Oliver W. - (Online) Marketing Management, Event Management

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Eltville, Germany

Experience

Oct 2025 - Present

3 months

Wiesbaden, Germany

Remote

Setting up workflow in Brevo for (new) customer acquisition and qualification + Google Ads

DQB GmbH

After updating the WordPress website, ongoing management of Google Ads;

previously set up a workflow in Brevo including a newsletter and structure to inform potential new customers and prospects

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Aug 2025 - Oct 2025

3 months

Wiesbaden, Germany

Remote

Online Marketing + Website Relaunch

DigiBau Portal GmbH

Overhaul of a WordPress website in Elementor, embedding videos with an AI avatar to explain a technical application, building an FAQ section; plus setting up a LinkedIn account

[link]

Jan 2023 - Present

3 years

Online magazine

The Good Place

Own online magazine about architecture, design, and crafts.
Built in WordPress.
Integration of Woo Commerce online shop for sales (e.g. wine gift boxes and virtual "Architecture and Wine" events; starting 2023: interior design/furniture from regional crafts).
Related social media/online marketing activities (e.g. ad campaigns on Google Ads, Meta Ads, native advertising – Outbrain, Taboola, Plista).

Jan 2022 - Dec 2022

1 year

Germany

Employer Branding (personnel marketing / apprenticeship marketing)

ALEA AG

Support for organized "practice days", e.g. with video blogs and online actions / PR.
Social media management: setting up and maintaining Instagram, organic growth of over 1,900 followers.
Submission and coordination of the application process for the IHK Education Award.
Co-organization of Girls' Day 2022.
Client ALEA – finalist at the 2022 IHK Education Award + 3rd place at national level.
Online actions in personnel marketing.
Level: from trainees to skilled staff/leadership roles.
Creation and maintenance of content, landing pages.
Ad campaigns (Facebook, Instagram, Google, LinkedIn).
Press and public relations.
3rd place at the 2022 IHK Education Award for our campaign.

Jan 2020 - Present

6 years

Frankfurt, Germany

Architecture & Wine event format

Own event format.
Planned as an in-person event together with "Frankfurt's Leading Architects".
Due to the pandemic: switched to wine gift boxes with digital content for home use.
Most recently executed as a virtual kick-off event for a major building materials manufacturer.

Jan 2020 - Present

6 years

Transformation of IMMOTALK to IMMOTALK TV

At the start of the pandemic in 2020, the established event format 'Immotalk at the Golf Course' could not take place.
Digitization/transformation into a web video series on new and current industry topics; tasks included, among others:
Creating landing page.
Conceptual and organizational work (interviews, speakers).
Video shooting and editing.
Newsletter setup and management (organic).
Social media work.
Paid ads.

Jan 2020 - Present

6 years

Virtual Lectures / Ghostwriting

Contactless organization of video recordings of a lecturer and editing lecture videos.
In addition, ghostwriting for various clients.

Online Shop

Own designs

Organization of Real Estate Events

Approximately 150 guests per event (industry audience).
"Full service" – from event marketing and participant management beforehand, plus digitizing registration via ticket booking.
Content planning for the evening program and moderation guides.
Communication and organization with participants, press, etc. beforehand and support during the evening event.
Event videos and event websites.
Press relations and social media content after the event.

Website Creation for an Architect

Developed in WordPress.
1-page site without popups, banners, etc.
Concept, videos, images.
Emphasized the architect's personal touch and character (e.g., through the theme of 'Urban Sketching' and focus on the Oberhof building project); no self-promotion or effects/animations were wanted.

Website planning, design and maintenance

The goal was to set up a very simple, low-cost "personal business card online" for the entrepreneur's various engagements.
"Employer marketing" – behind-the-scenes insights.
Built with the IONOS site builder.

WordPress website & content with AI Avatar

Step 1: Set up and structure a landing page in WordPress for lead generation
Create videos to answer FAQs using an AI avatar
Use as video content for LinkedIn
Step 2: Google Ads campaigns
Step 3: Restructure and rebuild the existing website ("streamlining")

PR events and more

ALEA AG

Prepared a presentation and talk for the CEO of ALEA AG on "True Values" in a family business
Created social media content after the event

Construction support / marketing

Unser Oberhof Genossenschaft

Media productions
Social media activities
Online marketing
Press / public relations
New website for the cooperative

Uslar, Germany

Content Days

ilse Technik Uslar

e.g. ilse Technik Uslar (photo)
2 production days on site
Photos of production equipment
Corporate video in 2 versions
Video content for social media on various topics, with posts spread over several weeks