive roles.
Creation and maintenance of content, landing pages.
Ad placements (Facebook, Instagram, Google, LinkedIn).
Press and public relations.
3rd place at the IHK Education Award 2022 for our campaign.

Jan 2020 - Present

5 years 7 months

Frankfurt, Germany

Own event format.
Planned as an in-person event together with “Frankfurt’s Leading Architects”.
Due to the pandemic: shifted to wine gift boxes with digital content for home.
Most recently executed as a virtual kick-off event for a large building materials manufacturer.

Jan 2020 - Present

5 years 7 months

With the start of the pandemic in 2020, the established event format “Immotalk at the Golf Course” could not take place.
Digitalization/transformation into a web video series about new and current industry topics; tasks included:
Creating landing page.
Conceptual and organizational work (interviews, discussion partners).
Video shooting and editing.
Building and managing newsletter (organic).
Social media activities.
Paid ads.

Jan 2020 - Present

5 years 7 months

Contactless organization of video recordings of a lecturer and editing of lecture videos.
Additionally ghostwriting services for various clients.

Approximately 150 guests per event (trade audience)
Full service – from event marketing and participant management in advance + digital registration via ticketing
Content planning for the evening event and moderation guidelines
Communication and organization with participants, press, etc. in advance and event support on site
Event video and event websites
Press relations and social media content after the event

Set up in WordPress.
One-pager without pop-ups, banners, etc.
Concept, videos, images.
Emphasis on the architect’s personal touch and character (e.g. through the topic of “Urban Sketching” and focus on the Oberhof construction project); no self-promotion or effects/animations were desired.

Desired a simple, cost-effective “online business card” showcasing the entrepreneur’s various commitments.
Employer branding – behind-the-scenes insights.
Built in the IONOS site builder system.

Development of presentation + speech for the CEO of ALEA AG on “True Values” in family businesses
Social media content after the event

Uslar, Germany

e.g. ilse Technik Uslar (photo)
2 days of on-site production
Photos of production facilities
Corporate film in 2 versions
Video content for social media on individual topics, distributed over several weeks