Oliver Weber-lapp - Freelance Digital Projects

Eltville, Germany

Experience

Oct 2025 - Present

4 months

Wiesbaden, Germany

Remote

Building a Workflow in Brevo for (New) Customer Acquisition and Qualification + Google Ads

DQB GmbH

After revamping the WordPress website, ongoing management of Google Ads;

Prior to that, built a Brevo workflow including a newsletter and structure to inform potential new customers and prospects

[link]

Aug 2025 - Oct 2025

3 months

Wiesbaden, Germany

Remote

Online Marketing + Website Relaunch

DigiBau Portal GmbH

Revamping a WordPress website in Elementor, embedding videos with an AI avatar to explain a technical application, building an FAQ section; plus setting up a LinkedIn account

[link]

Jan 2023 - Present

3 years 1 month

Online Magazine

The Good Place

Own online magazine about architecture, design, and craftsmanship.
Built in WordPress.
Integrated WooCommerce online shop for sales (e.g. wine gift boxes and virtual "Architecture and Wine" events; starting 2023: interior design/furniture from local crafts).
Related social media and online marketing activities (e.g. Google Ads, Meta Ads, native advertising – Outbrain, Taboola, Plista).

Jan 2022 - Dec 2022

1 year

Germany

Employer Branding (Personnel Marketing / Apprenticeship Marketing)

ALEA AG

Supported the organized "Praxistage" days, e.g. with video blogs and online initiatives / PR.
Social media support: set up and maintained Instagram, organic growth of over 1,900 followers.
Submission and support of the registration process for the IHK Education Award.
Co-organization of Girls Day 2022.
Client ALEA – finalist at the IHK Education Award 2022 and 3rd place at the national level.
Online initiatives in personnel marketing.
Scope: from apprentices to skilled workers and management.
Creation and maintenance of content and landing pages.
Ad campaigns (Facebook, Instagram, Google, LinkedIn).
Press and public relations.
3rd place at the IHK Education Award 2022 for our campaign.

Jan 2020 - Present

6 years 1 month

Frankfurt, Germany

Architecture & Wine Event Format

Own event format.
Planned as an in-person event together with "Frankfurt's Leading Architects".
Due to the pandemic: switched to wine gift boxes with digital content for home.
Most recently executed as a virtual kick-off event for a major building materials manufacturer.

Jan 2020 - Present

6 years 1 month

Transformation IMMOTALK→ IMMOTALK TV

At the start of the pandemic in 2020, the established event format “Immotalk at the Golf Course” could not take place.
Digitalization and transformation into a web video series on new and current topics in the industry; tasks included, among others:
Creating a landing page.
Conceptual and organizational tasks (interviews, discussion partners).
Video shooting and editing.
Building and managing a newsletter (organic).
Social media work.
Paid ads.

Jan 2020 - Present

6 years 1 month

Virtual Lectures / Ghostwriting

Organized video shoots for a lecturer remotely and edited lecture videos.
Also ghostwriting for various clients.

Online Shop

My own designs.

Organization of Real Estate Events

About 150 guests per event (industry audience)
Full service from pre-event marketing and participant management to digital registration via ticket booking
Content planning for the evening event and moderation scripts
Communication and coordination with stakeholders and press before the event and support during the evening
Event videos and event websites
Press work and social media content after the event

Website Creation for an Architect

Setup in Word Press.
One-pager without pop-ups, banners, etc.
Concept, videos, images.
Highlighted the personal touch and character of the architect (e.g., through the theme “Urban Sketching” and focus on the Oberhof building project); no self-promotion or effects/animations were wanted.

Website concept, design, maintenance

Goal was a simple, low-cost setup of a "personal business card online" for the entrepreneur's various ventures.
"Employer marketing" – insights behind the scenes.
Setup done with the IONOS site builder.